Japanese cosmetics brand Para Do launched a campaign via Twitter on Thursday (January 21) for people to win a limited-edition glittery cherry blossom edition of their Sakura Veil Lip lipstick.
Shiawase Sakura Set
Para Do’s Sakura Veil Lip is known for staying on the wearer’s lips even when they wear a face mask. 150 Twitter users in Japan have a chance to win a special limited-edition variant of the popular product along with a cherry blossom face mask as part of the set. The masks are available in 4 designs.
Para Do Sakura Veil Lip PK04 Shiawase Kirameku Cherry Blossom Colour | ¥770 (Tax Included)
The lipstick arrives in a glittery pink. It’s mixed with a whole range of beauty liquids and contains only a little colour to ensure lips are kept moist. It also makes sure lips don’t dry out while wearing a mask, and there is no colour transference from the lips onto the mask, making it perfect for the winter and spring seasons.
Shiawase Kirameku Lipstick Campaign
Running: January 21, 2021 – February 21, 2021
Prize: Shiawase Sakura Set (Contains the Para DO Sakura Veil Lip PK04 Shiawase Kirameku Cherry Blossom Colour and Sakura Face Mask)
Winners: 150
How to Participate:
1.Follow @ParaDo_ on Twitter
2. Write your wish related to one of the themes #幸の縁 (happiness) #運の縁 (fortune) #結の縁 (relationships) #美の縁 (beauty) in Japanese along with the hashtag #桜お守りリップ. Full details can be found on the official website.
Sakura Prayers
Ninna-ji Temple is a World Heritage Site in Kyoto famous for its cherry blossoms. A special event is being held there for the lipstick to pray for happiness happiness.
Shiawase Sakura – Prayers for luck
The base of the lipsticks are printed with one of four different prayers: one of happiness, one for luck, one for relationships, and one for beauty. The designs are random so you can look forward to seeing which you get.
Information
Para Do Sakura Veil Lip PK04 Shiawase Kirameku Cherry Blossom Colour
(Japanese Name: パラドゥ サクラヴェールリップ PK04 しあわせきらめく桜色)
Running: January 20, 2021 until June 2021
Available: 7-Eleven convenience stores in Japan (select branches not participating)
Product Page: https://www.parado.jp/lineup/lip/sakuraveil_lip.html
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