Social Media Anime Series ‘Genba no Megami’ Features ASOBISYSTEM & Kajikawa’s Construction Characters as Goddesses

12.November.2020 | ANIME&GAME

Earlier this year, Kajikawa Corportation and ASOBISYSTEM CO., LTD announced their efforts to rebrand the perceived image of the construction industry in Japan with the launch of the 3K Project. This introduced a series of characters, Corny, Gungun & Nonnon, Scoppy, and Metty, a band of construction tools and equipment, to revamp the industry into something kawaii.

 

Kajikawa and ASOBISYSTEM have announced that the first episode of an original 3K Project anime series entitled Genba no Megami (‘Goddesses at the Site’) will be released on November 20, 2020. The first teaser trailer and cast members were revealed today (November 12).

 

What is the 3K Project?

The three “K’s” of the 3K Project are the Japanese words Kawaii (cute), Kirei (clean), and Kirakira (shiny). Construction work is generally perceived by a different set K’s: Kitsui (severe), Kitanai (dirty), and Kiken (dangerous), but the number of young people, both men and women, working in the industry in Japan is on the rise, resulting in the work environment changing too. That’s where Kajikawa Corporation and ASOBISYSTEM’s 3K Project comes in, which aims to rebrand the industry.

 

3k Project GIF stamps break 15 million views

A set of GIF stickers of the 3K Project characters were released on GIPHY back in August which have been viewed more than 15 million time since they hit the platform (as of October 30, 2020). Fans can now look forward to seeing the characters fully animated in the all-new series.

 

The 3K Project characters were actually Goddesses all along

The story follows a group of Goddesses who, for reasons unknown, are­ sent on a mission by God to inspect construction sites on earth. The Goddesses decide to transform themselves into various construction tools so as to blend in with their environment. They interact with the staff at the sites in their disguised forms, during which they discover something interesting.

 

Genba no Megami is a series full of laughs and tears that will air on social media. The first episode is set to drop on Friday November 20, 2020.

 

Teaser Trailer

Cast Line-up & Interview

Below are the three questions asked to each cast member. The number next to their answers correspond to the numbered questions below.

 

1. Give us your impressions of your character, such as when you first saw their illustration, along with your enthusiasm for the series.
2. Do you have a favourite scene or line, or is there anything in the series you found yourself paying particular attention to?
3. Please give a final word to everybody watching the series.

 

・Scoppy (Voiced by: Aimi Tanaka)

Scoppy’s temporary form is a spade. She’s a modern-day Goddess who will lend an ear to someone no matter what they’re going through. She’s really interested in becoming a YouTuber.

 

Aimi Tanaka | Comment

1. The characters are so cute, it got me really excited! My character looked innocent in the illustration I was given, so I channelled that during recording. The anime has good pacing, similar to short-episode anime, and I was conscious not to take away from its playful atmosphere!

 

2. The fact that this series is about Goddesses who… live?… inside of tools at [construction] sites I think adds a different level of amusement than if they were anthropomorphised! I also had to record singing alongside my regular lines, so I really liked that part. It’s really pop and trendy.

 

3. It’s a short series so I think people can watch it pretty casually. And every character is so cute, they each have their own personalities! I hope you enjoy watching the Goddesses at work (or is this their normal life now?)

 

・Corny (Voiced by: Yū Serizawa)

Corny’s temporary form is a traffic cone. She’s a talkative tsundere Goddess with a cold tone. She’s also moved to tears more than anyone else in the group.

 

Yū Serizawa | Comment

1. The Goddesses have swooped down onto the construction sites! A pretty exciting settings, don’t you think? The Goddesses are beautiful, and when they transform they have a cute pop look to them. Their dialogue with the new person is just the best too! In any case, the pacing is great so I had a lot of fun recording for it!

 

2. I definitely have a favourite part! And that’s Corny! (lol) She’s a tsundere but easily brought to tears. There’s a lot of kindness behind her cool manner. Look forward to seeing her! Also, this is just a personal thing, but the part felt fresh and was a lot of fun, so look out for that part too!

 

3. It’s not every day that a Goddess appears in your life, but I find a happening like that really amusing, so I hope it gives you plenty of laughs! And I hope it’s something you can chill out and relax to after work! Definitely look forward to it!

 

・Metty (Voiced by: Arisa Date)

Metty’s temporary form is a hard hat. She’s quiet, talks gently, and tends to get sleepy easily. Even so, she cares about the little details.

 

Arisa Date | Comment

1. Finally, a carefree and fluffy-type girl, is what I thought when I saw her! I really like girls who talk like she does. I haven’t had many opportunities to voice characters like her, so I was super happy!

