A collection of must-have goods featuring Chiikawa and Sanrio characters has been announced! The items will be available at the Sanrio Online Store on November 24  and Sanrio shops nationwide, including department stores, starting November 25. The popular character Chiikawa, created by illustrator nagano, has been invited into the world of Sanrio, and the results are perfectly adorable. The merch lineup includes 21 items from plush toys to acrylic keychains. Purchase bonuses will also be given to those snagging any of the items on offer.

Goods at a Glance

This marks the second collaboration between Sanrio characters and Chiikawa. Fans will want to grab these limited-edition goods, including fluffy plush toys, a mascot-style brooch set, pouches, tote bags, clear folders, and handy cases perfect for storing small items. These items feature completely original designs. Which one is your favorite?

The Metaverse event that was a smash hit in 2021 will be returning in 2023! Sanrio Virtual Festival 2023 in Sanrio Puroland, one of the world’s largest music festivals blending both the real and virtual worlds, will be held starting January 13, 2023.

A lineup of high-profile performers has been announced, including Airi Suzuki, SKY-HI, Yabai T-Shirts Yasan, and Aoi Fuji. Popular Sanrio characters such as Hello Kitty, Cinnamoroll, and Kuromi will also appear, and visitors will be able to experience the virtual Puroland by utilizing unique avatars and taking part in a number of exciting events.

The 2021 event was incredibly popular, and the 2023 version will increase the duration and amount of content available. To do this, Puroland has joined forces with VRChat, a well-known US company and social platform. Artists, VTubers, and Sanrio characters will perform in a massive space on B5 of Virtual Sanrio Puroland, and fans can enjoy live performances while also communicating with other guests!

Highlights of SANRIO Virtual Festival 2023 in Sanrio Puroland

・Inspired by PURO VILLAGE at Sanrio Puroland, VIRTUAL PURO VILLAGE is now available in the Metaverse!

・The popular Sanrio Puroland parade will be performed in the virtual space with an original story!

・Starting January 13, 2023, visitors will be able to chat and play in an open space before the concert, and special events–like radio calisthenics–will be held.

・Guests can enjoy mini concerts featuring Sanrio characters every day from January 14 until January 20 (*Fee required.)

The event can be accessed via smartphone, PC, or other devices. Guests can have fun creating their own unique avatars and immersing themselves in the Sanrio Puroland atmosphere no matter where they are! Come experience this state-of-the-art Metaverse space while you can.

Experience Mini Live Shows Featuring Popular Sanrio Characters Every Day

A daily mini concert will be held daily from January 14 until January 20 with a different Sanrio character appearing each day. 

The mini-concert ticket allows guests to watch all seven mini-concerts and also includes digital items to use with your avatar, including a fan and a T-shirt. 

17 Artists Announced (So Far) to Perform During Virtual Music Festival!

Artists like Airi Suzuki, SKY-HI, and Yabai T-Shirts Yasan will take to the LUNA STAGE (*fee required), with virtual artists including Aoi Fuji appearing on the FUTURE STAGE (*fee required.)

Hello Kitty and other Sanrio characters will also appear at CHILL PARK, each giving a mini live performance. The second artist lineup and performance timetable will be announced in early December.

Free areas will be open to the public. More details and ticket information is available on the official website. 

The word ‘kawaii’ is now commonly used around the world. Sanrio is largely to thank for this, and the beloved company has announced that the 60th Anniversary Sanrio Exhibition will open at the Hokkaido Museum of Modern Art from February 11 until April 2, 2023. Advance tickets will include a discount and will be available until November 14 online. 

“Sanrio celebrated its 60th anniversary in 2020, and the company continues to share Japan’s character culture with fans around the world,” Sanrio said in a comment. “Kawaii is now a universal language, and this is very much thanks to the over 450 characters that are part of Sanrio’s history, from Hello Kitty to My Melody. 

This exhibition traces the history of Sanrio and guests can enjoy seeing rare materials including merchandise, publications, and early designs from the company’s founding. We want to continue to grow and develop our characters while valuing communication with our fans, ensuring that our adorable characters are loved by generations to come.”

The Sanrio exhibition is something that generations of fans can enjoy, so come immerse yourself in this kawaii world! For more details, visit the official website. 

The #KuromifyTheWorld campaign is already one year old! Created to share the adorable Sanrio character Kuromi with the world, fans will be invited to celebrate this milestone from October 20 until October 31 with special events in Tokyo, Osaka, and Nagoya. 

Kuromi’s Drink Stand will be open for a limited time in Tokyo and Osaka. Customers will be invited to choose the color of their drink according to their mood, and will also be able to customize it with tags, acrylic stands, and stickers! An original photo spot will also be set up beside each drink stand, and those wanting to attend can enter the lottery to win tickets now. 

