The ‘Sebastian Masuda and 6%DOKIDOKI’ limited shop will be opening in the Shibuya PARCO 4F ‘Hobonichi Karucha-n’ section between September 17 and October 3 2021 to mark 26 years since the opening of Harajuku store 6%DOKIDOKI.
The brand formerly opened a store in Shibuya PARCO Quattro in 1998 and held a pop-up store in 2011. Now, for the first time in 10 years, 6%DOKIDOKI is coming back to Shibuya PARCO, selling the latest fashion items while reprinted posters featuring designs from the 90’s will be available for pre-sale.
The shop will also exhibit photographs from the store opening and pages from old catalogs, along with product design artwork. This exhibition will allow you to experience the colorful and powerful evolution of “Kawaii” from the 90’s to the current day.
Experience “Sebastian Masuda and 6% DOKIDOKI”, the leader of KAWAII culture, at the “Almost Nichi Karchan”, a cultural information center that introduces Tokyo’s recommendations such as exhibitions, movies, plays, and music.
Learn more about KAWAII culture leaders ‘Sebastian Masuda and 6%DOKIDOKI’ at the Hobonichi Karucha-n, a cultural information center that introduces Tokyo’s recommended exhibitions, movies, plays, and music.
Comment from Sebastian Masuda
“In 1995 I was 25, and could have never imagined that my future would turn out this way. However, even though 26 years have passed, the shop is still a place that combines fashion, culture, and art. Do you have enough colorful pieces these days? Whether it’s your first time visiting or you’ve been with us for a long time, I hope that you will check out the exhibition.”
An interview with Sebastian Masuda will also be released at 11:00 on September 17 on the ‘Hobonichi Itoi Newspaper’ website, so look forward to it!
Information
Masuda Sebastian & 6%DOKIDOKI 1995→2021
Duration: September 17 ~ October 3 between 11:00 ~ 20:00
Location: Shibuya 4F Hobonichi Karucha-n
Address: ：15-1, Udagawa-chō, Shibuyal
Entry Fee: Free
Official Site: https://www.1101.com/n/s/parco_sebastian/
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Sebastian Masuda to open SUSHIDELIC, a new sushi restaurant in Soho, New York City. The location will open on June 28, 2023.
“King of Kawaii” Sebastian Masuda, creator of Harajuku’s “KAWAII MONSTER CAFE,” loved by celebrities around the world, has created a new restaurant concept in New York City
Sebastian Masuda is a multi-disciplinary artist whose unique sense of color transcends the boundaries of art, fashion, and entertainment. His restaurant “KAWAII MONSTER CAFE” opened in Harajuku in August 2015 and quickly became a popular spot in Tokyo, frequented by celebrities from around the world, including BLACK PINK’s Jenny, Katy Perry, and Ariana Grande. His next project will take place in New York City, where he is currently based. The restaurant will offer a completely new perspective on sushi, the most popular Japanese food in the U.S. and an integral part of the American lifestyle.Enjoy an Immersive Kawaii Experience
The new location is meant to be an “immersive Kawaii experience.” Once you step into the restaurant, you’ll find yourself in a psychedelic and one-of-a-kind space that will make you feel as if you’ve wandered into another world. Guest will be guided by employees clad in colorful custom-made costumes, and three rotating cats will be suspended by the ceiling, rotating to reveal a secret image. Guests sitting at the counter will enjoy a pink custom-made conveyor belt, a.k.a a sushi lane.The restaurant will offer artist Sebastian Masuda “Immersive Kawaii Experiences” that go beyond THE DINING EXPERIENCE.Featuring a Menu Developed by Japanese Chefs and Supported by AUTEC, Inc.
Chef Hiroki Abe and Sebastian Masuda collaborated to create an unforgettable menu, fully supported by AUTEC. After moving to the United States in 2001, Abe worked as an executive chef at EN Japanese Brasserie in NYC. He now works as a private chef at corporate events and parties around the U.S. On the technical side, AUTEC, which boasts the number one share of the automatic sushi machine market in North America, is backing up the venture. The sushi is sure to be as tasty as it is kawaii!Featuring Restaurant Music by RAM RIDER, the Music Producer Behind the Score at KMC
The in-store background music is essential when cultivating an immersive experience. Music producer RAM RIDER, who created the music for KAWAII MONSTER CAFE, has written an incredible 70-minute ambient track for SUSHIDELIC. Guests can look forward to losing themselves in the adorable ambiance.Tons of New Yorkers Visit During Pre-Opening, SUSHIDELIC Trends on Social Media
During SUSHIDELIC’s limited pre-opening, scores of New York-based celebrities and influencers visited the shop. The unparalleled ambiance, food presentation, and experience have quickly become a hot topic on social media!Opening in SoHo, the Trendiest Neighborhood in New York City
SUSHIDELIC is scheduled to open at 177 Lafayette St. in the heart of the SoHo area, where the latest fashions and trends are born and where many fashion brands have opened their flagship stores.We will keep you updated with the latest information as it becomes available. Please look forward to the chemistry between “Sushi” and “Kawaii,” two of Japan’s proudest exports.
