To commemorate the 5th anniversary of Sanrio’s avatar app Hello Sweet Days, a cafe collaboration with Sanrio Characters Honey Toast Cafe in Yokohama, the Pompompurin Cafe in Harajuku, and the Cinnamoroll Cafe in Shinjuku will begin on August 20, 2022. This is the first collaboration to take place at all three stores at once.

Collaboration Cafe

Each location will offer a different collaborative drink for a limited time only. Those who purchase these tasty beverages or show the Hello Sweet Days app screen to the staff will receive exclusive goods while supplies last! Music from the app will be played in each cafe, so be sure to check it out!

Collaboration Drinks

Exclusive Merch

Limited-Time Event

The Sugoroku Event is a popular part of the Hello Sweet Days app. This year’s event will begin on August 21 and will take a look at the history of the app, given that it is celebrating its 5th anniversary. Players will be able to take look back on past additions and earn a variety of special rewards!

Running: August 21 – August 30 at 23:59

The Smile Festival SNS Contest will also be going on, inviting fans to participate to win Sanrio goods. More details on how to submit an entry are available on the app. 

There will be many other special events and campaigns both inside and outside the app during the month of August to celebrate the 5th anniversary, so keep an eye out for more!

Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L633389　Ⓒcocone

Cinnamoroll, Pompompurin, and Pochakko are the latest to be picked up by the character-inspired Japanese confectionery series Tabemas. These tasty treats will go on sale at Lawson stores across Japan starting August 2, 2022.

Tabemas Sanrio Characters 2022

Cinnamoroll with Ribbons

Pompompurin with Ribbon

Pochakko with Ribbon

Three of the most popular Sanrio characters have been transformed into traditional wagashi sweets! Pompompurin, Cinnamoroll, and Pochakko are dressed in their finest attire, complete with ribbons. Cinnamoroll’s filling is milk-flavored, while Pompompurin is pudding-flavored and Pochakko is filled with banana sweetness. Be sure to take some pictures before chowing down! Honestly, these might be too adorable to eat. 

Terrace Dining TANGO, located at the base of Tokyo Tower, will begin selling three unique flavors of shaved ice for summer starting on July 1! These tasty treats will only be available until August 31, so be sure to visit while you can.

WA! Bear

TANGO’s original shaved ice is popular every summer, and in 2022, customers can grab a bear-shaped treat made with brown sugar syrup and condensed milk.

Strawberry Milk ~Rose Scented~

Made with fluffy ice and homemade strawberry sauce, this delectable treat is topped with condensed milk and smells like sweet roses. Inside, customers will find rose gelato and strawberry compote.

Taiwanese Pineapple and Coconut

This fluffy shaved ice is topped with coconut milk, Taiwanese pineapple, and a generous dollop of sweet sauce. The ginger adds a spicy accent, keeping it interesting until the final bite.

Terrace Dining TANGO is attached to The Place of Toyo, a wedding hall overlooking Tokyo Tower. The shaved ice, available only during the summer, is made of natural ice that has been filtered and frozen slowly for 48 hours to create a fluffier texture. Each is served with a special sauce made by the restaurant’s pâtissier.

Come enjoy these sweets that make summer a little more fun!

The results are in! The annual Sanrio Character Award tallies millions of votes to discover which of the company’s 450 characters is the fan favorite for the year. In 2022, nearly 26.5 million people cast their vote, totaling up to 124% of last year’s turnout.

Taking the top spot for the third year in a row is Cinnamoroll, almost reaching 3 million votes. The character is celebrating his 20th anniversary this year, so it’s fitting that he should take home the trophy!

Pompompurin came in second. The adorable dog has been in the top three for the past eight years and managed to rack up nearly 2.4 million votes. Surprisingly, Kuromi came in third, surpassing her rival My Melody for the first time ever. This was also the first time in the history of the competition that Kuromi has ranked in the top three.

