New Apparel Brand Features Manhole Motifs

08.February.2022 | FASHION

Japan’s manhole covers are known around the world for their intricate designs and unique local motifs. Used to promote towns and destinations, a new apparel brand has taken notice of these neat pieces of culture, releasing t-shirts to continue boosting communities around Japan.

 

In most cases, local governments are in charge of designing manhole covers. The Japan Underground team travels around the country in a van, finding the most inspiring manhole covers and negotiating with local governments to use the designs. They are then posted daily on social media.

 

Hokkaido Collection (Otaru / Ishikari / Wakkanai / Kushiro / Sapporo)

Tohoku Collection (Aomori City / Akita City / Kamaishi, Iwate Prefecture / Higashimatsushima, Miyagi Prefecture / Higashine, Yamagata Prefecture / Minamisoma, Fukushima Prefecture)

Hokuriku Collection (Sanjo, Niigata Prefecture / Ojiya / Namerikawa, Toyama Prefecture / Komatsu, Ishikawa Prefecture / Fukui City / Katsuyama)

 

 

In July 2021, the group began their travels to sell the new products, starting in Hokkaido and continuing to the Tohoku and Hokuriku regions. In the future, they will continue to the Kanto, Chubu, Kansei, Shikoku, Chugoku, and Kyushu regions, adapting at least one manhole cover design from each municipality per prefecture. The goal is to reach Okinawa in September 2022.

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