Japanese actor and comedian Jin Katagiri has made his brand debut with the launch of IJIN LIFE STYLE BRAND on April 1. The brand is produced by Katagiri in collaboration with Meiji and celebrates the 21st anniversary of Meiji’s Pro Bio Yogurt LG21.
IJIN LIFE STYLE BRAND’s concept is centred on creating a happy lifestyle from a happy stomach. This themed is captured in a new collection of items released by the brand including a t-shirt, plates, and a cushion. A video was released on LG21’s Twitter page which dives more into the IJIN brand.
IJIN LIFE STYLE BRAND Line-Up
IJIN T-Shirt
IJIN Plates
IJIN Cushion
IJIN LIFE STYLE Campaign – Happy From the Stomach
Meiji recently held a survey of men and women aged between 20 and 60 and found that their eating habits have changed, resulting in a variety of stomach problems. In response to these findings, Jin Katagari’s collaboration with the company aims to bring awareness to these issues with a special collection. The t-shirt features the Japanese Kanji character for ‘stomach’ (胃) superimposed on an illustration of Katagiri. The plate set aims to make eating more fun, and the cushion reads the LG21 yogurt product name.
“After a lot of work, I can say with confidence that we’ve been able to creating something truly unique,” explains Katagiri. “They might be difficult to use, but I want people to really try them out.”
Information
KOJIN LIFE STYLE BRAND
Official Website: https://www.meiji.co.jp/dairies/yogurt/lg21/ijin/
Campaign Details: http://cmp.lg21.jp/
Official Twitter: https://twitter.com/meiji_lg21 (@meiji_lg21)
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From March 12 until April 3, chocolate lovers will want to visit Laforet Harajuku! 30 different stores are celebrating the 95th anniversary of Meiji Milk Chocolate with over 80 new pieces of collaborative apparel, toys, and snacks.
Collaboration Items at a Glance
Laforet Staff in Unique Collaboration Outfits
Wind and Sea Pop-up Shop
Laforet Harajuku continues to be a place to discover local fashion and culture. Meiji spearheaded this collaboration after realizing the potential to create new and exciting pieces for fashionable chocolate lovers to enjoy! A wide range of products from clothing to chocolate block-shaped home goods are available now, along with Meiji White Chocolate and Meiji Black Chocolate items!
A Wind and Sea pop-up shop will open for the first time at Laforet Harajuku during the event and will also be selling chocolate-themed items. Fashion model and YouTuber Noah Sato will also be featured in event ads as a Meiji Chocolate ambassador! Those purchasing collaboration items will receive a special Meiji Chocolate bar in unique packaging while supplies last.
Information
Meiji Milk Chocolate Collection in Laforet
Running: March 12 – April 3, 2022
Details: https://www.laforetharajuku.com/
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In celebration of Meiji’s popular Marble chocolate, The Royal Park Hotel Kyoto Umekoji is collaborating with the confectionery brand to offer a Marble themed hotel room for guests. The room opened on July 27.
Showa retro-style posters, telephone, and other decorations
Meiji’s colourful Marble chocolate was first released in 1961. It turned 60-years-old in February of this year, meaning it has continued to be enjoyed by three generations. Grandparents have passed them onto mothers and fathers, and them to their own children. Now the whole family can celebrate the chocolate in a themed hotel room in Kyoto.
Named the Marble Room, the hotel room is decorated in seven colours just like the chocolates themselves. This includes seven individual pillows on the sofa, balloons, wall decorations, and more. There’s even a crane game inside the room where guests can obtain some chocolates for free.Also inside the room are Showa retro-style posters and a telephone, and guests can watch all of the old Marble commercials on the television which have aired these past 60 years. Guests also receive a free smartphone ring, eco bag, pouch, and other little freebies as part of the plan.
Information
Meiji Marble x The Royal Park Hotel Kyoto Umekoji
Bookings: Open from July 27, 2021
Stay Period: August 1, 2021 – September 30, 2021
Bookings/Details: https://www.the-royalpark.jp/the/kyotoumekoji/news/detail.php?id=11
Meiji Official Website: https://www.meiji.co.jp/
