Reebok Promotes Contemporary Street Culture Scene with ‘CLUB C WILD REMIX’ Video
Global fitness brand Reebok released its new ‘CLUB C FVS’ model sneakers on Monday (February 15). The suede-woven shoes make up part of the brand’s CLUB C series which first released back in 1985.
Reebok released a video entitled ‘CLUB C WILD REMIX’ on YouTube on Monday in promotion of the new models. The video is themed on aspects of contemporary street culture such as fashion, music, dance, and skateboarding. It features appearances of eight up-and-coming creators to the tune of the popular Japanese song Get Wild, a track that was a hit in Japan back in 1980, the same era as when CLUB C first dropped.
CLUB C WILD REMIX
The ‘CLUB C WILD REMIX’ is a new arrangement of the popular song Get Wild, remixed for eight individual videos by each of the aforementioned creators, all of which are strung together in the video. The video also incorporates 80’s retro-style animation, CG, live-action, video game aesthetic, TikTok dances, and more. All of this comes together to form a nostalgic amalgamation of that 80’s retro vibe and modern street culture.
shigge (Music Arranger) | Comment
“CLUB C is a Reebok classic. They are the best kicks, even I spent my youth together with them. They have a history and culture, something which I incorporated into my remix of this famous song together with eight talented individuals. It’ a remix that prays for the continuation of CLUB C and respects its history as a diverse and unwavering line that expresses new ideas.”
CLUB C FVS
Originally released in 1985, the Reebok ‘Club Champion’ model was created to suit the needs of tennis players, focusing on durability and high performance. The late 70’s saw the rise of a tennis boom. These shoes evolve the refreshing silhouette and unique look of tennis shoes from performance models to shoes that can be worn in day-to-day life. In the 80’s, Reebok’s Club Champion created the basic white sneaker trend, something which continues today.
The Line-Up (Prices Include Tax)
CLUB C FVS – From Top Left: [GX2495] Porcelain・Core Black・Footwear White / [GX2495] Core Black・Core Black・Footwear White – ¥9,900 Each
CLUB C FVS – From Bottom Left: [GX5068] Core Black・Core Black・Chalk / [GX5069] Classic White・Classic White・Chalk / [GX5070] Pantone・Pantone・Chalk – ¥6,990
The CLUB C FVS incorporates vulcanized soles, a process often used in the outer soles of skating shoes that makes the rubber more durable, making them suited to the skater scene. The models take the orthodox CLUB C tennis shoes and turns them into something completely wild and new.
Don’t miss out on the new CLUB C FVS drop from Reebok.
©1987 by SUNRISE Music INC. & Jun & Kei Music Publishers, Inc
Information
CLUB C WILD REMIX
Released: February 15, 2021
Where: Reebok Japan Onlne Shop / Reebok Classic Stores (Harajuku/HEP FIVE/DiverCity Tokyo/Abeno HOOP, Tachikawa Tachihi/Yokohama Vivre/Nagoya Minato AQULS) / ZOZOTOWN / Rakuten / Rakuten Fashion / Yahoo! / Locondo / Magaseek / Wowma / ABC-MART Grand Stage / ABC-MART Online
*GX5068 and GX5069 models exclusive to Reebok’s online store and Reebok branches
Porudct Page: https://reebok.jp/classic/clubc/
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Converse Sneakers Now Available with Designs by ASOBISYSTEM Illustrator Kayoubi
06.December.2022 | FASHION
White atelier BY CONVERSE, a directly-managed Converse store in Tokyo and Fukuoka, is now offering a lineup of custom shoes featuring designs by illustrator Kayoubi.Customers can create an original pair of shoes by choosing from a selection of four different illustrations, which can be placed on the outside of the shoe and the tongue.
These sneakers will be available online and at White atelier BY CONVERSE locations.
Information
Shoes: ALL STAR COLORS R HI
Price: ¥12,650
Sizes: 22.0-28.0cm, 29.0cm, 30.0cm
Available: December 1 – March 31, 2023
Locations: White atelier BY CONVERSE Harajuku / Fukuoka
Website: https://whiteatelier-by-converse.shop/ -
1BLOCK Lupin The Third NFT Collection Sell Out Instantly
23.August.2022 | ANIME&GAME / FASHION
The web3 creative studio 1BLOCK, based in Los Angeles and Tokyo, released a 3D NFT collection on August 12 to massive fan response. The Lupin the Third x MetaSamurai NFT set sold out instantly. The AIR SMOKE ZERO, Japan’s first virtual sneakers, feature a younger Lupin and friends.