Hangyodon ranked eighth, becoming the first new character in the top ten in 34 years. The fish character has been seeing increased popularity over the past year. 

All rankings are available to view on the official website, so be sure to take a look to find out where your favorite sits!

©’22 SANRIO　　S/D·G　　S/F·G　　SP-M　　著作　（株）サンリオ

Nara-based tea ceremony brand Saron is serving up a tasty treat perfect for the warm weather! White shaved ice with dark matcha topping is now available until mid-September, and guests are invited to adjust the taste by altering the amount of tea added.

Lately, Nara has been experiencing a major shaved ice boom. Inspired by Himuro Shrine, known for housing a guardian deity of ice, the city introduces plenty of created recipes for the summer treats each year. The tea ceremony brand Saron was founded by Nakagawa Masashichi Shouten, in business since the Edo period–so it’s safe to say that the company knows what they’re talking about!

Guests can enjoy shaved ice made from pure Yamato ice, which is frozen for 72 hours, gently shaved, and topped with Nara’s Kasiya sweet bean paste, shiratama, agar, and condensed milk that has been boiled for four hours. 

To finish off this luxurious dish, guests can add koicha, a thick matcha tea with concentrated flavor and incredible sweetness and depth. Polished twice as much as typical matcha, this is a taste you’ll never forget.

Why not come enjoy this traditional Japanese sweet this summer?

Sanrio has announced the top 10 preliminary rankings for the 2022 Sanrio Character Awards! These results reflect those votes cast between April 8 and April 10.

The 2022 SANRIO FES, a one-day special event for Sanrio fans, will be held both in-person and online on Sunday, June 12. This will be the first time the event has been held in three years, and it will feature special panels with Sanrio characters, booths where fans can interact with their favorites, and plenty of other content to look forward to this summer.

The first-place winner in the preliminary results is Cinnamoroll, who ranked #1 last year and is currently celebrating his 20th anniversary. Pompompurin, who ranked at #2 last year, is also coming in second this year, while Pochakko, who ranked at #3 last year, is in third. Sanrio dogs are absolutely dominating the competition! 

Kuromi, who managed to climb into the top five in 2021 for the first time in 11 years, is ranked fourth, while fan favorites Hello Kitty and My Melody also appear. Hangyodon, who ranked at #13 in 2021, is currently ranked at #7, signaling a major jump in popularity.

Who are you hoping rises to the top in 2022?

The voting period ends May 23, 2022. Be sure to stay tuned for the next interim announcement on May 12!

Cotomono Marche’s original brand ‘BUTTON&CUFFLINKS’ has released a selection of earrings and brooches inspired by popular Sanrio characters! These are available online and at select Cotomono Marche stores. 

The accessories are inspired by Hello Kitty, Cinnamoroll, Pompompurin, My Melody, Kuromi, and Little Twin Stars, and are perfect for Sanrio fans of any age. 

Earrings: ¥2,750 (Tax Included) / Brooch: ¥1,650 (Tax Included)

Hello Kitty debuted in 1974 and continues to captivate fans around the world. The character peeking out from behind an apple is an original design for the collaboration. 

Pompompurin and Cinnamoroll have been transformed into adorable accessories, while My Melody and Kuromi are featured in two different color palettes: seasonal pastel or vivid. 

The Little Twin Stars accessories are perfect for wearing with a friend, with a different character on each ear!

Sweets brand Pastel is teaming up with the adorable golden retriever Pompompurin for a limited-time collection of puddings, cakes, and other treats. These will be available from April 1 until April 30, 2022.

Pompompurin Mini Pudding

Pompompurin’s Brownie Pudding

Pompompurin’s Berry Pudding

Pompompurin’s Pudding a la Mode

Pompompurin Chiffon

Pompompurin’s Oversized Pudding Tart

Pompompurin’s Chocoholic Caramel Almond Rusk (Box of 5)

Original Shopping Bag

This is the third time that Pastel has teamed up with Pompompurin. This year’s lineup includes the popular Pompompurin Chiffon from last year, cut puddings with the character drawn on top, and other mouthwatering sweets. Pompompurin’s Oversized Pudding Tart is making its first appearance this time around. Which of these desserts looks the best to you?

