To celebrate the 10th anniversary of Eitaro Sohonpo, the company will be releasing a seasonal limited edition lip gloss candy called “Cool Lip” under their second brand “Ameya Eitaro” on June 15th.

Eirtaro Sohonpo is a confectionery shop that was founded in 1818. The company uses their own blend of toffee as a base for their sweets. They opened their candy specialist brand “Ameya Eitaro” in 2007. They have never been tied down to one single idea; they have continued to develop their craft and strive to deliver new kinds of candy in all shapes and sizes. This year marks 10 years since they opened their doors and so are commemorating the occasion with a string of different surprises.

To follow up on their tasty treat that they released for White Day, the “Sweet Heart,” a red heart-shaped candy, they are releasing a special summertime limited edition lip balm from their popular “Sweet Lip” range called “Cool Lip.”

“Sweet Lip” is a product that has been loved by countless people for the past 10 years. But for this summer only, Ameya Eitaro are adding the new Cool Lip to the line-up.

The toffee-based honey is boiled down and caramelised to create a gleaming and gorgeous candy colour. Designed in the style of lip gloss, the colour and flavour of this honey candy is natural. The honey in each variety of Cool Lip is blended with 2 different fruits. You will be able to taste both the sweet and sourness of the fruits and the aroma of the candy in this mouth-watering amalgamation.

・Cool Lip “Strawberry×Lime”

“The refreshing aftertaste of strawberries.” The moment you begin eating, you get an instant indulgence of sweet strawberry, followed by a sour taste of lime, resulting in a delectably bittersweet aftertaste.

・Cool Lip “Blueberry×Orange”

“A subtle sourness enveloped in rich, passionate blueberries.” That purple colour of the honey candy is the blueberries. Within the confinements of their sweet flavour lies a hidden orange tinge that matches perfectly. It’s like a completely new kind of blueberry.

・Cool Lip “Pineapple×Lychee”

“Ripe pineapple and an exotic sweetness.” The powerful blend of this honey has little sourness to it, but the delicious taste of the perfectly ripened pineapple and exotic lychee just keeps on giving.

You can enjoy these candies as they are, but it’s recommended that you eat them with chilled soda water or frozen yoghurt for the most refreshing dessert.

If you’re looking for a good way to cool down this summer, how about enjoying some new flavours from Ameya Eitaro’s luscious and inviting Cool Lip?

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