#GucciGardenArchetypes Exhibition Held for Brands 100th Anniversary, Explores Brands’ Archetypes and Vision
To celebrate the brand’s 100th anniversary, Gucci will be hosting the ‘Gucci Garden Archetypes’ exhibition in Tennozu, Tokyo, between September 23 and October 31. The exhibition reflects the vision, aesthetics, and inclusive philosophies of creative director Alessandro Michele, as shown through advertising campaigns throughout his years in the position.
An Archetype refers to something that many things have been based on, and Gucci’s advertisement campaigns are exactly that – the Archetype to Gucci’s world.
The exhibition features astronauts, aliens, horses, angels, and more motifs that were featured in venues throughout the world, from Tokyo to Los Angeles, and even Paris’ May Revolution in 1968. Visitors are whisked away on a spectacular journey through Alessandro Michele’s kaleidoscopic vision. You will also discover the music, art, journeys, and pop culture that inspired Gucci’s campaigns.
Exhibition director Alessandro Michele spoke, saying “I thought it would be interesting to invite people to join me on this six year journey, experiencing a dazzling world of fantasy and surprises. From there, I decided to create an immersive world that people could jump into through the advertisement campaigns. After all, it is the campaigns that best represent my vision.”
The exhibition is made up of multiple spaces built using cutting-edge technology, sophisticated craftsmen, and innovative interior design. The studio was designed by Archivio Personale, who has transformed Alessandro Michele’s vision into a narrative space.
As you enter the venue, you’ll discover a control room, seemingly behind the scenes of the first exhibition as photos of Michele’s campaigns are projected onto screens. Each room is based on a different theme, connected by aisle to recreate the diverse and wonderful world of Gucci’s campaigns.
The Gucci Beauty room is full of screens at different angles, each showing footage from a lipstick collection campaign with the phrase “for the bold, the bright, and the beautiful.” The room dazzles those entering with the smile of punk singer Dani Miller, which is said to have overturned beautify standards in the cosmetics industry.
The Gucci Bloom room is a floral paradise with its rich, floral scent. This campaign featured actress Dakota Johnson, feminist artist and photographer Petra Collins, and Hari Nef, a transgender actress and model, as the protagonists, each hiding away in an imaginary hidden garden. The three charismatic and unconventional women perfectly reflect Michele’s vision of modern femininity.
The 2018 pre-fall collection campaign paid homage to the young people who participated in Paris’ May 68 movement to mark the 50th anniversary of the event, using graffiti to add depth to the atmosphere.
The room featuring the 2018 Spring/Summer campaign features visuals by Ignashi Monreal, who is known for his elaborate and expressive artwork, covering the walls and ceiling with a giant mural.
The room for the 2016 Fall/Winter collection takes you to Tokyo, using thousands of sequins across the walls to recreate Tokyo, a city that shines even at night. Meanwhile, the 2017 Fall/Winter room will take you all the way to space, with otherworldly creatures, aliens, and astronauts, all introduced in a Natural History Museum inspired diorama style.
The 2018 Fall/Winter room reflects the world of an eccentric collector, with shelves covering the walls from floor to ceiling. There are countless collectors items, with cases of butterflies, cuckoo clocks, colorful plushies, and even a number of Gucci GG Marmont bags. There are even set spaces, such as the 2016 Spring/Summer campaign which was set in the toilets of a 1980’s club in Berlin and the luxurious modern villa from the “Party of a Lifetime” cruise collection campaign in 2020. Head behind the scenes and traverse deeper into this maze-like space, riding the Los Angeles subway to return to Alessandro Michele’s very first campaign in 2015 Fall/Winter.
Lose yourself in the world of Gucci’s advertising campaigns with this immersive space!
Images Courtesy of Gucci
Information
GUCCI GARDEN ARCHETYPES
Address: B&C HALL・E HALL 2-1-3, Higashi Shinagawa, Shinagawa-ku, Tokyo
Duration: September 23 ~ October 31
Opening Hours: 11:00 ~ 20:00 (21:00 on Fri, Sat.) ※Last admissions are 30 minutes before closing.
