Daidō Moriyama x KAMU kanazawa x Fukumitsuya Collaborate On New Sake ‘Lip

24.February.2021 | FOOD / SPOT

Fukumitsuya Sake Brewery has collaborated with the Kanazawa-based art museum KAMU kanazawa, and prominent Japanese photographer Daidō Moriyama to release a new sake called “Lip <Junmai>” which dropped on Fukumitsuya’s online shop and three of their branches on February 22.

 

100 Bottles Signed by Daidō Moriyama

KAMU kanazawa is a modern art museum which centres on art expressing the culture of Kanazawa. On December 15 last year, the museum opened a new space called the “LIP BAR” which features prints of a close-up photo taken by Moriyama plastered on the walls, ceiling, and surfaces. Lip <Junmai> can be tasted at the LIP BAR from Monday to Saturday at 20:00-Midnight amongst a flurry of other cocktails.

 

The sake can also be bought online or in-store at Fukumitsuya, with a limited number of just 100 bottles signed by Moriyama himself.

The Sake at a Glance
The sake is an homage to Moriyama; a deep-flavoured junmaishu made with Yamada Nishiki and Kinmon-Nishiki rices.

The Design
The sleek and stylish bottle features a silver label layered with Moriyama’s famous lip shot. The regular edition bottles have English on the front and Japanese on the back. The signed edition bottles are signed by Moriyama on the front and have a unique serial number on the back. All the bottles are frosted and bear Fukimitsya’s logo. The box design was created by Kanazawa-based art director Katsura Matsuzawa.

Lip <Junmai>

 

©Daido Moriyama Photo Foundation Courtesy of Akio Nagasawa Gallery

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