The cities of Hirosaki and Hakodate in Hokkaido have announced that they will team up with Hatsune Miku’s popular iteration Snow Miku to promote tourism in the area this winter. A number of activities will begin in December 2022.

[Snow Miku x Hirohako] Collaboration Project

■Hirohako Winter Tourism Campaign Poster Featuring Snow Miku

・Period: Mid-November~February 28, 2023

・Locations: Facilities in both cities, tourist facilities, hotels, shopping areas

■Snow Miku Illustration Contest Exhibition Event

Over 50 illustrations have been submitted under the theme of Snow Miku and Hakodate / Snow Miku and Hirosaki. These will be on display through the winter!

・Running: December 1, 2022 – February 28, 2022

・Venues: Hirosaki Municipal Tourist Center (Hirosaki)
                    Kanemori Red Brick Warehouse (Hakodate)

■Snow Miku Photo Spot

Snow Miku panels featuring shamisen and apples from Hirosaki will be on display, while the Hakodate version will include references to squid fishing and footbaths. 

・On Display: December 1, 2022 – February 28, 2022

・Locations: JR Hirosaki Station, Chuohirosaki Station (Hirosaki)
                        JR Hakodate Station, Hakodate Airport (Hakodate)

■Digital Stamp Rally Using the Mikunavi App

A number of panels will be installed at five checkpoints in Hirosaki and Hakodate. A total of 1,000 people–500 in each city–will win original merch including a Snow Miku mask case and decorated masking tape. All you need to do is check in!

・Available: December 1, 2022 – February 28, 2022

・Locations: (Hirosaki) Hirosaki Municipal Tourist Center, Hirosaki City Machinaka  Information Center,

                         Hirosaki Tourist Information Center, Hirosaki Castle Information Center, Tsugaru-han Neputa Village

　　　　　　(Hakodate) Kanemori Red Brick Warehouse, Yunokawa Hot Spring Footbath, Goryōkaku Tower,

Hakodate Green Plaza C Block (Hakodate Lumi-Pop), Old Public Hall of Hakodate Ward

■Hirohako Winter Tourism Campaign Theme Song and Music Video 

The tourism theme song will get a new music video that will be broadcast on YouTube, at local tourist facilities, and on TV and radio!

・On Air: December 1, 2022~

・Theme Song: Mahou no Keshiki (Lyrics/Composition: ryuryu)

■Snow Miku Welcome Announcements to be Broadcast at Tourism Facilities, etc. 

A one-minute welcome announcement by Snow Miku will air at tourist facilities!

・Running: December 1, 2022 – February 28, 2022

・Locations: Tourist areas in both cities

■Snow Miku Filters Using AR

When each barcode is scanned with a smartphone, Snow Miku will appear on the screen! Visitors can take pictures with Snow Miku to commemorate their winter trip to Hirosaki and Hakodate.

・Available: December 1, 2022 – February 28, 2022

A winter tradition in Izu, the capybara open-air bath at Izu Shaboten Zoo will be held again this year from November 19 until April 2, 2023. During the event period, guests can watch the adorable capybaras as they enjoy a hot bath once a day at 1:30 PM on weekdays and twice a day at 10:30 AM and 1:30 PM on weekends and holidays. 

This season marks the 40th anniversary of the popular event, though it all began as a happy accident. In 1982, an employee cleaning the enclosure with hot water noticed that the capybaras were huddling together in a warm puddle. Since then, each year, employees prepare a warm bath for the animals during winter and early spring. 

During the event period, in addition to the standard open-air baths, the water will be decorated with unique items depending on the season, from yuzu to rose petals.

40th-anniversary goods will available at the Animal Mart Gift Shop at the zoo, as well as the official Izu Shaboten Zoo online store. 

For more information about the event’s schedule, visit the official website.

From November 11, 2022 until August 2023, Izu Granpal Park in Shizuoka Prefecture will host the 8th Izu Kogen Grand Illumination event!

The Izu Kogen Grand Illumination was ranked #1 in the Walker+National Illumination Ranking for six consecutive years and is beloved by visitors of all ages. This isn’t just a collection of pretty lights–the Grand Illumination also includes a number of hands-on experiences for everyone to enjoy.

In 2021, the event won first place in the Ninth Illumination Awards for the second year in a row. Known as Japan’s first ‘hands-on illumination experience,’ the park has continued to evolve year after year, adding more attractions and finding its unique style. These attractions include a zip line through the lights, Dinosaur Go-Karts, and more.

