Japanese cosmetic brand Shu Uemura is set to release its new origami-inspired ‘mindfully crafted in japan’ collection on June 18, but presales opened on their online shop last Tuesday. The collection is a display of Japanese tradition and craftsmanship with sustainability at the core of its concept.
ultime8 ∞ sublime beauty cleansing oil (Limited Edition Design) | ¥12,650 (Tax Included)
hard formula hard 9 (seal brown 02) (Limited Edition Design) | ¥2,860 (Tax Included)
The collection focuses on three aspects of mindfulness with Japan as its focus: mindful of Japanese nature with locally and sustainably resourced ingredients, mindful of Japanese resources by taking only what is needed, and mindful of Japanese traditional craftsmanship by preserving traditions from the past.
Shu Uemura’s Cleansing Oil is one of the brand’s most notable sustainable products, preserving everything important about Japanese culture from its history to its natural environment. Using traditional methods passed down the ages, the product is made from plant-derived ingredients sourced sustainably, and the packaging is made from 100% recyclable plastic. The Cleansing Oil bottles were also added to Shu Uemura’s new recycling program which began on May 5 which enables bottles to be reused.
Don’t miss out on this special new collection by Shu Uemura.
Information
mindfully crafted in japan collection
Release Date: June 18, 2021
Available: shu tokyo makeup box
Address: B-SIDE 5-11-2 Jingumae, Shibuya, Tokyo, 150-0001
Pre-Sale: Online from June 1, 2021
Official Online Shop: https://www.shuuemura.jp
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The five winners of the second Japanese Traditional Culture Grand Prix have been announced! The contest was spearheaded by the Japan Traditional Culture Promotion Project, established in May 2020 as a collaborative effort among companies, associations, and local governments to establish a sustainable framework for the continued development of Japanese traditional culture. The project is headed by Seiichi Kondou, the Former Commissioner of the Agency for Cultural Affairs. United Arrows Honorary Chairman Osamu Shigematsu serves as Vice-Chairman. Along with Nobuo Yoshida, the 14th generation head of the 400-year-old traditional paper fan store Ibasen, the Japan Cultural Promotion Project began this Grand Prix as a way to honor outstanding works of Japanese culture by companies, organizations, and individuals. Anyone can enter, regardless of nationality, residence, or age. The jury consists of 11 people from various fields, including Richard Collasse, the Chairman of Chanel LLC, and popular model Kozue Akimoto.
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Dustpan x BroomLuo QiEach dustpan is shaped by hand to match the special shape of the Matsumoto broom, which is then dyed with natural Tokushima indigo dye. The broom is the only one in the world made from home-grown broomcorn, and each is made by a third-generation craftsman with years of experience. Runner-up Prizes
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Naruto Kokeshi Dolls from Usaburo Kokeshi
Details/Preorders: https://tfansite.jp/feature/naruto2207
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Behance, the world’s largest creative social media network, has started a new project to promote Japanese traditional culture and arts and crafts to the world. Works on Behance will be transformed into NFTs, with the goal to establish a new way for traditional craftsmen to profit from their work. Japan’s traditional arts and crafts are well-known by many around the world. On the other hand, challenges still remain as many regions’ traditional manufacturing industries are digitized. Sharing more detailed information about these crafts with overseas markets has also been difficult. According to the "Survey on the Revitalization of Local Traditional Manufacturing Industries" published by the Development Bank of Japan in 2018, Japan's traditional arts and crafts industry peaked around 1980. Due to the recession caused by the burst of the bubble economy, the rise of inexpensive foreign products, and changes in lifestyle, the amount of production has been declining year by year. Compared with the peak period, current production has dropped to one-fifth or about 100 billion yen. The workers involved in traditional crafts are also aging, making it difficult to pass on their skills to younger creators. On Behance, users can not only get inspiration from other people's work but can also publish their own works and receive helpful feedback and comments. Marketing professionals also use Behance to find creators for campaigns and collaborations, and previously, a Japanese creator who had uploaded his work to the social media site was asked to illustrate the cover of the New York Times.
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