First Collection from Fragrance Brand ainou Produced by Four ASOBISYSTEM Talents

20.October.2021 | FASHION

ASOBISYSTEM has teamed up with cosmetics company Bijinaru to launch a new fragrance brand ainou. Offering a variety of products, the first collection was produced by models Yuri Suganuma, Saki Shibata, Rinko Murata, and Goto Yutaro. The four were asked to come up with fragrances inspired by their own personal thoughts and feelings. Products will be on sale starting October 20 at PLAZA/MINiPLA locations nationwide and at the ainou online store. 

 


ainou = i know

 

Scents can evoke memories. 

If we could share our precious memories through scents…

 

The Scent of Memories

ainou

 

 

 

1st Collection Producers

Yuri Suganuma

‘A clear, sweet, and fresh aroma,’ produced by Yuri Suganuma

ainou 0 Fragrance Mist Eau de Toilette

 

With the nickname ‘Yuripa,’ Suganuma has gained a massive following among young women. She has become a social media influencer and often shares her beauty knowledge online, having obtained certification in cosmetics and skincare. Suganuma has acted as an MC for numerous events, has produced apparel and accessories in the past, and has collaborated with popular brands from Zoff to CA4LA. She recently started her own brand, LOBJECT. 

 

Saki Shibata

‘The happy scent of flowers and grass after the rain,’ produced by Saki Shibata

ainou 8 Fragrance Mist Eau de Toilette

 

Nicknamed ‘Shibasaki,’ she is a model from Aichi Prefecture who is loved by women of all ages. During her time as a fashion model, she has appeared on the cover of popular women’s magazine mer for 12 consecutive months and has also appeared in numerous commercials and other mediums. She has also begun selling her clothing and vintage items overseas as part of a broadcast she produces and has collaborated with many other designers and brands. Shibata has traveled all over Japan to help revitalize small towns and has served as a PR ambassador for several outlying islands. 

 

Rinko Murata

‘The unforgettably sweet scent of a bouquet,’ produced by Rinko Murata

ainou 23 Fragrance Mist Eau de Toilette

 

Murata has appeared across a wide range of mediums, including in fashion magazines, on the radio, in web and TV advertising, and strutting the catwalk in fashion shows. She writes a popular online column titled ‘Curry Tokidoki Rinko Murata,’ where she catalogs her hobby of visiting curry shops, as well as ‘Pub Patrol,’ a series in Tabelog Magazine. Murata is active in product collaborations and has produced a number of popular products using her heightened sense of style. She also is the director of her own brand, idem. 

 

Goto Yutaro

‘A scent that causes you to turn your head,’ produced by Goto Yutaro

ainou 66 Fragrance Mist Eau de Toilette

 

 

Goto Yutaro was born on June 3, 1998, in Hiroshima prefecture. In 2016, he began his career as a vintage clothing store clerk before becoming a model known to the industry as being ‘too cute.’ He began his acting career in 2017 and has appeared in the popular drama series Trouble of the Blue Vampire and Cherry Magic! Thirty Years of Virginity Can Make You a Wizard?! With a number of films currently in the pipeline, the actor is expected to continue his upward trajectory as a unique talent on screen. The star is currently appearing in the NHK drama series Komi Can’t Communicate, as well as in theaters in both It’s a Summer Film and Kaguya-Sama: Love is War Final

 

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