Meiji Chocolate Announces the Results of its 2020 National Confectionery Elections

06.March.2021 | FOOD

In 2018 and 2019, Japanese snack and confectionery brand Meiji held its own National Elections for its long-selling chocolate brands Kinoko no Yama and Takenoko no Sato. In 2019, Jun Matsumoto and Akihiro Miwa represented each of these chocolate snacks respectively by helming the Kinoko Party and Takenoko Party. People across Japan would listen to each side’s case and vote for which party, and therefore which chocolate, they liked the most.

 

The 2020 elections however took a different approach, instead spreading a message of love across Japan rather than a heated debate on which snack is better. The votes opened on September 15 last year and ran for four months where data was collected for each of Japan’s 47 prefectures to see where each snack was more popular in each part of the country.

 

The 2018 and 2019 elections saw an accumulative total of 26,518,982 votes submitted. People passionately made their cases for which snack they liked the most. For 2020, Meiji wanted to bring people together and cheer them up by holding a survey that was catered most towards understanding people’s love for their snacks.

 

Chiba hails as the place in Japan where Kinoko and Takenoko are most popular

46 of Japan’s prefectures saw more love poured for Takenoko in 2020. The remaining prefecture, Fukuoka, saw more love given to Kinoko.

The 2020 elections saw participation by 300,161 more people than previous years.

 

Illustrations drawn of Team Kinoko and Team Takenoko supporters

The survey ranked each prefecture by popularity, and special illustrations were drawn for four prefectures each where Kinoko and Takenoko were the most popular.

 

Survey Database

Meiji published the data breakdown which can be downloaded for free.

It contains a wealth of information related to what people voted for.

 

Have you tried either of these popular snacks? If you travel to Japan, be sure to pick them up at any convenience store near you.

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