Jin Akanishi and Ryo Nishikido Feature in Swarovski’s Christmas Campaign

29.November.2020 | FASHION

Swarovski Japan is launching a Christmas campaign this year in collaboration with Jin Akanishi and Ryo Nishikido’s YouTube channel “NO GOOD TV” and fashion magazine ELLE Japon.

Swarovski is an Austrian glass producer founded in 1895 that’s celebrating its 125th anniversary this year. The company’s Swarovski Crystal Business is known for its craftsmanship and innovation, providing crystal glass, jewellery, and accessories to the people of the world since its inception.

 

As part of Swarovski Japan’s Christmas campaign, it is teaming up with Japanese musicians Jin Akanishi and Ryo Nishikido. This is the first time the company has used male celebrities in its promotions in Japan. Together with the global women’s fashion magazine ELLE Japon, the campaign will promote Swarovski products in the run up to Christmas. A six-page feature will be included in January 2021 issue of ELLE Japon of the two musicians promoting Swarovski’s jewellery, watches, and more.

Jin Akanishi and Ryo Nishikido posted a 14-minute video on their YouTube channel (“NO GOOD TV – Vol. 21”) with behind-the-scenes footage of their ELLE Japon photo shoot as well as other news related to the collaboration with Swarovski.

 

Exclusive photos of Akanishi and Nishikido which weren’t feature in either the magazine or on YouTube were also officially released on Swarovski’s official LINE account.

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    [Comment from SUNNY ONLY 1]
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