Atarashii Gakkou no Leaders Debut Internationally in US as ATARASHII GAKKO! With New Song ‘NAINAINAI’

22.January.2021 | MUSIC

Japanese girl group Atarashii Gakkou no Leaders made their overseas debut on Wednesday with the release of their new song NAINAINAI. The track was released under 88rising with the band using the new name ‘ATARASHII GAKKO!’ for international releases.

88rising is an American multi-media company founded by Sean Miyashiro in 2015. Described by Miyashiro as a “hybrid management, record label, video production, and marketing company,” 88rising became a big name in the US in just three years, focusing on signing Asian American and Asian artists like Joji and NIKI.

 

The music label announced in November last year that it had signed a contract with ATARASHII GAKKO! to release music outside of Japan. Their partnership began with ATARASHII GAKKO! releasing a web series called Seishun Academy on 88rising’s official YouTube page. The first episode was released in November and has garnered 1.6 million views (as of January 22, 2021). The latest episode, Seishun Academy 103: Japan Train Travel, dropped this year on January 6.

 

ATARASHII GAKKO! – NAINAINAI (Official Video)

ATARASHII GAKKO! performed their new song NAINAINAI at 88rising’s international online music festival, .”DOUBLE HAPPINESS Global Holiday Festival,” which is available to watch on 88rising’s YouTube page.

ATARASHII GAKKO! has lots in store for the world to look forward to so stay tuned.

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    On September 27, the vocal dance unit ATARASHII GAKKO! began ‘AG! CALLING WORLD TOUR Pt.2’ at PNE Forum in Vancouver, Canada. The second leg of the tour will see a total attendance of about 40,000 fans.   The group performed two songs from their June album AG! Calling live for the first time: Essa Hoisa and Maji Yoroshiku. During the second half of the performance, the remixed versions of fan-favorite tracks Saisyu Jinrui and Koi Geba were played for the first time to massive applause, ending the first day of the group’s North American tour with a bang.   The group will perform in 13 North American cities, including Seattle, San Francisco, and Mexico City, making this ATARASHII GAKKO!’s largest overseas tour to date.    <Member Comment> “Finally! AG! CALLING WORLD TOUR Pt. 2 has begun! How far will our power spread?! I can’t comprehend it but I’m so excited. Every time we perform overseas and outside of Japan, we’re so moved by how enthusiastic the audiences are and how they’ve been waiting to see us. I’m looking forward to seeing what kind of fans we’ll meet on this North American tour.  Our youthful journey is a never-ending story! After returning to Japan, we’ll be fully devoting ourselves to our Japan tour starting in November, so get ready to see how much we can power up! Thanks for supporting us!”
  • ATARASHII GAKKO! Performs Solo for 45 Minutes During the GOBI STAGE Grand Finale at Coachella, One of the World’s Largest Music Festivals

    15.April.2024 | MUSIC

    On April 14, ATARASHII GAKKO! performed solo at the Coachella Valley Music and Arts Festival, one of the world’s largest music festivals held in Indio, California.   This year’s headliners at Coachella included Lana Del Rey, Tyler the Creator, and Doja Cat. ATARASHII GAKKO! performed during the grand finale of the GOBI STAGE for the April 14 set headlined by Doja Cat.   The opening sound effects and Taiko project set the mood as the girls appeared on stage in their original padded kimonos, starting with a performance of Toryanse, released in January. Without a pause, they transitioned seamlessly into OMAKASE, performing the song for the first time as the audience cheered loudly in tune with the fusion of Showa-era and modern sounds.
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  • ATARASHII GAKKO! Wows Audience of 12,000 at First Ever Budokan Concert

    12.January.2024 | MUSIC

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    When the first notes of Tokyo Calling began playing, all 12,000 fans in attendance instantly reached maximum excitement as they focused their attention on the 360-degree stage. The LED lights covering the stage began to shine and the members, clad in red sailor uniforms, appeared to the sound of wild applause. After performing Toryanse, a new song released from embargo just before the start of the concert, and thePineapple Kryptonite Remix, the members began a brief MC, eager to address and thank the audience. “All of you fans out there, can you see us in all 360 degrees? We’ve dreamed of the day that all four of us would be here, standing on our own feet on this legendary stage.”

