It’s been seven years since New Balance Japan launched its ‘Sneaker and Me’ campaign in collaboration with Japanese model Natsume Mito. The pair have now come together again in promotion of the brand’s new edition of its 996 models, the ‘WL996’ lifestyle models for women, with Mito donning the sneakers in a look-book of outfits coordinated by Mito herself. “Even though the sneakers and their form haven’t changed since I first wore them back then,” she explains, “I really felt that these 996’s lend more room to look good on adults. I also understand why these shoes have been loved for so long. I want to become someone like that too, so I admire the appearance of the 996’s.”
Mito shows off her looks in a short interview with New Balance in the video below.
The 996 models followed the 990’s which released in 1982 as the third in the 99X series. They made their debut in 1988 in the US and have long since been enjoyed not only as running shoes but everyday shoes too. They’re a long seller in New Balance’s books.
Information
New Balance x Natsume Mito
Special Site: https://nbwl996.jp/
Product Page: https://shop.newbalance.jp/shop/e/eEnb-996womens
Natsume Mito Profile: https://asobisystem.com/talent/mitonatsume/
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On August 16, SUNNY ONLY 1 released her new digital single WASH IT. In April, the accomplished artist released her first single in two years, So What? SUNNY ONLY 1 is also an active member of the Tokyo-based girls’ creative collective bala, and her previous release Dance like a monkey feat. Mori attracted plenty of attention. A collaboration with close friend Mori from the musical group DONGURIZU, the song was featured on Spotify’s official Electropolis playlist. WASH IT, concluding the trilogy of solo single releases from SUNNY ONLY 1 this year, was co-written by Kyoichi Mikuriya and Hiroto Sugawara of the band Eiji, along with rapper KOHKI. These artists are close friends of SUNNY, and the track itself is a party tune filled with Afro-funk and disco beats that capture the hustle and bustle of the underground scene. WASH IT was produced by Noah Ings, an up-and-coming producer from London who also worked on SUNNY ONLY 1’s previous release. [Comment from SUNNY ONLY 1] “This is the last song of the trilogy. It’s the funkiest song I’ve ever written and I made it while partying with my friends, so I hope you’ll have a listen while you’re vibing and feeling good!”
Information
WASH IT – SUNNY ONLY 1 (Digital Single)
Release Date: August 16, 2023
Streaming URL: https://orcd.co/wash_itSpecial Thanks:
Kyoichi Mikuriya (Eiji)
Hiroto Sugawara (Eiji)
KOHKI
SENA
MASAO
yoxen
kawasaki -
Natsume Mito began her career as a model in 2013 before gradually breaking her way into dramas and stage performances as an actress. To commemorate ten years in show business, Mito will release a photo essay book titled Natsumelon on August 12.
Yuuka Eda, a popular young film director, snapped the photos for the book. Shooting took place in Taiwan, a place with great sentimental value for Mito. Readers will find plenty of food and locale recommendations including the wholesale district, lined with restaurants in business for over 100 years, and the famous night markets in Taipei. In the accompanying essays, Mito, now in her 30s, speaks openly about her views on work, marriage, clothing, makeup, relationships, and future goals, while also including adorable hand-drawn illustrations. The book also contains details about Mito’s current wardrobe, her recommended manga and stationery, and behind-the-scenes snapshots.
<Comment from Natsume Mito>
“I’m so happy to announce the release of my photo essay book, celebrating my first 10 years in show business!
One of my goals was to publish a photo essay in my 30s, and I’m so grateful to all the fans and staff who made that dream come true. I chose Taiwan, a place with so many happy memories, as the location. I think that the readers will enjoy seeing many different sides of me, from playful Natsume to quiet Natsume.
The shoot brought me so much joy, and I was so glad to be back in Taiwan for the first time in so long after the pandemic. At the same time, I was excited to see what kind of future awaits me in this new decade. I included an essay reflecting on the past decade along with the photos. I hope you’ll read the ramblings of a woman in her 30s! Be sure to check out my current fashion breakdown too. For those who have supported me over the past ten years, I think you’ll enjoy my more mature personal style!”
