The 2024 holiday campaign by CASETiFY, the global lifestyle brand that advocates for its customers to embrace their individuality with its customizable smartphone cases and tech accessories, has officially begun. Nagomi has been named an ambassador for this year’s CASETiFY Holiday Gift Guide.

The key message of the campaign is “You will definitely find the perfect gift for that special someone.” The Holiday Gift Guide features a selection of gifts selected by Nagomi either for yourself or a loved one at CASETiFY’s official online store and physical stores.

On December 14, Nagomi will hold at event at CASETiFY STUDIO Shibuya PARCO.

The popular female rock band BAND-MAID will perform for the first time at KNOTFEST JAPAN 2023, scheduled for April 1 and April 2 at Makuhari Messe in Chiba.

KNOTFEST was begun by the American heavy metal band Slipknot, and the festival has been held yearly since 2012. BAND-MAID will perform on Day 1 along with headliners Slipknot, Trivium, and MAN WITH A MISSION.

Tickets for the May shows to be held in the United States as part of the BAND-MAID 10TH ANNIVERSARY TOUR are none on sale. The group managed to bring in over 20,000 fans during their solo U.S. tour in 2022. In addition to performing at Pointfest 2023, Welcome to Rockville 2023, and the Sonic Temple Art & Music Festival, BAND-MAID will also perform six solo shows. With some venues selling out instantly last year, you’ll want to snag tickets while you can!

A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.

Goods at a Glance

This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?

The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.

A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.

The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!

Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland

・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!

・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!

・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.

・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)

The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.

Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day

A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. 

The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt. 

17 Artists Announced (So Far) to Perform During Virtual Music Festival!

Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)

Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.

Free areas will be open to the public. More details and ticket information is available on the official website. 

The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. 

“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. 

This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”

The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website. 

On October 29, Kyary Pamyu Pamyu took part in Porter Robinson’s Second Sky Music Festival in Oakland, California. The following day, the popular singer also appeared at Porter Robinson + Friends, an afterparty event held in San Francisco. American fans are finding their excitement at a fever pitch as the Harajuku-based artist continues to perform abroad!

Kyary Pamyu Pamyu recently made headlines when she performed an unprecedented 62 songs at Nippon Budokan on October 19 during the final stop on her 10th-anniversary tour. Following this impressive feat, Kyary performed at yet another festival in Japan before hastily returning to the United States following her show-stopping performance at Coachella half a year ago.

Porter Robinson’s Second Sky Music Festival was hosted by and featured performances by internationally acclaimed DJ and producer Porter Robinson. Other important figures in the dance music scene also appeared including SKRILLEX and RL GRIME.

The event took place in a large parking lot adjacent to the Oakland Coliseum, home of the Oakland Athletics MLB team. Since the show took place close to Halloween, plenty of decorations could be found, and fans lined up from the early morning to get inside.

Although Kyary’s performance was scheduled for quite early in the day, the audience sprawled out as far as the eye could see. As DE.BA.YA.SHI. 2021 began to play, fans began to excitedly call out Kyary’s name. In Japan, regulations are in place to stop the spread of the coronavirus, meaning that audience members are forbidden to yell during concerts–but no such precaution exists in the U.S. It was clear that Kyary was beyond excited to hear the audience’s enthusiasm, and as the show began, the artist called out “Second Sky,” to which the fans responded with excited cries. 

The audience danced wildly to Candy Racer and Dodonpa, two of Kyary’s most peppy tracks, which played in succession. The singer did her best to speak English. “Hello! I’m Kyary Pamyu Pamyu from Japan,” she began. She then complimented a fan in full Kyary cosplay. “Wow! Nice costume! PONPONPON costume, so nice,” she said.

During CANDY CANDY -Remix-, the audience raised their hands high in the air as they followed Kyary’s instructions to jump, swaying from left to right. As the audience moved in sync, a number of hit tracks began to play, including Harajuku Iyahoi and Tsukematsukeru. However, nothing could match the excitement of the moment that the intro to PONPONPON began to play. Porter Robinson, who was watching the live performance from the side of the stage, was moved to tears, and everyone could feel how big Kyary’s presence was for local fans.

Kyary’s performance at the Coachella Valley Music and Arts Festival in April of this year became a hot topic, showing that Kyary is still incredibly popular in the U.S. ten years after her major debut.

In addition to her largest national tour to date, Kyary has made numerous appearances at music festivals in Japan and abroad in 2022. The artist’s first overseas performance during her 11th year as a performer was an incredible success and bodes well for Kyary’s future.