    After a short intermission, the group moved on to a block of songs appearing on their first and second albums, including Night Before the Exam, Tomei Boy, Koi Geba, and other fan favorites, followed by a medley featuring Freaks, NAINAINAI, and other songs released following the group’s international debut in 2021. Rin performed finger drumming and the members amused fans with a cover of the Beastie Boys’ classic Intergalactic while wearing traffic guard costumes.

    The audience’s excitement only continued to grow as the girls called out, screaming “Budokan, here we go!” before breaking into an intense performance of Saisyu Jinrui filled with head-banging and shoulder rides. During the last part of the concert, ATARASHII GAKKO! performed their new song BORN TO BE FREE!!!! for the first time. The track’s fast-paced sound immediately captured the hearts of fans, and the girls closed the main event with SEISHUN WO KIRISAKU HADO, an extremely popular song at their live performances.

    The first encore song, unsurprisingly, was OTONABLUE, the global hit that has pulled in over 3.3 billion views on TikTok. The audience cheered, joining in with the viral ‘neck swing’ dance during the chorus.
    During the final MC portion, there was a tearful moment in which Suzuka cried and hugged the other members. “I don’t want anyone to suffer alone,” she said. “We’re all here together. Thank you all so much.” The group’s first concert at Nippon Budokan ended with Mayoeba Toutoshi, known as a common final song at ATARASHII GAKKO! concerts. “If you ever feel lost, you can always rely on us–on our concerts, our videos, and everything else,” Suzuka said.

    Along with the announcement of a new fan club, the group’s first fan club tour, which will visit five prefectures, was announced during the show. Additionally, the new song Toryanse will be available to stream on January 26.

    ■SET LIST Tokyo Calling Giri Giri Toryanse Pineapple Kryptonite (Yohji Igarashi Remix) Night Before the Exam Sekigae Gattuso Tomei Boy Koi Geba Dokubana Shiritai Freaks NAINAINAI Fantastico Pineapple Kryptonite Intergalactic Saishuu Jinrui Janaindayo BORN TO BE FREE!!!! SEISHUN WO KIRISAKU HADO

     

    <ENCORE> OTONABLUE Que Sera, Sera Mayoeba Toutoshi

  • Miyu and ATARASHII GAKKO! to Participate in ‘True Colors DANCE 2024’ Dance Project for Diversity

