Sanrio Announces 60th Anniversary Exhibition ‘The Beginning of Kawaii’

27.April.2021 | ANIME&GAME / FASHION / SPOT

From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

 

60th Anniversary Sanrio Exhibition: The Beginning of Kawaii is currently taking place at Matsuzakaya Art Gallery in Nagoya until June 12 and will move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW.

 

© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

 

Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy.

 

What to look out for at Sanrio’s 60th anniversary exhibition

Unforgettable Tower by Sebastian Masuda

Sebastian Masuda, a pioneer of kawaii culture, will showcase his symbolic art pieces at the event at TOKYO CITY VIEW’s observation deck, combining his iconic work against a breathtaking background.

 

The Beginning of Kawaii

Learn about the history of Sanrio’s culture of kawaii, beginning as a service to ‘move people’s hearts’ through gifts and products. Visitors will get a chance to see the secrets of Sanrio’s iconic style which draw a line under fancy products from other companies.

 

There will also be a chance to see Japanese illustrators Takashi Yanase, Ado Mizumori, and Rune Naito’s work with Sanrio.

 

The Birth of the Characters

What makes something kawaii or not kawaii? Why do characters not necessarily need to have a story to become so popular? These questions are more will be answered as the exhibition looks at the birth of Sanrio’s characters.

 

Sanrio’s Characters

How did their hit characters come to be? During the 1980’s, Japan was a warzone for characters. Sanrio changed how characters became popular, moving from characters that were popular with everyone to creating characters that people wanted for themselves – their own personal characters. Discover how Sanrio’s long list of characters came about, including ones that have stood the test of time and ones that have declined in popularity.

 

Ichigo Shimbun

Ichigo Shimbun is a magazine published by Sanrio all about Sanrio and their characters – a familiar read to all fans in Japan. The magazine will be featured at the exhibition.

 

Hello Kitty: The Character Who Turned Into a Global Icon

Hello Kitty is known the world over, with even Lady Gaga having worn a dress of Hello Kitty plush toys in the past. This dress will be exhibited at the event, amongst many other things related to Sanrio’s global idol.

 

A Battle Between Artists

Artists from various artistic background will participate in the exhibition by creating a range of different Sanrio works. Participating artists and their specialities include Ryūsuke Fukahori (objects), Hajime Nakatomi (bamboo art), Takaya Mori (sculptor), Mio Hashimoto (sculptor), and Risa Fukui (paper cut-outs).

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    On March 14, ASOBISYSTEM’s idol project KAWAII LAB. held a live event at Spotify O-EAST. The event, titled KAWAII LAB. SESSION ~CANDY TUNE~, saw the first-ever performance from CANDY TUNE, the newest idol group from KAWAII LAB, also known for creating the popular groups FRUITS ZIPPER and IDOLATER.

     

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    Tickets for this show were completely sold out in advance. The packed venue was filled with excitement, with fans looking forward to the live performance far before the show started.

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    IDOLATER was the first to take the stage, called out by Misa Kimura herself. Dressed in fashionable light blue outfits, the girls immediately grabbed the fan’s hearts with their cool performance of Kesenai…before moving into Endless Summer, Vapor City, Kimi ni MuCHU♡XX, and Mahou no Kagi wo Te ni Iretara in quick succession. The girl’s potential was on full display as they played hit after hit.

     

    IDOLATER’s stylish and clean live performance ended with DIAMOND and Endroll wo Mukaeru Mae ni.

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    FRUITS ZIPPER took to the stage next, and the venue was immediately illuminated with colorful penlights. The members were greeted with loud applause as the starting track began to play.

     

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    The group then performed Happy Chocolate, a popular song currently trending on TikTok. Their comical and cute choreography spread into the audience where fans mimicked their moves, making it a truly sweet and memorable moment.

     

    As the girls began performing the fast-paced song Kanpeki Shugide☆, the mood in the venue took a turn, and things became much more lively. As expected, the group performed the massively-popular track Watashino Ichiban Kawaiitokoro as the finale, and just as Suzuka promised, the audience was all warmed up for CANDY TUNE to finally take the stage!

