Reebok Promotes Contemporary Street Culture Scene with ‘CLUB C WILD REMIX’ Video

19.February.2021 | FASHION / MOVIE / MUSIC

Global fitness brand Reebok released its new ‘CLUB C FVS’ model sneakers on Monday (February 15). The suede-woven shoes make up part of the brand’s CLUB C series which first released back in 1985.

Reebok released a video entitled ‘CLUB C WILD REMIX’ on YouTube on Monday in promotion of the new models. The video is themed on aspects of contemporary street culture such as fashion, music, dance, and skateboarding. It features appearances of eight up-and-coming creators to the tune of the popular Japanese song Get Wild, a track that was a hit in Japan back in 1980, the same era as when CLUB C first dropped.

 

CLUB C WILD REMIX

The ‘CLUB C WILD REMIX’ is a new arrangement of the popular song Get Wild, remixed for eight individual videos by each of the aforementioned creators, all of which are strung together in the video. The video also incorporates 80’s retro-style animation, CG, live-action, video game aesthetic, TikTok dances, and more. All of this comes together to form a nostalgic amalgamation of that 80’s retro vibe and modern street culture.

shigge (Music Arranger) | Comment

“CLUB C is a Reebok classic. They are the best kicks, even I spent my youth together with them. They have a history and culture, something which I incorporated into my remix of this famous song together with eight talented individuals. It’ a remix that prays for the continuation of CLUB C and respects its history as a diverse and unwavering line that expresses new ideas.”

 

CLUB C FVS

Originally released in 1985, the Reebok ‘Club Champion’ model was created to suit the needs of tennis players, focusing on durability and high performance. The late 70’s saw the rise of a tennis boom. These shoes evolve the refreshing silhouette and unique look of tennis shoes from performance models to shoes that can be worn in day-to-day life. In the 80’s, Reebok’s Club Champion created the basic white sneaker trend, something which continues today.

 

The Line-Up (Prices Include Tax)

CLUB C FVS – From Top Left: [GX2495] Porcelain・Core Black・Footwear White / [GX2495] Core Black・Core Black・Footwear White – ¥9,900 Each

CLUB C FVS – From Bottom Left: [GX5068] Core Black・Core Black・Chalk / [GX5069] Classic White・Classic White・Chalk / [GX5070] Pantone・Pantone・Chalk – ¥6,990

 

The CLUB C FVS incorporates vulcanized soles, a process often used in the outer soles of skating shoes that makes the rubber more durable, making them suited to the skater scene. The models take the orthodox CLUB C tennis shoes and turns them into something completely wild and new.

 

Don’t miss out on the new CLUB C FVS drop from Reebok.

 

©1987 by SUNRISE Music INC. & Jun & Kei Music Publishers, Inc

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