As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture.

Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area.

By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.

A new commercial for Pokemon GO’s second ‘Let’s GO to the Hills’ campaign is now airing nationwide, calling on all players of the smartphone game to work up a sweat while exploring new scenery around Japan. Set in the Fukiya district of Takahashi, Okayama, the ad stars the popular actress Mitsuki Takahata. The ‘Let’s GO to the Hills’ campaign focuses on hills and slopes, and players might find some fun new Pokemon on their travels.

The new commercial began airing nationwide on January 20, and its setting–the Fukiya district of Takahashi, Okayama–has flourished since the Edo period as a leading copper and red ocher producer. Red ocher is a byproduct of copper production and is used in many traditional Japanese crafts, even called Japan Red by some.

Several popular Pokemon appear alongside Takahata in the ad, including Chimchar, Fletchling, Hisuian Voltorb, Nyabby, Darumaka, and Charizard. Be sure to listen out for Takahata’s Okayama accent!

From January 20 until July 19, a 4-meter-high real-world PokeStop will appear at the former Fukiya Elementary School in Fukiya Furusato Village. Yes, it will be linked to the game as well!

Curtains and tapestries featuring Pokemon silhouettes and dyed Japan Red will also appear in the village, and each will point the way to real PokeStops. While it might be a little off the beaten path, come enjoy Fukiya and see what kinds of Pokemon you can find!

©2023 Niantic, Inc.
©2023 Pokémon. ©1995-2023 Nintendo/Creatures Inc. /GAME FREAK inc.
ポケモン・Pokémon は任天堂・クリーチャーズ・ゲームフリークの登録商標です。

U-Treasure, a company offering proper jewelry inspired by pop culture, has announced a Pikachu engagement ring! The item was made available on December 13 and can hold large diamonds from 1-1.999 carats. Each ring features a male and female Pikachu, perfect for the Pokemon master in your life. Along with this, a silver version made from cubic zirconia featuring the same design is available to pre-order until January 31, 2023.

[Pokemon] Pikachu Carat Solitaire Ring

On December 9, Original Japan released 32 new patterns for the popular Pokemon Shirts line, this time from Pokemon Diamond & Pearl.

With the addition of these new designs, customers can choose from a total of 493 patterns. These patterns can also be used in masks and bandanas.

32 New Patterns from Pokemon Diamond & Pearl!

The new patterns were inspired by ‘Evolution and Legends.’ Fans can find popular Pokemon like Giratina, Rotom, and Weavile, so be sure to check out the website for more details. 

Dark Ball and Quick Ball Buttons are Now Available!

To celebrate these new patterns, new buttons inspired by the Dark Ball and Quick Ball are now available. Fans can also choose from the traditional Pokeball, Great Ball, Hyper Ball, Premier Ball, Moon Ball, and Dive Ball. 

The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

Puma and Pokemon are joining forces for the first time. The Puma x Pokemon collection officially went on sale on November 12, offering fans a collection of sneakers, bags, apparel, and more.

The playful new collection incorporates iconic images of popular Pokemon like Pikachu, Bulbasaur, Charmander, and Squirtle. The shoe lineup includes popular models like the Slipstream, Suede Classics, and Rider FV. Pokemon can be found hiding on the shoe’s tongue, insole, and heel, and fans are sure to love these stylish kicks. For apparel, customers can grab cotton T-shirts, crew-neck sweatshirts, hoodies, sweatpants, and more. Complete your look with a beanie or messenger bag. 

The Puma x Pokemon collection is on sale at Puma Store Harajuku Cat Street, Puma Store Osaka, Puma Store Odaiba, Puma Store Fujimi, Puma Store Kyoto, Puma Sapporo Factory, Puma Store Fukuoka, and the official Puma online store. 

Mister Donut has revealed its annual Pokemon Christmas collaboration. This marks the 5th year that the popular sweets chain is teaming up with the legendary franchise, and starting on November 9, fans can find themed sweets and merchandise for a limited time. 

Pikachu Snowman Donut

Christmas Collection Donut Set

New to the lineup in 2022 is the Pikachu Snowman Donut. This will be sold alongside the always-popular standard Pikachu Donut which will be sold in a cute Christmas sleeve. Customers can also look forward to the sleepy Pikachu Donut and the fluffy Jigglypuff Donut this holiday season.

Mister Donut Blanket (White)

Mister Donut Glasses (Set of 2)

The Christmas Set will include the Mister Donut Pokemon Blanket, which is available in two patterns, as well as a pair of Pokemon glasses. Fans are sure to enjoy these new illustrations of Pikachu and Jigglypuff made exclusively for the collaboration. 

Pikachu Donut

The popular Pikachu Donut is back! The fluffy yeast pastry is filled with whipped cream with a pudding flavor and chocolate coating. 

Pikachu Snowman Donut

Also filled with whipped cream, the Pikachu Snowman Donut is coated with white chocolate.

