Felissimo and Sebastian Masuda have collaborated to launch the all-new KAWAII COMPANY.
KAWAII COMPANY opened its website on November 16, 2020. It is a project for those who love the kawaii side of life, aiming to add spice to everyday normality and expand everyone’s inner-kawaii. KAWAII COMPANY’s website will house a whole range of original items, such as the “Roomy Monster” outfit which lets you transform into a colourful monster.
Roomy Monster | ¥12,000 (Before Tax)
With many people working from home now, online meetings are the new norm, which can be a stress for a lot of us. But KAWAII COMPANY has come up with a way to bring smiles to fellow colleagues with their “Roomy Monster” outfit which is sure to elicit surprise and smiles when everyone sees a colourful monster on the webcam. The design is inspired by a monster that Sebastian Masuda conceived as a child, and now the colourful and fluffy beast has come to life.
Monster Multi Pouch | ¥3,400 (Before Tax)
This monster multi pouch is like a plush toy, featuring fluffy fur, colourful hair, sparkly eyes, and a flowing, frilly dress. Its enormous mouth is closed with a zip which when opened reveals a place for storing all your bits and bobs.
Mini Eco Bag | ¥1,500 (Before Tax)
These colourfully kawaii eco-bags may only be 19cm long they’re more reliable than they look. They can be wrapped up small for easy storage and unravelled for when you need to do a bit of shopping.
Double Gauze Mask | ¥1,600 (Before Tax)
Anti-bacterial Mask Case (Set of 3) | ¥1,400 (Before Tax)
Add some fun to your routine face mask wearing with a super cute mask and mask case for storage. They’re not just for show either – made with double gauze, the material is of high quality and feels soft on the face. The masks are pleated and so curve to fit the face nice and snug. The cases are also made so that they are anti-bacterial, keeping your mask hygienic.
Kawaii Tansan Senbei (5 Included) | ¥2,000 (Before Tax)
The Kawaii Tansan Senbei is the first entry to the KAWAII TANBO series in which items that KAWAII COMPANY discover while travelling Japan are made into ‘kawaii versions.’ These senbei rice crackers are light, crunchy, and have great flavour. They are tinned and wrapped in cute packaging too making for a perfect gift.
Discover and enhance your love of kawaii with Sebastian Masuda’s new project.
Information
KAWAII COMPANY
Official Website: http://feli.jp/s/pr201117/10/
RELATED ENTRIES
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Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.
“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept in New York City
Sebastian Masuda is a multi-disciplinary artist whose unique sense of color transcends the boundaries of art, fashion, and entertainment. His restaurant “KAWAII MONSTER CAFE” opened in Harajuku in August 2015 and quickly became a popular spot in Tokyo, frequented by celebrities from around the world, including BLACK PINK’s Jenny, Katy Perry, and Ariana Grande. His next project will take place in New York City, where he is currently based. The restaurant will offer a completely new perspective on sushi, the most popular Japanese food in the U.S. and an integral part of the American lifestyle.Enjoy an Immersive Kawaii Experience
The new location is meant to be an “immersive Kawaii experience.” Once you step into the restaurant, you’ll find yourself in a psychedelic and one-of-a-kind space that will make you feel as if you’ve wandered into another world. Guest will be guided by employees clad in colorful custom-made costumes, and three rotating cats will be suspended by the ceiling, rotating to reveal a secret image. Guests sitting at the counter will enjoy a pink custom-made conveyor belt, a.k.a a sushi lane.The restaurant will offer artist Sebastian Masuda “Immersive Kawaii Experiences” that go beyond THE DINING EXPERIENCE.Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.
Chef Hiroki Abe and Sebastian Masuda collaborated to create an unforgettable menu, fully supported by AUTEC. After moving to the United States in 2001, Abe worked as an executive chef at EN Japanese Brasserie in NYC. He now works as a private chef at corporate events and parties around the U.S. On the technical side, AUTEC, which boasts the number one share of the automatic sushi machine market in North America, is backing up the venture. The sushi is sure to be as tasty as it is kawaii!Featuring Restaurant Music by RAM RIDER, the Music Producer Behind the Score at KMC
The in-store background music is essential when cultivating an immersive experience. Music producer RAM RIDER, who created the music for KAWAII MONSTER CAFE, has written an incredible 70-minute ambient track for SUSHIDELIC. Guests can look forward to losing themselves in the adorable ambiance.Tons of New Yorkers Visit During Pre-Opening, SUSHIDELIC Trends on Social Media
During SUSHIDELIC’s limited pre-opening, scores of New York-based celebrities and influencers visited the shop. The unparalleled ambiance, food presentation, and experience have quickly become a hot topic on social media!Opening in SoHo, the Trendiest Neighborhood in New York City
SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.
