Maison Kitsuné, a popular Parisian lifestyle brand that produces unique music and fashion items, has collaborated with Japanese mask brand PITTA MASK, a brand which has become famous for its extraordinary outlook. The trendy mask was unveiled at NYFW: The Shows on September 10 2021. 

The collaboration combines the creative direction of both Maison Kitsuné and PITTA MASK, working together to transform the typical mask, which has become a daily necessity, into something fun and stylish, all while maintaining the spirit of each individual brand.

PITTA MASK and Maison Kitsuné, a lifestyle brand known for combining fashion and music,  have collaborated to create a stylish and colorful mask that goes beyond just protecting the face, both practical and fashionable.

The two collaboration masks, which were unveiled during New York Fashion Week, will be presented as a free gift to customers who spend over ¥8,000 (Excl. Tax) in Maison Kitsuné stores in New York, Tokyo, Kyoto, and Osaka from the end of September. The set is made up of two masks, in navy and white.

Quantities are limited, so be sure to check out the latest information on social media!

Bandai Namco Group released a new Sailor Moon Eternal themed face mask as part of their ‘CHARA-MASK’ line for adults on Premium Bandai on June 14.

CHARA-MASK Sailor Moon Eternal | ¥2,200 (Tax Included)

The face mask, based on the Sailor Moon Eternal anime film, was designed in collaboration with Sailor Moon‘s author Naoko Takeuchi. It’s lined with sparkly rhinestones to give it a cute finish.

Bandai’s CHARA-MASK series features reusable masks fitted with anti-odour and anti-bacterial filters which can be swapped out. They are also made from comfortable light mesh fabric, can be washed, and worn for long periods of time. They are sized at 100mm in width and 130mm in height.

©︎ 武内直子・PNP／劇場版「美少女戦士セーラームーンEternal」製作委員会

Japanese anime and manga online store CharaAni is releasing an exclusive new Tokyo Revengers anime merchandise collection this June.

Customers who purchase any of these items on the website can pick between one of five postcards that they’ll receive for free. Check out the designs below.

Free postcard with every purchase

The Line-Up

Embroidered Patches | ¥770 Each or Entire Box ¥6,610 | Releasing: July 2021

A collection of embroidered patches featuring the characters from Tokyo Revengers. Each is around 10cm in size and can be used in a variety of ways.

Mikey and Draken T-Shirts | ¥16,500 Each | Releasing: June 2021

Two work-style tees with the initials TG embroidered on the front and featuring different designs on the back of Mikey and Draken.

A4 Folders | ¥440 Each | Releasing: June 2021

Washable Face Masks | ¥2,200 Each | Releasing: June 2021

A collection of stylish reusable face masks made from a light material that makes them perfect for the hot summer weather.

©和久井健・講談社／アニメ「東京リベンジャーズ」製作委員会

Bandai has released a new set of face masks inspired by the free-to-play collectible card browser and smartphone video game Touken Ranbu -ONLINE- which are now available to purchase on their official shopping site Premium Bandai.

Set A: Yagen Toushirou & Hakusan Yoshimitsu / Set B: Kashuu Kiyomitsu & Yamatonokami Yasusada / Set C: Taikogane Sadamune & Shokudaikiri Mitsutada – ¥1,650 (Tax Included)

The lightweight face masks are made by CHARA-MASK, a long-standing Japanese mask specialist store. They use replaceable filters and are made from a special mesh material that makes them more comfortable to wear over long periods of time without getting stuffy. They are also equipped with adjustable strings to fit many face types, and of course are washable so can be reused.

(C)2015 EXNOA LLC/Nitroplus

The popular Taiwanese face mask brand JIUJIU was released in Japan for the first time on Friday (February 26) via the company’s new Japanese website.

We now live in a time where face masks are a part of everyday life when commuting, going to the shop, walking in public places, working at the office, and so on. Japan is no stranger to face masks as they were always a part of the culture for hygienic reasons in the workplace when an employee is ill, as a fashion statement, for those suffering from hay fever, and so on, but even there has seen a major increased demand for face masks since the pandemic began.

JIUJIU’s face masks are used in medical professions in Taiwan. They are noted for not only they quality but fashion sentiment too, with over 60 style variations available. These masks are now available to buy in Japan in packs of 5.

Maison de FLEUR has revealed a new collection of face masks created in collaboration with Sanrio which will be released in Japan on February 23.

Sanrio Character Collab Masks | ¥2,200 Each (Tax Included)

My Melody

     Cinnamoroll

Little Twin Stars

Pompompurin

Kuromi

The masks are designed from the popular Sanrio characters My Melody, Cinnamoroll, Little Twin Stars, Pompompurin, and Kuromi. The parts that hook over your ears are fitted with a big, cute satin ribbon, and the front of the masks feature a gold leaf print matte design.

The masks can be used both as a fashion item and for protection against COVID-19.