Entry: Free, reservation required. Reservations can be made via the Official Gucci LINE account.
Official Site: www.gucci.com
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Illustrator BEY’s solo exhibition ‘NEW WAMERICAN’ will be held at TRUNK (HOTEL) in Shibuya starting November 1. BEY is known for his illustrations inspired by the ‘Wamerican’ theme, a blend of Japanese culture, including ukiyo-e, and American pop culture. Currently, he is attracting attention as an up-and-coming creator who also works on CD jackets for artists and window art for apparel brands. Canvas works newly painted for the exhibition will be exhibited and sold, and new merchandise such as teacups and Palo Santo with limited edition packaging will be available. [Comment from BEY] “I hope to approach this exhibition as the first of its kind to showcase the new expressions of ‘WAMERICAN,’ a style which has continued to evolve over the past seven years, with a focus on original paintings on canvas. I hope tons of people will come to visit!”
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BEY SOLO EXHIBITION ‘NEW WAMERICAN’
Dates: November 1 ~ November 4, 2024
Hours: 10:00~20:00
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5-31 Jingumae, Shibuya-ku, Tokyo[Reception Party]
Date: November 1, 2024
Hours: 19:00~24:00
Admission: Free
DJs: Yuuna Yabe / 50minimals[GOODS]
・L/S TEE
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・StickersBEY’s Instagram：@beytaro_0912
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Model, DJ, and photographer Hikari Shibata will hold her first photo exhibition in five years, THROUGH THE WINDOW, at the FLOAT Gallery in Tokyo for four days starting September 8, 2023.
The exhibition’s title was inspired by Shibata’s shyness, which has always led her to photograph landscapes rather than people. Many photos were taken through windows, and both the view and reflections are meaningful and personal to Shibata herself.
This year’s exhibition features photos of daily life taken in Copenhagen, Denmark’s largest city, where Shibata stayed for a total of three weeks in March 2023. It will also feature photographs snapped in Berlin, Los Angeles, and New York City.
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THROUGH THE WINDOW (Hikari Shibata Photo Exhibition)
Running: September 8-11, 2023 / 13:00-20:00
Venue: FLOAT (3-1-9 Megurohoncho, Meguro-ku, Tokyo)
*Please be aware that admission may be restricted in the event of crowding.[Profile]
Hikari Shibata
Born in Kanagawa in 1997, Shibata is a model, DJ, and fashion director, known for sharing her life and unique fashion sense on social media. Her interest in photography dates to her high school days, and along with her work in Japan and abroad, she’s handled visuals for apparel brands and CD jackets. This will be her fourth photo exhibition.YouTube: https://www.youtube.com/@peepinsidehead5862
Instagram: https://www.instagram.com/shibatahikari/
PEEP INSIDE HEAD: https://peepinsidehead.com/ -
FRUITS ZIPPER Holds First Anniversary Concert, Announce Appearance at the ‘Sayonara Nakano Sunplaza Music Festival’ in June
On May 4, the 7-member idol group FRUITS ZIPPER held the first Tokyo performance of their first-anniversary concert tour at Toyosu PIT.
Tickets for both the Tokyo and Osaka shows sold out immediately after they went on sale. To celebrate the first anniversary of the group's debut, the lucky fans who were able to snag tickets came together at Toyosu PIT.
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Information
<Sayonara Nakano Sunplaza Music Festival Performance Information>
Sayonara Nakano Sunplaza Music Festival
Date: June 26, 2023
Venue: Nakano Sunplaza (Tokyo)Ticket information and additional information will be posted on the official FRUITS ZIPPER Twitter page（@FRUITS_ZIPPER）as it becomes available.