Sanrio character Pompompurin is taking over Baskin-Robbins locations throughout Japan for the entire month of November! 

Custard Pudding Flavor

Double Scoop

Double Scoop

Pompompurin’s Friendly Sundae

Pompompurin’s Smiley Sundae

Pompompurin’s Variety Box Set

Pompompurin’s Variety Box Set

Blanket

Sanrio Characters Ice Cream Cake

Hello Kitty

Pompompurin

Cinnamoroll

Pochacco

Backing Paper

Sanrio Characters Christmas Cake

Original Sanrio Freezer Bag

Pompompurin products will be available during the month of November, while Cinnamoroll will be the focus during December. 

The Custard Pudding features a blend of mild and rich custard ice cream and bittersweet caramel ice cream. Those ordering double scoops should check out the cup’s design, available in two patterns: one features Pompompurin in a Baskin-Robbins uniform, while the other displays Sanrio characters relaxing and chowing down on ice cream together. Those wanting to enjoy their sweets at home can grab the variety box, packed with Sanrio goodness. A limited quantity of fluffy blankets will be available at participating locations.

To celebrate the 25th anniversary of Sanrio’s popular Golden Retriever character Pompompurin, Sanrio Puroland will hold a two-day picnic event in Tama Central Park on November 6 and November 13, 2021!

Picnic Menu

Limited-Edition Goods

The picnic will allow fans to spend some quality time with their favorite character while enjoying the lush greenery of Tama Central Park, located right next to Sanrio Puroland. Guests can chow down on the special Yellow Bun Teri-Mayo Burger, bone-in sausage, fried chicken, and a healthy salad while snapping pictures of the scenery. A limited-edition T-shirt will be available, along with a picnic mat and some cute Pompompurin figures, so don’t miss out!

Two new tasty types of shaved ice are now on sale at Hotel Nikko Nara! The Shinkansen Shaved Ice will be available until November 30, 2021, at the Lobby Lounge Fountain on the hotel’s third floor. 

Shinkansen Shaved Ice – N700S

Sliced Mango, dried apricots, and almond jelly

Shinkansen Shaved Ice – Inspection Train

Caramel sauce, chocolate syrup, and dried apricots

This collaboration with JR Central Japan Railway is only available for a limited time, though Hotel Nikko Nara serves up tasty shaved ice year-round. This collaboration began on October 1 to celebrate the opening of the Tokaido Shinkansen. These treats are created with nitrous oxide, which transforms the shaved ice into a mousse-like foam!

For those able to make it to Nara in time, which of these special sweets will you be trying? 

Western-style confectionary shop Chez Nakatsuka, which has three stores along Osaka prefecture’s Hankyu Senri Line, is opening a specialty shaved ice and Mont Blanc store on August 23. The shop is called ‘Yama to Koori,’ meaning ‘Mountains and Ice,’ the perfect description of these two summertime treats. 

The restaurant’s shaved ice is an arrangement of items available from Chez Nakatsuka’s hidden menu, made with richer syrup and new ingredients. It’s shaved at a surface temperature of as close to zero degrees as possible. The delicate Mont Blanc is made with carefully-selected Japanese chestnuts squeezed into a thin string shape to achieve the ultimate smooth texture. 

Raspberry and Italian Pistachio sauce/Two varieties of strawberry syrup and homemade condensed milk sauce/Uji Matcha green tea and homemade brown sugar Warabimochi

Kumamoto Japanese chestnut and Wasabon meringue

Each shaved ice and Mont Blanc are made by professional pastry chefs, and will be available year-round in limited quantities. Both are also available to eat at the restaurant or for takeout. 

Which treat would you order to help beat the heat?