Sebastian Masuda
Information
Shop Overview
Name: SUSHIDELIC
Opening: June 28, 2023
Address: 177 Lafayette St, New York, NY 10013Website: https://www.sushidelic.netInstagram: @sushidelic.nyc -
A three-day exhibition of XR NFT art created by Japanese artists was recently held at Shibuya PARCO from October 15 until October 17. A hands-on booth was set up on the first floor of Shibuya PARCO’s Nakashibu-dori where visitors could freely view the world on display and take a hands-on tour. The exhibition marked the triumphant return to Japan of the city-linked XR NFT art exhibition originally held by Psychic VR Lab at NFT NYC, the world’s largest NFT event held from June 20 to June 23. Seven Japanese artists decorated New York Times Square during the event, and the recent event in Shibuya featured works by three of these artists.
On October 15, Psychic VR Lab opened Shibuya Scramble Layer, an XR-ization of the famous Tokyo landmark, using its real metaverse platform STYLY. PARCO provided support for this initiative, which aims to open the metaverse to the city and enhance the experience value of Tokyo itself. Together, the two will work together to create new attractions for visitors to the capital to enjoy. Information
XR NFT ART EXHIBITION AT SHIBUYA PARCO
11:00-20:00 Running: October 15 – October 17 / 11:00-20:00
Venue: Shibuya PARCO 1F, Nakashibu-dori
Details: https://metadimensions.zone/d/shibuya_parco_2022_10
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From September 30 until October 2, 2022, artist Sebastian Masuda will present a hands-on live performance work titled Polychromatic Skin - Minitsukeru, nugisuteru at kagoo in Kitakagaya, Osaka.
Masuda, who currently resides in New York, is returning to Japan temporarily to prevent this colorful and experimental participatory live performance, inspired by the street style of the 90s. The title of the artwork is pulled from the artist’s intention to break through and liberate people’s unconscious stereotypes that stand in the way of gender freedom. This work is the second in a series following Polychromatic Skin -Gender Tower- and Polychromatic Skin -Gender Wall- to be exhibited at Roppongi Art Night 2022.
The theme of this art piece is ‘wearing something by taking it off.’ Audience members will participate in the live performance by wearing masks, tops, and bottoms based on the idea of androgyny, or the body of a human before it is divided into male or female.
Upon entering the art space, guests will be surrounded by live music consisting of drums and violins and visuals, while being invited to act accordingly to create their own art. Each session lasts 60 minutes, and participation in the live performance must be reserved in advance. Tickets to view the works without participating in the performance will be sold at the venue on the day of the event.
The performance will take place at kagoo, a former warehouse space in Kitakagaya, an artistic area of Osaka. A free area at the entrance will feature a pop-up store filled with Sebastian Masuda’s art, along with items from 6%DOKIDOKI, a popular Harajuku apparel brand celebrating its 27th anniversary in 2022.
<Comment from Sebastian Masuda>
“In Brooklyn, New York in 2018, I wandered off to go to the restroom at a club. The male and female signs on the restroom doors had been smashed together, and the sign only said ‘non-gender.’ Bewildered by the unexpected instructions, I opened the door with the usual color and found a completely different sight than I was expecting. Shocked to realize that there were stereotypes hiding unconsciously within me, I returned to the club floor to find the space is as fun as ever. Since then, I’ve wondered if there is a way to break the stereotypes I have. I can’t stop thinking about it.
Is breaking down the walls the only shortcut? The right answer is inside all of us. Sometimes, to see the truth, you just need to put something on. Cast off the self by taking it off.”