    21.December.2023 | MUSIC

    As part of the True Colors Festival -Super Diversity Arts Festival-, the diversity dance project True Colors DANCE 2024 will be held alongside several other exciting events. The festival invites artists and audience members to celebrate their individuality in terms of disability, gender, age, language, and nationality through performing arts. Both Miyu and ATARASHII GAKKO! will participate in the project.   Held in September 2019, True Colors DANCE wowed audiences and subverted expectations when focusing on disabilities. The multinational world-class breakdance team ILL-Abilities, whose members all have physical disabilities, and the Japanese group Bboy Shigekixx came together for some intense battles, leaving an impression on viewers.   In 2024, a group of unique dancers, many of whom are junior high and high school students, will hit the stage along with ATARASHII GAKKO!, the dance and vocal group taking the world by storm. Under the themes of individuality and freedom, the unpredictable, wild, and powerful concert is sure to impress audiences next March. The theme song for the event has been announced as Odoru Honnou 001 by ATARASHII GAKKO!   Miyu, active in many fields both in Japan and abroad, and the group SOCIAL WORKEEERZ will work as mentors to support the True Color DANCERS. The latter is led by DAIKI, a dancer with chondrodysplasia, and its members work in the welfare sector helping both children and the disabled.   The schedule for the event next month will be posted on the special True Colors DANCE 2024 website, as well as the official YouTube channel and social media accounts. Details can also be found on the website of the high school dance club magazine D-S-K. We hope you’ll look forward to seeing how the True Colors DANCERS transform the stage with their unique personalities next year!   The theme song for the project, Odoru Honnou 001, will also be aired as the January theme of HNK’s SDGs campaign ‘Minna no Uta ~Hirogare! Irotoridori.’ The project aims to share the fundamental power of dance with a wider audience.   <Comment from ATARASHII GAKKO!> “Hi there, we’re ATARASHII GAKKO! We’re happy to announce that our song Odoru Honnou 001 has been chosen as the theme song for True Colors DANCE 2024! When we started performing overseas, we realized that dance is a form of communication that everyone can understand, regardless of differences in gender, language, nationality, or background. We’re looking forward to going all out on stage with these uniquely individual dancers while our song plays! We’ll put on a special show for everyone, so please come watch!”   <Comment from Miyu> “Last year, I had the amazing opportunity to see True Colors Festival THE CONCERT 2022 in person and I was shocked by the wonderful performance. I hoped that more people would know about it, so when I was invited to participate, I immediately said yes. Though it’s my first time participating, I’ve been looking forward to it the moment it was announced. I’d like this year’s performance to express each dancer’s personality, and I hope that they can inspire the world itself through dance. I hope to open up even more possibilities while respecting the unique qualities of every person, so let’s have a fun and memorable time together!”
  • ATARASHII GAKKO! appeared on the popular U.S. late-night show Jimmy Kimmel Live!

    15.December.2023 | MUSIC

    After successfully holding their first solo arena concert in Japan and completing their first overseas tour for a total of 10 shows, ATARASHII GAKKO! performed on the popular ABC late-night show Jimmy Kimmel Live! on December 7, 2023.   Hosted by popular comedian Jimmy Kimmel, Jimmy Kimmel Live! has been on the air since 2003 and attracts more than 1.3 million viewers each night. Countless famous guests have appeared on the program, including Taylor Swift, BTS, BLACKPINK, and former U.S. President Obama.   The episode featuring ATARASHII GAKKO! also features Maroon5 vocalist Adam Levine and actress Halle Berry. The group will perform Tokyo Calling, released in October by the record label 88rising, and the performance will be available on the program’s official YouTube channel following the broadcast.
  • Concert Report: ATARASHII GAKKO! Mesmerizes Packed Crowd in St. Paul during the Final U.S. Performance of the Seishun Tour

