Kyary Pamyu Pamyu Announces ‘LOCAL POWER JAPAN Project’ to Support Rural Areas

20.January.2022 | Uncategorized

Celebrating the 10th anniversary of her major label debut, Kyary Pamyu Pamyu is back in the news. The artist will perform at this year’s Coachella, one of the largest music festivals in the United States, and recently released her first full-length album in three years ‘Candy Racer’ in October 2021.  On January 16, Kyary embarked on the largest tour of her career, ‘Kyary Pamyu Pamyu 10th ANNIVERSARY JAPAN TOUR 2022 CANDY WAVE,’ which will see the singer performing 30 shows across Japan.

 

In conjunction with the nationwide tour, the “LOCAL POWER JAPAN Project” was launched to energize Japan through the appeal of regional towns and cities.  The 30 stops on the new tour include many that Kyary has not visited before, and were chosen based on the singer’s desire to perform for fans who may not typically be able to attend one of her shows. 

 

This initiative aims to bring attention and support to local industries and to inspire more tourism to rural areas.

 

This project is a new attempt to enliven local communities by collaborating with companies that have roots in the rural locations where these concerts will be held. These company’s logos have been reimagined, paying homage to the artwork associated with Kyary’s previous song releases. T-shirts designed with each of these collaborative logos will be on sale for a limited time, and a portion of the proceeds will be donated to the local community for development and social contributions.

 

For the encore of the first live show, Kyary wore a collaboration logo T-shirt inspired by Suzuhiro Kamaboko, a company in Kanagawa Prefecture. The artist also introduced the project and its aim to the excited audience. More collaborations will be announced through July 2021.

 

Check out the ‘LOCAL POWER JAPAN Project’ website for more details!

 

Comment from Kyary Pamyu Pamyu

“This tour is to commemorate my tenth anniversary, and as I travel all over Japan to express my gratitude to those who have supported me over the past decade, I also want to do something for everyone else. I’m happy to support these local companies and I’d like to work with them to revitalize the entire country. We’ll be engaging in all sorts of collaborations around Japan, so look forward to it!”


 

January 16, Kanagawa Performance: Suzuhiro Kamaboko

Suzuhiro Kamaboko, a long-established fish paste store in Odawara that has been in business for 156 years, has agreed to take part in the project. Their normally navy blue brand logo has received a major makeover in colorful pink, green, and purple hues. 

The T-shirts featuring the new collaboration logo on the front and the Kyary Pamyu Pamyu 10th anniversary logo and ‘LOCAL POWER JAPAN Project’ logo on the back are now available for purchase!

 

*Otono Kuni (From 4th Album ‘Japamyu,’ 2018)
Streaming Links: https://lnk.to/otonokuni

 

January 29, Gunma Performance: Oginoya Kamameshi

Oginoya, the largest Ekiben shop in Japan, was established 136 years ago in Yokokawa, Gunma Prefecture. 

Their main dish, Touge no Kamameshi,’ has been sold for over 60 years and often makes appearances at events all over Japan. The company’s logo has been reborn through the lens of Kyary’s popular song Tsukematsukeru. A special kamameshi dish will also be prepared for the project, and will be sold in limited quantities at the Gunma concert venue on January 29, Kyary’s birthday!

 

*Tsukematsukeru (1st Single, 2012)
Streaming Links: https://lnk.to/tsukematsukeru

 

May 20, Fukushima Performance: Kourakuen

Kyary will appear in commercials for Kourakuen as part of the project. The company started as a small diner in Aizuwakamatsu and is now is a national chain of ramen restaurants serving over 54 million people a year! The new logo and collaboration details will be revealed at a later date, so keep an eye out!

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