Sendai, the capital of Miyagi Prefecture and the largest city in Japan’s Tohoku region, is a two-hour bullet train ride from Tokyo. The city has earned the nickname Mori no Miyako, or ‘City of Trees,’ due to the abundant rows of zelkova trees lining many of its streets. It bustles with charm and is enjoyed by locals and tourists for its history, sights, and events, such as its associations with the Japanese regional ruler Date Masamune, the famous Sendai Tanabata Festival, and more. However, there are many other incredible locations that Sendai has to offer that aren’t as well known as the popular sites, so today we are joined by Etsuna who is giving us the latest in what can be found in the city.
Along The Coast
The coast of Sendai was struck by a tsunami when the Great East Japan Earthquake struck back on in March 2011. Today, the area is continuing its re-development efforts. New facilities have and are being built, including plenty of new spots the area never had before. Sendai is home to a memorial hall for remembering those affected during the disaster which is a must-visit if travelling to Sendai.
Sendai Umino-Mori Aquarium
Feel the sea breeze and ocean water of Tohoku against your skin
Sendai Umino-Mori Aquarium opened in 2015 as the larrgest aquarium in the Tohoku region. The first floor is themed on the waters of Tohoku where many rare aquatic species from the Sanriku Coast are housed. The second floor is centred on sea creatures found in the oceans around the world such as tropical fish, jellyfish, marine mammals, and other familiar faces.
Visitors can even meet ascidians there which are famous in the Sanriku Coast.
The large fish tanks let in a lot of natural light, recreating the beauty of the Sanriku sea.
There’s also a special spot where you can get up close to some of the fish!
The aquarium offers an optional program where visitors can feed the penguins.
“It’s a pretty big aquarium,” said Etsuna. “It was great to see all of the different things they have on display. I had a lot of fun feeding the penguins too!”
Sendai Umino-Mori Aquarium
Address: 4-6 Nakano, Miyagino-ku, Sendai-shi, Miyagi Prefecture
Opening Hours: 10:00-17:00 (May change depending ont he season)
No Fixed Holidays
TEL: 022-355-2222
Access: 10-minutes by shuttle bus (free ride) from JR Nakanosakae Station
Price: Adults ¥2,200 / Seniors, High School and Junior High School Children ¥1,600 / Elementary School Children ¥1,100 / Infants ¥600 (All Tax-Inclusive)
Official Website: http://www.uminomori.jp/umino/
Sendai Chuooroshiuri Market
Fresh fish at an affordable price
Sendai Chuooroshiuri Market is like the kitchen of Sendai. The food shops there were opened by locals. Visitors will find many different bites to eat when visiting. Etsuna visited Sushi Yoshi, a restaurant in the area so popular that there’s always a line.
The restaurant’s name, Sushi Yoshi, suggests that it’s a sushi restaurant, but they actually serve common delicacies like rice bowls and set meals.
Maguro Sanshudon | ¥1,500
This rice bowl contains three kinds of maguro tuna, so much in fact that you can’t even see the rice!
“You can enjoy delicious fresh fish at a reasonable price. You might have to wait in line, but it’s totally worth it!”
Sushi Yoshi
Address: 4-3-1 Oroshimachi, Wakabayashi-ku, Sendai, Miyagi
Opening Hours: 6:30-13:30
Closed: Wednesdays and Sundays
TEL: 022-232-8042
Access: 20-minutes by bus from Sendai Station
Sendai 3/11 Memorial Community Center
Learn the story of the disaster
Inside Arai Station, which is the last stop on the Tokyo Metro Tozai Line, you can find the Sendai 3/11 Memorial Community Center where visitors can learn all about how the Great East Japan Earthquake affected Sendai through the exhibition rooms and in the communal space.
The first floor features a panel with a 3D map of how the tsunami inundated the region as a result of the earthquake.
Up on the second floor is a permanent exhibition showcasing the restoration and restoration efforts of the community as well as real photos from around the time of the disaster.