     

    Just as was the case with IDOLATER, another major announcement was made during the MC portion. The first KAWAII LAB Official Fan Club event for FRUITS ZIPPER was announced to take place on April 10 at Shirokane Takanawa SELENE b2. The group’s first live show was originally scheduled to take place at this venue on April 10 last year, but it was postponed due to the pandemic.

    Finally, it was time for the new group CANDY TUNE to appear. Misa Kimura took to the stage first “I’m so nervous,” she said to the audience. “Can we get some cheers?”

     

    The fans erupted with loud applause, and soon after, the seven members of the group–Rino Fukuyama, Mizuki Kirihara, Natsu Minami, Nanako Ogawa, Bibian Murakawa, Shizuka Miyano, and Kotomi Tachibana–took their first steps onto the stage, ready to share the wonders of Harajuku with the world.

     

    Dressed in colorful outfits, they first performed hanamaru, a song written to cheer up anyone who listens to it. The girls were clearly a little nervous, but they danced as hard as they could, obviously doing their very best. As the song blended into Kiss Me Patissier, the audience erupted–it was hard to believe that this was the first time that the song had ever been performed live. The song is one of the most popular tracks from the group’s first album, and its flirty lyrics immediately melted fans’ hearts.

    During the MC, Murakawa, a former HKT48 member and veteran idol, spoke to the fans. “Isn’t this venue too full,” she said with a laugh. Each girl introduced herself, offering some insight into why they had become idols and what they hoped to achieve going forward. It seemed that their time chatting had cut through the tension, and they performed Nanairo Prologue in high spirits. As if in sync with the members, the fans’ voltage also rose to a fever pitch, and following the performance of Mikan na Seishun, the audience exploded with thunderous applause.
    After all four songs from the group’s first album had been performed, it was revealed that, like the senior groups in KAWAII LAB, CANDY TUNE also had a surprise to reveal. On the big screen, it was announced that CANDY TUNE’s first solo live performance would be held at Spotify O-WEST on June 27. The members immediately shouted with joy.

     

    “Aren’t you full yet,” Murakawa asked the audience, before announcing one more song.

     

    CANDY TUNE performed hanamaru again, but unlike the first time, a music video produced in secret for the occasion played on the screen. Sounds of surprise and excitement immediately erupted from those in the audience.

     

    The audience’s voltage was at its highest during this performance, which was synchronized with the music video featuring the members in cute cheerleader outfits and a picnic scene that their friendship with one other. Although it was their first time on stage together, the seven members showed as much poise and dignity as their seniors.

     

    At the end, each member shared a message with their fans. “I have a bad habit of second-guessing my own happiness. There have been so many times in my life when I wonder if I should be as happy as I am–but right now, I’m so incredibly overjoyed,” said Fukuyama.

     

    “I was so nervous before we got here,” said Kirihara. “But when I saw all of your faces, I knew from the bottom of my heart that I had made the right choice to become an idol!”

     

    “Even if I’m reborn, I hope to stand on this same stage again,” said Minami while crying.

     

    “I didn’t really feel like an idol until today, and I was so afraid to stand up here in front of a packed audience,” said Ogawa. “I never thought I’d be an idol,” echoed Tachibana. Both showed intense appreciation for the countless fans that had gathered at the venue.

     

    “I will always cherish this moment,” said Miyano. “I hope to make many more memories in the future!”

     

    “I never thought I could care for people so quickly after meeting them,” said Murakawa, shedding a few tears. “I have so much love and affection for everyone, and I want the seven of us to keep working hard to share Harajuku with the world. Standing here now, I know that we can become an idol group loved around the globe!”

     

    After each group had finished their performances, all 19 idols from all three KAWAII LAB groups stood on the same stage together.

    As a final surprise, Misa Kimura announced that KAWAII LAB. SESSION would be held on June 12 at Zepp Shinjuku, a venue scheduled to open in April. “I’m so excited that we get to perform at Zepp,” said FRUITS ZIPPER member Yui Sakurai.

     

    With excitement in the venue still building, the final performance and the long-awaited collaboration began. All 19 members formed a circle and began to perform FRUITS ZIPPER’s breakout hit Watashino Ichiban Kawaiitokoro. Fans in the audience were permitted to record during this part of the concert, and after the show concluded, countless videos were posted to social media sites.

