Eco-friendly Japanese skincare and lifestyle brand athletia will release its products in the UK market this October. The UK version of the brand’s website, including an e-shop, is planned to be available to consumers on October 6.
athletia was launched by Kao Group’s cosmetics manufacturer e’quipe in February 2020, and prides itself on using only environmentally friendly ingredients, containers, and packaging.
At the time of launch, the company will adopt the DTC model, concentrating on e-commerce and social media in order to show transparency and build trust within the community. During the following year, athletia aims to specifically include other companies’ e-commerce sites in its sales strategy, due to the changes the retail world has experienced due to COVID-19.
European consumers have high standards when it comes to sustainable products, social contributions, and corporate transparency, and athletia is confident it can meet the level of excellence needed for further growth in the region. Using the UK as a foothold, athletia plans to expand to other European countries within three years.
RELATED ENTRIES
-
Artist Maki Ohkojima is inspired by life and the environment. UpcycleLino is creating completely recyclable products that produce zero waste. It makes sense that these two would collaborate, and their new items ask people to think more about their relationship with nature. With a theme of ‘circulation,’ these items will be on sale at participating shops around Japan and online.
UpcycleLino × MANDALĀJU Big Band Collared Shirt
UpcycleLino × MANDALĀJU Sketched Tote Bag
UpcycleLino × MANDALĀJU Scarf
The ‘Tree of Life’ project is inspired by the theme of coexistence between the environment and all living things. It is important to protect limited resources for future generations. UpcycleLino is a completely sustainable company, using fabric scraps from other projects to create brand new clothes. People, animals, insects, plants, and all other living things exist in the circle of life, and this is the message conveyed through Maki Ohkojima’s art. What can we do to better coexist with the planet? ©角川武蔵野ミュージアムInformation
Kadokawa Musashino Museum ‘Maki Ohkojima Art Exhibition – Perforated Spiral’
Date: October 8, 2021 ~
Address: Kadokawa Musashino Museum (3-31-3 Higashi Tokorozawa, Saitama)
Hours: Sunday-Thursday: 10:00-18:00 (Last Entry at 17:30) / Friday, Saturday: 10:00-20:00 (Last Entry at 19:30)
Official Site: https://kadcul.com/
Collaboration Items
October 8, 2021~
Where to Buy:
Kadokawa Musashino Museum Shop
nest Robe: https://store.nestrobe.com/nestrobe/ / CONFECT Online Shop and the following shop locations: Omotesando, Ginza, KITTE Marunouchi, Takasaki, Umeda, Kyoto, Nagoya, Okayama, Hiroshima, Fukuoka, Osaka Takashimaya
-
Sendai PARCO will begin a 10-day event focusing on the idea of sustainability starting September 17 and concluding September 26, 2021. ‘Love Earth, Love Us’ will highlight sustainability-related products and services available at the shops within Sendai PARCO, and a web page has already been opened to get people thinking about this important subject. Those purchasing or using any of these products and services will receive certain added bonuses, as a way to raise awareness and give back to those making an effort to support the health of the planet. The main visual used in promoting the event was drawn by Toshiya Nakashima, and depicts Mount Vinicunca in Peru, often called Rainbow Mountain. The drawing was commissioned by Heralbony, an art gallery featuring pieces by those with intellectual disabilities, who will also hold a limited-time pop-up shop inside Sendai PARCO during the event. The shop will sell unique items, including hand towels featuring this gorgeous portrait of Rainbow Mountain, so don’t miss out!
Information
Love Earth, Love Us at Sendai PARCO
Campaign Period: September 17-26, 2021
Details: https://sendai.parco.jp/page/sustainability/
Official Site: https://sendai.parco.jp/
Heralbony Pop-Up Shop
Running: September 17-19, 2021
Location: PARCO 2/2F Special Venue
-
Meguriwa, a project promoting sustainability in Japan, will hold a two-day market and exhibition on November 12-13, 2021. The venue for the event isn’t a large convention center, but rather an old house forgotten by time in southern Shibuya, surrounded by new development. The space blends traditional Japanese atmosphere with a modern Western style, and promises a sense of nostalgia to all who attend.
