As of July 7, a total of 47 brands have been announced for Rakuten Fashion Week TOKYO 2022 S/S. A key visual was released for the upcoming event which features Japanese model Ai Hashimoto. The visual reads Wagamama Aruku which is Japanese for ‘walking selfishly.’
In our rapid world of globalisation, many societal and and environmental problems have become mutual worldwide, such as sustainability and body positivity. These are issues being tackled both on an individual level as well as a community level. Our individual ways of thinking are especially important in these matters. That ties in with the notion of possessing personal strong will and your own style, something which more and more people are doing now, meaning we live in an age where many people live according to their own sense of values. There’s no better way to do this than fashion: the ability to live your self, selfishly and unwaveringly. That’s the message behind the Fashion Week’s ‘walking selfishly’ motto.
(C)JFWO
Information
Rakuten Fashion Week TOKYO 2022 S/S
Running: August 30, 2021 – September 4, 2021
Official Website: https://rakutenfashionweektokyo.com/en/