Long-Standing Kyoto Tea Wholesaler Yamamasa Koyamaen Opens Cafe in Tokyo

03.August.2021 | FOOD / SPOT

TZEN, a company dedicated to promoting traditional Japanese culture around the world, has teamed up with Yamamasa Koyamaen, a tea wholesaler in business since the Edo period, to open a new matcha cafe in Tokyo!

 

ATELIER MATCHA, a quick walk from Ningyocho station, is harnessing the concept of ‘the third wave of matcha,’ serving up premium matcha in a cozy atmosphere. 

 

 

MATCHA Cookies & Cream Shake: ¥748 (Tax Included) 

MATCHA with Warabimochi and Red Bean Topping: ¥748 (Tax Included)

MATCHA Jelly Cider: ¥660 (Tax Included)

MATCHA Granola and Yogurt Latte: ¥715 (Tax Included)

MATCHA Cotton Candy Milkshake: ¥748 (Tax Included)

MATCHA Affogato: ¥660 (Tax Included)

MATCHA Shot (Espresso Style): ¥220 (Tax Included) / MATCHA Water: ¥275 (Tax Included) / MATCHA Green Tea: ¥330 (Tax Included)

Supreme MATCHA Terrine: ¥660 (Tax Included)

 

(This is a partial menu, all prices are for those dining in.)

 

Matcha is becoming popular around the world. ATELIER MATCHA was created to offer customers a unique experience which showcases the true taste and culture of this beloved tea grown in Japan. 

 

 

Yamamasa Koyamaen is a Kyoto institution, cultivating and grinding matcha tea leaves for 160 years. Over 1,000 tea retailers, department stores, domestic and international trading companies and hotels stock their high-grade matcha, gyokuro, sencha, and other specialty teas, making them one of the most recognized and respected names in this traditional Japanese art. The company even prefers to call themselves a ‘studio’ rather than a ‘factory’, using the 800-year history of tea cultivation in Uji, Kyoto as a starting point to create their masterpieces. 

 

ATELIER MATCHA is Yamamasa Koyamaen’s first cafe, and also the company’s first experience selling directly to consumers. 

 

Blending the highest-grade matcha with locally made sweets, the cafe hopes customers will enjoy these original creations while surrounded by the relaxing aroma of tea. 

 

The matcha used in the cafe includes signature Yamamasa Koyamaen blends, including Ogurayama and Tennozan, both varieties often used in tea ceremonies. For a limited time, the cafe is offering a single-origin blend with one rare variety of matcha, as well as a beverage made with tencha, which are the leaves used to make matcha before being ground down in a stone mortar. Visitors can also enjoy gyokuro and hojicha teas, made from carefully selected leaves. 

 

Pulling recipes from Yamamasa Koyamaen’s book ‘Kyoto Uji-Koyamaen: Simple Matcha Drinks to Enjoy at Home,’ the menu features refreshing drinks blending the traditional with the modern, with unexpected combinations of soda, fruit and yogurt. Seasonal drinks will also be making an appearance, including shaved ice in summer and chocolate drinks in winter. 

 

The name MATCHA SHOT packs a punch, using matcha instead of espresso for a needed pick-me-up. MATCHA WATER, a refreshing cup of watered-down tea, offers a way to fully enjoy the fullness and more hidden flavors of this popular Japanese tea. 

 

As expected, ATELIER MATCHA also has a sweets menu set to impress: these sweet treats feature only the best, created with the top 0.03% of total national matcha production. This insanely high-quality matcha is a part of Yamamasa Koyamaen’s ultimate matcha experience project, titled “ALL FOR ONE,” which provides these rare leaves to some of the country’s top professionals in various fields. 

 

At opening, only limited qualities of the Supreme MATCHA Terrine, made by well-known pâtissier Toshi Yoroizuka, will be available. 

 

These authentic matcha creations are perfect for a hot summer’s day, or as a gift for a friend. When in Tokyo, don’t miss it!