This year, the Flower Lantern Area and Sweets Lantern Area have been completely redesigned and upgraded to be even more three-dimensional and colorful. Come enjoy this incredible world of lights and have some fun with the whole family!

Starting on August 11, Chibi Maruko-chan Land in Shizuoka will begin a series of events in collaboration with Rascal the Raccoon! Exclusive merchandise will be on sale during the event period, so fans of either franchise won’t want to miss out.

Rascal has come to play in the world of Chibi Maruko-chan! Nakano-san is a little afraid of the animal, but Rascal tries to calm him down. This adorable imagery is everywhere, and everyone’s favorite raccoon meets a ton of popular characters from the Maruko-chan anime and manga series, so be sure to take a look!

On opening day, Maruko and Rascal will greet guests at the entrance. A photo session will be available for guests with admission tickets on a first-come, first-served basis.

For a limited time only, the projection mapping area in the park will host a Chibi Maruko-chan Carnival dance event with Maruko and Rascal!

Merch at a Glance

Medical Diary Cover: ¥550 / Pen: ¥550 / Mechanical Pencil: ¥550 / Clear Folder: ¥385

Wet Tissue Pack (2 varieties): ¥550 each / Mini Towel: ¥880 /
Hand Sanitizer Spray: ¥880 / Acrylic Stand: ¥1,430

*Sample Image

A campaign is also underway at Chibi Maruko-chan Land. Those spending ¥2,000 or more on Maruko goods or collaboration goods will receive an original sticker while supplies last.

Come have fun with Maruko and Rascal during this special event!

From July 22 until August 21, fans of the adorable character Chiikawa will want to visit Shizuoka PARCO! The Chiikawa Chinese Restaurant and Drink Stand will be offering up some themed dishes for a limited time.

Original Menu at a Glance

Cream Soda with Winning Lottery Number

Otter’s Iced Cocoa

Hot Spring Style Hot Apricot Milk with Marshmallows

Chestnut Manju Alcohol-Free Drink

Chiikawa Meat Bun

Bonus for Drink Orders: Original Cafe Coaster (17 varieties)

Original Goods at a Glance

Mini Glass

Clear Folder

Acrylic Smartphone Ring

Silicon Ice Tray

Drawstring Bag

T-Shirt / Meat Bun

Goods Purchase Bonus

The Chiikawa Chinese Restaurant is a collaborative cafe project featuring a Chinese-inspired menu and newly-drawn illustrations. This cafe was a huge hit in Tokyo in the past, and those who missed out will have another chance to enter the world of this popular character!

The collaboration menu includes three kinds of cream soda with a winning lottery stick, iced cocoa similar to a strawberry parfait, and other items to enjoy the world of Chiikawa. Guests can also purchase goods featuring illustrations of Chiikawa, Hachiware, and Usagi in Chinese costumes.

Come have a tasty snack and a refreshing drink while you grab some limited Chiikawa merch!

©nagano / chiikawa committee

The globally popular slice-of-life series Laid-Back Camp is currently serialized in COMIC FUZ.

Set in Yamanashi and Shizuoka Prefectures, Laid-Back Camp is a relaxing series following a group of high school girls going camping and enjoying their daily lives. The original comic has sold over 7 million copies, and the series has helped people around the world destress. In 2018, the first anime series premiered, inspiring a spin-off Room Camp in 2020 and a second season in 2021. An animated film will arrive in theaters on July 1, 2022.

The series has announced a collaboration with Yamanashi and Shizuoka prefectures, which are both depicted in the work, as well as JR Central. The ‘Laid-Back Camp Dramatic Puzzle Solving Game: Two Treasure Maps and a Trip Down Memory Lane’ event will run from July 1 until August 31, 2022. The Rin Route will begin in Kofu and the Nadeshiko Route will start in Shizuoka. Participants will receive a small gift for completing each route.

In conjunction with the event, JR Central will sell special Laid-Back Camp one-day round-trip tickets, and a collaboration train will be decorated with illustrations from the series.

The poster for the event shows new illustrations of Rin and Nadeshiko made by Green House, the illustrators behind Bikkuriman. These illustrations will also appear on a variety of original goods!

When Japan opens again, how would you like to journey through these beautiful areas?

©あfろ・芳文社／野外活動委員会

Mizu to Takumi, a company associated with the Toyama West Tourism Promotion Association, has teamed up with SKYTREK to offer guests a once-in-a-lifetime chance to visit the area via private jet. Reservations for the incredible experience began on June 17, 2022.

