Next Wednesday (February 24) will mark the 20th anniversary that Japanese glasses brand Zoff opened its first store in 2001. Since launching, the leading eyewear brand has sought to create a generation when glasses play the leading part in the lives of wearers.
At the core of Zoff has been a desire to create a society where anyone and everyone can enjoy glasses freely and easily. In the wake of their 20th anniversary, Zoff is now set to cement itself as an indispensable brand in society and people’s lives by exhibiting new value in glasses as a tool that expands the possibilities of humans, and that doesn’t stop at vision correction apparatus. “Eye Performance” is the mantra of Zoff going into their 20-year milestone.
New Logo
To brand that concept, Zoff has create a new logo that features a Siberian husky, something that has become a much-loved symbol of the brand. Their original husky logo was a photo taken by a child. This has been replaced with a new illustration that matches the brand’s iconic blue colour.
We look forward to seeing where Japan’s leading eyewear brand looks to next as they approach their 20th anniversary.
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Eyeglass brand Zoff is collaborating with the popular character Usamaru for the second time! The adorable pup is celebrating his seventh anniversary this year, and to celebrate, this new collection of glasses is now available for purchase on the Zoff Online Store. On February 25, they will also be available at the new Zoff Mozo Wonder City location!
Usamaru & Usako / Zoff Original Illustrations
Oval
Metal Boston
Husky Usamaru
Wellington
Metal Wellington
Detail
Accessories
Cleaning Cloth
Usamaru is a popular character on the messaging app LINE with plenty of fun sticker sets for purchase. This new collection was based on the concept of having a “relaxing and fun life with Usamaru, Usako, and your eyeglasses!” Zoff Maru, a Zoff-exclusive illustration, welcomes Usako to the collaboration for the first time as well. Don’t miss out on these limited-edition designs, like Usamaru and Usako in matching glasses and Usamaru dressed up as Zoff’s iconic Siberian Husky. These glasses are unisex, so men and women can enjoy matching sets! During the collaboration, customers can also choose from six unique cleaning cloths, eyeglass cases, and other Usamaru-inspired items.Information
Zoff & USAMARU
Now on Sale at the Zoff Online Store, Zoff Rakuten Page, Zoff ZOZOTOWN, Zoff i LUMINE
Available at Zoff Mozo Wonder City on February 25, 2022
Details: https://www.zoff.co.jp/shop/contents/usamaru.aspx
Official Site: http://www.zoff.co.jp/
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Glasses brand Zoff has released a new collection titled the "Disney Collection Zoff 20th Anniversary Line," featuring Mickey Mouse and Minnie Mouse motifs. The collection will be released on September 17 2021 in Zoff stores nationwide and online. Mickey Mouse Model
Minnie Mouse Model Case, Glasses Cloth The very first Zoff store opened 20 years ago. To mark the occasion, a selection of commemorative glasses will be available in their Disney collection, featuring Mickey and Minnie Mouse. The pair are dressed up more than usual, seemingly invited to a fun party. The design is special and full of details, as are all of the models in the Disney Collection. Be sure to check out these special frames, with their charming Disney features! Information
Disney Collection Zoff 20th Anniversary Line
Release Date: September 17, 2021
Two Designs
Price ¥11,100 (Tax Incl., Set Lens Incl.)
Availability: Zoff Stores (Excl. Outlets), Zoff Online Store, Zoff Rakuten Store, Zoff ZOZOTOWN, I Lumine (Scheduled)
Details: https://www.zoff.co.jp/shop/contents/disney-collection_20th.aspx
Official Site: https://www.zoff.co.jp/
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New Generation rock band yonawo is celebrating the release of their new album with a live online event, yonawo 2nd full album ‘Haruka Ima’ Online Live Supported by Zoff. The event will take place on August 14, 2021, and will start at 20:00, so don’t be late! The band garnered plenty of attention this April after appearing as models for the Zoff CLASSIC Summer Collection. yonawo is scheduled to appear at a number of music festivals this summer, and their unique style is turning heads in the fashion industry. The upcoming live stream will be free to watch, so fans from around the world should be sure to tune in! This event is being held as a part of the new Zoff Rock project, blending music and fashion with Zoff’s stylish eyewear designs. Viewers will have a chance to win a pair of glasses worn by the yonawo members by taking a screenshot of the event and posting it on Twitter with the hashtag #yonawozoff! Be sure to follow the official Zoff Twitter Account (@Zoff_INFO) and say which glasses you’d like in your entry! The glasses will also come in a case signed by the members. With the release of their new album, yonawo will also be holding their biggest one-man live tour to date, playing shows in seven locations across Japan. Tickets for the show are on sale now! Keep your eyes on this up-and-coming group!
