World Matcha Inc. launched the Cuzen Matcha machine in the USA on October 21, 2020. The product arrives to the North American market after a hugely successful Kickstarter campaign where it achieved 235% of its funding goal. It has already received praise from some of the country’s top chefs and hoteliers including Tartine’s Chad Robertson and SingleThread’s Kyle Connaughton.
Cuzen Matcha
Cuzen Matcha allows for any person to produce fresh matcha with the company’s shade-grown whole organic leaves and award-winning technology. Users simply add fresh leaves grown in Kyushu to the machine, and with the press of a button, it instantly creates freshly-ground matcha, delivering the superior health benefits of matcha to everyone. Sustainability is also at the heart of the brand which incorporates sustainable tea farming, sustaining a tea-growing tradition, and wrapping it all up in sustainable packaging
Eijiro Tsukada (World Matcha Inc., Co-Founder and CEO)
“We have been helped by a lot of people and have put our trusts in them while developing Cuzen Matcha. Now we’re launching it into the world to lots of people, even if it reaches only one. We will deliver fresh matcha in a way no one else is along with all of its health and lifestyle benefits. And I hope to create a more sustainable future together with our customers around the world.” (Translated from Japanese by MMN)
Information
Cuzen Matcha
Released: October 21, 2020 in USA
Cuzen Matcha Official Website: https://cuzenmatcha.com/
RELATED ENTRIES
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Taisho Pharmaceuticals has announced a new flavor of Vicks Medicated Drops available only in Japan! The Matcha flavor will be available starting October 1, 2022.
VICKS Medicated Drops are lozenges perfect to relieve sore throats, and in an attempt to make a product for everyone’s taste, 14 flavors have been developed so far–five fruit types, three refreshing types, and six sugarless types. Matcha has become a more popular flavor among both young and old people in recent years, and this Japan-only flavor is sure to be a hit. The active ingredient, CPC, disinfects and sterilizes the mouth, so the next time you feel a cold coming on, try one of these lozenges out. Information
VICKS Medicated Drops (Matcha)
Release Date: October 1, 2022
Brand Site: https://brand.taisho.co.jp/vicks/
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Located in Uji, Kyoto, matcha shop Itohkyuemon was founded in the late Edo period. Three cozy locations have just launched a Hydrangea Parfait, perfect for spring.
Hydrangea Parfait
Hydrangea Coaster
The shop’s main location is headquartered in Uji, which is also home to Mimuroto Temple, known for its hydrangeas. The flowery location attracts thousands of tourists during the rainy season. The Hydrangea Parfait has been offered since 2013, now celebrating its 10th year. The popular seasonal treat features matcha hydrangea mashed sweet potatoes, hydrangea-colored jelly, leaf-shaped matcha cookies, and blueberries. Those ordering a parfait will also receive a hydrangea coaster as a gift, so why not enjoy the rainy season with something sweet to lift your spirits?Information
Itohkyuemon Hydrangea Parfait
Release Date: May 13, 2022
Participating Locations: Uji store, JR Uji Stationfront store, Shijo-dori store
Details: https://www.itohkyuemon.co.jp/site/ajisai/
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Hibiya Hayashiya Shinbei in Tokyo Midtown Hibiya is now offering a scrumptious Strawberry Matcha Parfait until April 24, 2022! If that’s not up your alley, four Kyo Hayashiya locations in Shinjuku, Omiya, Yokohama, and Ikebukuro will begin offering a Matcha and Berry Mascarpone Parfait from April 1 until May 8, 2022.
Strawberry Matcha Parfait
The Strawberry Matcha Parfait is an eye-catching mix of green and pink, reminiscent of cherry blossoms and bright green grass. Green tea blends with rose jelly and lychee sorbet, offering a refreshing taste with a hint of bitterness. The sweet accent of crunchy chocolate feuillantine gives each bite a little kick.Matcha and Berry Mascarpone Parfait
The Matcha and Berry Mascarpone Parfait mixes the deep, bitter taste of Uji matcha, the sweet and sour taste of berries, and the gentle sweetness of mascarpone cream. The berry sauce is blended with crunchy chocolate feuillantine, a layer of whipped cream, green tea jelly, green tea ice cream, and milk panna cotta. To finish, it’s garnished with refreshing raspberry sorbet, bittersweet matcha ice cream, and fresh strawberries.Information
Strawberry Matcha Parfait
Price: ¥1,650 (Tax Included) / with Tea: ¥2,090 (Tax Included)
Available: March 18 – April 24, 2022
Available at Hibiya Hayashiya Shinbei (Tokyo Midtown Hibiya 2F)
Matcha and Berry Mascarpone Parfait
Price: ¥1,430 (Tax Included) / with Tea: ¥1,870 (Tax Included)
Available: April 1 – May 8, 2022
*Available until April 30 at the SOGO Yokohama location.