 

2. I really like the song! It’s only a minute long, but I really want to make a full version and release it!

 

3. Thank you for reading! If you like the show, please be sure to spread the word! If you do, there might even be a sequel…

 

・Gungun & Nonnon (Voiced by: Saki Yamakita)

Gungun and Nonnon’s temporary forms are work gloves. They’re twin sisters but they couldn’t be more different from each other, each with their own opinions. They’re easily identifiable with their red and green appearances.

 

Saki Yamakita | Comment

1. What a beautiful pair of twins! I couldn’t believe that I’d be voicing both of them! This is a series with laughs you can watch casually without getting worked up, and one I want to enjoy too.

 

2. The part in episode four when Gungun and Nonnon pull the construction worker on both sides was completely ad libbed. I imagined what kinds of things they’d both say to each other during the recording!

 

3. I’d be happy if you’re think of Gungun and Nonnon now whenever you see work gloves! (^^) Please enjoy the world of Genba no Megami.

 

Genba no Megami will air every Friday from November 20, 2020 for six episodes. For the latest information, please follow the official Twitter page below.

RELATED ENTRIES

  • ZEROTOKYO and ASOBISYSTEM Collaborate on ASOBIZA Party Event

    06.April.2023 | MUSIC

    ZEROTOKYO, an entertainment mecca known for heating up Tokyo nights, is teaming up with ASOBISYSTEM to create an exciting new party! ASOBIZA, named after the origin of Kabukicho, will be held on April 28.   The lineup includes music artists as well as charismatic figures at the top of their fields in fashion, beauty, and art. Transcending musical genres and generations, this night will embody ZEROTOKYO's concept of being a true “Entertainment Junction.”   Additional performers may be announced in the future.
  • FRUITS ZIPPER Performs for Audiences in 101 Countries in the Metaverse

    23.December.2022 | MUSIC

    The Metaverse Music Festival, a virtual event organized by the global Web3 platform Decentraland, took place starting on November 10, 2022, featuring a number of Japanese artists.    FRUITS ZIPPER was one of the performing acts, appearing on the MetaTokyo stage on November 11 and November 12.According to data from MetaTokyo, a total of 20,000 viewers from 101 countries around the world watched the performances, including those from the United States, Canada, Japan, Spain, Germany, and Brazil.This spring, the idol group FRUITS ZIPPER released the track Watashino Ichiban Kawaiitokoro, which racked up over 600 million views on TikTok. The music video has amassed over 5.5 million views on YouTube, and despite having just debuted, the girls performed at all major idol festivals over the summer.   In November, the group’s second solo concert at Shibuya WWW X was a major success. In February 2023, the girls will begin the FRUITS ZIPPER 1st LIVE TOUR 2023 WINTER scheduled to conclude at LINE CUBE SHIBUYA on February 12. The group will also perform at a New Year’s Eve event in Tainan, Taiwan. Keep an eye out for them in 2023!
  • KAWAII LAB. Report #16 ~One Year of FRUITS ZIPPER~