<Comment from Photographer Yuuka Eda>
“I followed Natsume’s dizzying schedule of eating, laughing, and walking through the streets of Taiwan, and had such a blast. If you let someone young spread their wings and live their own lives, they’ll mature on their own. But during the shoot, I completely forgot about taking “age-appropriate” shots—instead, all I wanted to do was have a good time and do what was fun. I ignored what I should have done and instead did what we wanted to do. I’d be happy if even a few important moments of Natsume’s life were immortalized in this book.
Please, enjoy your life.”
■Profile
Born in Gunma Prefecture in 1994, Eda directed her first feature film, Girls’ Encounter, in 2017. Starring Moeka Hoshi and Serena Motola, the film won the Audience Award at MOOSIC LAB 2017 and was subsequently released in theaters to great acclaim. Invited to the Hong Kong International Film Festival and Shanghai International Film Festival, Eda also won the Best Director Award at the Asian Film Festival in Barcelona. In 2019, she won the Best New Director Award at the Japan Movie Critics Awards. Eda also works as a photographer, having shot numerous artists and promotional materials.
Information
Natsumelon (Natsume Mito photo essay book)
Release Date: August 12, 2023
Price: ¥2,970 (Tax Included)
Preorder on Amazon
https://www.amazon.co.jp/dp/4299045483
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Licaxxx’s Tokyo Community Radio Releases First Digital Compilation Album Inspired by the “sessions” Training Program
On June 29, SESSIONS COLLECTION VOL. 1 was released. This is the first digital compilation inspired Tokyo Community Radio’s recent training program “sessions.” DJ and Beatmaker Licaxxx runs the online radio platform, and the training sessions have seen incredible success, inspiring new musicians to grow and improve. “sessions” is a training program focused exclusively on dance music. Participants work closely with DJs and other active music creators to hone their skills and share unique experiences. The main goal of the program is to teach more about current technology and to share real-world examples that can help participants thrive. Sharing actual problems that current artists are facing and how to overcome them is also a popular part of the program. Club (RDC) and Red Bull, inviting guests to embark on a 3-day/2-night training camp in Izu to hone their DJ and dance music skills. Artists from all over Japan were selected from an open call and gathered to create new works individually or in groups after listening to advice and having discussions with track makers active in several different genres. A ton of music produced during the “sessions” program is included on TCR’s first 18-track digital compilation album. In addition to the 14 artists that participated, Stones Taro, Carpainter, Pharakami Sanders, and Licaxxx worked with FELINE to create a track as well. This genre-crossing compilation album by the next generation of Japan-based artists is a must-hear for active DJs, and a behind-the-scenes look at the training camp is available on TCR’s official YouTube channel. TCR will also be hosting events in Tokyo and Osaka this weekend with re:lax, a unit comprised of DJ/producers re:ni and Laksa from the UK. Keep an eye out for more details!Information
Tokyo Community Radio Digital Compilation Album
SESSIONS COLLECTION VOL. 1
Release Date: June 29, 2023
Streaming URL: https://tokyocommunityradio1.bandcamp.com/album/sessions-collection-vol-1Featured Artists: abentis / Carpainter / ETV / K8 / LICAXXX&FELINE / mah-ble soda / natsumi hirota / NirBorna / Pharakami Sanders / Pine / QUNIMUNE / SEKITOVA / Stones Taro / Syunto / tanakana / Terax / TIMER feat. plan i / yokinist
<About Tokyo Community Radio>
TCR is a distribution platform based in Tokyo that focuses on introducing both local DJs and up-and-coming DJs from around Japan. The program features all musical genres and showcases both DJ mixes and live performances. In featured podcasts, DJs talk about their music, hobbies, and interests, allowing fans the rare chance to learn more about their favorite creators. The station also cooperates with community radio stations in other Asian cities and supports DJs and artists from Asia and beyond when they visit Japan. In addition to regular DJ sessions and podcasts, TCR also collaborates with corporate events, produces music events, and matches DJs to places and brands. -
On June 14, SUNNY ONLY 1 released her new single Dance like a monkey feat. Mori. In April 2023, the artist released So What?, her first single in two years. The well-established creator is also a member of the Tokyo-based girl artists and creators’ collective bala. The new song features rapper Mori from DONGURIZU, a long-time friend of the group. Following the electroclash revival heard in her previous work, the new alternative dance track features notes of post-punk and old-school style. Mori brings his distinct style to the song, and listeners are sure to experience the chaotic mood found in the Tokyo Underground scene.
