Japan’s Tasty Kewpie Mayonnaise Meets Snoopy in Jar Redesign

15.February.2021 | FOOD

This year marks the second year since Kewpie Corporation has been collaborating with the internationally-beloved comic series Peanuts. This month, Kewpie is rolling out an all-new spring and summer design for its mayonnaise jars. This will be followed by new autumn and winter designs later this year.

Kewpie Mayonnaise x Snoopy | ¥290 (Before Tax)

Spring/Summer Design (Rolling out February 2021)

Autumn/Winter Design (Rolling out Autumn 2021)

The designs feature the iconic characters from Charles M. Schulz’s comic strip Peanuts which was first serialised in US newspapers back in 1950. Schulz’s stories have been celebrate by kids and adults through the generations as Snoopy and the Peanuts Gang come together. Last year, Peanuts celebrated its 70th anniversary, something which was promoted much in Japan, a country where the iconic characters are extremely popular.

 

Kewpie has been selling its mayonnaise since 1925. Since 1995, it has introduced designs in collaboration with different characters every 2-3 years alongside its regular packaging.

RELATED ENTRIES

  • SUNNY ONLY 1 Releases New Single ‘WASH IT’ Co-written by Close Friends and Fellow Musicians

    28.August.2023 | MUSIC

    On August 16, SUNNY ONLY 1 released her new digital single WASH IT.   In April, the accomplished artist released her first single in two years, So What? SUNNY ONLY 1 is also an active member of the Tokyo-based girls’ creative collective bala, and her previous release Dance like a monkey feat. Mori attracted plenty of attention. A collaboration with close friend Mori from the musical group DONGURIZU, the song was featured on Spotify’s official Electropolis playlist.   WASH IT, concluding the trilogy of solo single releases from SUNNY ONLY 1 this year, was co-written by Kyoichi Mikuriya and Hiroto Sugawara of the band Eiji, along with rapper KOHKI. These artists are close friends of SUNNY, and the track itself is a party tune filled with Afro-funk and disco beats that capture the hustle and bustle of the underground scene. WASH IT was produced by Noah Ings, an up-and-coming producer from London who also worked on SUNNY ONLY 1’s previous release.   [Comment from SUNNY ONLY 1] “This is the last song of the trilogy. It’s the funkiest song I’ve ever written and I made it while partying with my friends, so I hope you’ll have a listen while you’re vibing and feeling good!”  
  • Licaxxx’s Tokyo Community Radio Releases First Digital Compilation Album Inspired by the “sessions” Training Program

    05.July.2023 | MUSIC

    On June 29, SESSIONS COLLECTION VOL. 1 was released. This is the first digital compilation inspired Tokyo Community Radio’s recent training program “sessions.” DJ and Beatmaker Licaxxx runs the online radio platform, and the training sessions have seen incredible success, inspiring new musicians to grow and improve.   “sessions” is a training program focused exclusively on dance music. Participants work closely with DJs and other active music creators to hone their skills and share unique experiences. The main goal of the program is to teach more about current technology and to share real-world examples that can help participants thrive. Sharing actual problems that current artists are facing and how to overcome them is also a popular part of the program.   Club (RDC) and Red Bull, inviting guests to embark on a 3-day/2-night training camp in Izu to hone their DJ and dance music skills. Artists from all over Japan were selected from an open call and gathered to create new works individually or in groups after listening to advice and having discussions with track makers active in several different genres.   A ton of music produced during the “sessions” program is included on TCR’s first 18-track digital compilation album. In addition to the 14 artists that participated, Stones Taro, Carpainter, Pharakami Sanders, and Licaxxx worked with FELINE to create a track as well. This genre-crossing compilation album by the next generation of Japan-based artists is a must-hear for active DJs, and a behind-the-scenes look at the training camp is available on TCR’s official YouTube channel.   TCR will also be hosting events in Tokyo and Osaka this weekend with re:lax, a unit comprised of DJ/producers re:ni and Laksa from the UK. Keep an eye out for more details!  
  • SUNNY ONLY 1 Releases ‘Dance like a monkey feat. Mori,’ a Collaboration with DONGURIZU

    17.June.2023 | MUSIC

    On June 14, SUNNY ONLY 1 released her new single Dance like a monkey feat. Mori.   In April 2023, the artist released So What?, her first single in two years. The well-established creator is also a member of the Tokyo-based girl artists and creators’ collective bala.   The new song features rapper Mori from DONGURIZU, a long-time friend of the group.   Following the electroclash revival heard in her previous work, the new alternative dance track features notes of post-punk and old-school style. Mori brings his distinct style to the song, and listeners are sure to experience the chaotic mood found in the Tokyo Underground scene.
  • MANON Releases ‘L.M.S.N,’ a Collaboration with NY-based Artist Kyunchi

    30.May.2023 | MUSIC

    Starting in October 2022, artist MANON released new music for four consecutive months. Continuing her exploration of the HyperPop genre, her new track L.M.S.N feat. Kyunchi is now streaming.

     

    MANON is known for releasing music with up-and-coming artists, and for this new track, she’s collaborated with NY-based HyperPop artist Kyunchi. L.M.S.N was composed by trackmaker Kiraku, who also worked on MANON’s previous release. The song is a Gal anthem, packed with Kiraku’s signature sound and ‘Gal Rap’ performed by MANON and Kyunchi.

    Kyunchi

    MANON

    <Comment from MANON>

    “I’ve wanted to collab with Kyunchi for so long, and it’s finally happened.

     

    When I go to parties, I have a habit of being loud and not holding back, so people tend to shoot me these judgmental looks. But I don’t care! I always think “LET’S MAKE SOME NOISE!!” This song is just that–it’s us doing what we want to do at the moment. ⭐️That’s the vibe.

     

    I feel like gals from the 2010s are all about YOLO–they give off this super strong vibe. That’s what I was trying to channel in this track, but then Kyunchi’s bad bitch rap made it so much more intense. The jacket was also inspired by blinged-out images from the 2010s and was made by Kiraku’s friend onumi!

     

    When you hear this song, be sure to MAKE SOME NOISE!!”

     

  • ATARASHII GAKKO! Named as Ambassadors for NIKE Gamma Force

    17.May.2023 | FASHION / MUSIC

    Nike’s Gamma Force line, a modern interpretation of classic 80s sneakers, will be available at ABC-MART and ABC-Mart Online. To celebrate the launch, a new visual and collaborative video featuring the members of ATARASHII GAKKO! have been released.   In the video, the girls are seen performing a flashy dance while wearing shoes from the Gamma Force line. The featured song, SUKI LIEwas featured on the group’s new EP ICHIJIKIKOKU and in standard ATARASHII GAKKO! style, the members express themselves freely while holding absolutely nothing back.
     
  • bala Releases Remix of 1st Single ‘barla’ Featuring BBY NABE

    12.May.2023 | MUSIC

    In March, the Tokyo-based girl artists and creators’ collective bala released its first single, barla. On April 26, a remixed version of the track featuring BBY NABE was released on streaming services.   The song barla, produced by Shinichi Osawa (Mondo Grosso) and written by Kenmochi Hidefumi (Wednesday Campanella), first dropped on March 8. The song has been well-received for its stylish music video highlighting the unique backgrounds and interests of each member. The remix features BBY NABE, a bilingual rapper who is the same age as the members. His song PINK SWEET was a viral hit, and the artist is known for producing music across several different genres. barla (feat. BBY NABE) is an anthem for the current generation featuring the rapper’s catchy flow over a dance tune that brings back the house sound of the late 90s.