Niigata prefecture is known for being a treasure trove of gastronomy, specializing in rice and sake products. Locals will be familiar with the long running Japanese sweet stores in the area, most of which incorporate the areas speciality rice and sake into their products.

“We want to let people know about Niigata’s amazing sweets and spread the word about our local produce.” 

With this in mind, a new “evolutionary” style of Japanese confectionary (Wagashi) was created, combining the traditional taste of Japan with the essence of the modern era to invoke both newness and nostalgia.

Mandai Bean Paste is the signature treat from the new Evolutionary Wagashi selection, made with the ever-popular Ohagi in mind. The mochi is made in partnership with a long-established Niigata confectionary store with over 200 years of experience in the prefecture.

The mochi is made using Shinnosuke, a new Niigata-based rice brand known for it’s rich taste, while the Bandai-an bean paste filling is created by a long-standing local Anko store.

Each Ohagi is hand wrapped in store, with 12 delicious flavors available, including some seasonal fruits.

Unlike any normal Ohagi, this Evolutionary Wagashi is combined with seasonal fruits, nuts, and mascarpone cheese, adding an essence of Western flavoring to the traditional Japanese confectionary.

 The new store will be opening in the center of Niigata city, with a concept of “Long-established modern.”

Just like their modern twist on timeless Japanese sweets, Bandai-an has created a fitting space that combines the dignified image of a traditional store with modern sensibilities.

These modern sweets can be enjoyed in all kinds of settings, so why not try them for yourself?