BG, an apparel brand directed by Toua, has officially launched. The online store began accepting orders on September 7, 2023.

The name ‘BG’ stands for ‘Borderless Gradation,’ implying that the brand’s creations represent freedom without boundaries. Buyers can expect unisex items with a playful and modern touch.

<CONCEPT>

No matter your age or your gender,

empower yourself just the way you are.

As sure as your heart beats, always keep your curiosity.

Make today the best day of your life.

On August 10, the apparel brand tiit tokyo released a short film titled ESCAPE starring model and talent Nagomi.

The film comes prior to tiit tokyo’s first solo pop-up shop at Shibuya PARCO, scheduled to open on August 24. The final scene of the film was filmed at Shibuya PARCO and features the location’s classic symbol–a neon ‘P.’

The story follows a woman who lives a strictly controlled life who, after witnessing an incredible scene, begins planning her escape and a new beginning. Nagomi plays the main character, a female vampire.

ESCAPE was written and directed by fashion event director and filmmaker Hajime Tsuda, who previously worked on the film Daughters. The creative director for tiit tokyo, Sho Iwata, served as fashion director.

『

ESCAPE (Part One)

*Part Two will be released on August 22

Licaxxx and Yutaro are currently appearing in a new ad for Meta Rubber, a new series of products from Mandom’s ‘Gatsby’ hair styling brand.

A total of nine cast members from all areas of the entertainment world appear in the ad, from voice actors and video creators to idols and DJs. The video features the song Kororon by the popular artist Eve.

Be sure to check out the ad for a glimpse into the Meta Rubber lineup, which aims to transcend standard hair styling techniques.

Jimmy Choo has announced a new collection to commemorate the 30th anniversary of the internationally beloved Sailor Moon series.

Feminine style and power are important themes in Sailor Moon, and these inspiring elements are incorporated into Jimmy Choo’s beautiful shoes and accessories. The collection will include items inspired by Sailor Moon, Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, and Luna. These superheroines created by Naoko Takeuchi are ready to take the main stage, and there’s no doubt that fans around the world will be clamoring to get their hands on these items next week.

Sailor Moon boots/ VARENNE QUAD XS

Sailor Mercury ankle boots

Sailor Mars patent pumps

Sailor Jupiter boots

 Sailor Venus platform pumps

Each pair of shoes comes in a specific color inspired by one main character, instantly recognizable to fans. This collection was inspired by the limited-edition custom-made Sailor Moon boots released last year, with a pair shown off at the Sailor Moon Museum in Roppongi. With Jimmy Choo’s signature kick heel, Sailor Moon’s iconic crescent moon jewel, and bright pink all-over crystal embellishment, the boots unite the worlds of Sailor Moon and Jimmy Choo and give off some serious feminine energy.

Items in this exclusive collection will be available to purchase worldwide on Valentine’s Day, February 14. Major Jimmy Choo flagship stores will also be decorated in Sailor Moon style, and the collection’s limited-edition packaging will shimmer in the colors of the rainbow. In addition to fashion, Jimmy Choo has also collaborated with DJ Honey Dijon to create two remix tracks inspired by Sailor Moon.

If you grew up with Sailor Moon, you’ll want at least one pair of these stylish shoes!

The Winter 2022-2023 issue of the revived fashion creator magazine Zipper went on sale on December 23.

This issue focuses on this winter’s must-know trends and is packed with coordination tips, outfit plans through spring, snapshots, hair and makeup tips, and much more.

Zipper ended its 24-year history in December 2017. In March 2022, ASOBISYSTEM teamed up with DONUTS Inc. to revive the magazine as a quarterly release. The fashion magazine, popular with Gen Z, is known for sharing details aspects of Harajuku culture and will continue to share more from the creative center of Tokyo for years to come.

Standard Edition (Cover: Nagisa Saito)

Another Edition (Cover: FRUITS ZIPPER）

The Kirby Cafe has announced a warm and tasty new winter menu! New items will be available from November 17, 2022 until February 28, 2023, and are sure to warm up fans of the beloved video game series.

