Blue Bottle Coffee to Open New Cafe Inside SHIROIYA HOTEL This September

04.July.2021 | FOOD / SPOT

Blue Bottle Coffee Japan has announced the opening of its new Blue Bottle Coffee Shiroiya Cafe inside SHIROIYA HOTEL in Maebashi at the end of September.

 

Maebashi is a former silk manufacturing city and was crucial in helping to contribute to Japan’s modernization. In August 2016, creative minds from Japan and abroad gathered in Maebashi to revitalise the city, which once prospered in the silk manufacturing industry, with a vision called Mebuku, a Japanese verb that means “to bud.” Part of this revitalisation was renovating an old building and turning it into SHIROIYA HOTEL, a project conceived and carried out by Japanese architect Sou Fujimoto. SHIROIYA HOTEL describes itself as “The Place of Encounter.” Serving art, food, and history, the hotel is a place for guests to encounter creativity and innovation.

 

Blue Bottle Coffee has opened many cafes up and down Japan, fostering community around a hot mug and helping to contribute towards the development of towns and cities. That’s where the newSHIROIYA HOTEL cafe comes into play. Blue Bottle Coffee Shiroiya Cafe was built by Keiji Ashizawa Design who also constructed Blue Bottle’s branches in Minato Mirai and Shibuya. Customers can enjoy the cafe’s speciality hand drip coffee alongside an indulging list of espresso drinks.

 

More details are to be announced this September, the same month the cafe is scheduled to open.

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