Cosmetic brand SHIRO has announced that orders for its Sakura 219 fragrance will open on Christmas Eve at 10:00am (JST). It will be released exclusively on SHIRO’s online store on January 7, 2021. Sakura 219 is a fragrance that enjoys popular sales every year and is part of SHIRO’s limited edition series. It will arrive in two springtime scents: Sakura 219 Eau de Parfum and Sakura 219 Room Fragrance.
Spring is the season for new beginnings and lifestyle changes. Sakura 219 is a fragrance imbued with a wish for everyone to enjoy a happy spring. It gets its name from going through 219 iterations of trial and error before arriving at the final product.
Sakura 219 was first released in 2012 to pray for the cherry blossoms to bloom beautifully that year. Today, it is enjoyed as an annual seasonal product during springtime.
Sakura 219 Eau de Parfum ¥3,800 (Before Tax) / Ethical ¥3,690 (Before Tax)
A fresh and fruity fragrance with vibrant floral notes and a musk base that leaves an impression. It keeps for 5-6 hours to keep you smelling fresh.
Sakura 219 Room Fragrance ¥4,200 (Before Tax) / Ethical ¥4,080 (Before Tax)
A room fragrance that gently spreads throughout spacious areas like the living room or bedroom. The perfect seasonal fragrance for some well earned relaxation. It keeps for 2 and a half months and you can adjust the strength of the fragrance with the amount of sticks you use.
Feel spring come early with SHIRO’s popular Sakura 219 fragrances in both perfume and room fragrance form.
Information
Sakura 219 Series
Pre-Orders: December 24, 2020 at 10:00am (JST)
Release Date: January 7, 2021 at 10:00am (JST)
SHIRO Official Website: https://shiro-shiro.jp/
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Model and talent Kouma Takase is now starring in an ad for TITANAIL PRO, a professional nail care product from Titanist Laboratories.
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Jill Stuart Beauty has launched a limited spring collection, ‘Crystal Bloom Sakura Bouquet.’ These items, inspired by beautiful double-layered cherry blossoms, are now available for purchase both in-store and online!
Jill Stuart Crystal Bloom Sakura Bouquet Eau de Parfum
Jill Stuart Crystal Bloom Sakura Bouquet Perfumed Hand Cream
Jill Stuart Sakura Bouquet Bloom Mixed Blush Compact
21 - Rosy Cherry Blossom
Jill Stuart Sakura Bouquet Lipstick - Lip Jewel Gemmy Satin / Jill Stuart Sakura Bouquet Lipstick Case
106 - Cherry Waltz
107 - Fluttering Petals
Jill Stuart Sakura Bouquet My Lips 01 - Fluffy Cherry
Cherry blossoms are a symbol of spring and continue to entrance people each year. Sakura in full bloom have the power to bring people together, and this spring, Jill Stuart hopes that this fragrance and beauty collection can do the same.Information
Crystal Bloom Sakura Bouquet
On sale in stores and the official online shop now!
Details: https://www.jillstuart-beauty.com/ja-jp/new-item/2022/0204_crystal_bloom/
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A powerful skincare collection is coming in January 2022 from cosmetic brand SHIRO. The Oil Collection will feature eight unique products with the company claiming that the life force of the Earth itself is put into each and every drop. Items in the collection utilize rich plant extracts and other healthy materials and offer something for each and every skin type. Depending on a user's skin and the amount of water used, the oils may react differently. People’s skin changes as time goes on due to stress and things like temperature, and these may help reduce some of that damage. The eight oils come in three categories: FACE, FACE & BODY, and BODY. Choose the one that best suits your skin condition and daily needs!