Japanese children’s clothing brand BABYDOLL has announced that it will open up a shop selling only face masks in Namba, Osaka on February 8, 2021. The store is called #Jibun Iro Mask (“Mask in My Colour”) and will sell the newest face masks in the popular MASK DEPOT series which have sold over 150,000 units in Japan.

Pick your colour and size

There’s a line-up of around 200 original masks available in different colours and sizes. Customers take a “colour assessment” where they answer four questions and pick from 20 different colours to find their perfect match, resulting in a mask made for them. There’s also an option to gift wrap the masks to be given as presents to people. And for the store’s grand opening, those who purchase 3 or more masks will receive another mask free of charge. This offer is available from February 8 to 14.

Japanese face mask and beauty brand LuLuLun released its new limited-edition cherry blossom scented face masks on Monday (February 1) to welcome in the Spring 2021 season early.

Spring 2021 Premium LuLuLun (Cherry Blossom Scent) | ¥1,600

Combined with springtime’s beauty ingredient

Spring is the season when flare ups can happen and we need to be careful of UV light, humidity, and pollen. LuLuLun’s products pride themselves on their moisturising properties, and their new cherry blossom face masks are no exception. They are combined with cherry blossom petal extract, lending a fragrant scent while leaving the skin smooth and beautiful.

Rape blossom oil for even smoother skin

The rape blossom is another of Japan’s popular flowers as they blossom and transform fields into rolling carpets of bright yellow. The face masks contain oil extracted from rape blossom seeds for an extra blanketing of smooth skin.

Coltsfoot extract equals healthy texture

Also in the ingredient list is extract from the coltsfoot flower, a strong plant that is able to withstand winters to make it into the spring where it can finally reveal its delicate form. It serves to create a healthy complexion on the skin.

Japanese sneakers select shop atmos pink teamed up with Sanrio to release a cute collection of face masks on Thursday (January 28).

KIKI&LALA★atmos MASK Colours: White/Blue – ¥1,400 (Before Tax)

HELLO KITTY♡atmos MASK Colours: White/Pink – ¥1,400 (Before Tax)

The masks can be washed and are durable, fast-drying, block pollen, and cut UV. Face masks are part of everyday life now, so why not add a little fun to routine?

Sanrio released pre-sales of its new Sanrio Characters Mask Bags for face masks via the online shop Asunarosha on Wednesday (December 9).

Following the success of the Hello Kitty and Cinnamoroll face mask bags released in September, all of which sold out, Sanrio is adding new designs into the mix. The bags are washable and allow you to carry your mask around conveniently and hygienically.

My Melody, Pompompurin, Little Twin Stars (Kiki & Lala) | ¥700 Each (Before Tax)

The new designs include the popular characters My Melody, Pompompurin, and Little Twin Stars (Kiki & Lala).

Hello Kitty, Cinnamoroll | ¥700 Each (Before Tax)

Hello Kitty and Cinnamoroll are also making a return so fans can pick from 5 different designs.

Sanrio Puroland is also releasing a cute collection of face mask and mask cases on December 18.

©1976, 1996, 2001, 2020 SANRIO CO., LTD.

Sanrio Puroland has announced the release of a new Sanrio character face mask and case collection on December 18, 2020.

Original Masks & Cases – Regular Sizes (6 Designs) | ¥1,650 Each (Tax Included)

The face masks and face mask cases feature cute designs of Sanrio characters including Dear Daniel, Badtz-Maru, Kuromi, My Sweet Piano, and Mocha.

Original Masks & Cases – Kids Sizes (3 Designs) | ¥1,320 Each (Tax Included)

There are also kids sizes with My Melody, Kuromi, and a character mix designs so parents and children can look cute together.

Mask Attachments (6 Designs) | ¥1,650 Each (Before Tax)

Sanrio also has a line-up of Hello Kitty, Dear Daniel, My Melody, Kuromi, Pompompurin, and Cinnamoroll attachments for the face masks.

©1976, 2009 SANRIO CO., LTD. ©1976, 1988, 1989, 1990, 1993, 1996, 2001, 2005, 2020 SANRIO CO., LTD.

Ryohin Keikaku Co., Ltd. has announced the release of three cloth face masks—made from recycled organic cotton obtained from leftover materials during the manufacturing of autumn and winter apparel—which will be released at Muji stores across Japan from mid-October this year.

Face masks have become an essential part of peoples’ daily lives across the globe, with many people now opting for reusable cloth masks over disposable ones due to their reusability by simply washing them, feeling soft on the face, and reducing waste.

Muji too is on board this more environmentally-friendly approach and released reusable three-layered face masks back online in May.

Face Mask (Fleece) – ¥999 (Tax Included)

Face Mask (Flannel) – ¥999 (Tax Included) / Face Mask (Corduroy) | ¥999 (Tax Included)

Muji’s new masks will release in fleece, flannel, and corduroy designs.

All the masks are made from organic cotton leftover from Ryohin Keikaku manufacturing their hoodies, shirts, trousers, and other clothing items for the autumn/winter season.