A new commercial for Pokemon GO’s second ‘Let’s GO to the Hills’ campaign is now airing nationwide, calling on all players of the smartphone game to work up a sweat while exploring new scenery around Japan. Set in the Fukiya district of Takahashi, Okayama, the ad stars the popular actress Mitsuki Takahata. The ‘Let’s GO to the Hills’ campaign focuses on hills and slopes, and players might find some fun new Pokemon on their travels.

The new commercial began airing nationwide on January 20, and its setting–the Fukiya district of Takahashi, Okayama–has flourished since the Edo period as a leading copper and red ocher producer. Red ocher is a byproduct of copper production and is used in many traditional Japanese crafts, even called Japan Red by some.

Several popular Pokemon appear alongside Takahata in the ad, including Chimchar, Fletchling, Hisuian Voltorb, Nyabby, Darumaka, and Charizard. Be sure to listen out for Takahata’s Okayama accent!

From January 20 until July 19, a 4-meter-high real-world PokeStop will appear at the former Fukiya Elementary School in Fukiya Furusato Village. Yes, it will be linked to the game as well!

Curtains and tapestries featuring Pokemon silhouettes and dyed Japan Red will also appear in the village, and each will point the way to real PokeStops. While it might be a little off the beaten path, come enjoy Fukiya and see what kinds of Pokemon you can find!

©2023 Niantic, Inc.
©2023 Pokémon. ©1995-2023 Nintendo/Creatures Inc. /GAME FREAK inc.
ポケモン・Pokémon は任天堂・クリーチャーズ・ゲームフリークの登録商標です。

SPYxFAMILY continues to take the world by storm. In 2023, fans will be able to test their skills as part of the Forger family at Universal Studios Japan! From February 17 until July 2, the SPYxFAMILY Secret Mission will be underway at the Osaka location. Guests will need to decipher a mysterious code to take part in an immersive experience with the popular characters. 

SPYxFAMILY is the fastest-selling comic in the history of Shonen Jump. It ranked in the top spot in the animation category of the Yahoo! Search Awards 2022, pulling in audiences with its blend of hard-hitting action and sweet family comedy. 

This special attraction is the first-ever interactive experience inspired by the series. Guests can enjoy two separate instances: a puzzle-solving rally taking place at different locations around the park, and a live show that only those completing the rally can enjoy. During the rally, guests will act as rookie WISE agents as they decipher mysterious codes around the park. Of course, fans can expect to see Loid, Yor, and Anya while on their mission!

※1　The first-ever puzzle-solving rally & live show in the history of the series!

※2　Shonen Jump+, which began publishing the series in 2014, has announced that for the first time in its history, the total number of copies sold, including digital copies, has exceeded 10 million as of the release of the seventh volume.

※3　SPYxFAMILY won first place in the animation category of the Yahoo! Search Awards 2022, seeing a sharp increase from the previous year.

SPY x FAMILY Secret Mission – Attraction Details　　　　　　　　

The SPYxFAMILY Secret Mission will allow fans of the hit series to step into the shoes of a WISE agent as they seek to unravel a mystery at Universal Studios Japan!

Guests will take on a top-secret mission with the Forger family as a new WISE agent connected to Operation Strix. Using their wits, they must decipher a series of codes hidden around the park. Successful spies will be granted a top-priority mission from Loid to participate in a live show featuring all three members of the beloved family.

Come enjoy the world of SPYxFAMILY at Universal Studios Japan in 2023!

©遠藤達哉／集英社・SPY×FAMILY製作委員会

原作／青山剛昌｢名探偵コナン｣(小学館｢週刊少年サンデー｣連載中)

© 2023 青山剛昌／名探偵コナン製作委員会

© SCRAP All Rights Reserved.

©CAPCOM CO., LTD. ALL RIGHTS RESERVED.

TM & © Universal Studios & Amblin Entertainment

Universal Studios Japan TM & © Universal Studios. All rights reserved.