 

RELATED ENTRIES

  • ‘Sky’s The Limit’ Music Event to be Held on the Rooftop Club Floor of CÉ LA VI TOKYO in Shibuya, Tokyo! Featuring GREEN ASSASSIN DOLLAR, JOMMY, Kza (FORCE OF NATURE), and More Leading Japanese DJs and Creators

    21.January.2025 | FOOD / MUSIC / SPOT

    Inspired by the theme of “making Shibuya a world-class tourist destination,” a special music space has been created. Tickets offer accommodations and dinner at a high-class hotel in Tokyo, along with VIP seats and a Meet & Greet opportunity!

    Channel47 (Jingumae, Shibuya-ku, Tokyo / President: Yusuke Nakagawa), an association created to utilize local resources throughout Japan to empower towns and cities through entertainment, has launched a new series of music events to boost the next generation of Japanese culture. The first ‘Sky’s The Limit’ event (https://channel47.jp/SKYSTHELIMIT) will be held on January 27, 2025 at CÉ LA VI TOKYO in Shibuya, Tokyo.   Sky’s The Limit is a series of music events launched to create an immersive experience with one-of-a-kind performances by fusing music with specific worldviews that deviate from the existing environments under the theme of ”making Shibuya a world-leading tourist destination.” The first location was selected to be the rooftop club floor of  CÉ LA VI in Tokyo, a brand that began in Singapore. The luxurious space that epitomizes world-class rooftop entertainment is located in the heart of Shibuya, Tokyo, and will be transformed into a special music floor for this occasion only.   The lineup includes GREEN ASSASSIN DOLLAR, one of the hottest trackmakers in Japan at the moment, who has produced numerous hits including FLOATIN and GOOD DAY for the hip-hop group NAMEDARUMA, which launched in 2019 as DJ DARUMA & JOMMY. The artist is also active in the underground scene as a solo artist. JOMMY will also perform, with the artist known to update his sound with each era, commanding all genres including house, breakbeats, disco, techno, electro, hip-hop, and much more. Kza, from the DJ/production unit FORCE OF NATURE, creates catchy music using a creative approach that could be called ‘naturalistic,’ pursuing his unique sound of dance music and boasting a strong love of sampling/vinyl culture. GReY, a young Japanese DJ, has appeared as a guest DJ in both Japan and many European countries, while SAMO, born in New York and raised in Akashi, made his first appearance at BOILER ROOM in 2023. COCOLY, who is of international descent from Brazil, Italy, and Japan, is active in major clubs in Japan. The lineup includes Japan's top DJs and creators who are popular overseas, as well as up-and-coming young DJs who are leading Tokyo's night scene.

    GREEN ASSASSIN DOLLAR

    JOMMY

    Kza(FORCE OF NATURE)

    GReY

    SAMO

    COCOLY

      The event will also offer tickets offering accommodation and dinner at a high-class hotel in Tokyo and VIP seats paired with a Meet & Greet, to allow overseas visitors to experience these special experiences.    We invite you to experience the chemical reactions created by Japan's leading DJs and creators on the club floor of CÉ LA VI TOKYO, a world-class rooftop club found in the electric area of Shibuya, Tokyo.
  • Illustrator BEY to Hold ‘NEW WAMERICAN’ Solo Exhibition at TRUNK (HOTEL) Starting November 1

    22.October.2024 | FASHION / SPOT

    Illustrator BEY’s solo exhibition ‘NEW WAMERICAN’ will be held at TRUNK (HOTEL) in Shibuya starting November 1.    BEY is known for his illustrations inspired by the ‘Wamerican’ theme, a blend of Japanese culture, including ukiyo-e, and American pop culture. Currently, he is attracting attention as an up-and-coming creator who also works on CD jackets for artists and window art for apparel brands.   Canvas works newly painted for the exhibition will be exhibited and sold, and new merchandise such as teacups and Palo Santo with limited edition packaging will be available.    [Comment from BEY] “I hope to approach this exhibition as the first of its kind to showcase the new expressions of ‘WAMERICAN,’ a style which has continued to evolve over the past seven years, with a focus on original paintings on canvas. I hope tons of people will come to visit!”  
  • FRUITS ZIPPER Holds First Anniversary Concert, Announce Appearance at the ‘Sayonara Nakano Sunplaza Music Festival’ in June

    11.May.2023 | MUSIC

    On May 4, the 7-member idol group FRUITS ZIPPER held the first Tokyo performance of their first-anniversary concert tour at Toyosu PIT.