    16.December.2022 | FEATURES / MUSIC

    FRUITS ZIPPER, an up-and-coming idol group from ASOBISYSTEM’s KAWAII LAB project, has a simple concept: “From Harajuku to the World.” For the past year, the girls have been transmitting what they call ‘NEW KAWAII’ from Harajuku, an area known for fashion and individuality, to their growing fanbase.   Recently, we sat down with the members to chat about their first year as idols since debuting in April 2022.   ーWhat has the past year been like as members of FRUITS ZIPPER?   Manaka Mana“The past year has been a year of love. I’ve learned so much about myself and see my own weaknesses more than I ever have before!I've been able to encounter emotions I wasn't even aware that I could, and I've even been able to recognize and verbalize a lot of new dreams and goals for the future!Thank you so much!”Noel Hayase“The past year has been the most packed year of my life. There was something to do every single day–it was so hectic and so fun! I could only think about how thankful I was to be part of FRUITS ZIPPER. I’m sure that we’ve all become stronger over the past year, and I want to keep working hard and expanding our activities more in the coming years!”   Amane Tsukiashi“Every day seemed to fly by. I met and talked with so many people, and I was finally able to do the job I had always dreamed of doing.”ーYou performed in Thailand this year, highlighting your slogan of 'From Harajuku to the World.' Can you tell us any fun stories from that time?   Yui Sakurai“I was so happy to see how many people knew about FRUITS ZIPPER–it was more than I could have ever imagined! So many fans told me how happy they were to meet me and it made me so thrilled!There were some fans who came from Japan too, and they joined the Thai fans to become Team Yui! I really felt like we had shared Harajuku with the world at that moment. I hope that we’ll keep expanding this way and visiting fans around the world. It was such a warm and special day.”Luna Nakagawa“This was my first time performing overseas and I was nervous about how the audience would react. We weren’t well-known in Thailand, after all–but when we started singing Watashino Ichiban Kawaiitokoro, everyone sang along!The concert was so warm and the fans were so sweet, I immediately forgot that it was my first big overseas performance. I was full of adrenaline and it just turned out to be so much fun.That concert is still my best memory. I can't wait to go back to Thailand to perform again.Since our motto is ‘From Harajuku to the World,’ I hope that we can keep expanding to other countries soon!”ーDo you have any goals for the next year in terms of overseas activities?   Suzuka Chinzei“I want to do a European tour!I’m still studying German, but I’d love to try out my communication skills! 🥺 (I guess I could do that here too, but…)”Karen Matsumoto“I want to be friends with more overseas fans! 💖Honestly, I’d love to become like Kyary, an idol who is now recognized all over the world!”ーGive a message to your fans both in Japan and abroad!   Manaka Mana“In 2023, I hope that I can spend more time with fans from around the world in person! I want to become stronger and care for those important to me while growing my natural gifts!I hope you’re all looking forwards to a powered-up FRUITS ZIPPER!Let’s make 2023 a great one!" 🤍Noel Hayase“Even though we’ve only just debuted, we’ve already been so blessed, invited to perform in Thailand and to spend New Year’s Eve in Taiwan. How have we been abroad so many times already? I want to keep the momentum going, spread my wings and aim for an even bigger stage! To all the international fans, just wait! We’ll keep bringing Harajuku to the rest of the world!”
  • Atarashii Gakko! Performs at Head in the Clouds Festivals in Manila and Jakarta

    15.December.2022 | MUSIC

    Popular dance and vocal unit Atarashii Gakko! performed at the Head in the Clouds music festival on December 3 in Jakarta, Indonesia, and December 8 in Manila, Philippines. Local fans showed up in droves for the incredible show.   The Head in the Clouds music festival is organized by the record label 88Rising, and the event took place in Los Angeles in August. The label is known for representing Asian artists, with YOASOBI also appearing at the two shows in Jakarta and Manila.The Jakarta show was attended by around 20,000 people, making it as large as the United States show. The members of Atarashii Gakko!, with their addictive energy and impressive talent, quickly became a talking point among fans not only in the audience but around the world.   In addition to the recent shows in Jakarta and Manila, Atarashii Gakko! recently embarked on a five-show US tour, including a solo performance at the Crunchyroll Expo in San Diego in July. Keep an eye out for what these girls will do next!Photo: Lindsey Blane
  • KAWAII LAB. Report #15: All About IDOLATER’s New Outfits

    09.December.2022 | FEATURES / MUSIC

    IDOLATER is known for exploring the boundary of music, fashion, and other unique aspects of culture through an idol perspective.    We interviewed the five members about their new costumes, which were unveiled for the first time on October 23, 2022.   ーTell us some highlights and stories about the new costumes!   Tsukishiro Kurumi "This is the second time we’ve gotten new outfits as a five-member group! Our first costume was a cool green, black, and white outfit, but this time the cream-colored outfits have a more soft and warm feel.Fushiki and I are showing off our stomaches this time around!I wonder if that’s a message from the management telling us that we’re the two who always eat before live shows…the thought is scary…should I ask for seconds next time or not…Okuda, Oishi, and Satsuki all got normal dresses!Also, each member's specific color is incorporated into their outfit! Some fans might not be sure about their favorite member’s color, but now that they’re easier to recognize, I hope fans will find it easier to wave the right penlights at our live shows! I’ll do my best as the one in charge of the color red!I love the skirt the most!It's fun when you're dancing–the way it flutters is a blast. The skirt’s made of more than one piece of fabric, which makes it more fluffy and beautiful.People group Satsuki and I together because we both have the kanji for ‘moon’ in our names. I don’t know if it’s a coincidence or not, but our belts have pieces that look a little like the moon! I thought it might have been a mistake and I was going to ask about it at the fitting, but I figured I was being a little too negative. There are things in this world that I don't need to know.   Fushiki Yukino“When I first saw the costumes, I thought they were really fresh. They even had our member colors incorporated in them, and the design was something that I’d never seen before in IDOLATER. I was super happy because we wanted the same style outfit!Tsukishiro always tells me that I’ve pulled my belt too tight before we go on stage! (Laugh)The costume is quite heavy despite how it looks, and I like the way the skirt flutters when I dance. This is the first time I’ve shown my stomach too! I think the silhouette is gorgeous.”   Okuda Ayu“It's a complete change from our green costumes. The five of us are all wearing neat dresses with the same design and silhouette is something we hadn’t seen before! The skirts look so fluffy and flutter so beautifully when I spin, and the high waist looks amazing. The collars have a line with the member's color and the outfit is so incredibly detailed. If you look closely, you can see that each button is different and there are small animals on the belts. Come see them in person if you can!”   Oishi Fuka“IDOLATER has a  really cool and fashionable image, and that really comes through in these new costumes. The skirt has layers of fabric and neat cutouts, and the length is long enough but also shows off our legs a little when we dance.Each button is different with designs that symbolize each member, and if you look closely, you can see each member’s color!”   Satsuki Ririka“I think these new costumes are attractive and it’s so cute how the skirts flutter when we spin! They look so incredibly good on stage.These costumes are a bit different from our previous outfits and remind me of Nogizaka’s outfits. You’ll want to come to see them in person!”Keep an eye out for IDOLATER in their new outfits!
  • Report: Kyary Pamyu Pamyu’s Tasty Time in Gastropolis Kobe – Sweets Edition