<Release Information>
FRUITS ZIPPER New Single
Cho Medetai Song ~Konna ni Shiawase de Iinokana?~
Streaming Date: May 4, 2023
Streaming URL: https://kawaiilab.lnk.to/CSKSI
Available on all major music streaming and download sites1. Cho Medetai Song ~Konna ni Shiawase de Iinokana?~
2. Cho Medetai Song ~Konna ni Shiawase de Iinokana?~ -Instrumental-<FRUITS ZIPPER Tour Information>
FRUITS ZIPPER Japan Tour 2023 AUTUMN
9/3 – Zepp Namba (Osaka)
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ZEROTOKYO, an entertainment mecca known for heating up Tokyo nights, is teaming up with ASOBISYSTEM to create an exciting new party! ASOBIZA, named after the origin of Kabukicho, will be held on April 28. The lineup includes music artists as well as charismatic figures at the top of their fields in fashion, beauty, and art. Transcending musical genres and generations, this night will embody ZEROTOKYO's concept of being a true “Entertainment Junction.” Additional performers may be announced in the future.
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ASOBIZA
Date: April 28, 2023
Venue: ASOBIZA (Tokyo)
Time: 21:00
Admission: ¥3,000 (Presale) / ¥3,500 (Day-of)Buy Tickets
https://zerotokyo.zaiko.io/e/ASOBIZA-230428Event Details
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Starting March 4, the permanent museum teamLab Forest Fukuoka will transform its artwork into a stunning spring theme. Guests will be able to enjoy gorgeous cherry blossoms for a limited time, and starting March 24, the Catching and Collecting Forest will also be transformed in the same way.
TeamLab’s works are created in real time by procedural generation, meaning that they are always changing and evolving. Each work changes depending on the season.
▼Starting March 4
Both Shifting Valley, Living Creatures of Flowers, Symbiotic Lives – A Whole Year per Year and Animals of Flowers, Symbiotic Lives II – A Whole Year per Year are only available to see during spring. Come and see animals made entirely of cherry blossoms as they roam through the museum!
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Information
teamLab Forest Fukuoka – SBI SECURITIES Co., Ltd.
Venue: BOSS E･ZO FUKUOKA 5F, Next to Fukuoka PayPal Dome
Address: 2-2-6 Jigyohama, Chuo-ku, Fukuoka
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The new Tokyo Diary Map series aims to introduce readers to awesome spots in Tokyo that they might want to visit! Each entry features locations recommended by a single artist or talent, and fans will get to not only discover new places to visit in Japan’s capital, but also get to learn more about the thoughts and feelings of these unique individuals.
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Daikanyama T SITE TSUTAYA 16-15 Sarugakucho, Shibuya-ku, Tokyo https://store.tsite.jp/daikanyama/
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“I pick up a new book, find a seat, and take my time reading. I like people-watching and checking out people’s fashion too. Also, there’s a nice café called ivy place nearby, where I can read while having a relaxing cup of coffee.”
Ivy Place
東京都渋谷区猿楽町16-15
https://www.tysons.jp/ivyplace/
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“Learning about fashion at art school was very inspiring. It was also very interesting to see how people with different ethnic backgrounds dress and to see their individual personalities. For example, I saw high school students wearing backpacks instead of using school bags. I just loved seeing people’s unique fashion. It made me realize something that I still believe in to this day–that there’s nothing more beautiful than wearing what you like in your own way. I’d actually like to create my own clothing brand in the future, so I hope to put my high school fashion design studies to good use.”
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I always peek into Dover Street Ginza!
Dover Street Ginza Ginza Komatsu West Building (6-9-5 Ginza, Chuo-ku, Tokyo) https://ginza.doverstreetmarket.com
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“I like a lot of different genres, but lately I've been into chic styling, like pairing shirts and sweaters. I dream of dressing like Thom Browne. I want to try to buy at least one piece from his collection.
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“I get inspiration from a wide range of different people. It could be people walking on the street, people on the train…lately, I’ve been meeting the most inspiring and wonderful people. Listening to their stories is what inspires me the most. Fashion inspires me, humanity inspires me, people’s auras inspire me.”
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“Japan is just wonderful. It’s the best. The food, the people, the scenery, all of it is incredible. Once you visit, you’ll definitely want to come back. Please come and enjoy!” (Laugh)
Information
Ryo Ogata
In 2021, Ogata began his career as an actor and model.
His upbringing exposed him to dance, English, and art from an early age, helping to craft his current appeal.公式Instagram：https://www.instagram.com/ryokun_39
公式TikTok：https://www.tiktok.com/@ryoogata