     

    Tickets for both the Tokyo and Osaka shows sold out immediately after they went on sale. To celebrate the first anniversary of the group's debut, the lucky fans who were able to snag tickets came together at Toyosu PIT.

     

    In the year since their debut, FRUITS ZIPPER has skyrocketed in popularity, performing live at several idol festivals and some of Japan's largest fashion events, and successfully touring Tokyo, Nagoya, and Osaka. Their show at LINE CUBE SHIBUYA garnered incredible attention.

     

    For the first anniversary concert, the stage was transformed by a special set and the member appeared in new never-before-seen costumes. They performed a total of 17 songs, and each member expressed their gratitude to their fans during the MC segments.

     

    During the performance, it was announced that the group would perform at the Sayonara Nakano Sunplaza Music Festival on June 26. The venue, which has seen countless performances over its long history, will be demolished and replaced to commemorate its 50th anniversary. Fans are excited to see their favorite artists perform on this legendary stage, and many are curious to see how it will be transformed in the future.

     

    FRUITS ZIPPER has also released the song Cho Medetai Song ~Konnani Shiawasede Iinokana? ~ (The Super Joyful Song ~Is It Okay to Be This Happy?~) on all major streaming services. The track was co-written by Sho Yamamoto, who wrote the group’s hit song Watashino Ichiban Kawaiitokoro, currently with over 700 million views on TikTok, and Gento Miyano, who has written songs for numerous popular artists. The super-happy pop tune has a sound reminiscent of idol tracks from the 2000s and has been a smash hit at live shows, stirring the fans into a frenzy.

     
  • ZEROTOKYO and ASOBISYSTEM Collaborate on ASOBIZA Party Event

    06.April.2023 | MUSIC

    ZEROTOKYO, an entertainment mecca known for heating up Tokyo nights, is teaming up with ASOBISYSTEM to create an exciting new party! ASOBIZA, named after the origin of Kabukicho, will be held on April 28.   The lineup includes music artists as well as charismatic figures at the top of their fields in fashion, beauty, and art. Transcending musical genres and generations, this night will embody ZEROTOKYO's concept of being a true “Entertainment Junction.”   Additional performers may be announced in the future.
  • Rilakkuma 20th Anniversary Cafe Be Held in Omotesando, Tokyo in March and April

    06.March.2023 | ANIME&GAME / FOOD / SPOT

    To commemorate the 20th anniversary of Rilakkuma and his adorable friends, the Rilakkuma 20th Anniversary Cafe will open in Omotesando, Tokyo from March 9 until April 16, 2023. You’ll want to come and spend a peaceful time looking back at two decades of everyone’s favorite lazy bear!   The menu features colorful and festive dishes inspired by Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma. The characters express their thanks for 20 successful years, and fans can enjoy floats topped with Rilakkuma and friends wearing ribbons and topped with ice cream, a jelly soda inspired by Chairoikoguma and his friends in the honey forest, and a hot drink inspired by Rilakkuma's favorite pudding.  

    Menu

    Rilakkuma’s Honey Mustard Hamburger

    コリラックマのクリームパスタ

    Korilakkuma’s Cream Pasta

    Kiiroitori’s Egg Burger

    Chairoikoguma’s Cheese Curry 

    Rilakkuma and Friend’s Celebratory Cake

    Congratulatory Flower Parfait

    You Can Choose♪ Rilakkuma and Friends Mini Ice Cream

    You Can Choose♪ Rilakkuma and Friends Floats 

    Honey Forest Jelly Soda

    Relaxing Pudding Drink

    Take-Out Drink Bottle

     

    Original Merch

    Acrylic Clip (7 varieties, random)

    Acrylic Keychain (5 varieties, random)

    Mini-Bottle / Muddler with Charm (4 varieties)

    Lunch Tote / Drawstring Bag

    Acrylic Stand with Clip / Cork Coaster

    Stuffed Animal

       

    In addition, the cafe will offer original goods, special offers, and a Twitter campaign to celebrate Rilakkuma's 20th anniversary.