The NFTs sold out immediately after going on sale, and the collection was temporarily ranked 7th in the world based on transaction volume on OpenSea, the largest global NFT marketplace. The price of a single item has also quadrupled since it was first sold.
The collection is based on Takeshi Koike’s long-running Lupin the Third series. Each item is one-of-a-kind.
To celebrate the release of the collaboration collection, a commemorative NFT will be airdropped to those holding MetaSamurai NFTs on August 19. Check out the 1BLOCK Discord for more details.
Information
Lupin the Third x MetaSamurai
1BLOCK Discord: https://discord.com/invite/1block1BLOCK
OpenSea: https://opensea.io/1Block?tab=created -
Manga Series ‘Eren the Southpaw’ Hijacks Reebok Harajuku and Shibuya Stores
25.July.2022 | ANIME&GAME / FASHION / SPOT
Reebok has appointed a number of popular artists in Japan and abroad to take part in their new campaign titled ‘Life is Not a Spectator Sport -Move, Move!-’ This collaboration started in March 2022.
As a part of this collaboration, Reebok is teaming up with the manga series Eren the Southpaw. Kappa’s popular ensemble drama highlights a number of creators, and has a very poignant tagline: “To all those who couldn’t become geniuses.” Reebok’s brand message matches this and is meant to be a manifesto for life, telling people to never give up, act on their own convictions, and find their own path.
Reebok Classic Store – Harajuku Interior
Stickers / Pins
Original Scene from Eren the Southpaw
To commemorate the release of Reebok’s flagship model INSTAPUMP FURY 95 in Sax Blue, a huge piece of window art was redrawn by Kappi. The artist also provided an original manga featuring an entirely new story. Fans can find this at the Reebok Classic Store Harajuku and on the official Reebok Twitter page. The Reebok stores in Harajuku and Shibuya have also been completely taken over by Eren the Southpaw, completely decorated from top to bottom in images from the series.
Information
[GY7178] SLATE/CBLACK/TINGRE
Release Date: July 22
https://reebok.jp/products/GY1589/
Original Manga Available:
Reebok Official Twitter: https://twitter.com/Reebokjp
Reebok Classic Store Harajuku
Reebok Store Shibuya
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Lupin the Third Inspires Collaboration NFT Sneakers
28.June.2022 | ANIME&GAME / FASHION
Takeshi Koike’s Lupin the Third series has inspired something truly unique. web3 creative studio 1BLOCK, inspired by a younger Lupin and friends, will be offering up some virtual sneakers in summer 2022. These sneakers are part of MetaSamurai, a 3D avatar project. Each of these NFTs will be the only one of their kind in the world.
MetaSamurai was inspired by Lupin III, Daisuke Jigen, and Goemon Ishikawa from the Lupin the Third series. The virtual sneakers were created with designs based on the three series: Lupin the Third: The Gravestone of Daisuke Jigen, Lupin the Third: The Blood Spray of Goemon Ishikawa, and Lupin the Third: Fujiko Mine’s Lie.
Watch out for the world’s first Lupin the Third 3DNFT project!
原作:モンキー・パンチ ©︎TMS
Information
LUPIN THE×MetaSamurai
Sales Period: Summer 2022
*Details will be announced on the 1BLOCK Discord channel.
1BLOCK Discord: https://discord.com/invite/1block
Official Site: http://1sec.world -
Latest Collaboration Sneakers from Adidas and Y’s Available for Preorder
02.June.2022 | FASHION
The Y’s SEEULATER X GSG9–the newest collaboration sneaker between Y’s and Adidas–will go on sale on June 3, with preorders starting on May 28.
Designed with military elements in mind, the Y’s SEEULATER X GSG9 was based on the more rugged SEEULATER model. The new sneakers incorporate the GSG9 sole, and pairs will be available in black on black or white on black. Featuring detailed finishes and an urban feel, these high-performance kicks can be paired with any and all outfits.
