From Hello Kitty to Pompompurin, Cinnamoroll, My Melody, and more – Sanrio’s internationally adored cast of characters can be universally agreed to be representatives of Japan culture of ‘kawaii.’ In celebration of Sanrio’s 60th anniversary, the company have announced an exhibition centred on the beginning of kawaii culture. The event will take place at TOKYO CITY VIEW from September 17, 2021 to January 10, 2022.

 

60th Anniversary Sanrio Exhibition: The Beginning of Kawaii is currently taking place at Matsuzakaya Art Gallery in Nagoya until June 12 and will move to Ōita Prefectural Art Museum where it will run from July 10 to September 5 before heading to TOKYO CITY VIEW.

 

© 2021 SANRIO CO., LTD. APPROVAL NO. SP610376

This exhibition will not only look back over Sanrio’s 60-year history, but will also dive into how Japan’s culture of ‘kawaii’ came about. Fans of Sanrio and Japan’s kawaii can expect product and design showcases, in-depth explanations, and more.

 

Over 800 products, documents, and materials related to Sanrio will be presented, many of which will shine a spotlight on some of their most famous characters out of their roster of 400, such as Hello Kitty and My Melody, and other characters that might not be known to those outside Japan such as best friends Patty & Jimmy.

 

What to look out for at Sanrio’s 60th anniversary exhibition

Unforgettable Tower by Sebastian Masuda

Sebastian Masuda, a pioneer of kawaii culture, will showcase his symbolic art pieces at the event at TOKYO CITY VIEW’s observation deck, combining his iconic work against a breathtaking background.

 

The Beginning of Kawaii

Learn about the history of Sanrio’s culture of kawaii, beginning as a service to ‘move people’s hearts’ through gifts and products. Visitors will get a chance to see the secrets of Sanrio’s iconic style which draw a line under fancy products from other companies.

 

There will also be a chance to see Japanese illustrators Takashi Yanase, Ado Mizumori, and Rune Naito’s work with Sanrio.

 

The Birth of the Characters

What makes something kawaii or not kawaii? Why do characters not necessarily need to have a story to become so popular? These questions are more will be answered as the exhibition looks at the birth of Sanrio’s characters.

 

Sanrio’s Characters

How did their hit characters come to be? During the 1980’s, Japan was a warzone for characters. Sanrio changed how characters became popular, moving from characters that were popular with everyone to creating characters that people wanted for themselves – their own personal characters. Discover how Sanrio’s long list of characters came about, including ones that have stood the test of time and ones that have declined in popularity.

 

Ichigo Shimbun

Ichigo Shimbun is a magazine published by Sanrio all about Sanrio and their characters – a familiar read to all fans in Japan. The magazine will be featured at the exhibition.

 

Hello Kitty: The Character Who Turned Into a Global Icon

Hello Kitty is known the world over, with even Lady Gaga having worn a dress of Hello Kitty plush toys in the past. This dress will be exhibited at the event, amongst many other things related to Sanrio’s global idol.

 

A Battle Between Artists

Artists from various artistic background will participate in the exhibition by creating a range of different Sanrio works. Participating artists and their specialities include Ryūsuke Fukahori (objects), Hajime Nakatomi (bamboo art), Takaya Mori (sculptor), Mio Hashimoto (sculptor), and Risa Fukui (paper cut-outs).

RELATED ENTRIES

  • Illustrator BEY to Hold ‘NEW WAMERICAN’ Solo Exhibition at TRUNK (HOTEL) Starting November 1

    22.October.2024 | FASHION / SPOT

    Illustrator BEY’s solo exhibition ‘NEW WAMERICAN’ will be held at TRUNK (HOTEL) in Shibuya starting November 1.    BEY is known for his illustrations inspired by the ‘Wamerican’ theme, a blend of Japanese culture, including ukiyo-e, and American pop culture. Currently, he is attracting attention as an up-and-coming creator who also works on CD jackets for artists and window art for apparel brands.   Canvas works newly painted for the exhibition will be exhibited and sold, and new merchandise such as teacups and Palo Santo with limited edition packaging will be available.    [Comment from BEY] “I hope to approach this exhibition as the first of its kind to showcase the new expressions of ‘WAMERICAN,’ a style which has continued to evolve over the past seven years, with a focus on original paintings on canvas. I hope tons of people will come to visit!”  
  • Hikari Shibata to Open Photo Exhibition ‘THROUGH THE WINDOW’

    25.August.2023 | FASHION

    Model, DJ, and photographer Hikari Shibata will hold her first photo exhibition in five years, THROUGH THE WINDOW, at the FLOAT Gallery in Tokyo for four days starting September 8, 2023.

     

    The exhibition’s title was inspired by Shibata’s shyness, which has always led her to photograph landscapes rather than people. Many photos were taken through windows, and both the view and reflections are meaningful and personal to Shibata herself.

     

    This year’s exhibition features photos of daily life taken in Copenhagen, Denmark’s largest city, where Shibata stayed for a total of three weeks in March 2023. It will also feature photographs snapped in Berlin, Los Angeles, and New York City.

     

    Shibata will visit the gallery in person to present her creations. In addition to the sale of exhibited photographs, guests will also be able to purchase T-shirts, hats, and Shibata’s first photobook, the latter of which is available in limited quantities. The self-published 112-page hardcover book was entirely designed by Shibata herself. T-shirts will be available in two colors and feature the title of the exhibition, while hats will come in three colors with an embroidered graphic image of the sun reflected in a window.