The event will bring together a large collection of artwork, products, and materials from creators and companies all over Japan who focus on recycling-centric creation. This includes products made from wood sourced from forest thinning, as well as those using a portion of proceeds to support environmental conservation efforts. In the midst of major societal changes, humans must continue to coexist with natural phenomena like climate change, viruses, and earthquakes. With this in mind, Meguriwa hopes to share their vision of a ‘circular bioeconomy,’ in which mankind doesn’t separate themself from nature, but instead both fears and appreciates it. The event is advertised as a place where people can both learn and have fun while considering our impact on nature, and how we can impact the future. An online seminar, ‘The Meguriwa Study Hall,’ will take place each week for a month prior to the event! This event is for a great cause. Get to know local craftsmen and more about long-term sustainability this November! Information
Meguriwa Exhibition
Dates/Times:
November 12, 2021 10:30-19:00
November 13, 2021 10:30-18:00Location: OLD HAUS (An old house with a garden near Namikibashi)
Address: 1-26-32 Higashi, Shibuya, Tokyo
Price: Entrance Free
① Free Ticket: Free
② Priority Admission (Priority Entry): ¥1,000Details: https://peatix.com/event/1833758/
-
Innovation Design launched its new 'Art For Social Change' project at haishop in Shibuya Scramble Square on July 21 which sees artwork made from waste. According to Japan's Ministry of the Environment, 42.74 million tonnes of garbage has been thrown out since 2019. That's the equivalent of around 115 Tokyo Domes, or 918g of waste per person everyday. The waste cannot be exported, and so real action is required to reduce the amount of waste create on the island country of Japan, especially when thinking 20 years down the road. That's where haishop comes in. Using caps from detergent, which are actually no longer sold, as well as plastic caps and other materials resulting from waste, it will create a new identity for waste together with consumers in the form of art. Art For Social Change aims to send a message to society to make real transformations in the world through the medium of art.
It's easy to imagine what happens when creating a product up to its completion, but considering what happens to it after it's been used is a lot more difficult. Every year, the available capacity at final disposal sites decreases more and more. The important topic at hand is getting everyone in Japan to really treasure the products they buy, to conceive ideas on how to prolong longevity of the things that people purchase, and construct a new society centred on recycling and reusing. And this isn't just a Japan problem - it's a global one. That's the message which Art For Social Change carries. The only conditions on participating with the project is that you agree with its goal and that you use materials on sale at haishop. Everyone is invited regardless of age or gender. The artworks in action
4th year students from Nitobe Bunka Elementary & Junior High School used waste materials to create 'souvenir' theme products which the children are helping to sell at the shop. The proceeds go back to the school itself while helping teach children about new ways of reusing and recycling.Souvenirs created by the students of Nitobe Bunka Elementary & Junior High School
Mascara bottles made using caps from detergent bottles
Information
Art For Social Change
Project Launch Date: July 21, 202
Official Website: https://www.innovationdesign.co.jp/
-
As part of the global Sustainable Development Goals (SDGs) project, Shiraraso Grand Hotel is offering a new experience for guests to create shades for warosoku traditional Japanese candles from July 7 to August 31.
Warosoku aren't made with ordinary wax, they're produced from plant-derived Japanese wax. Wakayama was once the biggest producer of this wax. Guests at the hotel will ghet to make their own shade decorations for these candles using decorations like the sea, food, hot springs, and panda. The hotel is also offering free panda bookmarks to those who post a photo of their shade on Instagram, Twitter, or Instagram with the Japanese hashtag #白良荘グランドホテル. Information
Warosoku Shade Decoration Experience
Running: July 7, 2021 – August 31, 2021Time: 14:00-21:00
Price: ¥2,000 for one set
Instagram: https://www.instagram.com/shiraraso_grand_hotel/（@shiraraso_grand_hotel）
Twitter: https://twitter.com/shiraraso_GH (@shiraraso_GH)
Facebook: https://www.facebook.com/shiraraso (@shiraraso)Official Website: https://shiraraso.co.jp/
-
GLASS-LAB released their new GLASS-LAB NEW PRODUCT “WA” collection of bangles made from Edo Kiriko cut glass bottles on their official website on July 1.
GLASS-LAB NEW PRODUCT “WA” Sustainable Clear | ¥18,370 (Tax Included)
GLASS-LAB NEW PRODUCT “WA” Sustainable Black | ¥18,370 (Tax Included)
GLASS-LAB NEW PRODUCT “WA” Sustainable White | ¥18,370 (Tax Included)
GLASS-LAB NEW PRODUCT “WA” Sustainable Green | ¥18,370 (Tax Included)
GLASS-LAB was opened by the Shiina family in 1950 in Koto, a city known for the production of Edo Kiriko, a traditional type of Japanese glassware. The owner eventually passed the factory onto his sons. It is now run by Takayuki Shiina who is highly skilled at sandblasting, so much so he can cut glass to a fine 0.09mm. This new collection was made in collaboration with designer Yukio Fujita of 'design shop YU.'Information
GLASS-LAB NEW PRODUCT “WA”
Released: July 1, 2021
Buy Here: https://glasslab.official.ec/