Kobe is filled with famous sightseeing spots like the nostalgic Ijinkan neighborhood and port. The city is packed with fashionable shops and restaurants and is highly regarded for its selection of tasty sweets!

The port city, with over 150 years of history, has fostered a unique and diverse culinary culture.

Recently, Kyary Pamyu Pamyu began starring in a series of promotional videos for the Gastropolis Kobe project. The artist traveled to the city to partake in plenty of delicious treats, and MOSHI MOSHI NIPPON went along for the ride! Here are some of the singer’s favorite spots around town.

Kobe, known as a city where East meets West, is lined with sweets shops that are unique to the area.

The tea salon TOOTH TOOTH Dekoboko Sabo opened in 2019 in the Kobe City Museum and offers a menu that mixes Western food and sweets with tea and ingredients from traditional Japanese cuisine. Kyary ordered the Dekoboko Sabo Afternoon Tea Set, a collection of western sweets blended with the essence of traditional Japanese flavors. Guests are invited to enjoy their tea and sweets in a one-of-a-kind space filled with Meiji period flare and retro Western furniture. Those interested will need to make a reservation, so be sure to remember the next time you’re in Kobe.

TOOTH TOOTH Decoboco Sabo

Address: 24 Kyomachi, Chuo Ward, Kobe (Inside the Kobe City Museum)

Hours: 9:30-17:30 (Last Order at 16:30) 

Closed Mondays

Official Site: https://toothtooth.com/restaurant/decoboco-sabo

The next stop was Kobe Nankin-machi, one of the three major Chinatowns in Japan. Kobe MILK is known nationwide for its Apricot Pudding, which is made with local ingredients. The raw apricot pudding is mixed with milk brought from the foot of Mt. Rokko and other ingredients from Hyogo Prefecture. Of course, Kyary ordered some, and was amazed by its fluffy texture. You can only enjoy it in Kobe–also, the shop sells other puddings mixed with seasonal fruits, so don’t miss those either!

Kobe MILK

Address: Shin-Motomachi Building 1F (1 Motomachi-dori, Chuo-ku, Kobe)

Hours: Weekdays 9:30-19:00 / Weekends 9:30-19:30

Official Site: https://kobe-milk.com

For Kyary’s final stop, the singer visited the Moore House, a cafe located in a building with over 100 years of history. Guests are surrounded by greenery, and the Western-style building is incredibly elegant. The Strawberry Mille-feuille Kyary ordered was created by an expert patissier and based on the strawberry mille-feuille recipe from the legendary French restaurant Maxim’s de Paris in Ginza. A generous amount of custard cream complements the crispy pie crust and enhances the sweetness of the fresh strawberries. We’d recommend it with a glass of champagne–if you’re of age.

Kitano Ijin-kan Moore House

Address: 2-9-3 Kitanocho, Chuo-ku, Kobe

Hours: 11:00-17:00

Closed Tuesdays

Official Site: https://www.kitanomoore.com/cafe/

The streets of Kobe are packed with sweets that you can only enjoy if you visit. Why not come experience these incredible spots like Kyary did?

Kobe Sweets Trailer: https://youtu.be/Sx9B1ZdAvlI

A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.

Goods at a Glance

This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?

The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.

A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.

The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!

Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland

・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!

・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!

・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.

・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)

The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.

Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day

A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. 

The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt. 

17 Artists Announced (So Far) to Perform During Virtual Music Festival!

Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)

Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.

Free areas will be open to the public. More details and ticket information is available on the official website. 

The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. 

“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. 

This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”

The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website. 

ANNA’S by Landtmann, a cafe located inside +Q Beauty on the 6th floor of Shibuya Scramble Square, has begun selling two Halloween cakes! These spooky sweets will be available until October 31, 2022.

Halloween Mont Blanc

Halloween Poison Apple

Guests will be able to snag the Halloween Mont Blanc and Halloween Poison Apple cakes, available for ¥580 each including tax. The Mont Blanc is filled with pumpkin custard and Chantilly cream. The Poison Apple is a sweet and sour cake featuring a blend of chocolate mousse covered in red glaze and applesauce with apple pulp.

Which of these two adorable cakes would you like to enjoy this autumn?

Keio Plaza Hotel in Tokyo will hold a special Christmas-themed Sylvanian Families buffet starting November 1, 2022. This is the second Sylvanian Families event following the previous Halloween-themed buffet, which became extremely popular. Some guests even bring their own Sylvanian Families dolls!

Starting in November, visitors can enjoy a full lineup of 20 scrumptious dishes inspired by the cake shop found in Sylvania Village. Some sweets are also inspired by the many beloved characters found in the series, and anyone wanting to get into the Christmas spirit won’t want to miss this exclusive event. For those without a sweet tooth, some light lunches will also be available.