Available at the following 4 Kyo Hayashiya locations.
・Takashimaya Times Square (Shinjuku Takashimaya Times Square Main Building 2F)
・Seibu Ikebukuro (Seibu Ikebukuro Main Building 8F)
・SOGO Omiya (SOGO Omiya Main Building 9F)
・SOGO Yokohama (SOGO Yokohama 10F)
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McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’ McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe!
Strawberry Uji Matcha Frappe: ¥490
The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.Uji Matcha Mont Blanc Tart: ¥390
The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha. How would you like to enjoy these treats beneath the cherry trees?Information
Strawberry Uji Matcha Frappe
Uji Matcha Mont Blanc Tart
Available: April 6 – Mid-May, 2022
Available at Participating McDonald’s Japan Locations with ‘McCafe by Barista’
Official Site: https://www.mcdonalds.co.jp/
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The Yojiya Café, opened by the Yojiya brand famous for its Aburatorigami, or facial oil blotting paper, will be renewing its menu from September 13. The popular face parfait, which features the logo alongside a Kyoto woman with a mole, comes in three flavors available - Kinako, Matcha, and Milk Tea. Each parfait comes with a sauce, so you can adjust the taste as you eat.
Kinako Parfait: ¥1,200 (Tax Incl.)
Matcha Parfait: ¥1,200 (Tax Incl.)
Milk Tea Parfait: ¥1,200 (Tax Incl.)
The Yojiya Café is currently open in two locations, Gion and Sagano Arashiyama, offering a relaxing space to rest between shopping and sightseeing. The café has renewed their iconic Kinako Parfait, which combines Japanese Kinako and Western Maple Syrup, along with the Matcha Parfait, which is packed full of matcha ice cream, jelly, and cookies. The Milk Tea Parfait is made with a rich Japanese Tea and Earl Gray ice cream. Take a trip to Yojiya and find out which parfait is your favorite!Information
Yojiya Café – Parfait Renewal
Release Date: 14 September 2021
Availability:
Yojiya Café Gion
Address: Izawa Building 2F, 266 Gionmachi Kitagawa, Higashiyama-ku, Kyoto
Opening Hours:
Weekdays 11:00 ~ 17:00 (LO16:30)
Weekends/Holidays: 10:00 ~ 18:00 (LO17:30)
YOJIYA CAFE Sagano Arashiyama
Opening Hours:
Weekdays 11:00 ~ 17:00 (LO16:30)
Weekends/Holidays: 10:00 ~ 18:00 (LO17:30)
Address: 2 Tateishicho, Sagatenryuji, Ukyo-Ku, Kyoto
Official Site: https://www.yojiya.co.jp/
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In Japan, McDonalds McCafe by Barista will be releasing the new Kuromitsu Uji Matcha Frappe beginning September 1. The sweet autumn drink will only be available for a limited time. McCafe by Barista has been popular with customers looking for sweet beverages, such as Frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. With this release, kuromitsu, or Japanese black sugar syrup, has been added to enhance the drink’s flavor.
Kuromitsu Uji Matcha Frappe: ¥490 (M), ¥560 (L)
The Kuromitsu Uji Matcha Frappe is made with powdered Uji Matcha tea from Kyoto, mixed with milk and topped with Kuromitsu jelly, known for its gentle sweetness and rich flavor. Brown sugar from Okinawa Prefecture along with whipped cream is added on top.Uji Matcha Frappe: ¥440 (M), ¥490 (L)
The regularly available Uji Matcha Frappe is made with Uji Matcha powder from Kyoto, milk, and fluffy whipped cream. Dark green matcha powder and pure white whipped cream gives the beverage a gorgeous appearance, along with a truly Japanese flavor. These are two drinks not to miss if you’re in Japan!Information
Kuromitsu Uji Matcha Frappe
Release Date: September 1, 2021
Official Site: https://www.mcdonalds.co.jp/