As part of Coca-Cola System’s ‘Coca-Cola Summer Campaign,’ the drinks giant is releasing a new summer entry to their Kono Shunkan ga, Watashi (Me in This Moment) TV commercial series on June 28, promoting the start of a new summer. The commercial features the members of Japanese music group NiziU enjoying the hot weather and includes their new song Super Summer which doesn’t have a release date yet.
NiziU’z shoot for the commercial
On set, NiziU arrived with smiles and said to the staff, ‘We look forward to working with you!’ This shoot took place by the sea. The scene begins on the beach, and because the members were so engaged in the shoot, they didn’t notice the wave rolling up to them, making them scream out ‘Cold!’ when it hit their feet. When they’re running along the beach, all the members showed how each of them runs in their own unique way. There’s also a scene when they’re flying a kite, and when they were filming it, a bee appeared out of nowhere. The shoot was full of smiles from start to end, and it shows in the final cut.
NiziU | Interview
How did the shoot go on this ‘New Summer Start’ commercial, and what were some fun moments?
―RIKU
“We had fun being our normal, natural selves, and I think it shows in the commercial. I experienced at lot of first-time things in this one, so it was a lot of fun.”
―RIO
“Drinking Coca-Cola by the beach makes tastes super good! I enjoyed how refreshed I felt after it took the heat away.”
―RIMA
“I was able to enjoy feeling summer nice and early with the other members and some Coca-Cola!”
All of you are your normal, natural selves in this commercial. How did you find doing the activities together?
―AYAKA
“Everyone took the coke dropping way too seriously, it was a little scary <laughs>, but I enjoyed how natural we were!”
― MIIHI
“It’d been a while since I flew a kite and the other stuff, so I was hypnotised. It was fun, so I’d love to go to a lodging house with everyone if we get time and do it all again! <laughs>”
―MAYA
“It was my first time flying a kite. You need to be able to run a lot to keep it up high, so I was running around all over the place <laughs>.”
What parts of the commercial would you want people to look out for?
―MAKO
‘New Summer Start’ was the theme, so we showed us enjoying the summer in the moment, so I hope people look out for that! I’d also love for it to encourage people to try something new!”
―NINA
“You get to see all of us looking natural in this commercial, so I definitely want people to check that out!”
―MAYUKA
“I personally think the part where we’re all enjoying drinking Coca-Cola at the beach is a must-see part.”
With the core message of the commercial mind, is there anything you too want to try doing this summer?
―MAKO
“Going to the beach with everyone!”
―MAYUKA
“You’re here now, aren’t you? <laughs>”
―ALL MEMBERS
<Laughs>
―MAKO
“We’re here! <laughs> But I want to come here in our free time too! <laughs>”
―RIKU
“I want to try dares! A lot of the members aren’t good with them, so I want to go and have fun doing that with everyone! <laughs>”
―MAYUKA
“I want to eat a big shaved ice with everyone!”
―RIKU
“We’re gonna get brain freeze! <laughs>”
―MAYUKA
“It’ll make a good memory though!”
―ALL MEMBERS
“For sure! Sounds fun!”
―AYAKA
“I want to try making a watermelon dessert!”
―MAKO
“I love that! You’re the best, AYAKA! <laughs>”
―NINA
“I love ice cream, so I wanna try making some myself to enjoy with everyone!”
―RIO
“I’m bad at swimming, so I want to learn to swim this summer!”
―MAYA
“I want to go to a summer camp with all the members, with a BBQ and campfire, and to try out new things together!”
―MIIHI
“I really love summer festivals, so I want to eat something at home with someone you can only get at summer festivals, like whole pickled cucumbers!”
―RIMA
“Summer means nagashi somen noodles, so I really want those!”
―MAKO
“Shall we go get some bamboo then? <laughs>”
―RIKU
“Let’s all get some together! <laughs>”
As part of the Coca-Cola Summer Challenge, NiziU had a go at the summer Coke mix challenge in a video which shows you how to best into Coke in summer.
Information
Coca-Cola Summer Campaign x NiziU
Commercial Release Date: June 28, 2021
Coca-Cola Japan Twitter: https://twitter.com/CocaColaJapan (＠cocacolajapan)
Coca-Cola Japan Official Website: https://www.cocacola.jp/
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