Menu

Winter Kirby Burger & Pasta with Powdered Snow Cheese (30th Anniversary Version)

Winter Waddle Dee Burger & Pasta with Powdered Snow Cheese

Waddle Dee’s Dreamy White Stew

Chef Kawasaki’s Winter Hors d’oeuvres with Roast Beef

Transform! Carby Cake

Kirby’s Dream Ricotta Pancake

Whispy Woods Blessed Tart

Elfilin’s Twinkle☆Frozen Drink

The Winter 2022 menu offers a variety of adorable and tasty menu items featuring Kirby and his friends all dressed up for the colder months. From a burger and pasta set to piping hot stew and fluffy ricotta pancakes, there’s sure to be something for every taste. 

The Carby cake, inspired by Kirby’s special transformation in the recent game Kirby and the Forgotten Land, has been reimagined in a winter version. Fans won’t want to miss out!

This winter, come enjoy plenty of Kirby-inspired treats while you can!

©Nintendo / HAL Laboratory, Inc.

The historic Nagoya Castle will hold a special nighttime viewing event for 14 days only, from November 25 until December 8, 2022. During this period, Honmaru Palace will be open to the public at night, and the Chrysanthemum Corridor inside will be open to visitors for the first time. 

The Ninomaru Garden will also be illuminated and will transport guests to a different place and time by showing a space only possible during dark hours.

Inspired by the relationship between light and shadow, this event focuses on changes that occur over time and the creation and emergence of new ideas and things.

Honmaru Palace, Typically Closed to the Public, to be Open at Night

Nagoya Castle’s Honmaru Palace was completed in 1615 and served as the primary residence of the Lord of the Owari Domain and as the Domain’s government office. The interior of the palace was lavishly decorated with paintings and other art pieces and was praised as a masterpiece. Sadly, it was destroyed by an air raid in 1945. Restoration work began in 2009 and was completed in 2018 with unparalleled accuracy. The Honmaru Palace gives off a completely different aura at night. 

First Public Viewing of the Jodan-no-ma in the Joraku-den

The Joraku-den was added to Nagoya Castle to accommodate the third Shogun, Iemitsu, on his way to Kyoto. It is the most luxurious of all the Honmaru Palace buildings, and this event marks the first time that the Chrysanthemum Corridor on the north side will be open to the public. Visitors are welcome to admire the golden-blue paintings as they stroll through the historic site.

See Spectacular Paintings when Entering the Tsugi-no-ma Room

During this period, visitors can enter the Tsugi-no-ma room to view classical period paintings, giving a more clear idea of how people acted and dressed during this time in history.

[Ninomaru Garden Special Viewing] 

~Witness a Never-Before-Seen Feudal Lord’s Garden through a Spacial Presentation~

Scenography for this unique show was provided by the creative label PERIMETRON. In order to show another side of the Ninomaru Garden at night, the company focused on light’s characteristics, from reflection and transmission to refraction and absorption. Light and shadow intertwine in various ways, and guests will be transfixed by this curious showing.

HELLO KITTY SHOW BOX, a theater and restaurant offering Hello Kitty-themed shows and meals on Awaji Island, and HELLO KITTY APPLE HOUSE, an apple-shaped observation theater based on the popular character’s home, are both currently holding the Apple Halloween 2022 event until October 31! 

Guests can enjoy a mystery-solving event and some adorable photo spots inspired by apples and the Halloween season. By solving certain riddles, visitors will be rewarded with candy!

Come have fun this Halloween with Hello Kitty, friends, and family!

Started in October, the New Show ‘HELLO KITTY THE PARTIES’ Gets Rave Reviews

HELLO KITTY THE PARTIES, a new show at the theater and restaurant HELLO KITTY SHOW BOX, will run until December 30, 2022. The show features a new theme each month and currently features a jazz band.

