Jimmy Choo has announced a new collection to commemorate the 30th anniversary of the internationally beloved Sailor Moon series.

Feminine style and power are important themes in Sailor Moon, and these inspiring elements are incorporated into Jimmy Choo’s beautiful shoes and accessories. The collection will include items inspired by Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Luna. These superheroines created by Naoko Takeuchi are ready to take the main stage, and there’s no doubt that fans around the world will be clamoring to get their hands on these items next week.

Sailor Moon boots/ VARENNE QUAD XS

Sailor Mercury ankle boots

Sailor Mars patent pumps

Sailor Jupiter boots

 Sailor Venus platform pumps

Each pair of shoes comes in a specific color inspired by one main character, instantly recognizable to fans. This collection was inspired by the limited-edition custom-made Sailor Moon boots released last year, with a pair shown off at the Sailor Moon Museum in Roppongi. With Jimmy Choo’s signature kick heel, Sailor Moon’s iconic crescent moon jewel, and bright pink all-over crystal embellishment, the boots unite the worlds of Sailor Moon and Jimmy Choo and give off some serious feminine energy.

Items in this exclusive collection will be available to purchase worldwide on Valentine’s Day, February 14. Major Jimmy Choo flagship stores will also be decorated in Sailor Moon style, and the collection’s limited-edition packaging will shimmer in the colors of the rainbow. In addition to fashion, Jimmy Choo has also collaborated with DJ Honey Dijon to create two remix tracks inspired by Sailor Moon.

If you grew up with Sailor Moon, you’ll want at least one pair of these stylish shoes!

A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.

Goods at a Glance

This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?

The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.

A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.

The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!

Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland

・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!

・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!

・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.

・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)

The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.

Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day

A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. 

The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt. 

17 Artists Announced (So Far) to Perform During Virtual Music Festival!

Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)

Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.

Free areas will be open to the public. More details and ticket information is available on the official website. 

The Sailor Moon franchise’s 30th-anniversary museum is open from July 1 to December 30 at Tokyo’s Roppongi Museum. The series became a global phenomenon in the 1990s and remains incredibly popular with audiences around the world to this day. The museum itself is located near Azabu-Juban, where Sailor Moon took place.

　
Volume 3 of the museum, the final installment, will take place from November 12 until the museum closes on December 30. During this period, fans can see over 100 pieces of rare Sailor Moon goods from its run in Nakayoshi magazine.

All of the original color drawings currently on display will be replaced, with over 60 new pieces being added including previously unreleased works. Fans will also get a glimpse of the original drawing that appeared on the cover of Nakayoshi when the final chapter of Sailor Moon was published!

Christmas Menu

Sailor Moon Museum Christmas Pancake

Sailor Moon Museum Cheese Melt Muffin

Latte Art featuring Famous Quotes

THE ALLEY Collaboration Drinks

Christmas Tapioca Banana Pumpkin

Princess Serenity Cream Cheese Yogurt

New Christmas menu items will also be available during Vol.3. Guests can enjoy the cafe’s original Christmas tree-inspired pancakes and collaboration drinks with THE ALLEY. The main menu has also been overhauled and now includes plenty of dishes perfect for the cold winter months. The drink menu will also feature original coasters and straw tags only available at the museum.

Will you be visiting the museum during its last few weeks?

(c) Naoko Takeuchi

The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. 

“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. 

This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”

The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website. 

The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. 

Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now. 

Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. 

Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.

Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!

PREMICO is known for creating collaborations between popular anime characters and traditional Japanese crafts. Now, to celebrate the 30th anniversary of Sailor Moon, some special items are available from around Japan at the PREMICO online store.

Special anniversary items created by master craftsmen around Japan are now available to order, all inspired by the theatrical release Sailor Moon Eternal. These five items come from Fukushima Prefecture, Ishikawa Prefecture, Tokyo, Kagawa Prefecture, and Fukuoka Prefecture, and you can see details of each below!

Be sure to get your hands on some of these exclusive collaboration items!

Fukushima Prefecture – Aizu Lacquer Music Box

Aizu lacquer ware has a history of over 400 years in the Aizu region of Fukushima Prefecture. Sailor Moon’s Crisis Moon Compact has been painted on glossy black lacquer, and the symbols of the ten Sailor Soldiers surround it. By opening the lid, fans will hear the show’s theme song, Moonlight Densetsu. 

Ishikawa Prefecture – Kutani ware Dishes (Set of 3)

Kutani ware, a style of Japanese porcelain, is produced in the Kaga region of Ishikawa Prefecture. The vivid colors seen on these plates were inspired by the brightness of the Sailor Moon franchise. The set includes three plates: one inspired by the inner soldiers, one featuring both the inner and outer soldiers, and one displaying everyone’s favorite cats, Luna, Artemis, and Diana. 

Tokyo – Edo Faceted Glass

This Edo faceted glassware depicts the twinkling of the stars, each made with care by a dedicated craftsman. Two colors are available: a light crimson color with the symbols of the inner soldiers and Super Sailor Chibi Moon and a lapis lazuli color with the symbols of the outer soldiers.

Kagawa Prefecture – Wooden Kagawa Lacquerware Bowls (Set of 2)

Kagawa lacquerware is characterized by its use of colorful lacquer to create delicate and detailed patterns. This pair of bowls feature the symbols of Super Sailor Moon and Tuxedo Mask on bright vermilion and black backgrounds.

From the Crisis Moon Compact and the Silver Crystal to the famous Mask, these bowls are decorated with gorgeous gold and silver coloring and traditional maki-e finishing.

