MARC JACOBS debuted The Color Collection this month, and in promotion of it, the brand is holding three special campaigns in Japan.
The first campaign is rolling out on MARC JACOBS Japan’s official LINE account which will see fashion and fortune teller editor Yoshifumi Aoki help people find happiness in the second half of 2021 through fashion styles.
The second campaign, also spearheaded by Aoki, will see the ‘Catch the Lucky Color’ service roll out across MARC JACOBS stores in Japan where people can get their hands on a limited-edition Lucky Color Card detailing the strengths and characteristics of that colour and how that might help them coordinate it into an outfit.
The final campaign launched on June 22 and will give all people who spend over ¥22,000 on The Color Collection online in Japan a free charm for their face masks. The charms feature the brand’s iconic Double J logo and are available exclusively online at MARC JACOBS Japan.
MARC JACOBS designed the everyday colourful capsule collection “to celebrate comfort, creativity, and self-expression for a bright and bold forecast ahead.” The unisex line-up features t-shirts, biker shorts, one pieces, sweaters, tote bags, sneakers, and more.
Information
MARC JACOBS The Color Collection
Japanese Page: https://www.marcjacobs.jp/contents/the-color-collection.php
US Page: https://www.marcjacobs.com/default/the-marc-jacobs/the-color-collection/