There are also staff members there who survived the disaster and can describe their experiences as well as current issues facing Sendai.
“I got teary when the speaker told me about the hardships they faced at that time,” explains Etsuna. “The people of Sendai are living their lives looking forward, and I have a lot of respect for them.”
Sendai 3/11 Memorial Community Center
Address: Kutsugata-85 Arai, Wakabayashi-ku, Sendai, Miyagi
Opening Hours: 10:00-17:00
Closed: Mondays (or Tuesday if the Monday falls on a public holiday) / Day after public holiday / New Year Holidays
TEL: 022-390-9022
Access: Arai Station
Entry: Free
Official Website: http://sendai311-memorial.jp
Sendai Arahama Elementary School
The school that still stands after the earthquake disaster
On the day of the Tohoku earthquake, many local residents fled to Sendai Arahama Elementary School where 320 people were trapped including the evacuees, children, and teachers, before managing to escape safely to the roof. The school is now open as a memorial to preserve the memories of those who survived.
The tsunami that struck after the earthquake made it to the second floor of the school. These first two floors have been kept untouched and are as they were on the day.
There are photos as well as video footage exhibited on the fourth floor where the tsunami didn’t reach.
From the school building’s roof you can gaze at the peaceful coastline.
“Seeing the place that was hit by the tsunami up close has really changed my outlook on life. There is green in the surrounding area. I felt life budding all around.”
Sendai Arahama Elementary School
Address: Shinborihata-32-1 Arahama, Wakabayashi-ku, Sendai, Miyagi
Opening Hours: 9:30-16:00
Closed: Mondays / Every 4th Thursday of the month / New Year Holidays
TEL: 022-355-861
Access: 15-minutes by bus from Arai Station
Entry: Free
Akiu Area
Akiu Onsen is a spa town known to locals as the ‘living room’ of Sendai. It’s a 30-50 minute bus ride from Sendai Station. It has been nicknamed one of Japan’s Three Baths alongside Bessho Onsen and Nozawa Onsen, both in Nagano Prefecture. It’s another place that Date Masamune frequented many times.
Rairaikyo Gorge
A stroll along the gorge path
Rairaikyo Gorge gets its name from the abundance of enormous rocks that have been eroded by the Natori River and given them strange shapes. The Kanji ‘rai’ used in the gorge’s name literally means ‘many rocks.’ The gorge is home to a 1-km path that people can walk along and soak up the incredible natural environment that offers sights to behold throughout the year. From late October to mid November, when the autumn leaves are in bloom, the area is also lit up in the evenings.
The heart-shaped hollow in the rocks as pictured above is considered a sacred place for couples.
Taking a stroll along the path one sees maple trees aplenty. Visiting during the height of autumn graces you with a colourful scene you wouldn’t want to miss.
“I feel healed having gotten to take a leisurely stroll through nature,” explained Etsuna. “The rocks of Akiu have some interesting shapes.”
Rairaikyo Gorge
Address: Akiumachi Yumoto, Taihaku Ward, Sendai, Miyagi
Access: Approx. 40 minutes by bus from Sendai Station
Akiu-sha
A stylish, old fashioned cafe in the hot spring town
When taking a trip to Akiu Onsen, one hot spot that’s a must-visit is Akiu-sha, a restaurant that was renovated from an old private farm house from the Edo Period. During the day it serves lunch food and drinks while in the evenings it’s used for events like private parties.
There’s an open garden at the site which is sometimes used for weddings. At the back are vegetable plots tended to by the restaurant.
Akiu-sha Lunch | ¥1,280 (Before Tax)
The Akiu-sha Lunch is made with fresh vegetables grown in both their own plot as well as from around Akiu.
Akiu Saiseki Chocolate | ¥850 (Before Tax)
A white chocolate dessert inspired by the unique rocks of Akiu. Customers can use the little wooden hammer to break apart the dessert to create a rubble of chocolate.
The inside of the restaurant is spacious with towering beams holding it up.
“The vegetables are so fresh, I couldn’t believe how tasty they were! This flavour is unique to this place.”
