In promotion of their new Ver.2.0.0 energy drink, which hit shelves in Japan last Tuesday, ZONe released a TV commercial featuring Japanese artists LiSA and yama. The new beverage, which is advertised as putting people in the zone of invincibility, contains the highest amount of caffeine put in a ZONe drink yet: 150mg of the stuff, which is sure to keep people buzzing throughout the day. The packaging has also been updated to feature the new ‘ZONe EYE’ which symbolises that you’re in the zone and nothing will stand in your way.
LiSA in the ZONe
Dive into the zone with LiSA who knocks back her drink and immediately takes on the ZONe EYE. She grabs her mic and belts out a hardcore performance, showing off her incredible voice, before winking at the camera.
yama in the ZONe
When yama chugs her can she says the words ‘Into the ZONe’ along with the futuristic-sounding voice. She is surrounded by a whirlpool of the energy drink which flows along to the sound of her gorgeous high-tone vocals. The track itself is titled Ketsuryu (‘Blood Flow’) and was written for this commercial.
Interview
LiSA
・What did you think of the commercial and your appearance?
“For me, it was a live performance. Even I was surprised at the show of power that ZONe has [in the commercial] when it turns on your switch. I enjoyed it like a real live performance, since the part when I switch into that invincible zone was filmed just as I look in the video.”
・Tell us about the song RUNAWAY which features in your commercial.
“The song is about quitting while you’re ahead in life. It’s the start of a new era, heading into that invincible zone to laugh lots, sing, dance, and enjoy everything.”
yama
・Tell us about the song Ketsuryu which features in your commercial
“ESME MORI kindly wrote this song for me. It’s a song that brings up the topic of being bored in life, and feeling lonely, but that you can still find someone special or something you can immerse yourself in to light up your life. It’s about keeping your heart moving even if those things disappear. I hope it encourages people, even if just a little.”
Information
ZONe x LiSa/Yama TVCM
Released: June 8, 2021
Where: Japan
ZONe Official Website: https://zone-energy.jp/
RELATED ENTRIES
-
Kikkoman Foods has appointed the adorable characters from Pui Pui Molcar as ambassadors for Del Monte Vegetable Juice! A new CG commercial began airing nationwide on June 12, 2022.
This is the third collaboration between Del Monte’s Vegetable Juice and Pui Pui Molcar. The commercial is getting fans excited for the newly-announced second season of Pui Pui Molcar, scheduled to air this autumn. It’s also the first official commercial showing the characters in CG. Mizuho Misato voices the presenter in the new commercial; the actress also played Potato in the series. Comment from Tomoki Misato (Director)
I’m so happy that Del Monte is teaming up with Pui Pui Molcar again!The previous 2D animated web commercials were amazing, so when this project was starting to come together, I was shocked to find out that it would be made with CG!This is probably the first CG Del Monte commercial to date!Seeing my characters moving around on the screen, I immediately hoped that we could team up again in the future! This will also be the first time that Potato’s driver speaks! (My sister did the voice!)Information
Del Monte Fruit Juice x Pui Pui Molcar CM
Airing starting June 12 *Broadcast date may vary by region.
Broadcasting nationally *Excludes some areas.
Official Site: https://kikkoman-delmonte-b.jp/brand/tsubuyasai
-
McDonald’s Japan locations with ‘McCafe by Barista’ areas will begin selling special spring treats for a limited time starting April 6, 2022. Customers will be able to grab the ‘Strawberry Uji Matcha Frappe’ and the ‘Uji Matcha Mont Blanc Tart.’ McCafe by Barista invites guests to enjoy high-quality frappes and smoothies. The Uji Matcha Frappe was added to the regular product lineup in June 2021, and features a mellow matcha flavor. The Strawberry variant is coming back for the first time in three years. The Mont Blanc Tart is a new addition, and is a perfect treat to enjoy with this popular frappe!