Sebastian Masuda
Information
Shop Overview
Name: SUSHIDELIC
Opening: June 28, 2023
Address: 177 Lafayette St, New York, NY 10013Website: https://www.sushidelic.netInstagram: @sushidelic.nyc -
Felissimo’s Museum Department has teamed up with Ad Museum Tokyo to release a collection of nail stickers inspired by famous works of art from the Edo Period. They also released an incense collection inspired by classic matchbooks on November 21, 2022. Nishiki-e is a type of Japanese multi-colored woodblock printing, and those interested in traditional art will love showing off their new style with these easy-to-apply stickers.
Edo Trend Nishiki-e Gel Style Nail Stickers
One Hundred Beauties from Famous Places of Edo - Ninghocho
Sixteen Female Sennin
Keisei Oyodo - Ichikawa Masunojou
Showa Modern Incense with Matchbox Labels
These incense sets were inspired by classic matchboxes, each featuring ads from the time. Each stick burns for about 10 minutes, making them perfect for use in your spare time. After using the incense, these are perfect for using as boxes for jewelry or other small items! Information
Ad Museum Tokyo x Felissimo Nail Stickers
Orders open November 21, 2022
Official Site: https://www.felissimo.co.jp/
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On November 16, Felissimo unveiled a collection of original items inspired by Rumiko Takahashi’s popular manga series Ranma ½ on their official website. These items were made for adults to enjoy, and the collection includes plenty of apparel and items for the home. Whether you’re looking for pajamas, tote bags, or pillowcases, Felissimo’s got you covered! Naruto Patterned Pajamas
These soft pajamas are perfect for the cold winter months and were inspired by the PJs Ranma wears in the series. Fluffy P-chan Pouch With his yellow bandana and fluffy body, this P-chan pouch is sure to brighten up your desk at school or work! Pouch This scene of Ranma walking along the fence while Akane follows on the ground is one of the most well-known moments in the series. Now, fans can relive it each time they reach for a pencil or pen. Sweatshirt This romantic moment from the series has been immortalized on a sweatshirt perfect for adults to wear with muted colors and a sleek design. Pass Case These pass cases are perfect for your Suica card and are each printed with popular battle poses from the series. 2-WAY Earrings with Tassels These earrings feature designs of Ranma, Akane, Shampoo, and P-chan. The tassels can be removed for a more subtle look. Reversable Tote Bag This tote bag features a mature black design with a print of Ranma and friends. It’s also reversible, with the opposite side a sleek white with flowers. This bag easily fits A4-size items. Character Nail Stickers Decorate your nails with Ranma, Akane, and Shampoo! These gel-like nail stickers are decorated with gold and silver foil. Tip: paint your nails different colors for unique effects! Socks These socks can be paired with a number of styles. While they were inspired by the classic manga series, there’s no reason you can’t wear them with a proper dress for a night out! Pillowcase These pillowcases will bring some fun to your bedroom! Whether you want something romantic or cute, snag one of these while you can. Information
Felissimo x Ranma ½
Release Date: November 16, 2022
https://www.felissimo.co.jp/shopping/?brand=89&q=らんま1%2F2&SchButton=on
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From September 30 until October 2, 2022, artist Sebastian Masuda will present a hands-on live performance work titled Polychromatic Skin - Minitsukeru, nugisuteru at kagoo in Kitakagaya, Osaka.
Masuda, who currently resides in New York, is returning to Japan temporarily to prevent this colorful and experimental participatory live performance, inspired by the street style of the 90s. The title of the artwork is pulled from the artist’s intention to break through and liberate people’s unconscious stereotypes that stand in the way of gender freedom. This work is the second in a series following Polychromatic Skin -Gender Tower- and Polychromatic Skin -Gender Wall- to be exhibited at Roppongi Art Night 2022.
The theme of this art piece is ‘wearing something by taking it off.’ Audience members will participate in the live performance by wearing masks, tops, and bottoms based on the idea of androgyny, or the body of a human before it is divided into male or female.
Upon entering the art space, guests will be surrounded by live music consisting of drums and violins and visuals, while being invited to act accordingly to create their own art. Each session lasts 60 minutes, and participation in the live performance must be reserved in advance. Tickets to view the works without participating in the performance will be sold at the venue on the day of the event.
The performance will take place at kagoo, a former warehouse space in Kitakagaya, an artistic area of Osaka. A free area at the entrance will feature a pop-up store filled with Sebastian Masuda’s art, along with items from 6%DOKIDOKI, a popular Harajuku apparel brand celebrating its 27th anniversary in 2022.