Information
yonawo 2nd full album ‘Haruka Ima’ Online Live Supported by Zoff
When: August 14, 20:00
Free Stream
Where to Watch: yonawo’s Official YouTube Channel
https://www.youtube.com/c/yonawoCampaign Period
August 14, 2021 (after the stream) until August 15, 2021, 23:59
How to Enter:
- Follow Zoff’s Official Twitter Account (@Zoff_INFO)
- Take a screenshot during the livestream
- Choose which member’s glasses you’d like to wear with the hashtag #yonawozoff
- Post a tweet with the above contents, and you’ll be entered
Campaign Details: https://www.zoff.com/news/210811_yonawo
*If you do not indicate which member’s glasses you’d like, your submission will be invalid.
*Winners will receive a lens exchange coupon redeemable at any Zoff store nationwide.
*Prizes will be shipped in an autographed glasses case.
Zoff ROCK: https://zoffrock.com/
Opening August 17, 2021
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Japanese glasses brand Zoff has announced the release of a Summer Collection in its popular Zoff CLASSIC series which will hit Zoff stores across Japan on April 30, 2021.
The Line-Up
ZA191010_13A1 | ¥5,500 (Tax Included/Includes Lens Set)
ZA191019_50A1 Light Yellow/ZA191019_21A1 Pink | ¥8,800 Each (Tax Included/Includes Lens Set)
ZA201011_21A2 Pink | ¥5,500 (Tax Included/Includes Lens Set)
ZA201012_60A1 Light Green | ¥5,500 (Tax Included/Includes Lens Set)
ZC191009_64A1 Olive/ZC191009_11A1 Light Grey | ¥8,800 Each (Tax Included/Includes Lens Set)
ZC191010_40A1 Ivory/ZC191010_00A1 Clear | ¥8,800 Each (Tax Included/Includes Lens Set)
ZH211001_50A1 Light Yellow/ZH211001_49B1 Tortoiseshell/ZH211001_42A1 Light Brown/ZH211001_14E1 Black | ¥8,800 Each (Tax Included/Includes Lens Set)
ZH211002_72A1 Navy/ZH211002_49A1 Tortoiseshell/ZH211002_23A1 Dark Pink/ZH211002_00A1 Clear | ¥8,800 Each (Tax Included/Includes Lens Set)
ZH211003_72A1 Navy/ZH211003_64E1 Olive/ZH211003_50A1 Light Yellow/ZH211003_18E1 White & Black/ZH211003_12A1 Grey | ¥5,500 (Tax Included/Includes Lens Set)
ZN211006_50A1 Light Yellow/ZN211006_48A1 Brown Gradation/ZN211006_20A1 Light Pink/ZN211006_12A1 Grey/ZN211006_00A1 Clear | ¥8,800 (Tax Included/Includes Lens Set)
ZY212001_57F1 Antique Gold/ZY212001_14F1 Black | ¥8,800 (Tax Included/Includes Lens Set)
ZY212002_43E1 Brown/ZY212002_21E1 Pink | ¥8,800 (Tax Included/Includes Lens Set)
ZY212010_57F1 Antique Gold/ZY212010_56E1 Gold/ZY212010_21E1 Pink/ZY212010_14E1 Black | ¥8,800 (Tax Included/Includes Lens Set)
ZF213005_14E1 Black/ZF213005_48E1 Brown Gradation/ZF213005_68F1 Green Gradation | ¥13,300 (Tax Included/Includes Lens Set)
ZF213006_14E1 Black/ZF213006_21E1 Pink/ZF213006_43E1 Brown | ¥13,300 (Tax Included/Includes Lens Set)
ZF213007_14F1 Black/ZF213007_24E1 Dark Red/ZF213007_41F1 Beige | ¥13,300 (Tax Included/Includes Lens Set)
Zoff CLASSIC is a popular series with a line-up of around 150 different glasses options at any given time, with designs ranging from detailed and authentic vintage looks to more seasonal and trendy modern takes. Also as part of the bigger series is the Zoff SMART CLASSIC range. This one has 44 models made from a fusion of high-functioning titanium and ultem which make each pair a comfortable wear. With glasses and face masks being a common combination today, Zoff's Summer Collection this year is a fresh line-up that doesn't weigh heavily on the eye area, allowing them to stand out above face masks. Donning the looks for Zoff's summer promo shoot is all four members of the Fukuoka-based Japanese band yonawo as well as model and camerawoman Hikari Shibata. This marks the first time the yonawo members have come together to feature in a promotion like this and is a chance for fans to see them all in glasses. Zoff is hosting a campaign for 10 lucky people to win a wear of glasses from the Zoff CLASSIC Summer Collection. Check the link below.Information
Zoff CLASSIC Summer Collection
Release Date: April 30, 2021
Where: Zoff stores in Japan
Zoff Instagram: https://www.instagram.com/zoff_eyewear/ (@zoff_eyewear)
Campaign Details: https://www.zoff.co.jp/shop/t/t1812/
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Japanese eyewear brand Zoff is collaboration with the mobile game Disney: Twisted-Wonderland to release a collection of seven glasses this April on their official website.
