Lipton Tea Announces Hello Kitty Collaboration With Cute Yellow Label Designs

20.October.2020 | FOOD

Tea brand Lipton has announced its first-ever collaboration with popular Sanrio character Hello Kitty to release limited-edition designs of its Yellow Label tea in Japan. The tea will hit shelves in Japan this December.

Teabag design

Join Hello Kitty for a cup of tea with her first ever tie-up with Lipton, a company that has been sipped for 130 years. Hello Kitty is donning a cute teacup hat, a design made exclusively for this collaboration, which features on the packaging as well as the teabag packs.

The packs will be sold at major supermarkets and elsewhere in Japan this winter from December. And to celebrate Tea Day in Japan, as well as Hello Kitty’s Birthday—both of which fall on November 1—select items in this new tea range will be released early at the end of this month at Sanrio.

Lipton Japan will also post the first chapter of an original 4-panel Hello Kitty comic on its Twitter page in early November. The cute comic will be centred on Hello Kitty enjoying her cup of tea.

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