Akiu-sha
Address: Nozoki-9-4 Akiumachi Yumoto, Taihaku Ward, Sendai, Miyagi
Opening Hours: 11:00-17:00 (Last Food Orders 14:30 / Cafe Last Orders 16:00)
Closed: Tuesdays
TEL: 022-724-7767 (Bookings not possible)
Access: 50-minutes by bus from Sendai Station
Official Website: http://akiuwinery.co.jp
Akiu Winery
Taste and compare different original wines
Akiu Winery in Akiu Onsen was the first winery to open in Sendai. It’s home to an enormous grape field, and inside is the brewery itself as well as a dining area and shop. They serve an array of original wines.
As well as originals, Akiu Winery also stocks famous wines from Sendai.
Merlot Red Wine 2018 (Sample) | Koshu Sur Lie 2019 (750ml) ¥2,300 | Steuben Rosé 2019 (750ml) ¥2,000 (All Before Tax)
Akiu Winery’s line-up of wines are famous in Sendai.
At the back of the winery is the expansive grape field.
Craft Grill | ¥1,330
At the outdoor terrace you can enjoy a BBQ grill together with a glass of wine.
“The sight of the grape field made me feel like I was in France. You can enjoy a BBQ too so I definitely want people to come here!”
Akiu Winery
Address: Biwaharanishi-6, Akiumachi Yumoto, Taihaku Ward, Sendai, Miyagi
Official Website: http://akiuwinery.co.jp
Akiu Great Falls
The Three Great Waterfalls of Japan
Akiu Great Falls is considered one of Japan’s three most famous waterfalls alongside Kegon Falls in Tochigi Prefecture and Nachi Falls in Wakayama Prefecture. It’s about 15-minutes by car downstream from Akiu Onsen and is also accessible by bus.
They have a retro shop at the entrance of the waterfall.
Also located next to the waterfall is Akiu-Otaki Fudoson, a temple surrounded by dense green foliage and enormous gingko trees.
“Being in nature really relaxed me and took away the day’s stress! It’s quite a walk to the waterfall basin so you get plenty of exercise too.”
Akiu Great Falls
Address: Otaki Akiumachi Baba, Taihaku Ward, Sendai, Miyagi
TEL: 022-398-2323 (Akiu Onsen Tourist Information Center)
Access: 50-minutes by bus from Sendai Station (Running on weekends and public holidays only)
Around Sendai Station
Sendai Station can be considered as the doorstep of Japan’s Tohoku region. It of course runs JR East’s Tohoku Shinkansen bullet trains as well as operates Sendai Subway services and buses. The area around the station is great for finding tasty local delicacies, shopping, and souvenir-buying.
WANOSHOKU NIKAI
Seri-nabe is Sendai’s new specialty food
If you’re asked to give an example of a famous speciality food product from Sendai, chances are people will jump straight to the city’s gyutan beef tongue, but what has been the talk of the town recently is seri-nabe. Seri-nabe is a type of hotpot cooked with Japanese parsley (‘seri’) – one of Japan’s seven spring flowers. Miyagi Prefecture boasts as a top class producer of Japanese parsley. The hotpot is served in a simple duck broth which allows the fragrance of the parsley to come through.
“I can’t get enough of the crunchy texture of the [parsley] roots! It was delicious, I had a refreshing soy sauce soup finished with ramen.”
WASHOKU NIKAI
Address: 2-5-15 Ichibanchō, Aoba-ku, Sendai, Miyagi
Opening Hours: 17:00-Midnight
No Fixed Holidays
TEL: 022-224-6040
Iroha Yokocho
Bar crawl deep into the back streets
The side streets of the Sunmall Ichibancho arcade have a retro Japanese vibe to them, packed full of shops that make one feel nostalgic.
The long, winding alleys feature plenty of Instagram-worthy spots.
“This is a great spot for enjoying a bar crawl, just having a light drink and then moving onto the next place. Even if you don’t drink there’s tasty food to enjoy too!”