FACE OIL
Calendula Oil
Tamanu Oil
St. John’s-wort Oil
Kalahari Melon Oil
These four oils each utilize a specific extraction method and essential oil depending on the plant used. With different textures and fragrances, they can be helpful for achieving the best possible skin. You can’t go wrong with this lineup, whether you’re new to beauty oil or are a regular user.FACE&BODY OIL
Japanese Mugwort Oil
Flax Oil
This is the first time SHIRO has released two types of oils that can be used on both the face and the body. Sold in a generous size, these are perfect for daily skin care and body massage.BODY OIL
Castor Oil
Arnica Oil
These two body oils soften and moisturize skin while giving off incredible fragrances tinged with essential oils.Information
Oil Collection (8 Varieties)
Release Date: January 6, 2022
Official Site: https://shiro-shiro.jp/
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Artist Kyary Pamyu Pamyu has started a science-based hair care brand named 'Curuput.' The brand's first product, the 'Deep Damage Care Set (Shampoo, treatment, and hair mask)' will be available for a limited time at beauty counters nationwide and online from November 1 2021. One of Kyary's defining features is her vivid hair color. Behind the scenes however, she has been suffering with damaged hair to maintain her bleached hair. Her goal is to create a future where everybody, including Kyary herself, can dye their hair freely, without the worry of damage. With this in mind, she began production of her own science-based hair care brand that focuses on damaged hair and smells great too.
From the moment you wash off the 'Curuput' shampoo and treatment, your hair will feel silky and moisturized. By using the triple care routine, the products will not only care for your existing hair damage, but continue to repair your hair by preventing future harm. Kyary's tie-up song 'Perfect Onei-san' plays in the background of the official brand interview, and features on her upcoming 5th album "Candy Racer.' The album is scheduled to be released on October 27. Why not try Kyary Pamyu Pamyu's new haircare brand 'Curuput' for yourself? Message from Kyary Pamyu Pamyu
“After many meetings, I think the shampoo is complete! I'm so, so excited for it to finally be released. I have been having fun bleaching and coloring my hair since I was 18, but my hair would become damaged no matter what I did. I haven't been able to enjoy my 'ideal hair' often, because I’d worry about the condition, and I've even been holding back from dying it due to damage concerns. But then I realized, "this isn't me." It's the same with shampoos - I'd find a great shampoo but I'd dislike the smell, or vice versa. This new shampoo was created over many meetings and every detail has been considered. In order to create the best hair product, we wanted to create something that made your hair go "Kyurun" (bounce). We also paid special attention to the scent! Each time I would test the prototype version, my hair would become even closer to my ideal hair, so I'm really happy that I had the opportunity to develop 'Curuput.' We put a lot of thought into this brand, so I would be really happy if everybody could give it a try!”Information
curuput
Release Date: November 1 2021
Where to Purchase: Drugstores and Variety Shops nationwide, Online Store
Limited Quantity Available
Official TikTok: https://www.tiktok.com/@curuput_official
Official Twitter: https://twitter.com/curuput_ine
Official Instagram: https://www.instagram.com/curuput_official/
Official Site: https://curuput.jp/
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Japanese cosmetic company Shiseido, sold in 88 countries around the world, has released a new conceptual video for its global “POWER IS YOU” campaign. The short video features a star-studded cast of ambassadors from a variety of fields, including Megan Rapinoe, co-captain of the U.S. women’s national soccer team, known for her advocacy and creative style that defies stereotypes. The athlete has commented on her inclusion in the “POWER IS YOU” campaign, proud to show her authentic self and inspire others to live their truth.
Comment from Megan Rapinoe
“Shiseido makes so many of the products I use in my daily life, so when I was invited to collaborate on this new campaign, I didn’t even have to think about it. Partnering with such a great company means a lot to me. I deeply believe in the individual power of every human being, and I think that anyone has the power to change the world. “POWER IS YOU” represents the power each of us has to alter the world for the better, which is something that resonates with me personally. I want young people especially to know that it is possible to change things. I hope they do, and I hope that this campaign helps to inspire more people to feel the same.”Conceptual Videeo The song used for the campaign is Utada Hikaru’s Find Love. The singer also appears in the video as an ambassador. Comment from Utada Hikaru
“The source of all power is believing in yourself.It takes courage to know yourself, but being honest with yourself is the key to finding that inner beauty. Courage is beautiful.”Finally, Ursula Corbero, who gained international fame for her role in the Netflix series Paper House, appears as the final ambassador. The actress is an avid philanthropist and has long supported a number of causes including breast cancer awareness, childhood cancer awareness, and climate change awareness. She is also the founder of Ymas, a company of artists allowing people to attend movie premieres and special behind-the-scenes events. Comment from Ursula Corbero
“Inner beauty comes from positivity. Tap into your individual energy, and if there’s something you want to do, do it! It’s okay to make mistakes. Life is not perfect, and those imperfections make it beautiful.” -
Cosmetics brand KOSE has announced that popular girl group NiziU will act as brand ambassadors for a new collection of Visée eyeshadow, Glossy Rich Eyes N.