  • Sebastian Masuda to Open Colorful New York City Sushi Restaurant SUSHIDELIC in June 2023

    21.June.2023 | MUSIC / SPOT

    Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.

    “King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept  in New York City

     Sebastian Masuda is a multi-disciplinary artist whose unique sense of color transcends the boundaries of art, fashion, and entertainment. His restaurant “KAWAII MONSTER CAFE” opened in Harajuku in August 2015 and quickly became a popular spot in Tokyo, frequented by celebrities from around the world, including BLACK PINK’s Jenny, Katy Perry, and Ariana Grande.   His next project will take place in New York City, where he is currently based. The restaurant will offer a completely new perspective on sushi, the most popular Japanese food in the U.S. and  an integral part of the American lifestyle.

    Enjoy an Immersive Kawaii Experience

    The new location is meant to be an “immersive Kawaii experience.” Once you step into the restaurant, you’ll find yourself in a psychedelic and one-of-a-kind space that will make you feel as if you’ve wandered into another world. Guest will be guided by employees clad in colorful custom-made costumes, and three rotating cats will be suspended by the ceiling, rotating to reveal a secret image. Guests sitting at the counter will enjoy a pink custom-made conveyor belt, a.k.a a sushi lane.The restaurant will offer artist Sebastian Masuda “Immersive Kawaii Experiences” that go beyond THE DINING EXPERIENCE.

    Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.

    Chef Hiroki Abe and Sebastian Masuda collaborated to create an unforgettable menu, fully supported by AUTEC. After moving to the United States in 2001, Abe worked as an executive chef at EN Japanese Brasserie in NYC. He now works as a private chef at corporate events and parties around the U.S. On the technical side, AUTEC, which boasts the number one share of the automatic sushi machine market in North America, is backing up the venture. The sushi is sure to be as tasty as it is kawaii!

    Featuring Restaurant Music by RAM RIDER, the Music Producer Behind the Score at KMC

    The in-store background music is essential when cultivating an immersive experience. Music producer RAM RIDER, who created the music for KAWAII MONSTER CAFE, has written an incredible 70-minute ambient track for SUSHIDELIC. Guests can look forward to losing themselves in the adorable ambiance.  

    Tons of New Yorkers Visit During Pre-Opening, SUSHIDELIC Trends on Social Media

    During SUSHIDELIC’s limited pre-opening, scores of New York-based celebrities and influencers visited the shop. The unparalleled ambiance, food presentation, and experience have quickly become a hot topic on social media!
     

    Opening in SoHo, the Trendiest Neighborhood in New York City

    SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.

    We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.

    Sebastian Masuda

  • 【KAWAII LAB.】IDOLATER Releases New Single ‘Aimai Silhouette’

    12.June.2023 | MUSIC

    On May 31, the idol group IDOLATER released its 11th single, Aimai Silhouette.   Unlike the group’s more mature love songs released in the past, this new track is packed with cuteness and a fresh sound.
  • FRUITS ZIPPER Holds First Anniversary Concert, Announce Appearance at the ‘Sayonara Nakano Sunplaza Music Festival’ in June

    11.May.2023 | MUSIC

    On May 4, the 7-member idol group FRUITS ZIPPER held the first Tokyo performance of their first-anniversary concert tour at Toyosu PIT.

     

    Tickets for both the Tokyo and Osaka shows sold out immediately after they went on sale. To celebrate the first anniversary of the group's debut, the lucky fans who were able to snag tickets came together at Toyosu PIT.

     

    In the year since their debut, FRUITS ZIPPER has skyrocketed in popularity, performing live at several idol festivals and some of Japan's largest fashion events, and successfully touring Tokyo, Nagoya, and Osaka. Their show at LINE CUBE SHIBUYA garnered incredible attention.

     

    For the first anniversary concert, the stage was transformed by a special set and the member appeared in new never-before-seen costumes. They performed a total of 17 songs, and each member expressed their gratitude to their fans during the MC segments.

     

    During the performance, it was announced that the group would perform at the Sayonara Nakano Sunplaza Music Festival on June 26. The venue, which has seen countless performances over its long history, will be demolished and replaced to commemorate its 50th anniversary. Fans are excited to see their favorite artists perform on this legendary stage, and many are curious to see how it will be transformed in the future.

     

    FRUITS ZIPPER has also released the song Cho Medetai Song ~Konnani Shiawasede Iinokana? ~ (The Super Joyful Song ~Is It Okay to Be This Happy?~) on all major streaming services. The track was co-written by Sho Yamamoto, who wrote the group’s hit song Watashino Ichiban Kawaiitokoro, currently with over 700 million views on TikTok, and Gento Miyano, who has written songs for numerous popular artists. The super-happy pop tune has a sound reminiscent of idol tracks from the 2000s and has been a smash hit at live shows, stirring the fans into a frenzy.

     
  • 【KAWAII LAB.】IDOLATER Releases New Single ‘Before the endroll’

    01.May.2023 | MUSIC

    IDOLATER, the idol group from KAWAII LAB., released their new single, Before the endroll.  
    IDOLATER is celebrating their 4th anniversary since their debut as a group. The group has been active as a five-member group consisting of Yukino Fushiki, Ayu Okuda, and Kurumi Tsukishiro, with the addition of Ririka Satsuki and Fuka Oishi, since April 2022.
    This song is a powerful declaration of their determination to continue advancing towards the future, expressing the various emotions they have accumulated so far as their driving force, including the loneliness and frustration that they have shouldered while running as idols, as well as their gratitude towards those who have supported them.