Iroha Yokocho
Address: 2-3-28 Ichibancho, Aoba-ku, Sendai, Miyagi
TEL: 022-223-3151
S-PAL Sendai
A fashion mall connected to the station
S-PAL is a fashion mall directly connected to Sendai Station, home to apparel stores, restaurants, souvenir shops, sundry sellers, and more. Here are some sundry stores selling a variety of miscellaneous items perfect as souvenir purchases.
Nakagawa Masashichi
This is an old-time chain that has been around for 300 years. Specialising in lifestyle goods, this S-PAL branch is the only one in all of Tohoku.
Its interior design has a retro feel to it with shelves and tables piled with cute bits and bobs.
Kaya-ori Tea Towel | ¥440 (Tax Included)
A specialty product of Tohoku, this tea towel is made using the traditional weaving technique of kaya-ori. Exclusive to Tohoku.
IORI
IORI is another shop you’ll only find in the Tohoku area. They sell imabari towels which are perfect as gifts to yourself or another.
Handkerchiefs | ¥600 Each (Tax Included)〜
These handkerchiefs are only sold in Sendai and feature a variety of embroidered motifs like the windsocks of the Sendai Tanabata Festival, kokeshi dolls, the helmet of Date Masamune, and more.
KANEIRI STANDARD STORE
A select shop stocking stationery and other trinkets that promote the culture and craftsmanship of Tohoku. This store is right next to Sendai Station and has plenty of souvenir-worthy items, so it’s absolutely worth a visit.
As well as lifestyle goods, the store also sells items made in Miyagi, like kokeshi dolls.
Matsukawa Daruma | ¥1,300 (Before Tax)
These Matsukawa Daruma are super cute, especially the blue one which is inspired by the Sendai Domain, also known as the Date Domain.
Dagashiya Zousan
Dagashiya Zousan sells old-time Japanese sweets and confections, stocked with many popular treats from Tohoku adored by both kids and adults alike.
The traditional sweets are all packed together along the shelves and up the walls.
The popular souvenir shops of Sendai
You can’t go home after a fun trip without picking up a souvenir, so here’s s line-up of shops that have been surging in popularity recently in Sendai, all of which sell Sendai-specific items.
Drinkable zunda at Agurienomori Mitte
Drinkable Zunda | ¥370 (Before Tax)
Zunda are mashed green soybeans boiled and turned into a sweet paste. They are also a local delicacy. Zunda mochi are very famous, but zunda beverages are popular too. This shop sells a variety of zunda treats to pick from.
Bamboo grass kamaboko at Kanezaki-ya
There are many makers of sasa-kamaboko, or bamboo grass fish paste, but what makes Kanezaki-ya’s so great is how it retains the original umami flavour and plump texture of the fish.
Zaou cheese at Tohoku Meguri Irotoiro
Zaou Cream Cheese, Vanilla Cream Spread | ¥557 Each (Before Tax)
A food select shop selling a range of different ingredients. Their kaou cheese with sweet vanilla is their most popular item.
“It’s a fashion mall so of course they sell clothes, but they had a bunch of other stuff too, everything from traditional Japanese daruma to food. I really recommend S-PAL Sendai if you’re searching for souvenirs!”
S-PAL Sendai
Address: 1-1-1 Chuo, Aoba-ku, Sendai, Miyagi
Opening Hours: 10:00-20:00 (Restaurant wing open 11:00-22:00)
No Fixed Holidays
TEL: 022-267-2111
Access: Connected directly to Sendai Station
Official Website: https://www.s-pal.jp/sendai/
“Sendai looking and progressing into the future as it overcomes the effects of the disaster. It’s a place with amazing food, fun shops, and is teeming with nature. If you’ve never been to Sendai before, then be sure to visit and have fun!”
Information
TOHOKU PASIFIC COAST：http://tohoku-pacific-coast.com/
“TOHOKU Pacific Coast” refers to the eastern coastal area of Tohoku, Japan. The area was extensively damaged due to the tsunami caused by the Great East Japan Earthquake in 2011. However, it has overcome this adversity and is once again gaining attention as a sightseeing spot that once attracted tourists from all over due to its flourishing wildlife and delicious seafood.