Visée Glossy Rich Eyes N - Available in 8 shades + 2 limited edition shades
Photo Shoot
「Visée AVANT」Limited Edition Seasonal Visual with MAYUKA&NINA
The theme for this year’s campaign was ‘Find the Color Just for You.’ By trying all possible shades, even those which seem out of the consumers comfort zone, they will absolutely find the perfect color. For this photo shoot, NiziU applied makeup inspired by their respective member colors, showing off their individuality. A special web movie and visual for Glossy Eyes Rich N featuring the NiziU girls is available on the special product website and through the official social media channels. The eyeshadows will be available at drugstores and other retailers, as well as online, beginning September 16. Members Mayuka and Nina will also appear in limited season ads for Visée AVANT. An original movie featuring all members is also available to view on the official TikTok brand account and the Glossy Rich Eyes N special product website. Interview with NiziU
Q1. Visée has partnered with a number of women before, each symbolizing the current era. What are your thoughts on being chosen as brand ambassadors for Visée now? Mako: I’m turning 20 this year, and I’ve really wanted to show a different side of myself now that I won’t be a teenager anymore. I was so happy when I was chosen for this project, since it gave me the perfect chance to do just that! Maya: We’re so incredibly honored to be chosen as ambassadors for Visée! I use their products regularly, but there are so many different colors of product available. I think this will inspire people to make use of colors they may not use often, and to try new things! Q2. How did you feel after shooting wrapped? Ayaka: It felt like something totally different than what NiziU has tackled in the past. I typically wear more cutesy makeup, but this time I tried to show something more mature. It was refreshing. It was a blast getting close-up shots taken of my eye makeup! Q3. The theme for this year’s campaign is ‘Find the Color Just for You.’ It calls on people to find a color that best matches their personality. After the first ad shoot, what were your impressions of your fellow members' new makeup looks? Riku: Maya was the one getting her pictures taken first, and she looked so gorgeous that Ayaka and I couldn’t stop staring at her! Honestly, we were staring at her so much that when she finally looked over at us, she did that typical Maya smile, and it was like we fell in love with her. (laugh) Q4. This year’s visuals are impressive, with the NiziU members showing off very different expressions than usual. Is there anything you refer to or try to do personally, to find new facial expressions? Mayuka: It can be really difficult, but I find it useful to look at photos of some of the more senior members and practice copying their expressions. Q5. Again, this year’s theme is ‘Find the Color Just for You.’ Each of the nine members of NiziU have their own distinct personalities, so with that in mind, what do you think makes you stand out as an individual? Rima: For me, it’s my different worldview. It allows me to converse in a very unique way, and to really adjust how I carry myself depending on the location. My member color is red, which also has many meanings: it can be powerful, or mature, or energetic, or mischievous. I’m like a chameleon. I hold many different personalities that I can switch to at the drop of a hat. Q6. As a member of NiziU, you’ve had many different and unique experiences. Have you found any unexpected sides of yourself during your time as a member? Rio: I used to think I was one of the cool girls, but during this photo shoot, I was given a makeup look and outfit that was more cutesy. That’s a side of myself I haven’t explored, and this is something that happens frequently during the many events and challenges we take on as a unit. Q7. During the makeup shooting sessions, we were able to see very different sides of the NiziU members. Is there anything new you’ve learned about the other members recently? Miihi: Compared to how we all were when we all joined, everyone is really starting to show their true selves! We’ve so close, there’s nothing that we don’t know about each other at this point! Q8. The Glossy Rich Eyes N products that you used this time come in a wide variety of colors, making it possible for anyone to meet their perfect shade. Speaking of ‘meetings,’ what do the members of NiziU want to meet more than anything right now? Nina: I want to meet with WithU (the name for NiziU fans). We haven’t been able to meet them face to face yet, and I hope we’re able to soon.Information
Visée Glossy Rich Eyes N
Release Date: September 16, 2021
Features 8 shades + 2 limited edition shades
Details: https://www.kose.co.jp/visee/glossyricheyes_special/
Visée AVANT: https://www.kose.co.jp/visee/avant/
Official Site: https://www.kose.co.jp/visee/