Offering an entirely new tourism experience in Toyama Prefecture, visitors can see the area’s natural wonders from miles above the Earth. The program also aims to share local culture and more about traditional craftsmanship and cuisine.

Toyama Prefecture boasts dramatic topography, from the massive peaks of the Northern Alps and the Tateyama Mountains to the deep waters of Toyama Bay. To better allow visitors to see the sights, these private jet tours will be chartered on special courses different from standard airlines.

After the flights, guests will be welcomed to explore Takaoka’s deep history and culture. Kane no Sanzun, a restored and preserved inn, will welcome visitors, offering a relaxing and rejuvenating time.

Visitors can also book optional excursions to further explore the area, such as a Zen meditation experience at a famous temple in Takaoka, a traditional crafting workshop, and a tour and tasting of the only whiskey distillery in the Hokuriku region.

Come enjoy a trip to Toyama with a whole new perspective!

Airbnb boasts one of the largest travel communities in the world, filled with users offering up lodging and those eager to visit somewhere new. The Japanese subsidiary of the company has revealed the top spots added to Japanese users ‘Favorites (Wish Lists)’ from May 1 to May 17, 2022. Where will travelers in the country be headed this summer?

Golden Week is long gone and users are starting to think about where to visit during the hottest part of the year. This national ‘Wish List’ might make it easier to pick a spot, with many locations highlighting lesser-known areas!

Gujo Hachiman Villa, Limited to 1 Couple Per Day (Gifu)

This completely private rental villa was made for sauna enthusiasts. One lucky pair per day can book this suite along the Yoshida River flowing through Gujo Hachiman, known as the “City of Water and Dance.” Currently booked through the end of August, reservations for September and beyond will be available in early June. Book a stay to enjoy the gorgeous autumn foliage!

A House Surrounded by Lush Greenery in the Countryside (Tottori)

Hosted by a family of musicians and architects, this guesthouse invites guests to enjoy gorgeous Nordic-inspired interiors and the serene quiet of the countryside. For those looking to escape the hustle and bustle of the city, this is the perfect spot.

Hoshina Satomachi, Limited to 1 Couple Per Day (Nagano)

There’s nothing like spending the summer in a traditional Japanese home. Enjoy a barbeque on the terrace and relax on the massive lawn. This is the perfect spot for families with children or pets!

Coastal Cabin (Chiba)

You can’t have summer without a pool. This luxurious coastal retreat boasts a 15-meter pool, outdoor Jacuzzi, bonfire space, and a barbeque. Relax by the pool while listening to your favorite songs or soak in the outdoor bath as you watch the waves crash along the shore.

An Elegant and Peaceful Log Cabin (Nagano)

Located at 1,300 meters above sea level on the Iizuna plateau, this log cabin is situated in the midst of a dense forest. A perfect space for couples, families, or small groups of friends, guests are welcome to enjoy hiking through this gorgeous landscape in the center of Japan!

The poop-themed Unko Museum is heading to Shizuoka for the first time! Guests will be able to visit the unique exhibition from July 15 until September 25, 2022.

The Unko Museum has previously popped up in Yokohama, Tokyo, Shanghai, Fukuoka, Hiroshima, and even online. In Shizuoka, it will be held inside S-Pulse Dream Plaza, a spectacular venue with a view of Mt. Fuji. The educational museum features tons of poo-themed attractions, from the poop-spurting Unko Volcano to a game area. 

The museum first opened in 2019 and made news around the world. Since the flagship location opened in Tokyo, over 800,000 visitors have come to openings around the world.

While it may seem like a strange way to spend a day, would you like to come and experience this museum for yourself?

JR Tokai Tours has released a new travel plan for fans of Laid-Back Camp Season 2, which aired from January to March 2021. The tour will take place in the Izu area, which was heavily featured in episodes 10, 11, and 12. Guests can enjoy a travel plan with single lodging and original goods starting May 23 until June 29, 2022.

Original Stickers

The slice-of-life series Laid-Back Camp is currently serialized in COMIC FUZ.

Set in Yamanashi and Shizuoka Prefectures, Laid-Back Camp is a relaxing series following a group of high school girls going camping and enjoying their daily lives. The series is based on the author Afro’s personal experiences and interviews, and since serialization in 2015, the series has attracted fans from around the world. The original comic has sold over 7 million copies. In 2018, the first anime series premiered, inspiring a spin-off Room Camp in 2020 and a second season in 2021.