Strawberry Uji Matcha Frappe: ¥490
The Strawberry Matcha Frappe mixes together the full-bodied flavor of matcha together with sweet and sour strawberries. It includes both a strawberry paste made from whole strawberries and a strawberry whipped cream at the bottom. The drink is topped with more strawberry whipped cream and a sprinkling of matcha powder. The refreshing taste of the strawberry sauce coupled with the whipped cream serves to elevate the great flavor of the Uji Matcha even more.Uji Matcha Mont Blanc Tart: ¥390
The Uji Matcha Mont Blanc Tart is made with Uji Matcha batter, Uji Matcha whipped cream, white bean paste, and green tea cream. The refined sweetness is complemented by the mellow aroma and slight bitterness of Uji Matcha. How would you like to enjoy these treats beneath the cherry trees?Information
Strawberry Uji Matcha Frappe
Uji Matcha Mont Blanc Tart
Available: April 6 – Mid-May, 2022
Available at Participating McDonald’s Japan Locations with ‘McCafe by Barista’
Official Site: https://www.mcdonalds.co.jp/
-
On Pokemon Day, February 27, 2021, the music program P25 Music was launched with ‘P25 Music Presents: Post Malone Virtual Concert Experience.’ In October, ‘Pokemon 25: The Album’ was released featuring top musical artists from around the world celebrating the anniversary of the beloved series. Two songs produced by Yaffle, who represented Japan in the project, were released as digital singles in November. The single ‘Reconnect/Grown’ features four tracks and includes ‘Reconnect,’ sung in English by Daichi Yamamoto and AAAMYYY, and ‘Grown,’ sung in Japanese by sorane and Yama, as well as instrumental tracks. The two songs sample sounds from Pokemon games, including the opening music for Pokemon Red and Green. The songs Reconnect and Grown were also named with Red and Green in mind. Now, the music video for Grown has been released. Pokémon 25: Yaffle - Grown (feat. sorane & yama)
The music video also includes sorane and yama, with sorane existing in the real world and yama in a fictional one. The concept for the video was to connect with the time of Pokemon’s original release in 1996. The video itself was shot with a drone, and those who pay attention can see a number of homages to Pokemon all over. Childhood photos were provided by sorane, giving a personal touch. Comment from sorane
The first Pokemon game I ever played was Pokemon Diamond, so this song really moved me. There are so many Easter eggs in this song, including the names of Pokemon’s moves–listen carefully to catch them all! My own love for Pokemon and the harmonies with yama’s voice come together to make something really powerful. The music video features drone shots indoors, family scenes from the 1990s, and Pokemon items scattered all over. Please enjoy!Comment from yama
I’ve loved Pokemon since I was a kid, both the anime and the games. It has always been a part of my life. I really love how this video was shot with a drone–I was on the edge of my seat as it flew around me. It’s really cool and powerful, so please enjoy it! ©Nintendo･Creatures･GAME FREAK･TV Tokyo･ShoPro･JR Kikaku ©Pokémon ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。Information
Reconnect / Grown
Streaming Links：https://umj.lnk.to/Reconnect_Grown
Pokémon 25：The Album
Price: ¥2,860（Tax Included）
Streaming Links：https://umj.lnk.to/P25album
-
Konica Minolta Planetarium TENKU will hold a special two-day live event featuring one of the most beloved singers of this generation, yama. LIVE in the DARK w/yama will take place on December 8 and 9, in which the artist will be surrounded by glittering stars as he sings some of his more popular tracks.
yama
By holding a concert inside a planetarium, guests will be able to focus more intently on the sounds being made while surrounded by darkness. The video production during the performance will be handled by HERE., a visual design studio known for working with other popular artists. Would you want to experience a live show in such a unique venue?Information
LIVE in the DARK w/yama
Dates: December 8 & 9, 2021
Times: 1st Stage – Doors Open 17:30, Show Starts 18:00 / 2nd Stage – Doors Open 19:30, Show Starts 20:00
Official Site: https://planetarium.konicaminolta.jp/livedark/yama
ticket board: Presale Tickets (By lottery)
Running: November 2 at 12:00 – November 7 at 23:59
https://ticket.tickebo.jp/liveinthedark/yama/
General Tickets (First come, first served)
On sale November 17 at 20:00~
https://planetarium.konicaminolta.jp/livedark/yama
-
LiSA has been announced as the campaign model for NARS JAPAN's AW21 lip collection. The new Power Matte Lip Pigment will be released in 3 new shades, each available to preorder on the NARS Cosmetics Official Website from September 3 2021. In the initial release, LiSA shows off the charming new shades from NARS, who are extremely popular for their Future Classic items. The new Power Matte Lip Pigment shades will be released on September 17, The AW21 lineup, releasing on September 17, is formed of the new Power Matte Lip Pigment shades, the NARS lipstick, which has been a bestseller since the brands formation, and the Audacious Lipstick, which was initially released to celebrate the brands 20th anniversary.