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I visited MOSHI MOSHI ROOMS -SAKURA- with Chinese talent Etsuna and Japanese model Ren Koseki. This accommodation and Harajuku hot spot is gaining much attention right now for its interior design which offers the full ‘kawaii’ experience wherever you look. It is produced by ASOBISYSTEM, a company that aims to promote Harajuku culture to the rest of the world.
It is located just an 8-minute walk from Meiji-Jingumae Station via the Tokyo Metro Line or 10 minutes on foot from Harajuku Station via the JR Line. Its ideal location places it very close to the most popular areas in Harajuku including Takeshita Street, Ura-Harajuku and Omoteando. It is even within walking distance from the New National Stadium which is set to be completed in November 2019 and will serve as the venue for the 2020 Summer Olympics and Paralympics. The concept of this single-room accommodation is ‘SAKURA’ which is the Japanese word for cherry blossom making it the perfect place to be in right now for the spring season. Its gorgeous and unique layout is overlooked by a huge cherry blossom monument in the bedroom which also works as a light to create a magical atmosphere. Pink is the base colour for the room which is perfect for parties and girl-only get-togethers. The is the main bed and separate simple beds to accommodate up to 5 guests. But it can house as many people as you like if they’re just coming to play! This fantastic system is made possible by Airbnb. You’re sure to snatch an Instagram moment in front of this neon sign which reads 桜―that’s ‘sakura’ in Japanese! The room even comes with an iconic dresser fitted with a huge mirror. This means you and your friends can all put your makeup on together at the same time before you head out. There’s a hair drier as well as hair straighteners which Ren is using in the photo. There’s even a rooftop area which provides a panoramic view of Harajuku. This space can be used for parties, BBQs and whatever else you can think of! But keep in mind that the roof can be reserved by non-guests too in which case access will be restricted. Be sure to find out in advance if you’re thinking of using it. How did you find your stay at MOSHI MOSHI ROOMS -SAKURA-, Etsuna and Ren? Etsuna: “From a foreigner’s perspective, I really felt the Japanese-ness towards the sakura which is great. The dresser is huge too, I’m happy that two people can do their makeup at the same time! The place is not only cute, but it’s made in such a way that the functionality of the room is easy to use. It felt heart-warming to be there.” Ren: “When it comes to lots of girls wanting a place to get together, not for travel but just to hang out, love hotels are the mainstream, but ‘fun’ and ‘cute’ don’t really stand together in a place like that. But here, five people can stay together, and no matter where they take photos it’s going to look cute! Plus it’s in Harajuku, you can get some stylish-looking food and drinks from nearby cafés for takeout and stay up late. That sounds amazing. I can think of so many things!” SAKURA is located on the 5th floor of a building, but if you have a lot of luggage you can contact the staff in advance and they will carry it up for you. MOSHI MOSHI ROOMS offers a very special experience where you get to stay the night in Harajuku. And SAKURA is just the start. We plan to open even more rooms on the other floors with different concepts, so look forward to it! Information
MOSHI MOSHI ROOMS -SAKURA-
Address: 2-18-7 Jingumae, Shibuya, Tokyo
Access: 8-minutes on foot from Meiji-Jingumae (Harajuku) Station via the Chiyoda and Fukutoshin lines
Occupancy: 1-6 people
Price: ¥40,000 (does not include handling and service charges) *1 room 1 night
*Accommodation prices are subject to change depending on the period. For full details please check the Airbnb website
Official Website: https://rooms.moshimoshi-nippon.jp
Bookings: https://www.airbnb.co.uk/rooms/30276372?s=KNUexTNq
Etsuna’s Weibo Page: https://www.weibo.com/erina0114
Etsuna’s Instagram: https://www.instagram.com/etsunaotsuka/?hl=ja
Ren Koseki’s Instagram: https://www.instagram.com/renkoseki/?hl=ja
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[Channel47] Inbound Travel Product Allowing Visitors to Experience the “Real Japanese Countryside” in Iida, Nagano Prefecture Now on Sale
