NiziU Announces Collaboration With Lotte Fit’s Gum

03.February.2021 | FOOD / MUSIC

Lotte is set to collaborate with the Japanese girl group NiziU on their popular Lotte Fit’s gum with a special line-up of NiziU designs that will hit shelves in Japan on March 2, 2021.

Fit’sNiziU Cube Bottle Gum (4 Designs)

Fit’s NiziU Collab Gum Packaging Designs (9 Designs)

This photo shoot was taken in October 2020 and so MIIHI does not feature in the designs.

The gum bottles and boxes feature original designs of the group members. The members chose seven flavours themselves to be included in the collaboration. Seven colours also refers to their band name, NiziU, as the Japanese word for rainbow is niji which can also be romanised as nizi.

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