    03.December.2022 | FEATURES / FOOD / SPOT

    Kobe is filled with famous sightseeing spots like the nostalgic Ijinkan neighborhood and port. The city is packed with fashionable shops and restaurants and is highly regarded for its selection of tasty sweets!The port city, with over 150 years of history, has fostered a unique and diverse culinary culture.   Recently, Kyary Pamyu Pamyu began starring in a series of promotional videos for the Gastropolis Kobe project. The artist traveled to the city to partake in plenty of delicious treats, and MOSHI MOSHI NIPPON went along for the ride! Here are some of the singer's favorite spots around town.Kobe, known as a city where East meets West, is lined with sweets shops that are unique to the area.   The tea salon TOOTH TOOTH Dekoboko Sabo opened in 2019 in the Kobe City Museum and offers a menu that mixes Western food and sweets with tea and ingredients from traditional Japanese cuisine. Kyary ordered the Dekoboko Sabo Afternoon Tea Set, a collection of western sweets blended with the essence of traditional Japanese flavors. Guests are invited to enjoy their tea and sweets in a one-of-a-kind space filled with Meiji period flare and retro Western furniture. Those interested will need to make a reservation, so be sure to remember the next time you’re in Kobe.   TOOTH TOOTH Decoboco SaboAddress: 24 Kyomachi, Chuo Ward, Kobe (Inside the Kobe City Museum)Hours: 9:30-17:30 (Last Order at 16:30) Closed MondaysOfficial Site: https://toothtooth.com/restaurant/decoboco-saboThe next stop was Kobe Nankin-machi, one of the three major Chinatowns in Japan. Kobe MILK is known nationwide for its Apricot Pudding, which is made with local ingredients. The raw apricot pudding is mixed with milk brought from the foot of Mt. Rokko and other ingredients from Hyogo Prefecture. Of course, Kyary ordered some, and was amazed by its fluffy texture. You can only enjoy it in Kobe–also, the shop sells other puddings mixed with seasonal fruits, so don’t miss those either!   Kobe MILKAddress: Shin-Motomachi Building 1F (1 Motomachi-dori, Chuo-ku, Kobe)Hours: Weekdays 9:30-19:00 / Weekends 9:30-19:30Official Site: https://kobe-milk.comFor Kyary’s final stop, the singer visited the Moore House, a cafe located in a building with over 100 years of history. Guests are surrounded by greenery, and the Western-style building is incredibly elegant. The Strawberry Mille-feuille Kyary ordered was created by an expert patissier and based on the strawberry mille-feuille recipe from the legendary French restaurant Maxim’s de Paris in Ginza. A generous amount of custard cream complements the crispy pie crust and enhances the sweetness of the fresh strawberries. We’d recommend it with a glass of champagne–if you’re of age.Kitano Ijin-kan Moore HouseAddress: 2-9-3 Kitanocho, Chuo-ku, KobeHours: 11:00-17:00Closed TuesdaysOfficial Site: https://www.kitanomoore.com/cafe/   The streets of Kobe are packed with sweets that you can only enjoy if you visit. Why not come experience these incredible spots like Kyary did?   Kobe Sweets Trailer: https://youtu.be/Sx9B1ZdAvlI