The SEEULATER, a hiking shoe from the ADVENTURE series, was originally launched in 1995. Not originally released in Japan, many now regard it as a legendary masterpiece in footwear. The sturdy shoe’s name comes from the phrase “see you later,” usually said when passing a fellow runner on the trail. Originally made for the German tactical police, the GSG9 features shock-absorbing soles that help to maintain a stable, strong grip on any terrain.
The sneaker’s body features a combination of smooth cowhide leather and breathable mesh. This perfect blend of function and design showcase the best parts of both Y’s and Adidas. Will you be grabbing a pair of these classic and contemporary kicks?
Information
Y’s SEEULATER X GSG9
Color: Black x Black / White x Black
Size: 23.0-28.0cm Unisex Collection
https://theshopyohjiyamamoto.jp/shop/g/gYW-E02-994-2-01/
Y’s SEEULATER X GSG9Release Date: June 3 *Preorders open May 28
Available at stores nationwide and the online boutique
STYLE: Y’s SEEULATER X GSG9
https://www.yohjiyamamoto.co.jp/collection/capsules-ys/ys-adidas-ss22/ -
Reebok to Release Second Looney Tunes Collaboration Sneaker Collection
27.May.2022 | ANIME&GAME / FASHION
Athletic lifestyle brand Reebok has announced its second collaboration with Looney Tunes! The new sneaker collection is scheduled to release on May 26, 2022.
Classic Leather Legacy AZ
Instapump Fury 95
Instapump Fury Zone
Hurrikaze ll Low
Club C
Nano X1
Hurrikaze ll Mid
Looney Tunes Jacket
The collection will include 13 items total, including new versions of classic Reebok kicks like the Instapump Fury 95 and the Classic Leather. A jacket featuring Bugs Bunny will also be available!
Don’t miss out on these one-of-a-kind Looney Tunes items!
LOONEY TUNES and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s22)
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Nike’s Newest Sneakers Coming to atmos pink Locations, New Visual Featuring bala. Unveiled
27.May.2022 | FASHION
Nike’s newest sneakers, the ‘W AIR MAX 90 FUTURA,’ will be available at atmos pink locations nationwide starting May 28, 2022.
The W AIR MAX 90 FUTURA is an easy-to-wear sneaker combining classic Nike style and an updated patchwork design in a number of colors. Heavily inspired by Tokyo streetwear, the newest visual for the sneakers feature the up-and-coming artist group bala. The visual has been directed by OWNCEAN from the duo UNA+MATCHA, who is also active as a DJ and model. The five female members of bala. are known for their modern style and freedom of expression. For those interested, a new interview with bala. is available only on the official atmos pink Instagram page.
bala.
In 2022, the new project bala. was launched to gather artists and creators presenting cutting-edge music, fashion, and art from Japan to the rest of the world. bala. will link with the global music scene and present fans with an honest vision of Tokyo culture. The project aims to be a collective of artists that connects both underground and overground cultures, pop and alternative genres, and Japan and Asia with the world. The collective is led by MANON, an iconic presence in the Japanese rap scene; ASA Wu, a trilingual singer from Taiwan; SUNNY ONLY1, a Gen-Z alternative pop singer and model; and a creative crew called ‘KissGelz’ (MANON, Dan, Kayno). They will create a new cultural hub under the bala. umbrella.
Information
W AIR MAX 90 FUTURA
On Sale: May 28, 2022
Where to Buy: atmos pink
Official Site: https://www.atmos-tokyo.com/
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Nike Opens First Installment of the Sneaker Museum at Hankyu Men’s Tokyo
Everyone loves a nice pair of kicks, and no one makes sneakers quite like Nike. For 50 years, sneakerheads have coveted everything the brand creates, and a new museum project is leading fans down memory lane. The first phase of this sneaker museum is now open at Hankyu Men’s Tokyo until April 7, 2022, and focuses on sneakers produced from 1972 until 1980.
A group of curators knowledgeable about various sneaker models and historical backgrounds have gathered to handpick items by era and theme, and guests are welcome to brush up on their shoe history. 2022 marks 50 years that Nike shoes have been manufactured in Japan, and this exhibition will take place for several months over several installments.
The first installment of the exhibition will highlight many different materials used to create Nike sneakers such as leather, suede, and nylon. Fans will also get to see shoes from different countries over the years! This is a rare opportunity, so please come and visit if you can!