Sanrio’s first and largest Kuromi ad truck will also be driving through the streets of Tokyo, Nagoya, and Osaka during the event week. 

Kuromi will also be teaming up with (G)I-DLE, a popular five-member global idol group from South Korea. Campaigns are planned to appear in Hangzhou, Suzhou, Taiwan, Korea, North America, and Europe.

Kuromi ranked in the top three in this year’s Sanrio Character Awards, and her popularity is steadily growing with Gen-Z. Keep an eye out for more Kuromi-inspired events in the future!

Cerulean Tower Tokyo Hotel in Shibuya has begun accepting reservations for collaboration rooms inspired by the British fashion designer Mary Quant. Along with these unique rooms, visitors can also enjoy a Mary Quant exhibition, afternoon tea, and a special non-alcoholic cocktail. 

The Mary Quant Exhibition, the first retrospective exhibition to be held in Japan, will open at Bunkamura The Museum in Shibuya starting November 26, 2022. The exhibition has toured the world, attracting 400,000 visitors in the U.K. Visitors will be treated to the story of Quant, a pioneer of fashion from London in the 1960s. About 100 garments will also be on display.

To commemorate the opening of the exhibition, the Cerulean Tower Tokyu Hotel, a staple of Shibuya, will offer a number of Quant-inspired rooms and goodies.

Visitors can choose from two styles of rooms that express Mary Quant’s worldview.

The corner room is decorated with the iconic black and white Big Daisy, while the deluxe room is filled with pink and white flowers. Each room includes a special gift for visitors to take home, such as a cosmetics set and a round bag. The brand is known to represent freedom and originality, and guests are invited to relax and enjoy themselves to the fullest.

The Tour de Ensemble with Mary Quant three-tiered afternoon tea set features scones and other desserts accented with the brand’s signature daisy. Guests can also enjoy a collection of 30 teas. This special set will be available starting on December 1 at the Garden Lounge ZABOU overlooking the Japanese garden on the hotel’s lobby level.

The non-alcoholic Daisy Blooms cocktail is an eye-catching pink drink. Fresh strawberry and raspberry juices, chamomile syrup, and apple juice are blended to create this sparkling drink. Not too sweet and with a refreshing aftertaste, it’s perfect to enjoy with lunch! This beverage will be available at the Garden Kitchen Caramelo on the hotel’s lobby floor. 

In collaboration with the currently-running Van Gogh exhibition, EJ Anime Hotel in Tokorozawa Sakura Town has opened reservations for a Van Gogh collaboration room. 

For those unable to book a room, fear not! An original collaboration dinner menu will be available for non-guests at the hotel’s restaurant Tiam. 

The Van Gogh exhibition collaboration plan is linked to the ongoing exhibition Van Gogh: This Is How I See the World. The interactive digital art exhibition is being held at the nearby Kadokawa Musashino Museum. Collaborative rooms were inspired by Van Gogh’s Sunflowers, and guests will feel as though they have stepped into the painting itself.

Guests can also enjoy music played at the exhibition in their room, and a 150-inch big-screen projector and high-quality sound bar will immerse visitors in Van Gogh-related movies. Guests will also receive an Original Van Gogh Chronological Table as a gift, and a collection of the artist’s works and goods available at the Museum store will also be on display.

For dinner, visitors can enjoy a special culinary experience with a 7-course dinner inspired by Van Gogh’s world at the hotel’s restaurant Tiam.

Come enjoy the cool autumn weather while surrounded by the works of a master artist.

On September 14, Sanrio will release an adorable new collection of goods inspired by 90s gyaru fashion! Fans of Japanese pop culture may be familiar with the gyaru subculture, and now, you can grab your favorite Sanrio character all dressed up like a fashionable girl on the streets of Tokyo during the Heisei era. These items will be available at Sanrio stores nationwide, Sanrio corners in department stores, and Sanrio online. The lineup includes goods featuring Hello Kitty, My Melody, Kuromi, and Cinnamoroll. 

A total of 17 new items will be available, including mascot keychains, accessory cases, and plenty more to show off your gyaru side. Hair clips, which were very popular during the height of gyaru fashion, are perfect to either attach to your head or to your school bag. 

Along with the listed goods, secret straps featuring nostalgic 90s motifs will also be sold at random! These are perfect for hanging on your glove compartment, a mirror in your purse, or your bag.

New Products

Mascot Keychain (4 varieties): ¥1,980 each

Each mascot keychain shows a popular Sanrio character dressed in popular Gyaru fashion.

Accessory Case with Hole for Strap (4 varieties): ¥1,100 each 

Hair Clip (4 varieties): ¥990 (Set of 2)

Pouch: ¥2,420

Secret Strap (8 varieties): ¥880 each

Each comes with a strap. The Cell phone can be opened and closed.

*Secret Straps are sold in a blind box.