Fukuoka Prefecture – Hakata Woven Long Wallet

Hakata cloth is a silk fabric made by weaving a thin warp yarn and a thicker weft yarn together in a tightly-packed weave to create a stiff, ribbed appearance. This beautiful wallet features feminine colors and powerful symbols such as the legendary silver crystal and the inner soldier’s symbols, along with a golden crescent moon. 

(c)武内直子・PNP／劇場版「美少女戦士セーラームーンEternal」製作委員会

On September 14, Sanrio will release an adorable new collection of goods inspired by 90s gyaru fashion! Fans of Japanese pop culture may be familiar with the gyaru subculture, and now, you can grab your favorite Sanrio character all dressed up like a fashionable girl on the streets of Tokyo during the Heisei era. These items will be available at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online. The lineup includes goods featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll. 

A total of 17 new items will be available, including mascot keychains, accessory cases, and plenty more to show off your gyaru side. Hair clips, which were very popular during the height of gyaru fashion, are perfect to either attach to your head or to your school bag. 

Along with the listed goods, secret straps featuring nostalgic 90s motifs will also be sold at random! These are perfect for hanging on your glove compartment, a mirror in your purse, or your bag.

New Products

Mascot Keychain (4 varieties): ¥1,980 each

Each mascot keychain shows a popular Sanrio character dressed in popular Gyaru fashion.

Accessory Case with Hole for Strap (4 varieties): ¥1,100 each 

Hair Clip (4 varieties): ¥990 (Set of 2)

Pouch: ¥2,420

Secret Strap (8 varieties): ¥880 each

Each comes with a strap. The Cell phone can be opened and closed.

*Secret Straps are sold in a blind box.

On September 6, orders opened for a new collection of Sailor Moon Ear Cuff sets! Each set comes with two ear cuffs, one shaped like a Sailor Scout’s bow and the other like a tiara. Currently, the lineup includes the five inner scouts: Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, and Sailor Venus. 

The ribbon ear cuffs feature each character’s signature color, and wearing both is sure to show off your love for the iconic series.

The Cosmic Heart Compact appears in the middle of Sailor Moon’s ribbon, and each set’s simple design makes them easy to match with any outfit. 

Match them with ear accessories you own or use a combination of your favorite characters for a super-special look!

Stay tuned for information about Volume 2 of the new Sailor Moon jewelry line!

©武内直子・PNP・東映アニメーション

©Naoko Takeuchi

The handmade donut shop Floresta will be offering some adorable Pochacco and Pekkle donuts from September 10 until September 30, 2022. Customers can snag them at Floresta locations and the online store.

Floresta specializes in donuts made from all-natural ingredients, and these adorable collaboration donuts are sure to put a smile on Sanrio fans’ faces!

These donuts are made with Floresta’s special white chocolate mixed with strawberry powder and pumpkin powder. Not overly sweet, these goodies will suit anyone’s palate.

Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives. Many customers have said that the natural taste is totally different from that of standard donuts, so why not give it a try with family or friends?

The Sailor Moon franchise’s 30th-anniversary museum is open from July 1 to December 30 at Tokyo’s Roppongi Museum. The series became a global phenomenon in the 1990s and remains incredibly popular with audiences around the world to this day. The museum itself is located near Azabu-Juban, where Sailor Moon took place. 

The museum is divided into three volumes, with the second starting on September 10. During this phase, the many original color drawings currently on display will be replaced by 60 color drawings mainly from the third and fourth parts of the original work. All 10 main characters will be on display, including Sailor Uranus, Sailor Neptune, Sailor Pluto, and Sailor Saturn.

New Merch at a Glance

Hand Cream

Clear Shoulder Bag

Fluffy Socks (Super Sailor Moon)

MA01 (NV) ※Available to Order

StyleDoll Princess Serenity

Postcard Set (B)

Clear Folder (Set of 2, B)

Sailor Moon & Tuxedo Mask Plushie Set

Bento Box with Cutlery

Sailor Moon Case

Cafe Menu at a Glance

Outer Senshi Plate

Sailor Soldier Duo Soda Float

With the start of Vol. 2, new goods and a new cafe menu will be available. More than 70 goods will be available, including a wide variety of items using original drawings of the 10 Sailor Soldiers. A cafe menu featuring the four Outer Senshi will also be revealed, so why not come show your love of this classic series?

© Naoko Takeuchi

To commemorate the 5th anniversary of Sanrio’s avatar app Hello Sweet Days, a cafe collaboration with Sanrio Characters Honey Toast Cafe in Yokohama, the Pompompurin Cafe in Harajuku, and the Cinnamoroll Cafe in Shinjuku will begin on August 20, 2022. This is the first collaboration to take place at all three stores at once.

Collaboration Cafe

Each location will offer a different collaborative drink for a limited time only. Those who purchase these tasty beverages or show the Hello Sweet Days app screen to the staff will receive exclusive goods while supplies last! Music from the app will be played in each cafe, so be sure to check it out!

Collaboration Drinks

Exclusive Merch

Limited-Time Event

The Sugoroku Event is a popular part of the Hello Sweet Days app. This year’s event will begin on August 21 and will take a look at the history of the app, given that it is celebrating its 5th anniversary. Players will be able to take look back on past additions and earn a variety of special rewards!

Running: August 21 – August 30 at 23:59

The Smile Festival SNS Contest will also be going on, inviting fans to participate to win Sanrio goods. More details on how to submit an entry are available on the app. 

There will be many other special events and campaigns both inside and outside the app during the month of August to celebrate the 5th anniversary, so keep an eye out for more!

Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L633389　Ⓒcocone