Information
Polychromatic Skin -Take Off by Wearing-
Running: September 30 – October 2, 2022
Venue: kagoo (5-4-19 Kitakagaya, Suminoe-ku, Osaka)
Official Site:
https://sebastianmasuda.com/works/skin-osaka/ -
Sebastian Masuda, known as the “father of kawaii,” moved to New York City in 2022 to be more active in the Big Apple while continuing his activities in Tokyo. His first event since moving to the city will be the COLORS FOR PEACE charity art exhibition, which will be held at the Mizuma & Kips gallery on Manhattan’s Lower East Side from July 29 until July 31. A portion of all proceeds from the sale of artwork and donations collected will be donated to the Ukrainian National Women’s League of America, a human rights organization supporting those whose lives have been impacted by war. Masuda wanted people to think about peace, which is the theme for the COLORS FOR PEACE exhibition. The showing will feature artwork in four primary colors–blue, yellow, green, and pink. Along with original paintings and lithographs, the exhibition will also feature a bed installation where guests can freely relax. Visitors will be able to think about the people whose peaceful daily lives are threatened by the ongoing war, and will be able to support them through art. An opening reception for the event will be held on the evening of July 29, and reservations are open now. More information will be announced on Masuda’s social media accounts, including when the artist himself will appear.
Comment from Sebastian Masuda
“COLORS FOR PEACE is an event with a very straightforward theme, and that is for guests to think about peace. Close your eyes. Imagine it. Understand it. Understand how wonderful it is that you can sleep in your own bed at home tonight. We all know how comfortable it is to be able to sleep in our own bed, with our own sheets that have our own scent. Through my activities over the years, I’ve come to realize that the ‘kawaii’ movement is one of the best ways to inspire peace. It helps us to understand each other, and the bright and vibrant colors make people happy, both in Japan and around the world. I hope that the COLORS FOR PEACE venue will be filled with many smiling faces and that it will transcend race, religion, age, gender, and all other borders.”Information
COLORS FOR PEACE
Running: July 29 – July 31, 2022
Venue: Mizuma & Kips
Address: 324 Grand St, New York
Entry: Free
Hours
July 29: 12:00-18:00
July 30: 12:00-18:00
July 31: 12:00-17:00
Opening Reception:July 29, 18:00-20:00
Reservations: https://www.eventbrite.com/preview?eid=367935463877/
Official Site: https://sebastianmasuda.com/exhibition/colors-for-peace/
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Touken Ranbu has become a worldwide phenomenon over the past decade. The handsome characters are a hit with female fans, and now, PARCO is teaming up with Sanrio to reimagine everyone’s favorite swords-turned-dudes into chibi, pastel versions of themselves. Fans can enjoy seeing the kawaii form of their favorite characters at a special collaboration cafe coming to Shibuya and Nagoya soon.
Lineup at a Glance
MenuKogitsunemaru's Lunch Plate for Kids
Oodenta Mitsuyo and Sohayanotsurugi's Mini Burger Plate
Izuminokami Kanesada and Horikawa Kunihiro's Berry Pancakes
Konnosuke's Fruit Parfait
GoodsAcrylic Pick A (20 varieties): ¥440 each
Acrylic Pick B (20 varieties): ¥440 each
Acrylic Magnet Round 2, Set A (Random, 20 varieties): ¥550 each
Acrylic Magnet Round 2, Set B (Random, 20 varieties): ¥550 each
The cafe will offer an original menu inspired by the characters from the free-to-play video game and anime series. A shop attached to the collaboration cafe will also be selling original merchandise, so fans won’t want to miss stocking up.Information
Wanpaku! Touken Ranbu Cafe #2
Tokyo
Venue: Shibuya TOKYO PARADE Goods & Cafe (Shibuya PARCO 6F)
Running: May 21 – July 11, 2022
Official Site: https://cafe.parco.jp/parade/Official Twitter: https://twitter.com/TOKYO_PARADE_
Aichi
Venue: Nagoya THE GUEST Cafe & Diner (Nagoya PARCO West Building 8F)
Running: June 10 – July 19, 2022Official Site: http://www.parco.co.jp
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Shibuya PARCO is scheduled to open a new art figure gallery, 1/ONE SLASH, in April 2022. Pop culture content like anime, comics, and games will feature heavily at this new fifth-floor location, with popular characters being recreated in 3D form. Guests will be able to browse figures in the art gallery portion, and will also be able to purchase figures that they enjoy at the shop. The figures on display will be created by Design Coco, a company with an excellent reputation for producing high-quality figures, including life-size figures.
Title #1 - Sophie's Atelier 2: The Alchemist of the Mysterious Dream
The first 1/ONE SLASH production will be both life-size and 1/7th scale figures of Sophie from the popular Koei Tecmo game Sophie’s Atelier 2: The Alchemist of the Mysterious Dream. The title is one of the best-selling games in the 25-year-old Atelier series. Character designs are being provided by NOCO and Yugen. Fans of the recently-released game won't want to miss this showing! ©2022 コーエーテクモゲームスAllrightsreserved. Information
1/ ONE SLASH
Location: Shibuya PARCO 5F
Hours: 11:00-20:00Official Site：http://www.parco.co.jp