LiSA empties NARS' image of "Strength:" Flexible, dignified, powerful, and self-confident. The lipstick colors are strong, with a comfortable texture to allow a wide variety of people to wear them as the brand aims to encourage more people to feel self-confidence in their daily life. LiSA commented, saying "NARS has the power to be enjoyed by anybody, regardless of how old they are. I love how the elegant finish and pigmented shades transcend age." NARS started in 1994 with only 12 lipsticks and grew into a proud brand with lipstick you can wear with pride this Autumn! Information
Power Matte Pigment – 3 New Shades
Preorder Start: September 3 2021
Release Date: September 17 2021
Preorder & Details: https://www.narscosmetics.jp/lip2021.html
NARS meets LiSA -POWER STORY: https://www.narscosmetics.jp/lip2021.html
Official Site: https://www.narscosmetics.jp/
-
TZEN, a company dedicated to promoting traditional Japanese culture around the world, has teamed up with Yamamasa Koyamaen, a tea wholesaler in business since the Edo period, to open a new matcha cafe in Tokyo! ATELIER MATCHA, a quick walk from Ningyocho station, is harnessing the concept of ‘the third wave of matcha,’ serving up premium matcha in a cozy atmosphere.
MATCHA Cookies & Cream Shake: ¥748 (Tax Included)
MATCHA with Warabimochi and Red Bean Topping: ¥748 (Tax Included)
MATCHA Jelly Cider: ¥660 (Tax Included)
MATCHA Granola and Yogurt Latte: ¥715 (Tax Included)
MATCHA Cotton Candy Milkshake: ¥748 (Tax Included)
MATCHA Affogato: ¥660 (Tax Included)
MATCHA Shot (Espresso Style): ¥220 (Tax Included) / MATCHA Water: ¥275 (Tax Included) / MATCHA Green Tea: ¥330 (Tax Included)
Supreme MATCHA Terrine: ¥660 (Tax Included)
(This is a partial menu, all prices are for those dining in.)
Matcha is becoming popular around the world. ATELIER MATCHA was created to offer customers a unique experience which showcases the true taste and culture of this beloved tea grown in Japan. Yamamasa Koyamaen is a Kyoto institution, cultivating and grinding matcha tea leaves for 160 years. Over 1,000 tea retailers, department stores, domestic and international trading companies and hotels stock their high-grade matcha, gyokuro, sencha, and other specialty teas, making them one of the most recognized and respected names in this traditional Japanese art. The company even prefers to call themselves a ‘studio’ rather than a ‘factory’, using the 800-year history of tea cultivation in Uji, Kyoto as a starting point to create their masterpieces. ATELIER MATCHA is Yamamasa Koyamaen’s first cafe, and also the company’s first experience selling directly to consumers. Blending the highest-grade matcha with locally made sweets, the cafe hopes customers will enjoy these original creations while surrounded by the relaxing aroma of tea. The matcha used in the cafe includes signature Yamamasa Koyamaen blends, including Ogurayama and Tennozan, both varieties often used in tea ceremonies. For a limited time, the cafe is offering a single-origin blend with one rare variety of matcha, as well as a beverage made with tencha, which are the leaves used to make matcha before being ground down in a stone mortar. Visitors can also enjoy gyokuro and hojicha teas, made from carefully selected leaves. Pulling recipes from Yamamasa Koyamaen’s book ‘Kyoto Uji-Koyamaen: Simple Matcha Drinks to Enjoy at Home,’ the menu features refreshing drinks blending the traditional with the modern, with unexpected combinations of soda, fruit and yogurt. Seasonal drinks will also be making an appearance, including shaved ice in summer and chocolate drinks in winter. The name MATCHA SHOT packs a punch, using matcha instead of espresso for a needed pick-me-up. MATCHA WATER, a refreshing cup of watered-down tea, offers a way to fully enjoy the fullness and more hidden flavors of this popular Japanese tea. As expected, ATELIER MATCHA also has a sweets menu set to impress: these sweet treats feature only the best, created with the top 0.03% of total national matcha production. This insanely high-quality matcha is a part of Yamamasa Koyamaen’s ultimate matcha experience project, titled “ALL FOR ONE,” which provides these rare leaves to some of the country's top professionals in various fields. At opening, only limited qualities of the Supreme MATCHA Terrine, made by well-known pâtissier Toshi Yoroizuka, will be available. These authentic matcha creations are perfect for a hot summer’s day, or as a gift for a friend. When in Tokyo, don’t miss it!Information
ATELIER MATCHA
Address: 1-5-8 Nihonbashi Ningyocho, Chuo Ward, Tokyo 103-0013, Japan
Access: 30-second walk from Ningyocho Station/5-minute walk from Suitengumae Station
Open Date: August 2, 8:00
Hours of Operation: 8:00-19:00 (Last order 18:30)
Closed on Tuesdays (Open daily throughout August)
Phone Number: 03-3667-7277
Official Site: https://ateliermatcha.com/