A new commercial for Pokemon GO’s second ‘Let’s GO to the Hills’ campaign is now airing nationwide, calling on all players of the smartphone game to work up a sweat while exploring new scenery around Japan. Set in the Fukiya district of Takahashi, Okayama, the ad stars the popular actress Mitsuki Takahata. The ‘Let’s GO to the Hills’ campaign focuses on hills and slopes, and players might find some fun new Pokemon on their travels.

The new commercial began airing nationwide on January 20, and its setting–the Fukiya district of Takahashi, Okayama–has flourished since the Edo period as a leading copper and red ocher producer. Red ocher is a byproduct of copper production and is used in many traditional Japanese crafts, even called Japan Red by some.

Several popular Pokemon appear alongside Takahata in the ad, including Chimchar, Fletchling, Hisuian Voltorb, Nyabby, Darumaka, and Charizard. Be sure to listen out for Takahata’s Okayama accent!

From January 20 until July 19, a 4-meter-high real-world PokeStop will appear at the former Fukiya Elementary School in Fukiya Furusato Village. Yes, it will be linked to the game as well!

Curtains and tapestries featuring Pokemon silhouettes and dyed Japan Red will also appear in the village, and each will point the way to real PokeStops. While it might be a little off the beaten path, come enjoy Fukiya and see what kinds of Pokemon you can find!

©2023 Niantic, Inc.
©2023 Pokémon. ©1995-2023 Nintendo/Creatures Inc. /GAME FREAK inc.
ポケモン・Pokémon は任天堂・クリーチャーズ・ゲームフリークの登録商標です。

U-Treasure, a company offering proper jewelry inspired by pop culture, has announced a Pikachu engagement ring! The item was made available on December 13 and can hold large diamonds from 1-1.999 carats. Each ring features a male and female Pikachu, perfect for the Pokemon master in your life. Along with this, a silver version made from cubic zirconia featuring the same design is available to pre-order until January 31, 2023.

[Pokemon] Pikachu Carat Solitaire Ring

On December 9, Original Japan released 32 new patterns for the popular Pokemon Shirts line, this time from Pokemon Diamond & Pearl.

With the addition of these new designs, customers can choose from a total of 493 patterns. These patterns can also be used in masks and bandanas.

32 New Patterns from Pokemon Diamond & Pearl!

The new patterns were inspired by ‘Evolution and Legends.’ Fans can find popular Pokemon like Giratina, Rotom, and Weavile, so be sure to check out the website for more details. 

Dark Ball and Quick Ball Buttons are Now Available!

To celebrate these new patterns, new buttons inspired by the Dark Ball and Quick Ball are now available. Fans can also choose from the traditional Pokeball, Great Ball, Hyper Ball, Premier Ball, Moon Ball, and Dive Ball. 

Puma and Pokemon are joining forces for the first time. The Puma x Pokemon collection officially went on sale on November 12, offering fans a collection of sneakers, bags, apparel, and more.

The playful new collection incorporates iconic images of popular Pokemon like Pikachu, Bulbasaur, Charmander, and Squirtle. The shoe lineup includes popular models like the Slipstream, Suede Classics, and Rider FV. Pokemon can be found hiding on the shoe’s tongue, insole, and heel, and fans are sure to love these stylish kicks. For apparel, customers can grab cotton T-shirts, crew-neck sweatshirts, hoodies, sweatpants, and more. Complete your look with a beanie or messenger bag. 

The Puma x Pokemon collection is on sale at Puma Store Harajuku Cat Street, Puma Store Osaka, Puma Store Odaiba, Puma Store Fujimi, Puma Store Kyoto, Puma Sapporo Factory, Puma Store Fukuoka, and the official Puma online store. 

Mister Donut has revealed its annual Pokemon Christmas collaboration. This marks the 5th year that the popular sweets chain is teaming up with the legendary franchise, and starting on November 9, fans can find themed sweets and merchandise for a limited time. 