U-Treasure, a company offering proper jewelry inspired by pop culture, has announced a Pikachu engagement ring! The item was made available on December 13 and can hold large diamonds from 1-1.999 carats. Each ring features a male and female Pikachu, perfect for the Pokemon master in your life. Along with this, a silver version made from cubic zirconia featuring the same design is available to pre-order until January 31, 2023.

[Pokemon] Pikachu Carat Solitaire Ring

On December 9, Original Japan released 32 new patterns for the popular Pokemon Shirts line, this time from Pokemon Diamond & Pearl.

With the addition of these new designs, customers can choose from a total of 493 patterns. These patterns can also be used in masks and bandanas.

32 New Patterns from Pokemon Diamond & Pearl!

The new patterns were inspired by ‘Evolution and Legends.’ Fans can find popular Pokemon like Giratina, Rotom, and Weavile, so be sure to check out the website for more details. 

Dark Ball and Quick Ball Buttons are Now Available!

To celebrate these new patterns, new buttons inspired by the Dark Ball and Quick Ball are now available. Fans can also choose from the traditional Pokeball, Great Ball, Hyper Ball, Premier Ball, Moon Ball, and Dive Ball. 

Puma and Pokemon are joining forces for the first time. The Puma x Pokemon collection officially went on sale on November 12, offering fans a collection of sneakers, bags, apparel, and more.

The playful new collection incorporates iconic images of popular Pokemon like Pikachu, Bulbasaur, Charmander, and Squirtle. The shoe lineup includes popular models like the Slipstream, Suede Classics, and Rider FV. Pokemon can be found hiding on the shoe’s tongue, insole, and heel, and fans are sure to love these stylish kicks. For apparel, customers can grab cotton T-shirts, crew-neck sweatshirts, hoodies, sweatpants, and more. Complete your look with a beanie or messenger bag. 

The Puma x Pokemon collection is on sale at Puma Store Harajuku Cat Street, Puma Store Osaka, Puma Store Odaiba, Puma Store Fujimi, Puma Store Kyoto, Puma Sapporo Factory, Puma Store Fukuoka, and the official Puma online store. 

Universal Studios Japan is holding its NO LIMIT! Christmas event from November 11, 2022 until January 9, 2023. 

During this period, the new Super Nintendo World area will be decorated with winter decorations for the first time since it opened. The area’s entrance is bringing the holiday cheer with Mario and Luigi snowmen, perfect for using as a photo spot. Upon entering the area, visitors will find a Christmas tree decorated with familiar Nintendo items along with wreaths and garlands. 

Fans won’t want to miss visiting during this special season, as special menu items and merchandise will be available for a limited time. This is a winter experience you won’t find anywhere else!

During the NO LIMIT! Christmas event, Minions and other popular characters will appear around the park in Christmas costumes. Two special Minions meet and greet sessions will be held as well! Come spend the holidays with your favorite characters dressed as Santa, reindeer, trees, angels, and more!

 WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)
Minions and all related elements and indicia TM & © 2022 Universal Studios. All rights reserved.
© Nintendo
TM & © Universal Studios & Amblin Entertainment
TM & © Universal Studios. All rights reserved.

Popular loungewear brand gelato pique will begin selling items from the Happy Mario Home Collection, the third installment of the SUPER MARIO meets GELATO PIQUE collection, on November 10. 32 items will be available at gelato pique stores nationwide, the official USAGI ONLINE store, and official Nintendo stores in Tokyo and Osaka. 

On November 4, the official gelato pique online store USAGI ONLINE launched a special page dedicated to Super Mario. 

Jacquard Pullover & Long Pants Set

Jacquard Shawl Cardigan

Patterned Shirt & Long Pants Set

Hoodie and Long Pants Set

[Bedding] (Single) 3-piece Set / BABY MOCO Jacquard Blanket

Snack Bowl & Mini Tongs Set / Cup

Patterned Pouch / Hand Towel & Pouch Set

BABY MOCO Series

Decorate your home and deck yourself out in your favorite Super Mario characters!