     

    A project to shoot a TikTok video of Happy Chocolate with the audience also took place at the end of the event. FRUITS ZIPPER member Mana Manaka gave a brief explanation of the choreography before taking a video of the fans gathered at the venue. The night ended as the idols and fans danced together.

     

    KAWAII LAB is continuing to produce cutting-edge idols ready to be shared with the world. With the addition of CANDY TUNE, the future is looking bright, and fans will want to watch out for what’s coming next.

    Text: Masatoshi Mayuzumi
    Photo: Shinsuke Hayashi / Miki Higashi

     

    ■Setlist

    [IDOLATER]
    Kesenai…(short ver.)
    Endless Summer
    Vapor City
    Kimi ni MuCHU♡XX
    Mahouno Kagiwo Teniiretara
    DIAMOND
    Endrollwo Mukaeru Maeni

     

    [FRUITS ZIPPER]
    RADIO GALAXY
    Sekaiwa Kimikara Hajimaru
    Happy Chocolate
    Kanpeki Shugide☆
    Watashino Ichiban Kawaiitokoro

     

    [CANDY TUNE]
    hanamaru
    Kiss Me Patissier
    Nanairo Prologue
    Mikanna Seishun
    hanamaru (MV.ver)

     

    [KAWAII LAB.]
    Watashi no Ichiban Kawaiitokoro

  • CANDY TUNE Releases First Album ‘CANDY TUNE’

    09.March.2023 | MUSIC

    CANDY TUNE, the newest group from KAWAII LAB, released their first album on March 7. KAWAII LAB is continuing to introduce Japanese idol culture to fans around the world.

     

    The seven-member group is comprised of members Rino Fukuyama, Mizuki Kirihara, Natsu Minami, Nanako Ogawa, Bibian Murakawa, Shizuka Miyano, and Kotomi Tachibana. Just like candy, which comes in tons of different flavors and shapes, the members will bring their own unique personalities and quirks to their pop tunes as they carry on KAWAII LAB’s mission of sharing Harajuku style with the world.

     

    Two songs on the group’s first album CANDY TUNE were produced by Naoki Kubo and Suu, former members of SILENT SIREN–the sweet and playful Kiss Me Patissier and the inspiring song hanamaru. Hirotaka Hayakawa, who has produced hit songs for countless artists, also contributed. Nanairo Prologue tells the story of the seven members moving forward across a rainbow-colored bridge, andMikan na Seishun (Unfinished Youth) has a fast-paced sound sure to be a hit with new fans. The group’s artist photo and the jacket art for the album were provided by Yuko Takayama (yenter).

     

    CANDY TUNE will hold its debut concert titled KAWAII LAB. SESSION ~CANDY TUNE~ on March 14 at Spotify O-EAST. To commemorate the special occasion, IDOLATER and FRUITS ZIPPER will also perform. The three groups will perform the FRUITS ZIPPER hit track Watashi no Ichiban Kawaiitokoro together during the event, and tickets are now on sale.

     

    Additionally, new interviews with the members and behind-the-scenes footage have been uploaded to CANDY TUNE’s official YouTube channel.

  • teamLab Forest Fukuoka to Introduce Spring Sakura Theme for a Limited Time

    07.March.2023 | SPOT

    Starting March 4, the permanent museum teamLab Forest Fukuoka will transform its artwork into a stunning spring theme. Guests will be able to enjoy gorgeous cherry blossoms for a limited time, and starting March 24, the Catching and Collecting Forest will also be transformed in the same way.

     

    TeamLab’s works are created in real time by procedural generation, meaning that they are always changing and evolving. Each work changes depending on the season.

    ▼Starting March 4

    Both Shifting Valley, Living Creatures of Flowers, Symbiotic Lives – A Whole Year per Year and Animals of Flowers, Symbiotic Lives II – A Whole Year per Year are only available to see during spring. Come and see animals made entirely of cherry blossoms as they roam through the museum!

    The work titled Soft Terrain in Granular Topography shows multicolored grains of light pouring from the sky, while Flutter of Butterflies, Ephemeral Life surrounds visitors with brightly colored butterflies

     

    ▼Starting March 24

    In the Catching and Collecting Forest, visitors can explore with their smartphones and catch various animals made entirely of cherry blossoms.

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