    Come enjoy the elaborate original menu and goods while sharing memories at this limited time themed cafe!

      ©2023 San-X Co., Ltd. All Rights Reserved.
  • Tokyo Diary Map #1: Actor Ryo Ogata Recommends Relaxing Spots in Tokyo

    01.March.2023 | FEATURES / SPOT

    The new Tokyo Diary Map series aims to introduce readers to awesome spots in Tokyo that they might want to visit! Each entry features locations recommended by a single artist or talent, and fans will get to not only discover new places to visit in Japan’s capital, but also get to learn more about the thoughts and feelings of these unique individuals.

     

    The first participant in the Tokyo Diary Map series is Atsushi Ogata, a multi-talented TV personality and actor. Last year, he appeared as a beauty-concious man on Nippon TV’s DANCING SANMA PALACE, spurring a major buzz by revealing his cosmetic routine. He’s also a notable actor, having appeared in the papercraft theater company's 7th performance Sekai ga Asa wo Shiroutomo (Though the World May Know Morning), telling the story of a man and a woman, a couple of friends, and a certain woman “until morning.”

     

      

    -Tell us about your favorite spot in Tokyo!

    “Daikanyama T SITE TSUTAYA. I feel like I can really relax there. I love being surrounded by my favorite fashion magazines, and no matter what magazine you pick up, they’re all so exciting and educational. That's what I like about bookstores–you can pick up something you're not usually interested in and learn something new. It’s the best.”

     
     

    Daikanyama T SITE TSUTAYA 16-15 Sarugakucho, Shibuya-ku, Tokyo https://store.tsite.jp/daikanyama/

     

    - How do you like to spend your time at Daikanyama T SITE TSUTAYA?

    “I pick up a new book, find a seat, and take my time reading. I like people-watching and checking out people’s fashion too. Also, there’s a nice café called ivy place nearby, where I can read while having a relaxing cup of coffee.”

     
    この投稿をInstagramで見る
     

    TYSONS & COMPANY(@tysonsandcompany)がシェアした投稿

     

    Ivy Place

    東京都渋谷区猿楽町16-15

    https://www.tysons.jp/ivyplace/

     

    -You studied fashion design in the United States. How did that experience influence you? How do you want to make use of that experience going forward?

     “Learning about fashion at art school was very inspiring. It was also very interesting to see how people with different ethnic backgrounds dress and to see their individual personalities. For example, I saw high school students wearing backpacks instead of using school bags. I just loved seeing people’s unique fashion. It made me realize something that I still believe in to this day–that there’s  nothing more beautiful than wearing what you like in your own way. I’d actually like to create my own clothing brand in the future, so I hope to put my high school fashion design studies to good use.”

     

    -Which apparel stores do you frequent?

    I always peek into Dover Street Ginza!

     

    Dover Street Ginza Ginza Komatsu West Building (6-9-5 Ginza, Chuo-ku, Tokyo) https://ginza.doverstreetmarket.com

     

    -What fashion styles are you interested in lately?

    “I like a lot of different genres, but lately I've been into chic styling, like pairing shirts and sweaters. I dream of dressing like Thom Browne. I want to try to buy at least one piece from his collection.

    -You post a lot of illustrations on your Instagram. Do you usually like to draw? When do you lke to create? 

    “I bought an iPad to draw because I really wanted something to do something new during COVID. For me, when I plan time to draw something, it never goes well, so I tend to just draw when inspiration suddenly strikes. I have no particular style, I just draw whatever I want!”

    -What inspires you as someone so expressive? What has piqued your interest lately?

    “I get inspiration from a wide range of different people. It could be people walking on the street, people on the train…lately, I’ve been meeting the most inspiring and wonderful people. Listening to their stories is what inspires me the most. Fashion inspires me, humanity inspires me, people’s auras inspire me.”

     

    -Finally, please give a message to those who are planning on coming to Japan!

    “Japan is just wonderful. It’s the best. The food, the people, the scenery, all of it is incredible. Once you visit, you’ll definitely want to come back. Please come and enjoy!” (Laugh)