October’s theme is Happy Halloween Party, and visitors can listen to a number of famous songs while enjoying tasty and healthy dishes packed with autumn flavors. At the end of the performance, a meet and greet with Hello Kitty will be held. November’s theme will be Hello Kitty’s Birthday Party, while December will focus on a Christmas Party!

Tsujiri, a staple of Uji, Kyoto, has announced an exclusive autumn menu! Guests can enjoy the Tsujiri Soft Autumn Parfait, the Kyo Latte Smoothie with Purple Sweet Potato, and the Kyo Latte with Hojicha at the Kyoto location and three other stores starting September 1, 2022.

Tsujiri Limited Time Autumn Menu

These three limited-time items are filled with fall flavors. The Tsujiri Soft Autumn Parfait is filled with Uji green tea carefully selected by tea masters and topped with purple sweet potato paste, sweet potato nectar, and other gorgeous goodies.

The Kyo Latte Smoothie with Purple Sweet Potato features an autumn-only flavor combining purple sweet potato bean paste, cream, and sweet potato nectar with Tsujiri’s matcha green tea smoothie. The Hojicha version is made with luxurious Uji Hojicha and milk for a soothing experience.

Enjoy autumn with these tasty treats filled with seasonal flavors!

WADE, known as the virtual artist behind LINE FRIENDS, has announced that he will participate in the 2022 A/W collection as the first virtual model for the global street fashion brand ©SAINT Mxxxxxx. The campaign video includes music produced by WADE himself and was released on August 22. 

WADE is a DJ and producer whose creative activities transcend genre. He continuously inspires artists around the world to pursue different fields and to stay open-minded, earning him a large fanbase. Previously, WADE participated as a virtual artist for a Leica photo exhibition in Korea and has also worked extensively on the PEACEMINUSONE x Nike KWONDO 1 F&F Special Shoe Box and Air Max 1 x Kashina Won-Ang campaigns.

WADE × ©SAINT Mxxxxxx 

©SAINT Mxxxxxx was co-founded by Yuta Hosokawa, the designer behind READYMADE, a company that upcycles vintage military fabrics and transforms them into new and fashionable items, along with American visual artist Cali Thornhill. The company is known for its artistic graphics and vintage feel.

For this collaboration, WADE acts as the first ever virtual model for ©SAINT Mxxxxxx and the music producer for the unique campaign video.

WADE and ©SAINT Mxxxxxxxx share a common respect for diversity and a desire to break away from stereotypes. Anyone who feels similarly shouldn’t miss out on this unique collab!

©SAINT Mxxxxxx official 

High-casual brand MOUSSY has revealed the Disney SERIES CREATED by MOUSSY 2022 Autumn Collection! The items are now available to preorder at a number of online outlets.

QUATTING Design Series

BOA Series

THERMAL Series

The 2022 Autumn Collection lineup features original art drawn exclusively for MOUSSY. Each design was inspired by MOUSSY’s classic 70s and 80s feel, while also incorporating some 90s street style. The Mickey QUATTING Design Series is more casual, and for those wanting to stay more comfy and warm during the fall months, the THERMAL series has been updated with Mickey Mouse designs all over the fabric. 

An original acrylic stand featuring the Mickey Mouse QUATTING Design is available while supplies last when preordering any items from the 2022 Autumn Collection at the SHEL’TTER online store.

©Disney

DONUTS and ASOBISYSTEM will begin reprinting the legendary fashion magazine Zipper starting March 23, 2022! The commemorative first issue will feature girls group BiSH on the cover, and the girls will also take center stage in a six-page special feature.

The first feature will feature plenty of what Zipper is known for–Harajuku street photography. The magazine is filled with unique talents who are looking towards the future of Tokyo’s style. The theme, simply put, is “I decide what’s fashionable!” 

The grand prize winner of the Zipper model audition will also be announced in the first issue. Seven finalists were selected via a live streaming audition and a professional photo shoot. The winner will work as a Zipper model for a full year.