Mister Donut has revealed its annual Pokemon Christmas collaboration. This marks the 5th year that the popular sweets chain is teaming up with the legendary franchise, and starting on November 9, fans can find themed sweets and merchandise for a limited time. 

Pikachu Snowman Donut

Christmas Collection Donut Set

New to the lineup in 2022 is the Pikachu Snowman Donut. This will be sold alongside the always-popular standard Pikachu Donut which will be sold in a cute Christmas sleeve. Customers can also look forward to the sleepy Pikachu Donut and the fluffy Jigglypuff Donut this holiday season.

Mister Donut Blanket (White)

Mister Donut Glasses (Set of 2)

The Christmas Set will include the Mister Donut Pokemon Blanket, which is available in two patterns, as well as a pair of Pokemon glasses. Fans are sure to enjoy these new illustrations of Pikachu and Jigglypuff made exclusively for the collaboration. 

Pikachu Donut

The popular Pikachu Donut is back! The fluffy yeast pastry is filled with whipped cream with a pudding flavor and chocolate coating. 

Pikachu Snowman Donut

Also filled with whipped cream, the Pikachu Snowman Donut is coated with white chocolate.

Be sure to check out this exclusive collection of sweets and goods before they’re gone!

©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc. /GAME FREAK inc.

ポケットモンスター・ポケモン・Pokémonは任天堂・クリーチャーズ・ゲームフリークの登録商標です。
Nintendo Switchのロゴ・Nintendo Switchは任天堂の商標です。

Pokemon and Original Inc. are back with some new Pokemon Shirts in collaboration with the popular visual artist Yu Nagaba! Customers can head onto the official Pokemon Shirts website now to grab one of these cute new Pikachu-inspired designs. 

The apparel brand Original Stitch was created by an engineer working in Silicon Valley who wanted to make it easier to shop for clothes. After launching a test service in 2013 and establishing the brand’s parent company, Original Inc., in 2015, the company began developing its custom shirt service. Those buying from the site can customize every detail of their shirt and order in as little as five minutes. These shirts are carefully tailored by craftsmen at a factory in Japan.

Two New Designs Made in Collaboration with Popular Artist Yu Nagaba

Two printed patterns and one unique embroidery have been added to the collection for a limited time. Yu Nagaba’s designs can be used to cover entire shirts or can be used as accents on collars and sleeves. Customers can even use the embroidery on a plain shirt to make something more subtle. 

Yu Nagaba’s casual depiction of Pikachu shows why his art is so beloved. Silly and subtle, both Pokemon fans and fans of Nagaba’s art are welcome to snag one of these shirts before they’re gone. Check out the website for more details.

Pattern: Yu Nagaba (White)

Pattern: Yu Nagaba (Black)

Embroidery: Pikachu (Yu Nagaba)

HELLO KITTY SHOW BOX, a theater and restaurant offering Hello Kitty-themed shows and meals on Awaji Island, and HELLO KITTY APPLE HOUSE, an apple-shaped observation theater based on the popular character’s home, are both currently holding the Apple Halloween 2022 event until October 31! 

Guests can enjoy a mystery-solving event and some adorable photo spots inspired by apples and the Halloween season. By solving certain riddles, visitors will be rewarded with candy!

Come have fun this Halloween with Hello Kitty, friends, and family!

Started in October, the New Show ‘HELLO KITTY THE PARTIES’ Gets Rave Reviews

HELLO KITTY THE PARTIES, a new show at the theater and restaurant HELLO KITTY SHOW BOX, will run until December 30, 2022. The show features a new theme each month and currently features a jazz band.

October’s theme is Happy Halloween Party, and visitors can listen to a number of famous songs while enjoying tasty and healthy dishes packed with autumn flavors. At the end of the performance, a meet and greet with Hello Kitty will be held. November’s theme will be Hello Kitty’s Birthday Party, while December will focus on a Christmas Party!

From November 11, 2022 until January 9, 2023, Universal Studios will hold its NO LIMIT! Christmas event!