The restaurant will also erect a decorative display of Sylvanian Families enjoying a Christmas party and a sweet diorama made exclusively of desserts by the pasty chef. Guests can enjoy tea time while getting lost in this magical world, so get excited about the Christmas season!

1. Sweets Inspired by the World of Sylvanian Families

2. Become Enthralled by a Wonderful Winter World of Sweets

3. Exclusive! Sweets Diorama and Sylvanian Families Photo Spot

4. Light Meals Perfect for Winter and Burgers Featuring Original Illustrations

5. A Special Plan to Enjoy the Buffet with Sylvanian Families Babies

The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. 

Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now. 

Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. 

Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.

Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!

From October 21 until November 30, 2022, Hilton Tokyo Odaiba will hold the Touken Ranbu ONLINE Special Buffet ~Black & White~ event! This second collaboration with the popular series will be held Grillogy Bar and Grill on the second floor.

Dessert Menu

Drink Menu

Drink Order Bonus: Original Coaster (8 varieties)

At the buffet, guests can enjoy luxurious dishes inspired by characters from the sword-centered game and anime series. The desserts blend Japanese and Western cuisine, and special cocktails will be available during the first phase, each coming with a special coaster as a bonus! In addition, original goods will be on sale at the venue, so don’t miss it!

On September 14, Sanrio will release an adorable new collection of goods inspired by 90s gyaru fashion! Fans of Japanese pop culture may be familiar with the gyaru subculture, and now, you can grab your favorite Sanrio character all dressed up like a fashionable girl on the streets of Tokyo during the Heisei era. These items will be available at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online. The lineup includes goods featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll. 

A total of 17 new items will be available, including mascot keychains, accessory cases, and plenty more to show off your gyaru side. Hair clips, which were very popular during the height of gyaru fashion, are perfect to either attach to your head or to your school bag. 

Along with the listed goods, secret straps featuring nostalgic 90s motifs will also be sold at random! These are perfect for hanging on your glove compartment, a mirror in your purse, or your bag.

New Products

Mascot Keychain (4 varieties): ¥1,980 each

Each mascot keychain shows a popular Sanrio character dressed in popular Gyaru fashion.

Accessory Case with Hole for Strap (4 varieties): ¥1,100 each 

Hair Clip (4 varieties): ¥990 (Set of 2)

Pouch: ¥2,420

Secret Strap (8 varieties): ¥880 each

Each comes with a strap. The Cell phone can be opened and closed.

*Secret Straps are sold in a blind box.

From October 1 until October 31, Yokohama Royal Park Hotel will hold a special Halloween Fair at its delicatessen and lounge Coffret. In addition to six playful sweets from the Halloween Frankenstein to the Halloween Mummy, two types of autumn bread featuring pumpkin and purple sweet potato will be available, allowing guests to enjoy the taste of the season!

Halloween Frankenstein

Halloween Cat

Halloween Mont Blanc

Halloween Mummy

Halloween Pudding

Halloween Pound Cake

Pumpkin Cream Fondue / Halloween Anpan

Come enjoy this Halloween with some cute and silly sweets!

The handmade donut shop Floresta will be offering some adorable Pochacco and Pekkle donuts from September 10 until September 30, 2022. Customers can snag them at Floresta locations and the online store.

Floresta specializes in donuts made from all-natural ingredients, and these adorable collaboration donuts are sure to put a smile on Sanrio fans’ faces!

These donuts are made with Floresta’s special white chocolate mixed with strawberry powder and pumpkin powder. Not overly sweet, these goodies will suit anyone’s palate.

Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives. Many customers have said that the natural taste is totally different from that of standard donuts, so why not give it a try with family or friends?

Tsujiri, a staple of Uji, Kyoto, has announced an exclusive autumn menu! Guests can enjoy the Tsujiri Soft Autumn Parfait, the Kyo Latte Smoothie with Purple Sweet Potato, and the Kyo Latte with Hojicha at the Kyoto location and three other stores starting September 1, 2022.

Tsujiri Limited Time Autumn Menu

These three limited-time items are filled with fall flavors. The Tsujiri Soft Autumn Parfait is filled with Uji green tea carefully selected by tea masters and topped with purple sweet potato paste, sweet potato nectar, and other gorgeous goodies.

The Kyo Latte Smoothie with Purple Sweet Potato features an autumn-only flavor combining purple sweet potato bean paste, cream, and sweet potato nectar with Tsujiri’s matcha green tea smoothie. The Hojicha version is made with luxurious Uji Hojicha and milk for a soothing experience.

Enjoy autumn with these tasty treats filled with seasonal flavors!