The handmade donut shop Floresta will be offering some adorable Pochacco and Pekkle donuts from September 10 until September 30, 2022. Customers can snag them at Floresta locations and the online store.

Floresta specializes in donuts made from all-natural ingredients, and these adorable collaboration donuts are sure to put a smile on Sanrio fans’ faces!

These donuts are made with Floresta’s special white chocolate mixed with strawberry powder and pumpkin powder. Not overly sweet, these goodies will suit anyone’s palate.

Although these sweet treats may be colorful, they were made with all-natural ingredients and are free of synthetic colors, fragrances, and preservatives. Many customers have said that the natural taste is totally different from that of standard donuts, so why not give it a try with family or friends?

Shin Yokohama Prince Hotel will be offering a special room and collaboration menu inspired by the popular anime series The Vampire Dies in No Time from September 22 until November 30, 2022. Reservations will open on the hotel’s official website starting September 12 at 1:00 PM. 

The Vampire Dies in No Time follows the hilarious adventures of the vampire Draluc and the vampire hunter Ronaldo. Set in the city of Shin-Yokohama, it makes sense that this collaboration would be taking place!

Original Goods

Collaboration Menu

Guests and fans of the series will be able to enjoy a fully-decorated room and collaboration menu inspired by characters from the popular anime series.

The concept room, located on an upper floor overlooking the Shin-Yokohama cityscape, is decorated with illustrations of Draluc, Ronaldo, and other characters. The guest-only goods feature newly-drawn illustrations. 

Sweets plates and drinks will be served at the restaurant on the top floor of the hotel. Guests can enjoy desserts shaped like Ronaldo’s red hat and Draluc’s ashes, so don’t miss it!

©盆ノ木至（秋田書店）／製作委員会すぐ死ぬ

To commemorate the 5th anniversary of Sanrio’s avatar app Hello Sweet Days, a cafe collaboration with Sanrio Characters Honey Toast Cafe in Yokohama, the Pompompurin Cafe in Harajuku, and the Cinnamoroll Cafe in Shinjuku will begin on August 20, 2022. This is the first collaboration to take place at all three stores at once.

Collaboration Cafe

Each location will offer a different collaborative drink for a limited time only. Those who purchase these tasty beverages or show the Hello Sweet Days app screen to the staff will receive exclusive goods while supplies last! Music from the app will be played in each cafe, so be sure to check it out!

Collaboration Drinks

Exclusive Merch

Limited-Time Event

The Sugoroku Event is a popular part of the Hello Sweet Days app. This year’s event will begin on August 21 and will take a look at the history of the app, given that it is celebrating its 5th anniversary. Players will be able to take look back on past additions and earn a variety of special rewards!

Running: August 21 – August 30 at 23:59

The Smile Festival SNS Contest will also be going on, inviting fans to participate to win Sanrio goods. More details on how to submit an entry are available on the app. 

There will be many other special events and campaigns both inside and outside the app during the month of August to celebrate the 5th anniversary, so keep an eye out for more!

Ⓒ 2022 SANRIO CO., LTD. APPROVAL NO. L633389　Ⓒcocone

Starting September 3, Keio Plaza Hotel Tama will offer a special dinner and dessert buffet inspired by the Sanrio characters Hello Kitty and Wish Me Mell. The adorable event will take place at the Jurin restaurant on the 4th floor, and guests will be able to enjoy some cute dishes and desserts inspired by the character’s gratitude. The event will run until October 30 and will only be held on weekends and holidays. 

The restaurant’s patissier has designed a collection of sweet dishes based on the two characters, from strawberry shortcakes inspired by Wish Me Mell’s outfit to pastel-colored cakes and rainbow jello. Cream-filled fruit sandwiches cut to look like Hello Kitty’s face are sure to offer guests the perfect photo op! For those wanting something savory, over 15 dishes will be available, including roast beef, pasta and cheese, curry, and more.

Special seats including large stuffed animal versions of Hello Kitty and Wish Me Mell will be available, limited to two tables per day.

Come enjoy a relaxing meal with these two adorable characters!

The Grand Chariot Big Dipper 135° Hotel is a luxury hotel located within Awaji Island Park in Hyogo Prefecture. The hotel has an incredible Crayon Shin-chan collaboration room, and guests reserving this room will receive an original postcard featuring a new illustration for a limited time starting on August 1, 2022. Those finding Buriburizaemon within the room will receive this exclusive gift only available at the hotel!

Original Postcards

The collaboration room, dubbed ‘My Cocoon,’ is a one-of-a-kind suite filled with Crayon Shin-chan imagery. Perfect for fans, the room is filled with playful gadgets, a massive skylight, and a large rug in the shape of the dog Shiro. 

©臼井儀人／双葉社・シンエイ・テレビ朝日・ADK ©臼井儀人／双葉社・シンエイ・テレビ朝日・ADK 1993-2022