Japanese shoe brand ASICS is running new digital shoe auction featuring two new designs. The auction, which makes use of non-fungible tokens (NFT), is taking place from July 16-20 on OpenSea.
This marks the first time that ASICS is debuting a new design using NFTs before physical models are released. The Sunrise Red NFT Collection is a 189-piece auction featuring nine different digital items from the brand’s sportswear line-up such as running shoes, sports-style shoes, sandals, and more.
The line-up, which is comprised of nine different models, consists of limited-edition releases of 20 units for each shoe. Each also features a Gold Edition release, a metallic gold version.
ASICS has also announced that all the proceeds made from the auction will go towards supporting digital artists as part of the ASICS Digital Goods Artist-In-Residence Program.
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Sunrise Red NFT Collection
Running: July 16, 2021 – July 20, 2021
Official Website: https://nft.asics.com/ja/
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White atelier BY CONVERSE, a directly-managed Converse store in Tokyo and Fukuoka, is now offering a lineup of custom shoes featuring designs by illustrator Kayoubi.Customers can create an original pair of shoes by choosing from a selection of four different illustrations, which can be placed on the outside of the shoe and the tongue. These sneakers will be available online and at White atelier BY CONVERSE locations.
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Shoes: ALL STAR COLORS R HI
Price: ¥12,650
Sizes: 22.0-28.0cm, 29.0cm, 30.0cm
Available: December 1 – March 31, 2023
Locations: White atelier BY CONVERSE Harajuku / Fukuoka
Website: https://whiteatelier-by-converse.shop/ -
The web3 creative studio 1BLOCK, based in Los Angeles and Tokyo, released a 3D NFT collection on August 12 to massive fan response. The Lupin the Third x MetaSamurai NFT set sold out instantly. The AIR SMOKE ZERO, Japan’s first virtual sneakers, feature a younger Lupin and friends.
The NFTs sold out immediately after going on sale, and the collection was temporarily ranked 7th in the world based on transaction volume on OpenSea, the largest global NFT marketplace. The price of a single item has also quadrupled since it was first sold. The collection is based on Takeshi Koike’s long-running Lupin the Third series. Each item is one-of-a-kind. To celebrate the release of the collaboration collection, a commemorative NFT will be airdropped to those holding MetaSamurai NFTs on August 19. Check out the 1BLOCK Discord for more details. Information
Lupin the Third x MetaSamurai
1BLOCK Discord: https://discord.com/invite/1block1BLOCK
OpenSea: https://opensea.io/1Block?tab=created -
Takeshi Koike’s Lupin the Third series has inspired something truly unique. web3 creative studio 1BLOCK, inspired by a younger Lupin and friends, will be offering up some virtual sneakers in summer 2022. These sneakers are part of MetaSamurai, a 3D avatar project. Each of these NFTs will be the only one of their kind in the world. MetaSamurai was inspired by Lupin III, Daisuke Jigen, and Goemon Ishikawa from the Lupin the Third series. The virtual sneakers were created with designs based on the three series: Lupin the Third: The Gravestone of Daisuke Jigen, Lupin the Third: The Blood Spray of Goemon Ishikawa, and Lupin the Third: Fujiko Mine's Lie. Watch out for the world's first Lupin the Third 3DNFT project! 原作：モンキー・パンチ ©︎TMS
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LUPIN THE×MetaSamurai
Sales Period: Summer 2022
*Details will be announced on the 1BLOCK Discord channel.
1BLOCK Discord: https://discord.com/invite/1block
Official Site: http://1sec.world -
The Y’s SEEULATER X GSG9–the newest collaboration sneaker between Y’s and Adidas–will go on sale on June 3, with preorders starting on May 28. Designed with military elements in mind, the Y’s SEEULATER X GSG9 was based on the more rugged SEEULATER model. The new sneakers incorporate the GSG9 sole, and pairs will be available in black on black or white on black. Featuring detailed finishes and an urban feel, these high-performance kicks can be paired with any and all outfits.
The SEEULATER, a hiking shoe from the ADVENTURE series, was originally launched in 1995. Not originally released in Japan, many now regard it as a legendary masterpiece in footwear. The sturdy shoe’s name comes from the phrase “see you later,” usually said when passing a fellow runner on the trail. Originally made for the German tactical police, the GSG9 features shock-absorbing soles that help to maintain a stable, strong grip on any terrain. The sneaker’s body features a combination of smooth cowhide leather and breathable mesh. This perfect blend of function and design showcase the best parts of both Y’s and Adidas. Will you be grabbing a pair of these classic and contemporary kicks? Information
Y’s SEEULATER X GSG9
Color: Black x Black / White x Black
Size: 23.0-28.0cm Unisex Collection
https://theshopyohjiyamamoto.jp/shop/g/gYW-E02-994-2-01/
Y’s SEEULATER X GSG9Release Date: June 3 *Preorders open May 28
Available at stores nationwide and the online boutique
STYLE: Y’s SEEULATER X GSG9
https://www.yohjiyamamoto.co.jp/collection/capsules-ys/ys-adidas-ss22/ -
Nike's newest sneakers, the 'W AIR MAX 90 FUTURA,' will be available at atmos pink locations nationwide starting May 28, 2022.
The W AIR MAX 90 FUTURA is an easy-to-wear sneaker combining classic Nike style and an updated patchwork design in a number of colors. Heavily inspired by Tokyo streetwear, the newest visual for the sneakers feature the up-and-coming artist group bala. The visual has been directed by OWNCEAN from the duo UNA+MATCHA, who is also active as a DJ and model. The five female members of bala. are known for their modern style and freedom of expression. For those interested, a new interview with bala. is available only on the official atmos pink Instagram page. bala.
In 2022, the new project bala. was launched to gather artists and creators presenting cutting-edge music, fashion, and art from Japan to the rest of the world. bala. will link with the global music scene and present fans with an honest vision of Tokyo culture. The project aims to be a collective of artists that connects both underground and overground cultures, pop and alternative genres, and Japan and Asia with the world. The collective is led by MANON, an iconic presence in the Japanese rap scene; ASA Wu, a trilingual singer from Taiwan; SUNNY ONLY1, a Gen-Z alternative pop singer and model; and a creative crew called ‘KissGelz’ (MANON, Dan, Kayno). They will create a new cultural hub under the bala. umbrella.Information
W AIR MAX 90 FUTURA
On Sale: May 28, 2022
Where to Buy: atmos pink
Official Site: https://www.atmos-tokyo.com/
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Everyone loves a nice pair of kicks, and no one makes sneakers quite like Nike. For 50 years, sneakerheads have coveted everything the brand creates, and a new museum project is leading fans down memory lane. The first phase of this sneaker museum is now open at Hankyu Men’s Tokyo until April 7, 2022, and focuses on sneakers produced from 1972 until 1980. A group of curators knowledgeable about various sneaker models and historical backgrounds have gathered to handpick items by era and theme, and guests are welcome to brush up on their shoe history. 2022 marks 50 years that Nike shoes have been manufactured in Japan, and this exhibition will take place for several months over several installments. The first installment of the exhibition will highlight many different materials used to create Nike sneakers such as leather, suede, and nylon. Fans will also get to see shoes from different countries over the years! This is a rare opportunity, so please come and visit if you can!
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SNEAKER MUSEUM Part 1
Running: March 19 – April 7, 2022
Location: Hankyu Men’s Tokyo 8F, Ginza Sneaker HillsDetails: https://www.hankyu-dept.co.jp/mens-tokyo/h/ginza_sneakers/index.html