Pikachu Snowman Donut

Christmas Collection Donut Set

New to the lineup in 2022 is the Pikachu Snowman Donut. This will be sold alongside the always-popular standard Pikachu Donut which will be sold in a cute Christmas sleeve. Customers can also look forward to the sleepy Pikachu Donut and the fluffy Jigglypuff Donut this holiday season.

Mister Donut Blanket (White)

Mister Donut Glasses (Set of 2)

The Christmas Set will include the Mister Donut Pokemon Blanket, which is available in two patterns, as well as a pair of Pokemon glasses. Fans are sure to enjoy these new illustrations of Pikachu and Jigglypuff made exclusively for the collaboration. 

Pikachu Donut

The popular Pikachu Donut is back! The fluffy yeast pastry is filled with whipped cream with a pudding flavor and chocolate coating. 

Pikachu Snowman Donut

Also filled with whipped cream, the Pikachu Snowman Donut is coated with white chocolate.

Be sure to check out this exclusive collection of sweets and goods before they’re gone!

©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc.

ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。
Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。

Pokemon and Original Inc. are back with some new Pokemon Shirts in collaboration with the popular visual artist Yu Nagaba! Customers can head onto the official Pokemon Shirts website now to grab one of these cute new Pikachu-inspired designs. 

The apparel brand Original Stitch was created by an engineer working in Silicon Valley who wanted to make it easier to shop for clothes. After launching a test service in 2013 and establishing the brand’s parent company, Original Inc., in 2015, the company began developing its custom shirt service. Those buying from the site can customize every detail of their shirt and order in as little as five minutes. These shirts are carefully tailored by craftsmen at a factory in Japan.

Two New Designs Made in Collaboration with Popular Artist Yu Nagaba

Two printed patterns and one unique embroidery have been added to the collection for a limited time. Yu Nagaba’s designs can be used to cover entire shirts or can be used as accents on collars and sleeves. Customers can even use the embroidery on a plain shirt to make something more subtle. 

Yu Nagaba’s casual depiction of Pikachu shows why his art is so beloved. Silly and subtle, both Pokemon fans and fans of Nagaba’s art are welcome to snag one of these shirts before they’re gone. Check out the website for more details.

Pattern: Yu Nagaba (White)

Pattern: Yu Nagaba (Black)

Embroidery: Pikachu (Yu Nagaba)

From November 11, 2022 until August 2023, Izu Granpal Park in Shizuoka Prefecture will host the 8th Izu Kogen Grand Illumination event!

The Izu Kogen Grand Illumination was ranked #1 in the Walker+National Illumination Ranking for six consecutive years and is beloved by visitors of all ages. This isn’t just a collection of pretty lights–the Grand Illumination also includes a number of hands-on experiences for everyone to enjoy.

In 2021, the event won first place in the Ninth Illumination Awards for the second year in a row. Known as Japan’s first ‘hands-on illumination experience,’ the park has continued to evolve year after year, adding more attractions and finding its unique style. These attractions include a zip line through the lights, Dinosaur Go-Karts, and more.

This year, the Flower Lantern Area and Sweets Lantern Area have been completely redesigned and upgraded to be even more three-dimensional and colorful. Come enjoy this incredible world of lights and have some fun with the whole family!

From November 17 until December 25, Tokyo Midtown will hold the popular Midtown Christmas event for 2022!

Adults and children are sure to love this massive Christmas event. Each year, a massive Christmas tree appears in Tokyo Midtown, but this year’s festivities will also throw some more unique pieces of art into the mix.

This year, visitors will see golden lights on the city’s trees, as well as a pop-up Christmas tree inspired by party poppers. Lights and music will join together to make guests feel as though they’ve walked into an outdoor theater, and the popular ice skating rink will once again be open for everyone to enjoy. Why not enjoy the Christmas season in Tokyo’s shimmering midtown?