As part of the ongoing Channel47 project, which uses the power of local resources and entertainment to share Japan and its local culture with the world, a new travel experience titled ‘DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-’ is now on sale, taking visitors to Iida, Nagano Prefecture. Iida City in Nagano Prefecture will be the location for the tour, with the city selected by the Japan Tourism Agency in 2024 for its ‘Project to Promote Expansion and Quality of Inbound Tourism by Providing Special Experiences for Visitors.’ The Minami Shinshu Tourism Bureau helped to create the tour for inbound travelers to experience the “real” Japanese countryside found in the Tenryu Gorge area of Iida City by funding farmhouse homestays in the area. By creating a travel experience that takes advantage of the local resources of Tenryu Gorge in Iida City, we aim to promote sustainable tourism activities by communicating the charm of the region to people in both Japan and abroad, revitalizing local production, passing on traditional culture, and strengthening cooperation between local communities.Information
■Tour Name
DEEP EXPERIENCE THE INAKA -TENRYUKYO・IIDA CITY-■Tour Summary
This is a special tour that allows inbound visitors to experience the traditional culture and beautiful landscapes of Minami-Shinshu. By participating, guests can leave the hustle and bustle of the big city behind, appreciating the true essence of Japan by spending time in the quiet region of Tenryukyo, Iida City, Nagano Prefecture.◼︎Main Points
・A Three-day, two-night all-inclusive tour departing from JR Toyohashi Station with time spent in the Tenryukyo area in Iida City, Nagano Prefecture
・An exclusive train car on the JR Iida Line
・Special snacks and drinks supervised by Yukimoto, a famous restaurant in Iida that was awarded Gold on Tabelog.
・Various experiences in nature in each of the four seasons (such as rafting on the Tenryu River, scenic sky walk, agriculture and livestock farming experiences, etc.)
・Experience traditional Japanese culture (mochi pounding, Fire Festival, Wayuraku, Ningyo Joururi, etc.)
・Stay in a farmhouse homestay to experience real life in the Japanese countryside◼︎Dates
① January 10-12, 2025
② January 12-14, 2025
③ January 17-19, 2025
④ January 19-21, 2025
⑤ January 24-26, 2025◼︎Optional Menu
Dinner at ‘Yukimoto’
*Courses and drinks are not included in the tour price.◼︎Details/Contact
Minami Shinshu Tourism Bureau Sales Page: https://www.mstb.jp/gentei/deepexperience_the_inaka/
Official Tour Instagram: https://www.instagram.com/inaka_tenryukyo/ -
The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022. [Snow Miku x Hirohako] Collaboration Project■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku・Period: Mid-November~February 28, 2023・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas ■Snow Miku Illustration Contest Exhibition EventOver 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter! ・Running: December 1, 2022 - February 28, 2022 ・Venues: Hirosaki Municipal Tourist Center (Hirosaki) Kanemori Red Brick Warehouse (Hakodate) ■Snow Miku Photo SpotSnow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. ・On Display: December 1, 2022 - February 28, 2022・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki) JR Hakodate Station, Hakodate Airport (Hakodate)
■Digital Stamp Rally Using the Mikunavi AppA number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!・Available: December 1, 2022 - February 28, 2022・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka Information Center, Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village (Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower, Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward ■Hirohako Winter Tourism Campaign Theme Song and Music Video The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!・On Air: December 1, 2022~・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu) ■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. A one-minute welcome announcement by Snow Miku will air at tourist facilities!・Running: December 1, 2022 - February 28, 2022・Locations: Tourist areas in both cities ■Snow Miku Filters Using ARWhen each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.・Available: December 1, 2022 - February 28, 2022 Information
Hirosaki x Hakodate x Snow Miku Tourism Campaign
Beginning December 2022
Details: https://www.hirosaki-kanko.or.jp/edit.html?id=hirohako
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"Kawaii is marshmallow-flavored medicine for the soul." Moshi Moshi Nippon is dedicated to sharing Japanese pop culture with audiences around the world, and today, we’re featuring a foreign influencer living and working in Japan! This time, we interviewed Etsuna, a popular influencer from China, discussing how Yume Kawaii fashion brings her comfort and the many types of ‘kawaii’ she’s found during her time in Japan. Q. What brought you to Japan?“After graduating with a major in animation, I was working at a university in Shanghai as a teacher, but I decided to enroll in Tama Art University’s graduate program to study for my master’s degree. That’s when I came to Japan, and I’ve been here for 15 years!”