    22.November.2023 | FEATURES / MUSIC

    Upon my arrival on Thursday, November 16, I wondered if the intimate space of the Amsterdam Bar & Hall in downtown St. Paul, Minnesota would be able to contain the massive personalities of ATARASHII GAKKO! The four members never hold back–either on or off the stage, it seems–and as fans began to arrive en masse, it was clear that the Twin Cities wasn’t lacking a fanbase for the dance-vocal group currently taking the world by storm.   Just under three weeks prior, ATARASHII GAKKO! had performed for a whopping 8,000 fans at their first arena concert, held at the famed Tokyo Metropolitan Gymnasium. Now, they were preparing to walk out to a crowd of only a few hundred, most with cocktails in hand and lyrics memorized. The majority of the concertgoers seemed more than passingly familiar with the group, though a few bewildered onlookers couldn’t possibly have been prepared for what the night would bring. Needless to say, although the stage was quaint, the concert was anything but. None of the members’ usual energy had diminished, and despite this being the final stop on the U.S. portion of the tour, there wasn’t a hint of fatigue to be found during the hour-long set.   The show was sold out weeks in advance, and plenty of eager fans equipped with glowsticks and wearing the group’s signature socks rushed toward the stage to secure the best spot. Other attendees swarmed the merch booth, eager for a hoodie or bag to show their pride.   For the show to be standing room only was a boon–it’s unlikely anyone in the audience could have remained seated once the four girls appeared following the intro, quickly leading into the high-energy number Seishun wo Kirisaku Hado. Fans were instantly chanting in unison, responding eagerly as Suzuka addressed the room, her enthusiasm bordering on contagious.   Nine years after its formation, ATARASHII GAKKO! Recently announced that the group would be making its Kouhaku debut at this December’s 74th Kouhaku Uta Gassen. The New Year's Eve staple features performances from the most popular musical acts of the year, proving that the group has found its footing both domestically and abroad.   Fans swatted balloons around and jumped in time to the beat as saisyu jinrui, one of the group’s older songs, began to a sea of applause. Suzuka, Rin, Mizyu, and Kanon didn’t seem phased to hear the largely American audience singing along in Japanese, though their appreciation and joy were palpable as they moved in perfect unison. CANDY and The Edge followed, with the members taking turns asking the audience to raise their hands or clap along. Anyone who wasn’t already a fan was likely converted by the commanding energy sweeping the room, making it impossible not to move along.   During the MC portion, the members showed off their English, asking the audience “do you know Seishun?” They explained that it means “to live your life to the fullest,” and quickly invited the audience to celebrate this important idea. Throughout the show, they would often initiate a call and response, teaching those assembled a few words in Japanese and expressing their interest in returning to America for another tour in the future. Given how quickly the tickets sold out this time around, the sky’s the limit for concerts in the future. In January, ATARASHII GAKKO! will perform at Nippon Budokan for the first time, ushering in a new era of popularity for the four members. It makes me wonder what massive U.S. venues may someday play home to another of their unforgettable shows. Madison Square Garden? Radio City Music Hall? The Hollywood Bowl?   As the question “Suki?” rang out, the crowd cheered, as Suki Lie has become a fan favorite since its release earlier this year. The girl’s choreography, as usual, was a highlight of the show, with Fantastico and the Yohji Igarashi remix of Pineapple Kryptonite quickly sending the audience into a rhythmic frenzy.   Just in front of me, I watched a couple mimic the vast majority of moves in perfect unison, taking time to laugh and joke when they failed to hit the mark. That’s the essence of ATARASHII GAKKO!–fun. The group represents ‘fun’ in its purest form, asking fans to recall the freedom of youth and to reach out to grasp it one more time, without fear of failure or embarrassment. Dance as if no one is watching, sing along in a language you cannot understand, and dress up in a school uniform despite being in your upper 30s. Why not?   As expected, the entire building shook as fans marched along during the group’s newest release Tokyo Calling. It had been enough of a warm-up, and as each of the girls placed a hand behind their heads, Otona Blue, the group’s magnum opus, rang out to a sea of screams. The track has amassed an incredible response on TikTok over the past year; this, despite being released way back in 2020. ATARASHII GAKKO! performed the song on THE FIRST TAKE, with the YouTube video now sitting at 50 million views. Everyone likely woke up with a sore neck after mimicking the classic choreography during the chorus.   After the explosive energy of WOO! GO! and NAINAINAI, the girls began to say their goodbyes, asking their fans to visit Japan someday and promising to return to St. Paul sometime in the future. Exiting the stage, they returned only a few minutes later after the audience demanded an encore, this time dressed more casually and eager to chat with a few fans at the front, one of whom was holding up a skilled drawing of Suzuka. The singer accepted the gift gladly, with other fans handing bouquets to the other members. As the lights in the venue brightened, the group snapped a few photos with the audience, creating the perfect keepsake for such a perfect night.   No one wanted such an energetic time to end, and the group knew just how to bid farewell to America–with the lively rock track Free Your Mind. The venue became a sea of clapping hands, and the concert came to a close on the highest possible note.   With a performance at Kouhaku fast approaching and their first-ever Budokan show only two months away, it’s almost certain that ATARASHII GAKKO! will return to the U.S. in the future. Until then, American fans will continue to support these four powerhouses from afar, eager for the day we meet–and dance–again.   Report: Carley Garcia