Specially-crafted frames based on the DormsThe collection features seven different glasses each inspired by a different Dormitory of Night Raven College as seen in Disney: Twisted-Wonderland. The temple, for example, features inlet parts based on the seven Dorms, so fans can represent their favourite while looking stylish at the same time. The coupling glasses cases, too, are branded with a simple yet sophisticated design of the Dorm emblems, and each case even comes with a glasses cloth bearing the names of the students. The frames and cloth designs up close Heartslabyul Design | ¥11,100 (Tax Included)
Looking head on at the glasses, you can see crowns on either side, while looking from the sides are playing card marks.Savanaclaw Design | ¥11,100 (Tax Included)
Thick frames with gold combination colouring and claw marks featured on the sides. This glasses are made using laser technology.Octavinelle Design | ¥11,100 (Tax Included)
The front and temple have an octopus leg design and the inner side part has a shell. The black and purple make for a striking colour fusion.Scarabia Design | ¥11,100 (Tax Included)
These glasses look basic at first glance, but gleaming on either side are cobra heads wrapping around the front. The golden temple section features delicate metal engraving.Pomefiore Design | ¥11,100 (Tax Included)
The metal engravings and crowns on the front sides elevate your countenance without going over the top. The curvy temple also serves to make the wearer look even more beautiful.Ignihyde Design | ¥11,100 (Tax Included)
An iconic mix of black and blue. The blue temple has a transparency to it, and if you're a fan of Ignihyde, you'll be able to spot the motif on the front sides.Diasomnia Design | ¥11,100 (Tax Included)
The spinning wheel motif gives the temple a three-dimensional feel. A basic but stylish colour choice perfect for work.Glasses Case
The glasses case bears the Dorm symbols on the front while the inside has the game title logo.Each glasses cloth is different for each Dorm as pictured throughout
Information
Disney: Twisted-Wonderland Zoff Eyewear Collection
Orders: Open Mid April 2021 (Limited Edition)
Delivery: Late October 2021
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Japanese eyewear giant Zoff released a new collection of Disney glasses on Friday (March 5) featuring designs inspired by Mickey Mouse, Minnie Mouse, Donald Duck, and Daisy Duck. Official titled the "Disney Collection created by Zoff Happiness Series," the line-up hit all Zoff stores, excluding outlets, and their online store in Japan.
The Line-Up
Mickey MouseCasual Line Boston(ZA211001_43A1 | ¥5,500 (Tax Included)
Casual Line Wellington ZA211002_14E1 | ¥5,500 (Tax Included)
Classic Line Wellington ZC211001_14E1 | ¥8,800 (Tax Included)
Classic Line Boston ZC212001_21E1 | ¥8,800 (Tax Included)
Minnie MouseCasual Line Boston ZA211001_68A1 | ¥5,500 (Tax Included)
Casual Line Oval ZA211003_43A1 | ¥5,500 (Tax Included)
Classic Line Square ZC212002_43E1 | ¥8,800 (Tax Included)
Classic Line Square ZC212002_21E1 | ¥8,800 (Tax Included)
Donald Duck & Daisy DuckCasual Line Wellington ZA211002_72A1 | ¥5,500 (Tax Included)
Casual Line Oval ZA211003_44A1 | ¥5,500 (Tax Included)
Casual Line Boston ZA211001_21A1 | ¥5,500 (Tax Included)
Casual Line Oval ZA211003_81A1 | ¥5,500 (Tax Included)
Glasses Case & Glasses Wipe
Mickey Mouse Anti-Fog Spray - ¥800 (Tax Included) / Minnie Mouse Lens Cleaner - ¥800 (Tax Included)
Information
Disney Collection created by Zoff Happiness Series
Released: March 5, 2021
Where: Zoff (Excluding Outlets) / Zoff Online Store / Zoff Rakuten / ZOZOTOWN / iLumine (subject to change)
Product Details: https://www.zoff.co.jp/shop/contents/disney-collection_happiness_80s.aspx
Zoff Rakuten: https://www.rakuten.ne.jp/gold/zoff/
ZOZOTOWN: https://zozo.jp/
Zoff Official Website: https://www.zoff.co.jp/