Information
SNEAKER MUSEUM Part 1
Running: March 19 – April 7, 2022
Location: Hankyu Men’s Tokyo 8F, Ginza Sneaker HillsDetails: https://www.hankyu-dept.co.jp/mens-tokyo/h/ginza_sneakers/index.html
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Sneakers and Art Come Together at artrA Season 2 in Tokyo, Nagoya, Kyoto
Street culture is ever-evolving, and sneakers play a big part in street fashion. Combining sneakers and art, the artrA project finished up its first 7-city tour last year, and is now ready to start Season 2!
Season 2 will also be sponsored by ASOBISYSTEM. The shoe store atmos, on a mission to promote Tokyo’s sneaker scene to the world, and the news app SmartNews are also contributing to the project as content partners to bring the event to Tokyo, Nagoya and Kyoto.
A total of 16 up-and-coming creators are participating in the exhibition. Illustrators, graphic designers, and painters will display their unique artwork based on the simple theme of one famous pair of sneakers. The original art will be sold and also transformed into artrA original merchandise. A sneaker lottery will be held, and 10 pairs of sneakers (100 pairs in total during the event) will be given away at the venues each day.
Participating Creators
an / Illustrator
https://www.instagram.com/aooooo1995/
BEY / Illustrator
https://www.instagram.com/beytaro_0912/
BANBU / Artist
https://www.instagram.com/banbu.daishi/
hitotsume / Illustrator
https://www.instagram.com/hitotsume/
Jeremy Yamamura / Artist
https://www.instagram.com/jeremy_yamamura/
KENTOO / Artist
https://www.instagram.com/k2rocker/
kousuke Shimizu / Artist, Art Director
https://www.instagram.com/kousuke_kou/
KRAP / Artist
https://www.instagram.com/krap_sae/
Morita Manabu by WOOD / Artist
https://www.instagram.com/wood_dw/
MOYA / Painter
https://www.instagram.com/moya_mk16/
SHIOTSU (Cartoon Mafia) / DJ, Illustrator
https://www.instagram.com/djshiotsu/
tarou2 / Animator, Illustrator
https://www.instagram.com/tarou2/
T.D BRUDER / Artist
https://www.instagram.com/t.d.bruder/
TM paint / Artist
https://www.instagram.com/tmpaint/
itui / Illustrator
https://twitter.com/it_ui
Shouko Nagamine / Illustrator
https://www.instagram.com/sn___illust/Information
artrA -SEASON 2-
atmos KYOTO
Running: March 18 – March 21, 2022
Address: 420 Sakuranocho, Nakagyo-ku, Kyoto
atmos Sendagaya
Running: March 25 – March 27, 2022
Address: 3-16-9 Sendagaya, Shibuya-ku, Tokyo
atmos Nagoya
Running: April 1 – April 3, 2022
Address: Nagoya PARCO West Building 1F (3-29-1 Sakae, Naka-ku, Nagoya)Official Site: https://www.atmos-tokyo.com
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Cedar Crest Collaborates with Tokyo Revengers Anime Series for Sneaker Collection
13.March.2022 | ANIME&GAME / FASHION
Shoe brand Cedar Crest has released three unique sneakers based on the Tokyo Revengers anime series at Shoe Plaza locations nationwide and online. The new lineup includes designs featuring popular characters and famous scenes from the series.
Special Edition with Shoe Box and Clear Folder (3 designs)
Lineup
TR-PRIDE ~Kamikaze Clothing~
TR-BOND ~Character Motif~
TR-CRYBABY ~Animation~
Each sneaker comes in a special shoebox and comes with a clear folder and themed shoe bag. These are must-have kicks for Tokyo Revengers fans–which pair are you eager to wear around town?
(C)和久井健・講談社/アニメ「東京リベンジャーズ」製作委員会
Information
Cedar Crest x Tokyo Revengers
Where to Buy: Shoe Plaza locations nationwide, the Official Online Shop
Details/Sales: https://www.chiyodagrp.co.jp/special/tokyo-revengers/
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A BATHING APE and Reebok Release New Collaboration Collection
26.January.2022 | FASHION
The newest collection between BAPE and Reebok is introducing two new unique pieces of footwear, bringing together the best of both brands. The new kicks are now on sale at participating stores around Japan, as well as the Reebok Online Shop.