Be sure to check out this exclusive collection of sweets and goods before they’re gone!

©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc.

ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。
Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。

Pokemon and Original Inc. are back with some new Pokemon Shirts in collaboration with the popular visual artist Yu Nagaba! Customers can head onto the official Pokemon Shirts website now to grab one of these cute new Pikachu-inspired designs. 

The apparel brand Original Stitch was created by an engineer working in Silicon Valley who wanted to make it easier to shop for clothes. After launching a test service in 2013 and establishing the brand’s parent company, Original Inc., in 2015, the company began developing its custom shirt service. Those buying from the site can customize every detail of their shirt and order in as little as five minutes. These shirts are carefully tailored by craftsmen at a factory in Japan.

Two New Designs Made in Collaboration with Popular Artist Yu Nagaba

Two printed patterns and one unique embroidery have been added to the collection for a limited time. Yu Nagaba’s designs can be used to cover entire shirts or can be used as accents on collars and sleeves. Customers can even use the embroidery on a plain shirt to make something more subtle. 

Yu Nagaba’s casual depiction of Pikachu shows why his art is so beloved. Silly and subtle, both Pokemon fans and fans of Nagaba’s art are welcome to snag one of these shirts before they’re gone. Check out the website for more details.

Pattern: Yu Nagaba (White)

Pattern: Yu Nagaba (Black)

Embroidery: Pikachu (Yu Nagaba)

Japanese creative company NAKED will hold a Night Walk event at Zuiganji Temple in Matsushima, located near one of the top three most scenic spots in Japan. The event will run from October 29 until November 23, 2022.

The NAKED Night Walk was created to revitalize hot spring resorts and other tourist spots during the pandemic. This special event will bring the illuminated experience to Zuiganji Temple, one of the Tohoku Region’s most famous Zen temples. Guests will be invited to carry beautiful lanterns around the grounds, maintaining social distancing while enjoying the cool evening weather. These lanterns will cast one of three unique designs onto the ground below–a starry sky, a camellia flower, or a lotus. 

Guests can also enjoy NAKED’s Flower Fortune Telling, pulling unique paper flowers from a massive wall, with each holding a personalized fortune. These flowers can then be tied to a nearby tree to further spread NAKED’s art. You can also take home your flower as a souvenir!

The event will only run for a limited time. For more information including admission fees and hours, see the official website!

Monpoke, the official Pokemon baby brand, has released the lookbook for its 2022 Autumn/Winter collection! New items include pajamas, jackets, and other apparel and sundries for infants and toddlers. Monpoke, which launched in 2019, has added two new familiar Pokemon to the lineup this time around–Gengar and Mimikyu. 

Nighttime-only Diapers featuring Sleepymon Design

Pikachu and the Nighttime Adventure, the Second Book in Rikako Matsuo’s Monpoke Picture Book Series

The adorable diapers will help keep babies dry all night, and these helpful products will be released nationwide in early November 2022. The new picture book will be released on September 21, so be ready to add it to your nighttime reading routine.

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.

Starting September 2, customers will be able to snag some new customizable shirts from Original Stitch featuring embroidered silhouettes of popular Pokemon!

Fans will be able to add these silhouettes to the left chest, right hem, or left cuff of their shirt. 25 different Pokemon are available to choose from, all from the original game titles, Red and Green. 

Light Blue Dungaree / Navy Oxford / Gray Navy Dungaree / Black Checkered Gingham / Gray Kanoko

Poke Ball / Great Ball / Ultra Ball / Premier Ball / Dive Ball / Moon Ball

Customers can choose from six fabrics, including dungaree in light blue and gray-navy, black checkered gingham, white herringbone, and more.

For shirt buttons, customers can also choose from a collection of Poke Balls from the series. These customizable shirts are available to order globally. 

To celebrate six years of Pokemon Go, an incredible drone show was held during the Akagawa Fireworks 2022 presentation in Yamagata Prefecture on August 20, 2022. 

The presentation sought to get audiences excited for summer fun, with the phrase “let’s go on an adventure this summer” appearing in the air above the huge audience of 40,000. The Pokemon GO logo and popular Pokemon were recreated by around 700 drones.

Music from the mobile game played during the impressive show, as Pikachu and a 100-meter-tall Charizard moved across the sky. Alolan Exeggutor, Gengar, Wailord, and Rayquaza also appeared, creating a night to remember for Pokemon fans in the town of Tsuruoka. 

Pokemon GO Special Drone Show at Otaru Ushio Matsuri

The show itself was a surprise for the audience, with applause and excitement instantly palpable as it began. After the drone presentation concluded, the Akagawa Fireworks display began.

The Pokemon GO Special Drone Show was first held at the 56th Otaru Ushio Matsuri in Otaru, Hokkaido on July 24. Watch it in full above!

©2022 Niantic, Inc.
©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc. ポケモン・Pokémon は任天堂・クリーチャーズ・ゲームフリークの登録商標です。