KEITA MARUYAMA and Sumo Wrestler Chiyonofuji Announce First Collaboration

15.January.2022 | FASHION

Designer KEITA MARUYAMA has launched the first in a series of collaborations with the Chiyonofuji Project at the pop-up event ‘KEITA MARUYAMA Lucky Charms Market’ at Ginza Mitsukoshi. The items are also available at the KEITA MARUYAMA Official Online Store.

 


 

Chiyonofuji Mitsugu, nicknamed ‘The Wolf,’  was a professional sumo wrestler and the 48th yokozuna of the sport. Yokozuna is the highest rank one can achieve, and during his 21-year career, Chiyonofuji set records for most career victories and most wins in the top division, which earned him an entry in the Guinness World Records. The embroidery used in the new collection was supervised by Sawako Sakai, the creator behind the accessory and bag brand wild rose hips. These pieces will include cashmere blend organic cotton knitwear, velvet embroidered drawstring bags, and more.

 

On January 2, 2022, KEITA MARUYAMA and Chiyonofuji’s son Go Akimoto, welcomed customers at the Ginza Mitsukoshi store.

 

Message from Go Akimoto, Chiyonofuji Project

When KEITA asked me to collaborate with him, I instantly said “Yes!” Instead of the typical streetwear designs that have been made under the Chiyonofuji brand in the past, these couture-like designs use embroidery, which is KEITA MARUYAMA’s specialty. These products are like rare art pieces. I hope that tons of people will come visit the shop. 



Message from Designer KEITA MARUYAMA

Chiyonofuji was one of the biggest stars of the Showa era. Our generation was so enthralled by his incredible sumo skills, his figure, and his charm. We called him ‘The Wolf,’ and he inspired us. I’m so happy to be able to collaborate like this after all these years. I think everything turned out wonderfully, and the embroidery is top-notch.

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