Bubbles Fill the Air for a Limited Time at the Christmas Story Lights

A Massive Dome Filled with 300 Lights Invites Visitors to Celebrate the Season

Hands-on Experiences at the Party Popper Tree

From November 11 until December 25, 2022, Roppongi Hills Christmas will cover Tokyo in glittering lights once again. The Keyakizaka Lights, one of Tokyo’s most popular winter attractions, will also take place in 2022, with the 400-meter-long Keyakizaka street covered in over 800,000 blue and white LED lights.

For the first time in three years, the Mohri Garden will be covered in lights as well. The annual Christmas market will invite guests to experience an authentic German Christmas, and Christmas cakes and gourmet food unique to Roppongi Hills will be for sale. 

The Roppongi Hills Christmas event utilizes LED lights and has done so since the first event was held in 2003. Clean power will be used again this year, and the lights will be switched on from 5 PM until 11 PM each night. 

Japanese creative company NAKED will hold a Night Walk event at Zuiganji Temple in Matsushima, located near one of the top three most scenic spots in Japan. The event will run from October 29 until November 23, 2022.

The NAKED Night Walk was created to revitalize hot spring resorts and other tourist spots during the pandemic. This special event will bring the illuminated experience to Zuiganji Temple, one of the Tohoku Region’s most famous Zen temples. Guests will be invited to carry beautiful lanterns around the grounds, maintaining social distancing while enjoying the cool evening weather. These lanterns will cast one of three unique designs onto the ground below–a starry sky, a camellia flower, or a lotus. 

Guests can also enjoy NAKED’s Flower Fortune Telling, pulling unique paper flowers from a massive wall, with each holding a personalized fortune. These flowers can then be tied to a nearby tree to further spread NAKED’s art. You can also take home your flower as a souvenir!

The event will only run for a limited time. For more information including admission fees and hours, see the official website!

Monpoke, the official Pokemon baby brand, has released the lookbook for its 2022 Autumn/Winter collection! New items include pajamas, jackets, and other apparel and sundries for infants and toddlers. Monpoke, which launched in 2019, has added two new familiar Pokemon to the lineup this time around–Gengar and Mimikyu. 

Nighttime-only Diapers featuring Sleepymon Design

Pikachu and the Nighttime Adventure, the Second Book in Rikako Matsuo’s Monpoke Picture Book Series

The adorable diapers will help keep babies dry all night, and these helpful products will be released nationwide in early November 2022. The new picture book will be released on September 21, so be ready to add it to your nighttime reading routine.

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.

The third phase of the popular illumination event at the English Garden Rosa & Berry Tawada will be held from October 8, 2022 until February 12, 2023! One of the largest light-up events in the Kansai region, this year’s theme is ‘Evolutionary Lights!’ 

Let Time Pass in The Golden Forest

Visitors will be welcomed into a glorious forest of golden lights as they arrive in the main area. 

The clock tower rises in the center, and the spectacular production begins at the start of nightfall when the tower itself begins to glow and 100 trees are enveloped in golden light.

The White and Silver Garden of the Fairies

The area has undergone a major transformation, from the warm European-inspired colors of last year’s event to a mysterious silvery-white color scheme. Visitors can also enjoy the popular light-up experience Miraculous Blue Roses and the Seven-Colored Prayer Tree.

※Details: Lights and effects are triggered in response to the sound of bells rung by visitors and special pedals stepped on as they explore the event.

Shaun the Sheep Area

A special Christmas display inspired by the new Shaun the Sheep movie, releasing in December 2022, will be on display.

*Images of the special display will be available in mid-September.

​SHAUN THE SHEEP AND SHAUN’S IMAGE ARE ™ AARDMAN ANIMATIONS LTD. 2022

Galactic Express Milky Way

The Milky Way is said to be a magnificent shade of blue. The Milky Way Galaxy Railroad, which requires a separate fee, runs through the area, inviting guests to explore a sea of stars. Why not take a trip through this glittering world of lights while taking some incredible photos?

Why not visit this incredible sea of lights this winter?