Louis Vuitton has announced tennis champion Naomi Osaka as the new face of the brand.
The Japanese professional tennis player is a three-time Grand Slam singles champion and known the world over as the first Asian player to hold the top ranking in singles. Lauded not only as a tennis player, but for her daring attitude to push the boundaries of fashion, she now hails as the new House Ambassador for the French fashion brand Louis Vuitton.
Osaka makes her ambassador debut promoting the fashion house’s Spring/Summer 2021 Collection campaign which is photographed by Creative Director Nicolas Ghesquière.
“Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton,” says Osaka. “It is such an honour to work with Nicolas – he’s a designer I admire so much and we share a mutual love of Japanese culture and style. To become a global brand ambassador is truly a dream come true for me.”
“Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Her career and convictions are inspiring. I am in awe of Naomi, she stays true to herself and doesn’t compromise on her values,” Ghesquière said.
Louis Vuitton was founded in 1854 in Paris, France. Known for its unique style which blends innovation and style, the high-quality luxury brand puts out a wide selection of products from bags and accessories to shoes, jewellery, watches, and more. It continues to maintain both creativity and elegance while keeping utility in mind, a process captured in its brand purpose “L.V the Truth.” It has opened the doors for artists, designers, and architects through its long history, and continues to push its vision when it comes to fashion items, jewellery, and more.
Naomi Osaka is the perfect candidate as the brand’s newest House Ambassador, serving bold energy, fashion, and influence, and as such it seems this is only the beginning of her style journey.
Information
Louis Vuitton – New House Ambassador Naomi Osaka
Louis Vuitton Official Website: https://louisvuitton.com
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Naomi Osaka is one of the fiercest young athletes in sports today. Now a four-time Grand Slam singles champion, she’s caught the attention of aspiring athletes all over the world with her authenticity and skill. Now, she’s teaming up with Levi's® to release a new collection, available at select stores in Japan beginning August 24. The pieces will also be sold at the official online store.
Crystal Fringe Short : ¥33,000 (Tax Included)
Lace-Up Short : ¥19,800 (Tax Included)
Trucker Jacket Bustier: ¥24,200 (Tax Included)
Denim Kimono : ¥40,500 (Tax Included)
The collection utilizes vintage or upcycled denim to capture Osaka’s preferred silhouette, with each piece utilizing her unique designs based in femininity and sportiness. The Denim Kimono is a respectful homage to traditional Japanese culture. “I loved wearing kimono as a child,” Osaka commented. “I thought if I included one made of denim in the collection, it would be super unexpected and surprising.” This collection also includes two denim shorts: the Lace-Up Short is sportier, and is a clever reimagining of the classic Levi’s® denim shorts. They feature cutouts above the knees, a feminine lace-up back, and were made from upcycled men’s Levi’s® jeans. For those wanting something more girly, the Crystal Fringe Short features a collection of shimmering fringe gracefully dropping down the sides of the cut-off pants. Rounding out the collection is the Trucker Jacket Bustier, a denim bustier with a lace-up back. This is a remake of the Levi's® trucker jacket, cut in the traditional corset style with classic lines, flap pockets, and recognizable buttons. “When I was sketching, the idea of the bustier came to me and I absolutely loved it. Now that it’s been made and is actually real, it’s so much cuter than I imagined. I love it even more!” Osaka commented. This blend of sporty and feminine makes the collection a perfect shoutout to Naomi Osaka’s rich heritage. Most importantly, the collection is made from vintage and upcycled denim, breathing new life into already existing Levi's® items and reducing impact on the environment. “Sustainability initiatives are important to me. What I love most about the collection is how responsibly the pieces were made,” the tennis star said. Which of these four pieces would you like to rock this summer?Information
Levi’s® x Naomi Osaka Collection
Release Date: August 24, 2021
Where to Buy:
Levi’s® Harajuku Store
Levi’s® Osaka Store
Official Levi’s® Online Store: https://www.levi.jp/
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Netflix released their new three-episode docuseries Naomi Osaka worldwide on July 16 which shines a spotlight on the titular Japanese professional tennis player. Born in Japan to a Haitian father and a Japanese mother, Osaka has consistently been a standout tennis player amongst her peers. Filmed over the course of two years, the series dives deep into Osaka's life with home video footage from her childhood to today, following her climb to becoming a top player in the world of tennis. It looks at her historical play at the 2018 US Open and the 2019 Australian Open, which saw her win her first two Grand Slam singles titles. We see the times she wore masks with the names of those who have died at the hands of police in the US written on them for each round of the US Open. It delves into her exploration of her cultural roots and her multifaceted identity as a tennis champion and rising leader.
A new promo video was released exclusively on the Netflix Japan YouTube channel which features narration by Osaka in English. In it, Osaka reveals how her mother worked overtime and would sleep in her car, and that her purpose for playing tennis was to make her mother happy. You can also watch the official global trailer below. The docuseries was directed by American filmmaker Garrett Bradley who is perhaps best known for her documentary Time which was nominated for Best Documentary Feature at the 93rd Academy Awards. Netflixドキュメンタリーシリーズ『大坂なおみ』７月１６日(金)Netflixにて全世界独占配信 -
Citizen Watch has announced that pro tennis player and ambassador for the company Naomi Osaka will wear a new model of watch for the 2019 French Open. Osaka became an ambassador for Citizen in August 2018 and went on to win a Grand Slam at the 2018 US Open and 2019 Australian Open all while donning the brand's Eco-Drive 1 model watch. This was the first watch to be released with the Eco-Drive mark.
For the 2019 French Open she will wear the new Citizen Eco-Drive Bluetooth W410, an analogue wristwatch that can link to one's smartphone via Bluetooth. Osaka will wear a black and green model. The watch is light and so is comfortable to wear while playing and is also encased in Citizen's Super Titanium™, a hardening technology that increases the durability of the watch and resistance to wear and tear. The watch is also stylish and unisex. Information
Citizen Eco-Drive Bluetooth W410
Stock No.: BZ4005-03E
Price: ¥80,000 (Before Tax)
Website (Japanese): https://citizen.jp/about/ambassador.html
2019 French Open
Running: May 26, 2019 – June 9, 2019
Location: Stade Roland Garros, Paris
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Naomi Osaka, professional tennis player and ambassador for Citizen, won the 2019 Australian Open in Melbourne while stylishly wearing a Citizen watch.
Citizen is a watch manufacturer that develops its products from the parts to the finished piece. Established in 1918, the company has gone on to create a multitude of watches for the international market using the latest technology such as the solar-powered Eco Drive. Eco Drive Bluetooth BZ4006-01E: ¥75,000 (Before Tax) - Releasing March 7, 2019
The watch that Naomi Osaka donned during her victory is the above-pictured Eco Drive 1 model. This analogue wristwatch has Bluetooth technology that can link to smartphones. It's comfortable, light and encased in Citizen's Super Titanium and finished with an eye-catching orange. Its functions include call, message and social media notifications, an alarm, time sync, world time and more.As brand ambassador for Citizen, Naomi Osaka shares the same spirit as the company: "Better Starts Now," which it describes as encapsulating "the belief that no matter who you are and what you do, it is always possible to make something better — and now is the time to start doing it." Only 1,000 of this limited edition watch will be sold, so if you're interested be sure to check it out! Information
Naomi Osaka’s Citizen Page: https://citizen.jp/about/ambassador.html