＜Setlist＞
2022.10.29 “Second Sky Music Festival”
OP. DE.BA.YA.SHI.2021
1. Candy Racer
2. Dodonpa
3.Invader Invader
4. CANDY CANDY –Remix-
5. Ninja Re Bang Bang –Steve Aoki Remix-
6. Harajuku Iyahoi
7. Tsukematsukeru
8. PONPONPON –Extended Mix-
9. Fashion Monster

2022.10.30 “Porter Robinson + Friends”
OP. DE.BA.YA.SHI.2021
1. Candy Racer
2. Ninja Re Bang Bang
3. CANDY CANDY
4.Crazy Party Night-Pumpkins Strike Back-
5. Kira Kira Killer
6. Isshin Doutai
7. Harajuku Iyahoi
8. Fashion Monster
9. PONPONPON

The Nippon Foundation has been supporting people with disabilities in Japan and abroad for over fifty years. To mark this incredible milestone, True Colors Festival THE CONCERT 2022 will be held on November 19 and 20 at Tokyo Garden Theater. The performance aims to inspire fans to express their uniqueness. 

Kyary Pamyu Pamyu will perform as a guest performer on both days of the concert, which stands to be one of the largest live events in the world put on by artists with disabilities.

Kyary became a smash hit with audiences worldwide after Katy Perry praised her PONPONPON music video on Twitter, and the two are said to be fans of one another. This will be the first time that the two pop icons will perform on stage together. 

“I’m looking forward to performing with so many unique artists from around the world,” Kyary said in a statement. “I’m so happy that I’m going to live my dream of performing with Katy!” 

HELLO KITTY SHOW BOX, a theater and restaurant offering Hello Kitty-themed shows and meals on Awaji Island, and HELLO KITTY APPLE HOUSE, an apple-shaped observation theater based on the popular character’s home, are both currently holding the Apple Halloween 2022 event until October 31! 

Guests can enjoy a mystery-solving event and some adorable photo spots inspired by apples and the Halloween season. By solving certain riddles, visitors will be rewarded with candy!

Come have fun this Halloween with Hello Kitty, friends, and family!

Started in October, the New Show ‘HELLO KITTY THE PARTIES’ Gets Rave Reviews

HELLO KITTY THE PARTIES, a new show at the theater and restaurant HELLO KITTY SHOW BOX, will run until December 30, 2022. The show features a new theme each month and currently features a jazz band.

October’s theme is Happy Halloween Party, and visitors can listen to a number of famous songs while enjoying tasty and healthy dishes packed with autumn flavors. At the end of the performance, a meet and greet with Hello Kitty will be held. November’s theme will be Hello Kitty’s Birthday Party, while December will focus on a Christmas Party!

The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. 

Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now. 

Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. 

Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.

Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!

Japan’s largest sake event, TOKYO SAKE FESTIVAL 2022, will run from October 4 until October 6 at the Shinjuku Sumitomo Building’s Triangle Square.

The event’s aim is to make sake more mainstream around the world, with the first festival taking place in 2020. Tokyo Sake Festival blends sake with entertainment, showing off the very best of Japanese culture to those who may be new to craft sake. For the third year, former NMB48 member Yui Takano will serve as ambassador. Takano is known for leaving her idol career to manage the sake specialty store Yui Sake Shop. 

Tokyo Sake Festival 2022 is bringing together forty carefully selected sake breweries from around Japan, including Inoue Seikichi, winner of the Champion Sake award at IWC 2022. Tonoike Sake Brewery, winner of Kura Master 2022’s President’s Award, will also be in attendance. The full lineup can be found on the official website.

Popular influencers and artists from Raphael to BOYS AND MEN and Ukon Takafuji will take the stage during the event, so be sure to swing by if you’re a fan of Japanese spirits!

On September 14, Sanrio will release an adorable new collection of goods inspired by 90s gyaru fashion! Fans of Japanese pop culture may be familiar with the gyaru subculture, and now, you can grab your favorite Sanrio character all dressed up like a fashionable girl on the streets of Tokyo during the Heisei era. These items will be available at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online. The lineup includes goods featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll. 

A total of 17 new items will be available, including mascot keychains, accessory cases, and plenty more to show off your gyaru side. Hair clips, which were very popular during the height of gyaru fashion, are perfect to either attach to your head or to your school bag. 

Along with the listed goods, secret straps featuring nostalgic 90s motifs will also be sold at random! These are perfect for hanging on your glove compartment, a mirror in your purse, or your bag.

New Products

Mascot Keychain (4 varieties): ¥1,980 each

Each mascot keychain shows a popular Sanrio character dressed in popular Gyaru fashion.

Accessory Case with Hole for Strap (4 varieties): ¥1,100 each 

Hair Clip (4 varieties): ¥990 (Set of 2)

Pouch: ¥2,420

Secret Strap (8 varieties): ¥880 each

Each comes with a strap. The Cell phone can be opened and closed.

*Secret Straps are sold in a blind box.

The handmade donut shop Floresta will be offering some adorable Pochacco and Pekkle donuts from September 10 until September 30, 2022. Customers can snag them at Floresta locations and the online store.

Floresta specializes in donuts made from all-natural ingredients, and these adorable collaboration donuts are sure to put a smile on Sanrio fans’ faces!

These donuts are made with Floresta’s special white chocolate mixed with strawberry powder and pumpkin powder. Not overly sweet, these goodies will suit anyone’s palate.

Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives. Many customers have said that the natural taste is totally different from that of standard donuts, so why not give it a try with family or friends?