Information
Dance like a monkey feat. Mori – SUNNY ONLY 1 (Digital Single)
Release Date: June 14, 2023
Streaming URL: https://orcd.co/a8b3ke9<Profile>
Mori
Born in 1998, Mori is a rapper with DONGURIZU and also handles the group’s artwork. In January 2023, he released his first solo track YAZAWA composed by Shinichi Osawa. In addition to modeling for C.P. Company, GAP, and other apparel companies, he has appeared on the popular Red Bull programs 64Bars and RASEN. Funny and stylish, the rapper has been amassing more and more fans. Mori also won the top prize in the ‘100 Famous Views of Empathy’ contest hosted by Gekidan Hitori and sponsored by SLUSH-PILE. -
Starting in October 2022, artist MANON released new music for four consecutive months. Continuing her exploration of the HyperPop genre, her new track L.M.S.N feat. Kyunchi is now streaming.
MANON is known for releasing music with up-and-coming artists, and for this new track, she’s collaborated with NY-based HyperPop artist Kyunchi. L.M.S.N was composed by trackmaker Kiraku, who also worked on MANON’s previous release. The song is a Gal anthem, packed with Kiraku’s signature sound and ‘Gal Rap’ performed by MANON and Kyunchi.
Kyunchi
MANON
<Comment from MANON>
“I’ve wanted to collab with Kyunchi for so long, and it’s finally happened.
When I go to parties, I have a habit of being loud and not holding back, so people tend to shoot me these judgmental looks. But I don’t care! I always think “LET’S MAKE SOME NOISE!!” This song is just that–it’s us doing what we want to do at the moment. ⭐️That’s the vibe.
I feel like gals from the 2010s are all about YOLO–they give off this super strong vibe. That’s what I was trying to channel in this track, but then Kyunchi’s bad bitch rap made it so much more intense. The jacket was also inspired by blinged-out images from the 2010s and was made by Kiraku’s friend onumi!
When you hear this song, be sure to MAKE SOME NOISE!!”
Information
L.M.S.N feat. Kyunchi – MANON (Digital Single)
Release Date: May 24, 2023
Streaming URL: https://orcd.co/lmsn
Lyrics: MANON, Kyunchi / Prod.: Kiraku
■Kyunchi Profile
Kyunchi is a New York-based, candy-coated, gender-bending, post-modern, hyperpop, scene kid. Not bound by age, gender, nationality, or religion, the artist debuted in 2019 with Kyunshi Shopping Spree, produced by Ayesha Erotica. In April 2022, they released Mecha Angel Genesis♡, produced by writer syva of Codomo Mental INC. WORLDWIDE☆GIRL feat. nonamera was released on August 31, produced by syva and featuring nonamera on vocals.
Instagram: @kyunchi.jp
Spotify: Kyunchi -
Nike’s Gamma Force line, a modern interpretation of classic 80s sneakers, will be available at ABC-MART and ABC-Mart Online. To celebrate the launch, a new visual and collaborative video featuring the members of ATARASHII GAKKO! have been released. In the video, the girls are seen performing a flashy dance while wearing shoes from the Gamma Force line. The featured song, SUKI LIEwas featured on the group’s new EP ICHIJIKIKOKU and in standard ATARASHII GAKKO! style, the members express themselves freely while holding absolutely nothing back.
Information
ATARASHII GAKKO! x Gamma Force Bonus Campaign
Those who purchase shoes from the Gamma Force line at ABC-MART stores or online will receive original stickers featuring ATARASHII GAKKO! One sheet will include special edition stickers, including key visuals and illustrations of the members wearing Gamma Force and their signature socks.Special Site
https://www.abc-mart.net/shop/e/e1000650w/*One sticker sheet per purchase will be available while supplies last
*Bonus campaign begins May 11 both in stores and online
*The campaign will end once all stickers are gone