Q. When you first came to Japan, what surprised you? Was anything different than what you had imagined?
“Everyone wore such bold makeup, and that really surprised me! When I first came to Japan 15 years ago, I think the gyaru trend was still big, and a lot of girls had that strong Harajuku style and big personalities. Heavy eye makeup and blush was the big thing. I thought everyone was getting ready to film for a TV show.”Q. What do you think of when you heard the word ‘kawaii’ in Japan?“MOSHI MOSHI ROOMS, character cafes, and Yume Kawaii fashion…they are all so unique and so adorable! Those things are what I think of when I hear the word ‘kawaii.’” Q. Did finding Japanese kawaii culture change you in any way?“Before I experienced kawaii culture, I was a teacher, so I wore a lot of black, white, and gray every day. But after encountering kawaii style for the first time, I started experimenting with different kawaii subcultures, like the Mori Girl trend back in the mid-2000s. Eventually, I fell in love with Yume Kawaii (Dreamy Kawaii) fashion, which is filled with pastels and a fantasy-like aesthetic. I’ve been dressing in that particular style for about ten years now. To me, kawaii is like marshmallow-flavored medicine for the soul. It’s very healing.” Q. When it comes to Japan, what interests you now? Where would you like to visit in the future?“Today, it feels like Japanese fashion is becoming more and more simple, and the Harajuku kawaii trend is starting to disappear. Is that because people don’t like standing out in that over-the-top way? Do they feel embarrassed if they dress differently than most people? I’ve met a lot of people who love Yume Kawaii fashion, but they might not have the courage to wear it themselves. That’s why I’m currently researching how to bring Yume Kawaii to AR. If I can bring it to the virtual world in a way that blends with the real world, I can create a brand-new experience for everyone. Using mobile AR technology, people will be able to transform their everyday clothes into something with more Yume Kawaii style!” Etsuna’s Original Yume Kawaii AR Filter
Q. Please give a few words to those living abroad who are interested in visiting Japan!
If you really want to experience Japanese kawaii culture, stay at MOSHI MOSHI ROOMS in Harajuku! There are so many fashionable people in Tokyo too, and if you hang out near Harajuku Laforet on the weekend, you’ll see people taking plenty of pictures. Come have a special trip to Japan and surround yourself with all things kawaii! Have fun!”Information
PROFILE
Etsuna
Born in China, Etsuna is a graduate of Tama Art University in Tokyo. In addition to sharing kawaii culture on her social media accounts, she founded her independent brand ‘Etsuna otsukA’ in 2011, which has been featured in a number of magazines. Her Weibo video channel TokyoGoGo, featuring uploads edited by Etsuna herself, has become incredibly popular. She is currently active as a designer and TV personality, mainly in Japan and China.
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Mizu to Takumi, a company associated with the Toyama West Tourism Promotion Association, has teamed up with SKYTREK to offer guests a once-in-a-lifetime chance to visit the area via private jet. Reservations for the incredible experience began on June 17, 2022. Offering an entirely new tourism experience in Toyama Prefecture, visitors can see the area’s natural wonders from miles above the Earth. The program also aims to share local culture and more about traditional craftsmanship and cuisine.