<Comment from Sebastian Masuda>
“In Brooklyn, New York in 2018, I wandered off to go to the restroom at a club. The male and female signs on the restroom doors had been smashed together, and the sign only said ‘non-gender.’ Bewildered by the unexpected instructions, I opened the door with the usual color and found a completely different sight than I was expecting. Shocked to realize that there were stereotypes hiding unconsciously within me, I returned to the club floor to find the space is as fun as ever. Since then, I’ve wondered if there is a way to break the stereotypes I have. I can’t stop thinking about it.
Is breaking down the walls the only shortcut? The right answer is inside all of us. Sometimes, to see the truth, you just need to put something on. Cast off the self by taking it off.”
Information
Polychromatic Skin -Take Off by Wearing-
Running: September 30 – October 2, 2022
Venue: kagoo (5-4-19 Kitakagaya, Suminoe-ku, Osaka)
Official Site:
https://sebastianmasuda.com/works/skin-osaka/ -
Felissimo’s small-scale urban winery f winery is teaming up with Cat Club! From August 11 until September 25, guests can enjoy three original wines, chocolates, bread, and other unique merchandise featuring everyone’s favorite kitties. This is the first collaboration between the portside winery and the popular cat collection.
Collaboration Products
Brown-and-White Sailor Cat (Cabernet Sauvignon & Merlot)
Tuxedo Sailor Cat (Sauvignon Blanc) Grey Tabby Passenger Cat (Japanese Muscat Berry A) Orange and Bitter Chocolate / Coffee and Bitter Chocolate / Matcha Chocolate
Collab Menu
Chocolate Plate with Wine (Example) Blue Sky White Wine Jelly / Morning Sunrise Orange Jelly / Evening Sunset Red Wine Jelly Chocolate Latte / Tea Latte / Tea Soda
The collaborative menu with Cat Club Parlor includes a wine set and a lineup of non-alcoholic drinks that everyone can enjoy. The original label wines will be available on the Felissimo website starting August 18, and one percent of the proceeds will be donated to the company’s foundation supporting dogs and cats and helping them to find foster homes, as well to prevent cat overpopulation. Be sure to check out these adorable products–they’ll make great gifts!Information
f winery x Cat’s Club
Running: August 11 – September 25, 2022
Sales begin August 18 https://feli.jp/s/pr2208122/1/
Official Site: https://www.felissimo.co.jp/
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Sebastian Masuda, known as the “father of kawaii,” moved to New York City in 2022 to be more active in the Big Apple while continuing his activities in Tokyo. His first event since moving to the city will be the COLORS FOR PEACE charity art exhibition, which will be held at the Mizuma & Kips gallery on Manhattan’s Lower East Side from July 29 until July 31. A portion of all proceeds from the sale of artwork and donations collected will be donated to the Ukrainian National Women’s League of America, a human rights organization supporting those whose lives have been impacted by war. Masuda wanted people to think about peace, which is the theme for the COLORS FOR PEACE exhibition. The showing will feature artwork in four primary colors–blue, yellow, green, and pink. Along with original paintings and lithographs, the exhibition will also feature a bed installation where guests can freely relax. Visitors will be able to think about the people whose peaceful daily lives are threatened by the ongoing war, and will be able to support them through art. An opening reception for the event will be held on the evening of July 29, and reservations are open now. More information will be announced on Masuda’s social media accounts, including when the artist himself will appear.
Comment from Sebastian Masuda
“COLORS FOR PEACE is an event with a very straightforward theme, and that is for guests to think about peace. Close your eyes. Imagine it. Understand it. Understand how wonderful it is that you can sleep in your own bed at home tonight. We all know how comfortable it is to be able to sleep in our own bed, with our own sheets that have our own scent. Through my activities over the years, I’ve come to realize that the ‘kawaii’ movement is one of the best ways to inspire peace. It helps us to understand each other, and the bright and vibrant colors make people happy, both in Japan and around the world. I hope that the COLORS FOR PEACE venue will be filled with many smiling faces and that it will transcend race, religion, age, gender, and all other borders.”Information
COLORS FOR PEACE
Running: July 29 – July 31, 2022
Venue: Mizuma & Kips
Address: 324 Grand St, New York
Entry: Free
Hours
July 29: 12:00-18:00
July 30: 12:00-18:00
July 31: 12:00-17:00
Opening Reception:July 29, 18:00-20:00
Reservations: https://www.eventbrite.com/preview?eid=367935463877/
Official Site: https://sebastianmasuda.com/exhibition/colors-for-peace/