Rilakkuma Becomes Tourism Ambassador for Tokyo’s Chiyoda City, New Goods Available

26.August.2021 | SPOT

On August 18, 2021, an official inauguration ceremony was held in Chiyoda City, Tokyo, to appoint SAN-X’s lazy and loveable bear Rilakkuma as the new tourism ambassador for the locale. To celebrate the new partnership, some special merchandise will also be released.

 

Collaboration Merchandise

Clear Folder: ¥300 (Tax Included) Release Date: August 19

 

Labels (2 designs per pack): ¥350 (Tax Included) Release Date: September 16

 

Ballpoint Pen: ¥600 (Tax Included) Release Date: October 8

 

Chiyoda City contains many of Tokyo’s most visited attractions, such as the Imperial Palace, Hibiya Park, the National Museum of Modern Art, and beloved concert hall the Budokan. Many government agencies are also located within its borders, and anime fans will recognize Akihabara, an area specializing in Japanese popular culture.

 

SAN-X, the company behind Rilakkuma and his friends, is headquartered in Chiyoda City. The area hopes to use the globally-loved characters to convey the charm of Chiyoda to younger generations and families alike. The catchphrase for the campaign is “Let’s take a detour and relax in Chiyoda.”

 

How would you like to visit Chiyoda?


 

©2021 SAN-X CO., LTD. ALL RIGHTS RESERVED.

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    コリラックマのクリームパスタ

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    ©2023 San-X Co., Ltd. All Rights Reserved.

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    TYSONS & COMPANY(@tysonsandcompany)がシェアした投稿

     

    Ivy Place

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     ©2022 San-X Co., Ltd. All Rights Reserved. 

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    Colorful Sculpture

     

    Colorful Illuminations

     

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    On December 10, the Snoopy Ice Rink will open at Oasis Plaza, and the Snoopy Happiness Float 2022, a giant Snoopy that has traveled across Japan, will return for another year of fun.

     

    Come have a fun time this holiday season with Snoopy and friends! A series of events will be held over the next year to market the Colors of Peanuts marketing campaign throughout the country, so keep an eye out for more news!

     

    *Sample images only.

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