A BATHING APE, one of Japan’s leading streetwear brands, and global fitness brand Reebok, headquartered in Boston, have come together for the CLUB C and INSTAPUMP FURY sneakers. This isn’t the first time the two companies have released some awesome products, and it most likely won’t be the last.
The distinctive graphics and detail found in BAPE products have been fused with Reebok’s signature design to create an iconic silhouette.
BAPE® x Reebok CLUB C
BAPE® x Reebok COLOR CAMO CRAZY INSTAPUMP FURY
The CLUB C 85 sneakers feature new red and blue stitchwork and the BAPE STA logo on the side panel. The INSTAPUMP FURY shoes feature an asymmetrical BAPE camo design perfect for street-savvy fashionistas.
The collaboration campaign features popular R&B singer Bryson Tiller, labelmate and rapper Pardison Fontaine, singer and MC Ryan Trey, and singer Nia Sultana. The photography was handled by Bryson’s longtime collaborator Ro.Lexx.
Information
BAPE®︎ × Reebok
Collection on sale now at the following stores:
Reebok Store Shibuya
Reebok Classic Stores (Harajuku, HEP FIVE, Abeno HOOP, LaLaport Tachikawa Tachihi, Vivre Yokohama, LaLaport Nagoya Minato AQULS)
Reebok Online Shop: (https://reebok.jp)
atmos (https://www.atmos-tokyo.com/)
※Available items may vary by store.Collab Details: https://bape.com/pages/reebok
Official Site: http://www.bape.com/
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atmos and PINKS Collaborate on Classic Sneaker-Inspired ‘SNEAKER PINKS’ Collection
19.January.2022 | FASHION
atmos, a shop sharing Tokyo’s sneaker culture with the world, has collaborated with the mysterious character PINKS, created by Acky Bright, for an intense new collection. Blending the classic and the futuristic, SNEAKER PINKS and atmos have begun selling the new items at atmos-Tokyo.com
Sola-031
Personality: The leader of the PINKS, she easily combines both power and kindness.
Her megaton kick can destroy any armor with ease.
She can also freely control her long blue hair.Hanna-700
Personality: The speediest member of PINKS. Using her overwhelming agility, she easily tosses her opponents and tears them apart with her sharp claws. She always goes for the gold.
Pauley-800
Personality: The mood maker of the group, she’s full of energy and always smiling. She can jump over a building in a single leap. Even when things are tough, she can turn the situation around with her natural positivity.
Sui-025
Personality: Quiet and calm, she’s the group’s chief strategist.
With plenty of combat experience, unparalleled intelligence, and ample physical strength, she’s admired by the other members.Aoi-401
Personality: Although she’s the smallest member of PINKS, she makes up for it with her blunt tongue and powerful personality.
A maniacal warrior, she cuts her enemies down with her laser blade.En-040
Personality: The most mysterious of the group, En-040 is like everyone’s little sister.
Always aiming for top marks, she’s tough and dependable, but also moody and sometimes unpredictable.Vivi-071
Personality: With a consistent poker face, she always gets her work done without hesitation or complaint.
She can fire powerful laser beams from the palms of her hands and is able to fly, making her the best at aerial combat.Lily-111
Personality: The idol character of PINKS, she has amassed plenty of male fans. With a calm personality, she’s always smiling.
Nico-100
Personality: The group’s secret weapon, she’s packed with the latest technology.
Her ability to bury her enemies with ease has earned her the respect of the other members of the group.Mona-125 / Mone-101
Personality: These twins have been around since the early days of the group.
With strong legs and massive arms, they’re as tough as they look.Acky Bright has worked across a number of genres and mediums, including character design, concept art, and live painting. He has also provided cover art for DC Comics. For the third installment of this collaboration, 10 different sneakers were designed as ‘prototypes,’ with each being based on a specific mecha suit.
These unique characters and concept are still shrouded in mystery. Their identities and future developments will be posted on social media, so be sure to follow the official atmos account! Which girl is your favorite?
Information
SNEAKER PINKS
Details: https://www.atmos-tokyo.com/lp/sneaker-pinksOfficial Site: http://www.atmos-tokyo.com