Four years after it was announced in 2018, a Laid-Back Camp animated film will arrive in theaters this summer.

Last year, Hatsukame Sake Brewery, a staple in Shizuoka Prefecture, released a collaborative special edition sake featuring Papa Hiroshi from the anime series Chibi Maruko-chan. The collab makes sense, as the anime series takes place in Shizuoka Prefecture. Bottles sold out incredibly fast, so it’s no wonder that the brewery has now opened orders for the 2022 batch! The special products will be available on June 4, just in time for Father’s Day. Customers can choose from the Junmai Ginjo or Junmai Daiginjo varieties.

Junmai Ginjo Papa Hiroshi Vintage 2022

Junmai Daiginjo Papa Hiroshi Vintage 2022

The Junmai Ginjo Papa Hiroshi Vintage 2022 was made with water, rice, and yeast from Shizuoka, where the series takes place. With a refreshing aroma and a gentle sweetness derived from the Homarefuji rice, the flavor is sure to arouse your palate!

The original label featured on the bottle shows Papa Hiroshi enjoying local sake with tuna sashimi from Shizuoka with Mt. Fuji in the background. All bottles will come with a paper box featuring a similar design. The turtle on the label is the symbol of Hatsukame Brewing! It’s recommended that customers drink their sake with local tuna–it’s the perfect combination.

The Daiginjo variety is made from rare Aiyama rice, known as the ‘Diamond of Sake Rice.’ Polished and carefully prepared by hand, the aroma of the sake is reminiscent of tropical fruits. The final product has a rich sweetness.

Last year’s label showed Papa Hiroshi in a Kimono watching the first sunrise over Mt. Fuji. Be sure to grab a bottle to experience the taste of Shizuoka! Only 223 bottles will be available, so be quick!

©さくらプロダクション/日本アニメーション ©Hatsukame Sake Brewery Co., Ltd. ©Nexus Co., Ltd.

The EMOCAL project aims to support small-town areas of Japan. As a new initiative in the project, specific soundscapes only found in certain areas of the country have been combined with music to create some unique tracks. A selection of musical artists have collaborated with the project to bring these songs to life!

EMOCAL was created by ZOWA’s original label, CatchyStuck. The project supports local regions and communities by using ASMR soundscape videos recorded in each region to convey their particular charms to all of Japan. The sounds recorded in each place are considered to be very valuable and are intended to serve two purposes: to bring tourism back after the pandemic and to provide fans of ASMR a way to experience these areas from afar.

Check out each of these unique ambient tracks created by four up-and-coming musicians! Each song is available on viviON’s ASMR platform ZOWA and on Spotify.

Ube, Yamaguchi Prefecture / Ikkyuu x Hige Driver, I Love Ikkyuu

Beard Driver created this ambient track with sounds recorded inside of Ikkyuu, a ramen shop.

ZOWA: https://zowa.app/play/20019
Spotify: https://open.spotify.com/track/1RP4RcpJwMrFzoYQbnfDYm?si=f1f1e816adb14db0

Odawara, Kanagawa Prefecture / Miyuki no Hama x Powerless, Seiren

Powerless created this track, inspired by the sounds of waves crashing at Miyuki no Hama, a seaside recreation area 20 minutes from Odawara Station.

ZOWA: https://zowa.app/play/20016
Spotify: https://open.spotify.com/track/5DkQ9FeM7jQBacUf7Nbuxc?si=c7d771e73ddd44b6

Shizuoka, Shizuoka Prefecture / Wasabi Field x baker, On the silent hill

Utogi in Shizuoka city is surrounded by incredible nature. Known as the birthplace of wasabi cultivation, baker used sounds recorded in the area to create this ambient track.

ZOWA: https://zowa.app/play/20017
Spotify: https://open.spotify.com/track/0oIU4x7MjVKmpouRwEPaXZ?si=04dcb805cea540b7

Ibusuki, Kagoshima Prefecture / Cape Tara x SeA0, Akushu

Cape Tara is a popular spot featuring an 800-meter-long sandbar at low tide. The sounds captured here were used by artist SeA0, and this track is sure to make you miss the water.

ZOWA: https://zowa.app/play/20018
Spotify: https://open.spotify.com/track/1Utz5j0oB4GmSDOMVdUcXU?si=eafa1949b3ea44d0