Toyama Prefecture boasts dramatic topography, from the massive peaks of the Northern Alps and the Tateyama Mountains to the deep waters of Toyama Bay. To better allow visitors to see the sights, these private jet tours will be chartered on special courses different from standard airlines. After the flights, guests will be welcomed to explore Takaoka’s deep history and culture. Kane no Sanzun, a restored and preserved inn, will welcome visitors, offering a relaxing and rejuvenating time. Visitors can also book optional excursions to further explore the area, such as a Zen meditation experience at a famous temple in Takaoka, a traditional crafting workshop, and a tour and tasting of the only whiskey distillery in the Hokuriku region. Come enjoy a trip to Toyama with a whole new perspective! Information
Travel to Toyama by Private Jet
Available: June 17 – October 26, 2022
Travel Period: June 22 – October 31, 2022
Details: https://www.skytrek.co.jp/tours/toyama-private-jet-plan
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Airbnb boasts one of the largest travel communities in the world, filled with users offering up lodging and those eager to visit somewhere new. The Japanese subsidiary of the company has revealed the top spots added to Japanese users ‘Favorites (Wish Lists)’ from May 1 to May 17, 2022. Where will travelers in the country be headed this summer? Golden Week is long gone and users are starting to think about where to visit during the hottest part of the year. This national ‘Wish List’ might make it easier to pick a spot, with many locations highlighting lesser-known areas!
Gujo Hachiman Villa, Limited to 1 Couple Per Day (Gifu)
This completely private rental villa was made for sauna enthusiasts. One lucky pair per day can book this suite along the Yoshida River flowing through Gujo Hachiman, known as the “City of Water and Dance.” Currently booked through the end of August, reservations for September and beyond will be available in early June. Book a stay to enjoy the gorgeous autumn foliage!A House Surrounded by Lush Greenery in the Countryside (Tottori)
Hosted by a family of musicians and architects, this guesthouse invites guests to enjoy gorgeous Nordic-inspired interiors and the serene quiet of the countryside. For those looking to escape the hustle and bustle of the city, this is the perfect spot.Hoshina Satomachi, Limited to 1 Couple Per Day (Nagano)
There’s nothing like spending the summer in a traditional Japanese home. Enjoy a barbeque on the terrace and relax on the massive lawn. This is the perfect spot for families with children or pets!Coastal Cabin (Chiba)
You can’t have summer without a pool. This luxurious coastal retreat boasts a 15-meter pool, outdoor Jacuzzi, bonfire space, and a barbeque. Relax by the pool while listening to your favorite songs or soak in the outdoor bath as you watch the waves crash along the shore.An Elegant and Peaceful Log Cabin (Nagano)
Located at 1,300 meters above sea level on the Iizuna plateau, this log cabin is situated in the midst of a dense forest. A perfect space for couples, families, or small groups of friends, guests are welcome to enjoy hiking through this gorgeous landscape in the center of Japan! -
JR Tokai Tours has released a new travel plan for fans of Laid-Back Camp Season 2, which aired from January to March 2021. The tour will take place in the Izu area, which was heavily featured in episodes 10, 11, and 12. Guests can enjoy a travel plan with single lodging and original goods starting May 23 until June 29, 2022.
Original Stickers
The slice-of-life series Laid-Back Camp is currently serialized in COMIC FUZ. Set in Yamanashi and Shizuoka Prefectures, Laid-Back Camp is a relaxing series following a group of high school girls going camping and enjoying their daily lives. The series is based on the author Afro’s personal experiences and interviews, and since serialization in 2015, the series has attracted fans from around the world. The original comic has sold over 7 million copies. In 2018, the first anime series premiered, inspiring a spin-off Room Camp in 2020 and a second season in 2021. Four years after it was announced in 2018, a Laid-Back Camp animated film will arrive in theaters this summer.Information
Laid-Back Camp Season 2 Model Trip Plan
Release Date: May 16, 2022
Trip Dates: May 23 – June 29, 2022 *Some dates are excluded.
Shop: https://www.jrtours.co.jp/plan/shizuoka/yurucamp/Official Site: https://www.jrtours.co.jp/