Christmas is associated with romance for many in Japan, but this year, USJ wants to give visitors a new way to celebrate this special winter holiday. Under the theme of a ‘Red Hot Christmas,’ this super-energetic event is sure to be the most exciting Christmas event on the scene this year.

This year, the Crystal Christmas tree will make its return this year after a 3-year hiatus. The tree broke the Guinness World Record for nine consecutive years from 2011 to 2019 for the World’s Most Illuminated Tree. In 2019, the tree had 591,850 lights and also received Guinness certification for the World’s Largest Christmas Snowflake Ornament.

The Super Nintendo World area will be decorated for winter for the first time in 2022, while Minions and other popular characters will appear in special Christmas costumes. Limited-time food and merchandise will be available as well. 

An Exciting Christmas Experience for All Five Senses! The NO LIMIT! Crystal Tree

NO LIMIT! Crystal Tree

This year, the Crystal Christmas tree will make its return after a 3-year hiatus with a totally new look! Guests will be bathed in colorful lights and visitors won’t want to miss taking a photo with this magnificent sight. 

*On October 28, 2019, the tree won the Guinness World Record for Most Lights on an Artificial Christmas Tree with 591,840. 

The Spectacle of Lights, Complete with Heart-Pounding Music

NO LIMIT ! Christmas

During the event period, the Spectacle of Lights will be held in Gramercy Park. 

The entire area around the Crystal Tree will be completely transformed, and the space will feature projection mapping and countless lights. The blend of Christmas music fused with the magical lights will create a moment you’ll never forget.

Super Nintendo World to be Decorated for Winter!

Super Nintendo World’s Winter Decorations

Super Nintendo World, the newest area in the park, will feature winter decorations for the first time in 2022. At the entrance to the area, Super Star Plaza, guests will be greeted with a giant gift box and Mario and Luigi-themed snowmen. 

Guests will find wreaths and garland decorating Peach’s Castle, along with another Christmas tree decorated with iconic Nintendo characters and items. 

Limited Time Greetings and Stage Shows

Limited-Time Special Greeting & Stage Shows

Guests won’t want to miss meeting their favorite characters while they’re dressed in holiday outfits! A special meet and greet will be held for children and adults to join the Minions for a special winter celebration. 

Hello Kitty’s Christmas Happiness with the Happiness Brass Band

Hello Kitty’s Christmas Happiness with the Happiness Brass Band

Hello Kitty and the Happiness Brass Band will perform Christmas music multiple times a day, so families are invited to sing and dance along while getting into the Christmas spirit! You won’t want to miss Hello Kitty in her special winter wardrobe.

The Peacock Theater’s Popular Universal Party–Reimagined for Christmas!

In 2022, Universal Studios Japan will introduce Universal Party ~ The Showtime & Taste of Christmas. This dinner show requires a separate ticket and will offer some incredible entertainment and menu items. The experience will be held at the Peacock Theater on select days during December 2022.

*A Studio Pass or Annual Pass is required to enter the park. 

WIZARDING WORLD and all related trademarks, characters, names, and indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s22)

Minions and all related elements and indicia TM & © 2022 Universal Studios. All rights reserved.

© Nintendo

TM & © 2022 Sesame Workshop

© 2022 Peanuts Worldwide LLC 

© 2022 SANRIO CO., LTD.　APPROVAL NO. EJ2091601

TM & © Universal Studios & Amblin Entertainment

TM & © Universal Studios. All rights reserved.

Monpoke, the official Pokemon baby brand, has released the lookbook for its 2022 Autumn/Winter collection! New items include pajamas, jackets, and other apparel and sundries for infants and toddlers. Monpoke, which launched in 2019, has added two new familiar Pokemon to the lineup this time around–Gengar and Mimikyu. 

Nighttime-only Diapers featuring Sleepymon Design

Pikachu and the Nighttime Adventure, the Second Book in Rikako Matsuo’s Monpoke Picture Book Series

The adorable diapers will help keep babies dry all night, and these helpful products will be released nationwide in early November 2022. The new picture book will be released on September 21, so be ready to add it to your nighttime reading routine.

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.